hype

English

Pronunciation

• IPA^(key): /haɪp/

• Audio (General Australian):

  (file)

• Rhymes: -aɪp

Etymology 1

Clipping of hyperbole.

Noun

hype (usually uncountable, plural hypes)

1. (marketing) Promotion or propaganda; especially exaggerated claims.

   After all the hype for the diet plan, only the results ended up slim.

   • 1988, “Don't Believe the Hype”, in It Takes a Nation of Millions to Hold Us Back, performed by Public Enemy:

     Don't believe the hype, it's a sequel / As an equal can I get this through to you

Derived terms

• hype beast
• hype cycle
• hype train
• jam one's hype
• media hype

 

Descendants

• → Dutch: hype
• → German: Hype

Translations

promotion

• Chinese:

  Mandarin: 炒作 (zh) (chǎozuò)

• Dutch: hype (nl)
• Estonian: haipima (slang)
• Finnish: mainonta (fi), ylimainonta, hypetys
• French: matraquage publicitaire m, promotion (fr) f, propagande (fr) f, battage médiatique m
• German: Hype (de) m
• Portuguese: promoção (pt) f, propaganda (pt) f, sensação (pt) f
• Russian: шуми́ха (ru) f (šumíxa), хайп (ru) m (xajp) (neologism)
• Spanish: furor (es) m, propaganda exagerada f, bombo (es) m
• Swedish: hajp (sv) c, hype c
• Ukrainian: шуми́ха f (šumýxa); хайп m (xajp), гайп (uk) m (hajp) (neologisms)

Verb

hype (third-person singular simple present hypes, present participle hyping, simple past and past participle hyped)

1. (transitive) To promote heavily; to advertise or build up.

   They started hyping the new magazine months before its release.

   • 2023 August 23, Ben Jones, “A Fast Charge to DMUs' demise?”, in RAIL, number 990, page 30:

     Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland.

Derived terms

• hype man
• hype up
• hypester

Descendants

• → Dutch: hypen
• → German: hypen

Translations

to promote

• Chinese:

  Mandarin: 炒作 (zh) (chǎozuò)

• Dutch: promoten (nl)
• Finnish: hypettää (fi), ylimainostaa
• French: promouvoir (fr)
• German: werben (de)
• Portuguese: promover (pt)
• Spanish: promocionar (es)
• Swedish: hajpa (sv)

Etymology 2

Adjective

hype (comparative more hype, superlative most hype)

1. (informal) Hyped; excited.
2. (slang) Excellent, cool.

Etymology 3

Noun

hype (plural hypes)

1. (slang) Short for hypodermic needle.

   hype kit

2. (metonymically, slang, dated) A drug addict.
   • 2001, James Ellroy, The Cold Six Thousand, New York: Knopf, →ISBN, page 90:

     The Mob enforced the No-“H” Law. They tortured pushers. They killed them. Local hypes copped in L.A. Local hypes rode the Heroin Highway.

Alternative forms

• hyp

Etymology 4

Noun

hype (plural hypes)

1. Alternative form of hipe (“wrestling move”)

Verb

hype (third-person singular simple present hypes, present participle hyping, simple past and past participle hyped)

1. Alternative form of hipe (“wrestling move”)

Further reading

• hype (marketing) on Wikipedia.Wikipedia
• “hype n.¹”, in Green’s Dictionary of Slang, Jonathon Green, 2016–present
• “hype n.²”, in Green’s Dictionary of Slang, Jonathon Green, 2016–present
• “hype v.¹”, in Green’s Dictionary of Slang, Jonathon Green, 2016–present
• “hype adj.”, in Green’s Dictionary of Slang, Jonathon Green, 2016–present

Dutch

Etymology

From English hype.

Pronunciation

• IPA^(key): /ɦɑjp/
• Hyphenation: hype

Noun

hype c (plural hypes, diminutive hypeje n)

1. hype

Finnish

Etymology

From English hype.

Pronunciation

• IPA^(key): /ˈhype/, [ˈhype̞]
• IPA^(key): /ˈhɑi̯p/, [ˈhɑ̝i̯p] (vowel harmony 'a')
• IPA^(key): /ˈhɑi̯pːi/, [ˈhɑ̝i̯pːi] (vowel harmony 'a')
• Rhymes: -ype
• Hyphenation^(key): hy‧pe

Noun

hype

1. (colloquial or jargon) hype

Declension

Inflection of hype (Kotus type 8/nalle, no gradation)
nominative		hype	hypet
genitive		hypen	hypejen
partitive		hypeä	hypejä
illative		hypeen	hypeihin
		singular	plural
nominative		hype	hypet
accusative	nom.	hype	hypet
	gen.	hypen
genitive		hypen	hypejen hypein rare
partitive		hypeä	hypejä
inessive		hypessä	hypeissä
elative		hypestä	hypeistä
illative		hypeen	hypeihin
adessive		hypellä	hypeillä
ablative		hypeltä	hypeiltä
allative		hypelle	hypeille
essive		hypenä	hypeinä
translative		hypeksi	hypeiksi
abessive		hypettä	hypeittä
instructive		—	hypein
comitative		See the possessive forms below.

Possessive forms of hype (Kotus type 8/nalle, no gradation)

first-person singular possessor singular plural nominative hypeni hypeni accusative nom. hypeni hypeni gen. hypeni genitive hypeni hypejeni hypeini rare partitive hypeäni hypejäni inessive hypessäni hypeissäni elative hypestäni hypeistäni illative hypeeni hypeihini adessive hypelläni hypeilläni ablative hypeltäni hypeiltäni allative hypelleni hypeilleni essive hypenäni hypeinäni translative hypekseni hypeikseni abessive hypettäni hypeittäni instructive — — comitative — hypeineni second-person singular possessor singular plural nominative hypesi hypesi accusative nom. hypesi hypesi gen. hypesi genitive hypesi hypejesi hypeisi rare partitive hypeäsi hypejäsi inessive hypessäsi hypeissäsi elative hypestäsi hypeistäsi illative hypeesi hypeihisi adessive hypelläsi hypeilläsi ablative hypeltäsi hypeiltäsi allative hypellesi hypeillesi essive hypenäsi hypeinäsi translative hypeksesi hypeiksesi abessive hypettäsi hypeittäsi instructive — — comitative — hypeinesi first-person plural possessor singular plural nominative hypemme hypemme accusative nom. hypemme hypemme gen. hypemme genitive hypemme hypejemme hypeimme rare partitive hypeämme hypejämme inessive hypessämme hypeissämme elative hypestämme hypeistämme illative hypeemme hypeihimme adessive hypellämme hypeillämme ablative hypeltämme hypeiltämme allative hypellemme hypeillemme essive hypenämme hypeinämme translative hypeksemme hypeiksemme abessive hypettämme hypeittämme instructive — — comitative — hypeinemme second-person plural possessor singular plural nominative hypenne hypenne accusative nom. hypenne hypenne gen. hypenne genitive hypenne hypejenne hypeinne rare partitive hypeänne hypejänne inessive hypessänne hypeissänne elative hypestänne hypeistänne illative hypeenne hypeihinne adessive hypellänne hypeillänne ablative hypeltänne hypeiltänne allative hypellenne hypeillenne essive hypenänne hypeinänne translative hypeksenne hypeiksenne abessive hypettänne hypeittänne instructive — — comitative — hypeinenne third-person possessor singular plural nominative hypensä hypensä accusative nom. hypensä hypensä gen. hypensä genitive hypensä hypejensä hypeinsä rare partitive hypeään hypeänsä hypejään hypejänsä inessive hypessään hypessänsä hypeissään hypeissänsä elative hypestään hypestänsä hypeistään hypeistänsä illative hypeensä hypeihinsä adessive hypellään hypellänsä hypeillään hypeillänsä ablative hypeltään hypeltänsä hypeiltään hypeiltänsä allative hypelleen hypellensä hypeilleen hypeillensä essive hypenään hypenänsä hypeinään hypeinänsä translative hypekseen hypeksensä hypeikseen hypeiksensä abessive hypettään hypettänsä hypeittään hypeittänsä instructive — — comitative — hypeineen hypeinensä

Derived terms

• hypettää

Further reading

• “hype”, in Kielitoimiston sanakirja [Dictionary of Contemporary Finnish]‎^[1] (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki: Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 2023-07-02

French

Etymology

Borrowed from English hype.

Pronunciation

• IPA^(key): /a.ip/

Noun

hype m (plural hypes)

1. (slang) hype

Old English

Etymology

From Proto-West Germanic *hupi.

Pronunciation

• IPA^(key): /ˈxy.pe/, [ˈhy.pe]

Noun

hype m

1. hip

Declension

Strong i-stem:

	singular	plural
nominative	hype	hypas
accusative	hype	hypas
genitive	hypes	hypa
dative	hype	hypum

Derived terms

• hypebān
• hypeseax
• hypewærċ

Descendants

• Middle English: hippe, hip
  • English: hip
  • Scots: hip

Polish

Alternative forms

• hajp (adapted)

Etymology

Unadapted borrowing from English hype.

Pronunciation

• IPA^(key): /ˈxajp/

• Audio:

  (file)

• Rhymes: -ajp
• Syllabification: hype
• Homophone: hajp

Noun

hype m inan

1. (slang, marketing) hype [with na (+ accusative) ‘for what’; or with wokół (+ genitive) ‘around/surrounding what’]

   Coordinate term: moda

Declension

Declension of hype

	singular	plural
nominative	hype	hype'y
genitive	hype'u	hype'ów
dative	hype'owi	hype'om
accusative	hype	hype'y
instrumental	hype'em	hype'ami
locative	hypie	hype'ach
vocative	hypie	hype'y

Derived terms

verb

• hype'ować impf

 

Related terms

adjective

• przehype'owany

 

noun

• hypeman

 

Further reading

• hype in Polish dictionaries at PWN

Portuguese

Etymology

Unadapted borrowing from English hype.

Pronunciation

 

• (Brazil) IPA^(key): /ˈʁajp/ [ˈhaɪ̯p], /ˈʁaj.pi/ [ˈhaɪ̯.pi]

• (Brazil) IPA^(key): /ˈʁajp/ [ˈhaɪ̯p], /ˈʁaj.pi/ [ˈhaɪ̯.pi]
  • (Rio de Janeiro) IPA^(key): /ˈʁajp/ [ˈχaɪ̯p], /ˈʁaj.pi/ [ˈχaɪ̯.pi]
  • (Southern Brazil) IPA^(key): /ˈʁajp/ [ˈhaɪ̯p]

Noun

hype m or f (plural hypes)

1. (colloquial) hype (exaggerated excitement or enthusiasm around something)