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←Created page with ''''Trendy drama''' is a genre of television most popular in East Asia. Though there is no clear agreement on what the term means, they are mainly romantic stories focusing on young professionals. The genre started in Japan in the late 1980s, and has since influenced TV shows from South Korea and Taiwan.<ref name=":0">{{Cite book |last=Freedman |first=Alisa |url=https://www.google.com/books/edition/Introducing_Japanese_Popular_Culture/WuC0EAAAQBAJ?hl=en&gbpv...'
 
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== Japan ==
== Japan ==
[[File:Shibuya intersection at night.jpg|alt=A moderately high view of a Shibuya intersection at night|thumb|''Kimi no Hitomi wo Taihosuru!'' was filmed in the Japanese city of Shibuya (pictured).]]
[[File:Shibuya intersection at night.jpg|alt=A moderately high view of a Shibuya intersection at night|thumb|''Kimi no Hitomi wo Taihosuru!'' was filmed in the Japanese city of Shibuya (pictured).]]
[[TBS Television (Japan)|TBS]]'s ''Seven Men and Women, Summer Story'' is said to be the first trendy drama. [[Fuji Television|Fuji TV]]'s first trendy drama, ''Kimi no Hitomi wo Taihosuru!'', was planned by Yoshiaki Yamada and Ryo Ota and was influenced by ''Seven Men and Women, Summer Story''.<ref name=":3">{{Cite magazine |date=May 2023 |title= |script-title=ja:第2回：トレンディドラマ｜Column of ’88 ～ 1988年のカルチャーシーンを斬る！ |url=https://otonanoweb.jp/s/magazine/diary/detail/8372?ima=0000&link=ROBO004&cd=feature |url-access=registration |access-date=2024-08-03 |magazine=Otonano |language=ja}}</ref> ''Kimi no Hitomi wo Taihosuru!'' was a "stylish [[romantic comedy]]" intended to capture a female young adult audience.<ref>{{Cite web |last= |first= |date=2023-07-26 |title= |script-title=ja:トレンディドラマの代名詞「フジの月9」が生み出した数々のヒット曲たち【FMステーションのあった時代】 |url=https://fmstation.jp/stories/columns/p587 |access-date=2024-08-04 |website=FM Station Online |language=ja}}</ref> Unlike the home dramas of old, which were recorded on sets, ''Kimi no Hitomi wo Taihosuru!'' was shot on location in [[Shibuya]], a major center for Japanese youth culture.<ref name=":4">{{Cite web |last=Aduma |first=Hirotaka |date=2019-02-12 |title= |script-title=ja:トレンディドラマの「生みの親」が語る、平成文化誕生秘話 |url=https://gendai.ismedia.jp/articles/-/59812 |access-date=2024-08-04 |website=Gendai Business |language=ja}}</ref><ref name=":3" /> ''Dakishimetai!,'' aired in 1988, was another popular Japanese trendy drama; after its airing, the show's two lead actresses, [[Atsuko Asano|Atsuko]] and [[Yūko Asano|Yuko Asano]] (or W – double – Asano) became youth fashion icons.<ref name=":1" /> With this drama, Fuji TV became the "leader" of the trendy drama scene.<ref name=":2" />
[[TBS Television (Japan)|TBS]]'s ''Seven Men and Women, Summer Story'' is said to be the first trendy drama. [[Fuji Television|Fuji TV]]'s first trendy drama, ''Kimi no Hitomi wo Taihosuru!'', was planned by Yoshiaki Yamada and Ryo Ota and was influenced by ''Seven Men and Women, Summer Story''.<ref name=":3">{{Cite magazine |date=May 2023 |title= |script-title=ja:第2回：トレンディドラマ｜Column of ’88 ～ 1988年のカルチャーシーンを斬る！ |url=https://otonanoweb.jp/s/magazine/diary/detail/8372?ima=0000&link=ROBO004&cd=feature |url-access=registration |access-date=2024-08-03 |magazine=Otonano |language=ja}}</ref> ''Kimi no Hitomi wo Taihosuru!'' was a "stylish [[romantic comedy]]" intended to capture a female young adult audience.<ref>{{Cite web |last= |first= |date=2023-07-26 |title= |script-title=ja:トレンディドラマの代名詞「フジの月9」が生み出した数々のヒット曲たち【FMステーションのあった時代】 |url=https://fmstation.jp/stories/columns/p587 |access-date=2024-08-04 |website=FM Station Online |language=ja}}</ref> Unlike the home dramas of old, which were recorded on sets, ''Kimi no Hitomi wo Taihosuru!'' was shot on location in [[Shibuya]], a major center for Japanese youth culture.<ref name=":4">{{Cite web |last=Aduma |first=Hirotaka |date=2019-02-12 |title= |script-title=ja:トレンディドラマの「生みの親」が語る、平成文化誕生秘話 |url=https://gendai.ismedia.jp/articles/-/59812 |access-date=2024-08-04 |website=Gendai Business |language=ja}}</ref><ref name=":3" /> ''Dakishimetai!,'' which aired in 1988, was another popular Japanese trendy drama. The show's ratings reached a peak of 21.8%,<ref>{{Cite web |last=Suzuki |first=Suzie |date=2023-01-15 |title= |script-title=ja:「W浅野」という社会現象を生む一方で…『抱きしめたい！』はトレンディドラマの終わりの始まりだった |url=https://friday.kodansha.co.jp/article/288255 |access-date=2024-08-04 |website=FRIDAY Digital |language=ja}}</ref> and its two lead actresses, [[Atsuko Asano|Atsuko]] and [[Yūko Asano|Yuko Asano]] (or W – double – Asano), became youth fashion icons.<ref>{{Cite web |last= |date=2013-09-19 |title= |script-title=ja:【タメ年たちの大活躍！】W浅野主演ドラマ『抱きしめたい！』に出演。 |url=https://www.s40otoko.com/archives/24741 |access-date=2024-08-04 |website=昭和40年男 |language=ja}}</ref> With this drama, Fuji TV became the leader of the trendy drama scene.<ref name=":2" />


Fuji TV and TBS were the networks that most often produced trendy dramas.<ref>{{Cite book |last=Davis |first=Darrell |url=https://www.google.com/books/edition/East_Asian_Screen_Industries/NAn8DwAAQBAJ?hl=en&gbpv=1&dq=%22Trendy+drama%22&pg=PT124&printsec=frontcover |title=East Asian Screen Industries |last2=Yeh |first2=Emilie Yueh-yu |date=2019-07-25 |publisher=Bloomsbury Publishing |isbn=978-1-83871-548-9 |language=en}}</ref> Starting from 1988, Fuji TV's Monday 9 p.m. timeslot paid host to many trendy dramas.<ref name=":4" /> One of these dramas was 1991's ''Tokyo Love Story'', which "helped associate Monday 9 p.m. on Fuji Television [...] with love stories".<ref name=":0" /> ''Tokyo Love Story'' slightly changed the trendy drama format to match with the post-[[Japanese asset price bubble|bubble economy]] era,<ref>{{Cite web |title= |script-title=ja:90年代プレイバック |url=https://www.sonymusic.co.jp/Music/International/Special/90sreunion/popup/02.html |access-date=2024-08-04 |website=www.sonymusic.co.jp}}</ref> and was so popular that it was said women would "disappear from the streets" when it aired.<ref>{{Cite web |date=2022-10-07 |title= |script-title=ja:＜名作ドラマアワー＞『東京ラブストーリー』 |url=https://www.bsfuji.tv/meisakudorama_tokyolovestory/pub/01.html |archive-url=https://web.archive.org/web/20220921085621/https://www.bsfuji.tv/meisakudorama_tokyolovestory/pub/01.html |archive-date=2022-09-21 |access-date=2024-08-04 |website=BS Fuji |language=ja}}</ref> Its theme song, [[Kazumasa Oda]]'s "Love Story wa Sudden", sold over 2.7 million copies.<ref name=":1" />
Fuji TV and TBS were the networks that most often produced trendy dramas.<ref>{{Cite book |last=Davis |first=Darrell |url=https://www.google.com/books/edition/East_Asian_Screen_Industries/NAn8DwAAQBAJ?hl=en&gbpv=1&dq=%22Trendy+drama%22&pg=PT124&printsec=frontcover |title=East Asian Screen Industries |last2=Yeh |first2=Emilie Yueh-yu |date=2019-07-25 |publisher=Bloomsbury Publishing |isbn=978-1-83871-548-9 |language=en}}</ref> Fuji TV's ''[[getsuku]]'' (Monday 9 p.m.) time slot paid host to many trendy dramas.<ref>{{Cite web |date=2024-06-25 |title= |script-title=ja:社会派ドラマ乱立で視聴者に疲労感？ 湧き上がるトレンディドラマ待望論 |url=https://www.oricon.co.jp/news/2153904/full/ |access-date=2024-08-04 |website=ORICON NEWS |language=ja}}</ref><ref>{{Cite web |date=2024-06-25 |title= |script-title=ja:『絶対零度』の成功で決定打 社会派ドラマ枠として復権した“月9” |url=https://www.oricon.co.jp/news/2153312/full/ |access-date=2024-08-04 |website=ORICON NEWS |language=ja}}</ref> One of these dramas was 1991's ''Tokyo Love Story'', which "helped associate Monday 9 p.m. on Fuji Television [...] with love stories".<ref name=":0" /> ''Tokyo Love Story'' slightly changed the trendy drama format to match with the post-[[Japanese asset price bubble|bubble economy]] era,<ref>{{Cite web |title= |script-title=ja:90年代プレイバック |url=https://www.sonymusic.co.jp/Music/International/Special/90sreunion/popup/02.html |access-date=2024-08-04 |website=www.sonymusic.co.jp}}</ref> and was so popular that it was said women would "disappear from the streets" when it aired.<ref>{{Cite web |date=2022-10-07 |title= |script-title=ja:＜名作ドラマアワー＞『東京ラブストーリー』 |url=https://www.bsfuji.tv/meisakudorama_tokyolovestory/pub/01.html |archive-url=https://web.archive.org/web/20220921085621/https://www.bsfuji.tv/meisakudorama_tokyolovestory/pub/01.html |archive-date=2022-09-21 |access-date=2024-08-04 |website=BS Fuji |language=ja}}</ref> Its theme song, [[Kazumasa Oda]]'s "Love Story wa Sudden", sold over 2.7 million copies.<ref name=":1" />


== South Korea ==
== South Korea ==

Latest revision as of 20:31, 4 August 2024

Trendy drama is a genre of television most popular in East Asia. Though there is no clear agreement on what the term means, they are mainly romantic stories focusing on young professionals. The genre started in Japan in the late 1980s, and has since influenced TV shows from South Korea and Taiwan.[1]

Characteristics

[edit]

Trendy dramas are often love stories focusing on the lives of young people in urban areas.[2] Marketed to young women, they create fashion and lifestyle ideals that viewers imitated and aspired to.[3][better source needed] Sociologist Akira Fujitake defined trendy dramas as shows "in which the main character's outlook on life and lifestyle influenced the thinking and fashion of young people, especially office ladies, and even their consumption methods".[4] Characters work in "jobs with foreign names", live in luxury apartments,[5] and wear brand-name clothing.[3]

The actors in trendy dramas are usually young, popular singers and actors.[3] Pop songs are also heavily incorporated into trendy dramas as theme songs.[1]

Japan

[edit]
A moderately high view of a Shibuya intersection at night
Kimi no Hitomi wo Taihosuru! was filmed in the Japanese city of Shibuya (pictured).

TBS's Seven Men and Women, Summer Story is said to be the first trendy drama. Fuji TV's first trendy drama, Kimi no Hitomi wo Taihosuru!, was planned by Yoshiaki Yamada and Ryo Ota and was influenced by Seven Men and Women, Summer Story.[6] Kimi no Hitomi wo Taihosuru! was a "stylish romantic comedy" intended to capture a female young adult audience.[7] Unlike the home dramas of old, which were recorded on sets, Kimi no Hitomi wo Taihosuru! was shot on location in Shibuya, a major center for Japanese youth culture.[8][6] Dakishimetai!, which aired in 1988, was another popular Japanese trendy drama. The show's ratings reached a peak of 21.8%,[9] and its two lead actresses, Atsuko and Yuko Asano (or W – double – Asano), became youth fashion icons.[10] With this drama, Fuji TV became the leader of the trendy drama scene.[5]

Fuji TV and TBS were the networks that most often produced trendy dramas.[11] Fuji TV's getsuku (Monday 9 p.m.) time slot paid host to many trendy dramas.[12][13] One of these dramas was 1991's Tokyo Love Story, which "helped associate Monday 9 p.m. on Fuji Television [...] with love stories".[1] Tokyo Love Story slightly changed the trendy drama format to match with the post-bubble economy era,[14] and was so popular that it was said women would "disappear from the streets" when it aired.[15] Its theme song, Kazumasa Oda's "Love Story wa Sudden", sold over 2.7 million copies.[3]

South Korea

[edit]

The trendy drama boom in South Korea took place in the midst of an economic boom and "political liberalization".[16] The first South Korean trendy drama was the 1992 series Jealousy. Though at the time, the term trendy drama was not applied to the series, its airing led to a boom of similar shows, such as Lovers, Pilot, and Love in Your Heart.[17][18] Trendy dramas from Korea follow the same themes as their Japanese counterparts, but Korean shows in particular often mix modern lifestyles with traditional Korean values.[19]

References

[edit]
  1. ^ a b c Freedman, Alisa (2023-04-18). Introducing Japanese Popular Culture. Taylor & Francis. ISBN 978-1-000-86417-5.
  2. ^ Storm, Carsten; Harrison, Mark (2007). The Margins of Becoming: Identity and Culture in Taiwan. Otto Harrassowitz Verlag. ISBN 978-3-447-05454-6.
  3. ^ a b c d トレンディドラマ、やっぱり面白い！今こそ魅力再発見！. ciatr (in Japanese). Retrieved 2024-08-04.
  4. ^ 트렌디 드라마 [Trendy Drama]. terms.naver.com (in Korean). Retrieved 2024-08-04.
  5. ^ a b Im, Mi-ju (September 2022). 1990년대 한국 트렌디 드라마와 일본이라는 시차 (PDF). The Journal of Korean Fiction Research (in Korean). Retrieved 2024-08-04.
  6. ^ a b 第2回：トレンディドラマ｜Column of ’88 ～ 1988年のカルチャーシーンを斬る！. Otonano (in Japanese). May 2023. Retrieved 2024-08-03.
  7. ^ トレンディドラマの代名詞「フジの月9」が生み出した数々のヒット曲たち【FMステーションのあった時代】. FM Station Online (in Japanese). 2023-07-26. Retrieved 2024-08-04.
  8. ^ Aduma, Hirotaka (2019-02-12). トレンディドラマの「生みの親」が語る、平成文化誕生秘話. Gendai Business (in Japanese). Retrieved 2024-08-04.
  9. ^ Suzuki, Suzie (2023-01-15). 「W浅野」という社会現象を生む一方で…『抱きしめたい！』はトレンディドラマの終わりの始まりだった. FRIDAY Digital (in Japanese). Retrieved 2024-08-04.
  10. ^ 【タメ年たちの大活躍！】W浅野主演ドラマ『抱きしめたい！』に出演。. 昭和40年男 (in Japanese). 2013-09-19. Retrieved 2024-08-04.
  11. ^ Davis, Darrell; Yeh, Emilie Yueh-yu (2019-07-25). East Asian Screen Industries. Bloomsbury Publishing. ISBN 978-1-83871-548-9.
  12. ^ 社会派ドラマ乱立で視聴者に疲労感？ 湧き上がるトレンディドラマ待望論. ORICON NEWS (in Japanese). 2024-06-25. Retrieved 2024-08-04.
  13. ^ 『絶対零度』の成功で決定打 社会派ドラマ枠として復権した“月9”. ORICON NEWS (in Japanese). 2024-06-25. Retrieved 2024-08-04.
  14. ^ 90年代プレイバック. www.sonymusic.co.jp. Retrieved 2024-08-04.
  15. ^ ＜名作ドラマアワー＞『東京ラブストーリー』. BS Fuji (in Japanese). 2022-10-07. Archived from the original on 2022-09-21. Retrieved 2024-08-04.
  16. ^ Yoon, Kyong; Yoon, Kyong; Min, Wonjung (2021-06-29). Transnational Hallyu: The Globalization of Korean Digital and Popular Culture. Rowman & Littlefield. ISBN 978-1-5381-4697-2.
  17. ^ Iwabuchi, Koichi (2004-03-01). Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas. Hong Kong University Press. ISBN 978-962-209-631-8.
  18. ^ 트렌디 드라마. m.terms.naver.com (in Korean). 2005. Retrieved 2024-08-04.
  19. ^ Johnson, Beth; Aston, James; Glynn, Basil (2012-06-14). Television, Sex and Society: Analyzing Contemporary Representations. Bloomsbury Publishing USA. ISBN 978-1-4411-4131-6.
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