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{{Infobox company
#REDIRECT [[Ford Romania]] {{R from merge}}
| company_name = Automobile Craiova<br/><small>Rodae Automobile (1994–1997)</small><br/><small>Daewoo Automobile Romania (1997–2006)</small>
| company_logo =
| company_type =
| fate = Acquired
| foundation = 1991
| predecessor = [[Oltcit]]
| successor = [[Ford Romania]]
| location = [[Craiova]], [[Romania]]
| key_people =
| industry = [[Automotive industry|Automotive]]
| products = [[Automobile]]s
| revenue =
| net_income =
| num_employees =
| parent =
| subsid =
| homepage = [http://www.acsa.ro/ acsa.ro]
| footnotes =
}}

'''Automobile Craiova S.A.''' was an [[automobile]] manufacturer located in [[Craiova]], [[Romania]].

==History==
===The beginnings===
[[File:Oltcit Auto.jpg|thumb|right|[[Oltcit Club]]]]
The factory was founded in 1976 as the [[Oltcit]] joint venture company between the [[Romania]]n government (64%) and [[Citroën]] (36%).<ref>{{Cite web |url=http://www.at.ford.com/news/Publications/Publications/@Ford84_Gb.pdf |title=Ford-Romanian Expansion |publisher=Ford Motor Company |date=5 May 2008 |accessdate=31 July 2011| archiveurl= http://web.archive.org/web/20110725051259/http://www.at.ford.com/news/Publications/Publications/@Ford84_Gb.pdf| archivedate= 25 July 2011 <!--DASHBot-->| deadurl= no}}</ref> The factory produced cars under the [[Oltcit]] and [[Citroën Axel|Citroën]] brands for the domestic and external markets.<ref>Business operations report: Central Asia Economist Intelligence Unit (Great Britain) - 1999. "Daewoo Automobile Craiova The Oltcit legacy — Romania's other producer of passenger cars also derives from communist-era co-operation with a French carmaker, in this case Citroen, which in 1976 formed a joint venture in Craiova in the ..."</ref><ref>Istvan Oliver Egresi, Geographical dynamics of FDI in Romania - Page 214. The University of Oklahoma, Department of Geography - 2008. "Automobile Craiova/Daewoo The story of Automobile Craiova begins in 1977 when the Romanian government contacted Citroen to establish a joint venture137 to manufacture a certain model of Citroen 138 renamed Oltcit 139."</ref>

===The 1990s===
[[File:Daewoo Cielo front.jpg|thumb|Daewoo Cielo]]
In 1991, as a result of the withdraw of Citroën from the joint venture, the name of the company was changed to '''Automobile Craiova''' and production continued under the Oltena brand.

In 1994, the company decided to go into partnership (49%-51%) with Korean company [[Daewoo Heavy Industries]] (later [[Daewoo Motors]]) as '''Rodae Automobile'''. After producing the [[Oltcit]] between 1981–1996 (starting 1992 rebadged as Oltena, and as Rodae after 1994), the company started producing the [[Daewoo Tico|Tico]], [[Daewoo Cielo|Cielo]] and [[Daewoo Espero|Espero]].<ref>{{Cite web |url=http://www.daewoo.ro/News/default.htm#6ani |deadurl=yes |title=Daewoo Automobile Romania, 6 ani |publisher=Daewoo Automobile Romania |archiveurl=http://web.archive.org/web/20010406142304/http://www.daewoo.ro/News/default.htm#6ani |archivedate=16 November 2000 |accessdate=27 July 2011}}</ref>

In 1997, the name was changed to '''Daewoo Automobile Romania''' and a new engine and transmission factory was opened by the company, and by 2001 was also producing the [[Daewoo Matiz|Matiz]] and [[Daewoo Nubira|Nubira II]]. However, by this time, the main parent company in Korea had collapsed, due to financial problems in South Korea economy and over-expansion in Central Asia and Eastern Europe.

In 2002, [[General Motors Corporation|General Motors]] bought the bulk of [[Daewoo|Daewoo Motor]] in South Korea, but did not buy the plants producing Daewoo cars in Romania, [[UzDaewooAuto|Uzbekistan]] or [[Fabryka Samochodów Osobowych|Poland]]. Due to this deal, the Romanian company was not allowed to export their products to neighbouring countries any more, or produce newer models by the new [[GM Daewoo]] company.

To make matters worse for the company, [[General Motors]] started selling the products of the GM Daewoo in 2003, under the [[Chevrolet]] brand.

[[File:First Ford Transit at Automobile Craiova.jpg|thumb|The first [[Ford Transit Connect]] built in Craiova at the presentation event on 8 September 2009]]

===Acquisition by Ford===
In 2006, the [[Romania]]n government bought out Daewoo's 51% in the joint venture for [[US$]] 60 million. A year later, in September 2007, [[Ford Motor Company]] was interested to acquire a 72.4 percent stake in the company for 57 million euro and on 21 March 2008 the acquisition contract was signed and Ford officially took over Automobile Craiova (later transferring the fixed assets to [[Ford Romania]]). As of May 2009, Ford acquired a majority 95.63% stake in the company.<ref>{{Cite web |url=http://www.autosinsight.com/file/77275/ford-inches-up-craiova-ownership.html |title=Ford Inches Up Craiova Ownership |month=May | year=2009 |publisher=Automotives Insight}}</ref>

[[Ford Transit Connect]], both the passenger carrying and van models, was Ford's first model produced in Craiova, followed by low-capacity car engines and a small wagon, the new [[Ford B-Max]].<ref>{{Cite web |url=http://english.hotnews.ro/stiri-business-5496775-ford-build-low-capacity-car-engines-craiova-south-romania-starting-late-2010.htm |publisher=[[HotNews.ro]] |title=Ford to build low capacity car engines in Craiova, South Romania starting late 2010 |date=16 March 2009}}</ref><ref>{{Cite web |url=http://www.autoexpress.co.uk/news/autoexpressnews/231081/ford_bmax_enters_space_race.html |publisher=[[Auto Express]] |title=Ford B-MAX enters space race |date=12 November 2008}}</ref><ref>{{Cite web |url=http://www.money.ro/cum-arata-fordul-fabricat-la-craiova--foto_873931.html |publisher=MONEY.ro |title=Cum arată Fordul care va fi fabricat la Craiova |date=28 February 2011}}</ref> The plant will add a second, as-yet-unnamed small-segment model.<ref>{{cite web|title=Ford shuffles European production|url=http://www.autoweek.com/article/20110614/CARNEWS/110619939|publisher=Autoweek|accessdate=20 December 2011|date=14 June 2011}}</ref><ref>{{cite web|title=Ford transfers Transit Connect production to Valencia|url=http://www.romaniantimes.at/?id=15352|publisher=Romanian Times|accessdate=20 December 2011|date=14 June 2011}}</ref>

==Models==
* [[Oltcit Club|Oltcit Special]] (1981–1990)
* [[Oltcit Club]] (1981–1995)
* [[Citroën Axel]] (1985–1990)
* [[Oltcit Club|Oltcit Club 12 CS]] (1993–1995)
* [[Daewoo Espero]] (1996–1998)
* [[Daewoo Cielo]] (1996–2007)
* [[Daewoo Tico]] (1998–2002)
* [[Daewoo Leganza]] (1998–2002)
* [[Daewoo Nubira]] (1998–2008)
* [[Daewoo Matiz]] (1999–2008)
* [[Daewoo Tacuma]] (2002–2008)

==See also==
*[[Oltcit]]
*[[Ford Romania]]

==References==
{{Reflist}}

== External links ==
*[http://www.acsa.ro/ Official website]
*[http://web.archive.org/web/20081220000907/http://www.daewoo.ro/ Daewoo Romania]

{{Romanian automobile brands and manufacturers}}

[[Category:Companies of Romania]]
[[Category:Craiova]]
[[Category:Motor vehicle manufacturers of Romania]]
[[Category:1976 establishments in Romania]]
[[Category:Companies established in 1976]]

[[de:Automobile Craiova]]
[[ro:Automobile Craiova]]

Revision as of 20:27, 26 January 2013

Automobile Craiova
Rodae Automobile (1994–1997)
Daewoo Automobile Romania (1997–2006)
IndustryAutomotive
PredecessorOltcit
Founded1991
FateAcquired
SuccessorFord Romania
HeadquartersCraiova, Romania
ProductsAutomobiles
Websiteacsa.ro

Automobile Craiova S.A. was an automobile manufacturer located in Craiova, Romania.

History

The beginnings

Oltcit Club

The factory was founded in 1976 as the Oltcit joint venture company between the Romanian government (64%) and Citroën (36%).[1] The factory produced cars under the Oltcit and Citroën brands for the domestic and external markets.[2][3]

The 1990s

Daewoo Cielo

In 1991, as a result of the withdraw of Citroën from the joint venture, the name of the company was changed to Automobile Craiova and production continued under the Oltena brand.

In 1994, the company decided to go into partnership (49%-51%) with Korean company Daewoo Heavy Industries (later Daewoo Motors) as Rodae Automobile. After producing the Oltcit between 1981–1996 (starting 1992 rebadged as Oltena, and as Rodae after 1994), the company started producing the Tico, Cielo and Espero.[4]

In 1997, the name was changed to Daewoo Automobile Romania and a new engine and transmission factory was opened by the company, and by 2001 was also producing the Matiz and Nubira II. However, by this time, the main parent company in Korea had collapsed, due to financial problems in South Korea economy and over-expansion in Central Asia and Eastern Europe.

In 2002, General Motors bought the bulk of Daewoo Motor in South Korea, but did not buy the plants producing Daewoo cars in Romania, Uzbekistan or Poland. Due to this deal, the Romanian company was not allowed to export their products to neighbouring countries any more, or produce newer models by the new GM Daewoo company.

To make matters worse for the company, General Motors started selling the products of the GM Daewoo in 2003, under the Chevrolet brand.

The first Ford Transit Connect built in Craiova at the presentation event on 8 September 2009

Acquisition by Ford

In 2006, the Romanian government bought out Daewoo's 51% in the joint venture for US$ 60 million. A year later, in September 2007, Ford Motor Company was interested to acquire a 72.4 percent stake in the company for 57 million euro and on 21 March 2008 the acquisition contract was signed and Ford officially took over Automobile Craiova (later transferring the fixed assets to Ford Romania). As of May 2009, Ford acquired a majority 95.63% stake in the company.[5]

Ford Transit Connect, both the passenger carrying and van models, was Ford's first model produced in Craiova, followed by low-capacity car engines and a small wagon, the new Ford B-Max.[6][7][8] The plant will add a second, as-yet-unnamed small-segment model.[9][10]

Models

See also

References

  1. ^ "Ford-Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Archived from the original (PDF) on 25 July 2011. Retrieved 31 July 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ Business operations report: Central Asia Economist Intelligence Unit (Great Britain) - 1999. "Daewoo Automobile Craiova The Oltcit legacy — Romania's other producer of passenger cars also derives from communist-era co-operation with a French carmaker, in this case Citroen, which in 1976 formed a joint venture in Craiova in the ..."
  3. ^ Istvan Oliver Egresi, Geographical dynamics of FDI in Romania - Page 214. The University of Oklahoma, Department of Geography - 2008. "Automobile Craiova/Daewoo The story of Automobile Craiova begins in 1977 when the Romanian government contacted Citroen to establish a joint venture137 to manufacture a certain model of Citroen 138 renamed Oltcit 139."
  4. ^ "Daewoo Automobile Romania, 6 ani". Daewoo Automobile Romania. Archived from the original on 16 November 2000. Retrieved 27 July 2011. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 6 April 2001 suggested (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ "Ford Inches Up Craiova Ownership". Automotives Insight. 2009. {{cite web}}: Unknown parameter |month= ignored (help)
  6. ^ "Ford to build low capacity car engines in Craiova, South Romania starting late 2010". HotNews.ro. 16 March 2009.
  7. ^ "Ford B-MAX enters space race". Auto Express. 12 November 2008.
  8. ^ "Cum arată Fordul care va fi fabricat la Craiova". MONEY.ro. 28 February 2011.
  9. ^ "Ford shuffles European production". Autoweek. 14 June 2011. Retrieved 20 December 2011.
  10. ^ "Ford transfers Transit Connect production to Valencia". Romanian Times. 14 June 2011. Retrieved 20 December 2011.