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| industry = [[Advertising agency|Advertising]]<br>[[Public relations]]<br>Information, Communication
| industry = [[Advertising agency|Advertising]]<br>[[Public relations]]<br>Information, Communication
| products =
| products =
| revenue = {{profit}} {{JPY|1.018 trillion|link=yes}} (2018)<ref name="AR2018">{{cite web|url=http://www.dentsu.com/news/release/pdf-cms/2019015-0214en.pdf|title=Dentsu Inc. FY2018 Consolidated Financial Results }}</ref>
| revenue = {{profit}} {{JPY|1.018 trillion|link=yes}} (2018)<ref name="AR2018">{{cite web|url=https://www.dentsu.com/news/release/pdf-cms/2019015-0214en.pdf|title=Dentsu Inc. FY2018 Consolidated Financial Results }}</ref>
| net_income = {{profit}} {{JPY|61.4 billion}} (FY 2018)<ref name="AR2018" />
| net_income = {{profit}} {{JPY|61.4 billion}} (FY 2018)<ref name="AR2018" />
| num_employees = 62,608 (2018)<ref>{{cite web|url=http://www.dentsu.com/whoweare/summary/|title=Corporate Data - WHO WE ARE - DENTSU INC.|website=www.dentsu.com}}</ref>
| num_employees = 62,608 (2018)<ref>{{cite web|url=https://www.dentsu.com/whoweare/summary/|title=Corporate Data - WHO WE ARE - DENTSU INC.|website=www.dentsu.com}}</ref>
| subsid = [[Dentsu Aegis Network]]
| subsid = [[Dentsu Aegis Network]]
| parent =
| parent =
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| homepage = {{url|https://www.dentsu.com/}}
| homepage = {{url|https://www.dentsu.com/}}
}}
}}

'''Dentsu Inc.''' ({{lang-ja|株式会社電通}} ''Kabushiki-gaisha Dentsū'' or [[:ja:電通|電通]] ''Dentsū'' for short) is a Japanese international advertising and public relations [[Kabushiki gaisha|joint stock company]] headquartered in Tokyo. Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues.<ref>World's largest in 1984; {{cite newspaper
'''Dentsu Inc.''' ({{lang-ja|株式会社電通}} ''Kabushiki-gaisha Dentsū'' or [[:ja:電通|電通]] ''Dentsū'' for short) is a Japanese international advertising and public relations [[Kabushiki gaisha|joint stock company]] headquartered in Tokyo. Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues.<ref>World's largest in 1984; {{cite newspaper
|newspaper=[[The New York Times]]
|newspaper=[[The New York Times]]
Line 33: Line 32:
|author=Philip H. Dougherty |date=May 22, 1981}}</ref> Dentsu bought Aegis in 2012 and formed Dentsu Aegis Network, which is headquartered in London and operates in 145 countries worldwide with around 45,000 employees. Dentsu Aegis Network is made up of 10 global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Accordant, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.
|author=Philip H. Dougherty |date=May 22, 1981}}</ref> Dentsu bought Aegis in 2012 and formed Dentsu Aegis Network, which is headquartered in London and operates in 145 countries worldwide with around 45,000 employees. Dentsu Aegis Network is made up of 10 global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Accordant, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.


==History==
== History ==
Dentsu was originally established as {{nihongo|'''Japan Advertising Ltd.'''|日本広告株式会社|Nihon Kōkoku Kabushiki-gaisha}} and {{nihongo|'''Telegraphic Service Co.'''|電報通信社|Denpō Tsūshin-sha}} by [[Hoshiro Mitsunaga]]. In 1906, Telegraphic Service Co. became {{nihongo|'''Japan Telegraphic Communication Co., Ltd.'''|株式会社日本電報通信社|Kabushiki-gaisha Nihon Denpō Tsūshin-sha}}. The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations. Japan Telegraphic Communication Co., Ltd. sold off its news division to [[Dōmei Tsushin|Doumei News Agency]] in 1936 to change the company's focus to specialized advertising. In 1943, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, [[Osaka]], [[Nagoya]], and [[Kyūshū]]. With the 1951 arrival of commercial radio broadcasting in Japan, the Radio Division was established at Japan Telegraphic's head and local offices.
Dentsu was originally established as {{nihongo|'''Japan Advertising Ltd.'''|日本広告株式会社|Nihon Kōkoku Kabushiki-gaisha}} and {{nihongo|'''Telegraphic Service Co.'''|電報通信社|Denpō Tsūshin-sha}} by [[Hoshiro Mitsunaga]]. In 1906, Telegraphic Service Co. became {{nihongo|'''Japan Telegraphic Communication Co., Ltd.'''|株式会社日本電報通信社|Kabushiki-gaisha Nihon Denpō Tsūshin-sha}}. The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations. Japan Telegraphic Communication Co., Ltd. sold off its news division to [[Dōmei Tsushin|Doumei News Agency]] in 1936 to change the company's focus to specialized advertising. In 1943, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, [[Osaka]], [[Nagoya]], and [[Kyūshū]]. With the 1951 arrival of commercial radio broadcasting in Japan, the Radio Division was established at Japan Telegraphic's head and local offices.


In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to '''Dentsu Inc.'''<ref>{{cite web|url=http://www.dentsu.co.jp/vision/summary/history.html|title=Dentsu Company History (Japanese)|publisher=Dentsu|accessdate=2019-05-29}}</ref> 1995 saw Dentsu creating five domestic regional subsidiaries.<ref>{{cite web|url=http://www.dentsu.com/whoweare/summary/corporatehistory.html|title=Dentsu Company History (English)|publisher=Dentsu|accessdate=2019-05-29}}</ref>
In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to '''Dentsu Inc.'''<ref>{{cite web|url=https://www.dentsu.co.jp/vision/summary/history.html|title=Dentsu Company History (Japanese)|publisher=Dentsu|accessdate=2019-05-29}}</ref> 1995 saw Dentsu creating five domestic regional subsidiaries.<ref>{{cite web|url=https://www.dentsu.com/whoweare/summary/corporatehistory.html|title=Dentsu Company History (English)|publisher=Dentsu|accessdate=2019-05-29}}</ref>


In January 2020, Dentsu acquired Digital Pi, an agency focused on B2B.<ref>{{Cite web|url=https://ppc.land/dentsu-acquires-digital-pi-an-agency-focused-on-b2b/|title=Dentsu acquires Digital Pi, an agency focused on B2B|date=2020-02-03|website=PPC Land|language=en-US|access-date=2020-02-03}}</ref>
In January 2020, Dentsu acquired Digital Pi, an agency focused on B2B.<ref>{{Cite web|url=https://ppc.land/dentsu-acquires-digital-pi-an-agency-focused-on-b2b/|title=Dentsu acquires Digital Pi, an agency focused on B2B|date=2020-02-03|website=PPC Land|language=en-US|access-date=2020-02-03}}</ref>


===Initial public offering===
=== Initial public offering ===
Dentsu was listed on the [[Tokyo Stock Exchange]] in 2001. During the [[initial public offering]] of Dentsu, in December 2001, a trader at [[UBS|UBS Warburg]], the Swiss investment bank, sent an order to sell 610,000 shares in this company at ¥6 each, while he intended to sell 16 shares at ¥600,000. The bank lost £71 million.<ref>{{cite web|url=https://web.archive.org/web/20070216225248/http://www.timesonline.co.uk/tol/news/world/asia/article755598.ece|title=Fat fingered typing costs a trader’s bosses £128m-News-World-Asia-TimesOnline|date=16 February 2007|publisher=}}</ref>
Dentsu was listed on the [[Tokyo Stock Exchange]] in 2001. During the [[initial public offering]] of Dentsu, in December 2001, a trader at [[UBS|UBS Warburg]], the Swiss investment bank, sent an order to sell 610,000 shares in this company at ¥6 each, while he intended to sell 16 shares at ¥600,000. The bank lost £71 million.<ref>{{cite web|url=https://web.archive.org/web/20070216225248/http://www.timesonline.co.uk/tol/news/world/asia/article755598.ece|title=Fat fingered typing costs a trader’s bosses £128m-News-World-Asia-TimesOnline|date=16 February 2007|publisher=}}</ref>


Dentsu's sales are more than double its nearest competitor, [[Hakuhodo]] or [[Asatsu-DK|ADK]], in the [[Japan]]ese market, thanks to the company's origins as a media representative during the early part of the 20th&nbsp;century, producing the first newspaper advertisements as well as the first television commercials in Japan.{{Citation needed|date = November 2015}}
Dentsu's sales are more than double its nearest competitor, [[Hakuhodo]] or [[Asatsu-DK|ADK]], in the [[Japan]]ese market, thanks to the company's origins as a media representative during the early part of the 20th&nbsp;century, producing the first newspaper advertisements as well as the first television commercials in Japan.{{Citation needed|date = November 2015}}


===Geneon Entertainment===
=== Geneon Entertainment ===
In July 2003, Dentsu acquired [[NBCUniversal Entertainment Japan|Pioneer LDC]] from [[Pioneer Corporation]] and renamed it to Geneon Entertainment, while its North American division, Pioneer Entertainment, was renamed to Geneon USA.<ref>{{cite web|url=http://www.animenewsnetwork.com/news/2003-07-21/dentsu-acquires-pioneer |title=Dentsu acquires Pioneer - News |publisher=Anime News Network |date=2003-07-21 |accessdate=2013-11-05}}</ref>
In July 2003, Dentsu acquired [[NBCUniversal Entertainment Japan|Pioneer LDC]] from [[Pioneer Corporation]] and renamed it to Geneon Entertainment, while its North American division, Pioneer Entertainment, was renamed to Geneon USA.<ref>{{cite web|url=https://www.animenewsnetwork.com/news/2003-07-21/dentsu-acquires-pioneer |title=Dentsu acquires Pioneer - News |publisher=Anime News Network |date=2003-07-21 |accessdate=2013-11-05}}</ref>


On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in Geneon to [[NBCUniversal]]'s Universal Pictures International Entertainment (UPI), who planned to merge the company with its Universal Pictures Japan division to form a new company.<ref>{{cite web|url=http://www.dentsu.co.jp/news/release/pdf-cms/2008099-1112.pdf|title=ジェネオン エンタテインメント㈱一部株式のUPIEへの譲渡とジェネオン エンタテインメント㈱とUPIE子会社との合併について|publisher=Dentsu|date=2008-11-12|accessdate=2019-05-29}}</ref><ref name="merge">{{cite web|url=http://www.animenewsnetwork.com/news/2008-11-12/geneon-to-merge-with-universal-pictures-japan |title=Geneon to Merge with Universal Pictures Japan - News |publisher=Anime News Network |date=2008-11-12 |accessdate=2013-11-05}}</ref> The merger closed on February 1, 2009.
On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in Geneon to [[NBCUniversal]]'s Universal Pictures International Entertainment (UPI), who planned to merge the company with its Universal Pictures Japan division to form a new company.<ref>{{cite web|url=https://www.dentsu.co.jp/news/release/pdf-cms/2008099-1112.pdf|title=ジェネオン エンタテインメント㈱一部株式のUPIEへの譲渡とジェネオン エンタテインメント㈱とUPIE子会社との合併について|publisher=Dentsu|date=2008-11-12|accessdate=2019-05-29}}</ref><ref name="merge">{{cite web|url=https://www.animenewsnetwork.com/news/2008-11-12/geneon-to-merge-with-universal-pictures-japan |title=Geneon to Merge with Universal Pictures Japan - News |publisher=Anime News Network |date=2008-11-12 |accessdate=2013-11-05}}</ref> The merger closed on February 1, 2009.


===Aegis Group===
=== Aegis Group ===
On 12 July 2012 Dentsu agreed to acquire British-based [[Aegis Group&nbsp;plc]] in a cash deal worth $4.9&nbsp;billion. The deal was completed in March 2013.<ref>{{cite news| url=http://adage.com/article/agency-news/japan-s-dentsu-acquire-aegis-group-4-9-billion/235996/ | work=AdAge | title=Japan's Dentsu to Acquire Aegis Group for $4.9 billion | date=12 July 2012}}</ref> Dentsu announced that it would launch [[Dentsu Aegis Network]], which would manage all Aegis Media work and non-Japanese Dentsu operations worldwide.<ref>{{Cite web|title = Dentsu Closes $5 Billion Acquisition of Aegis Group|url = http://adage.com/article/global-news/dentsu-closes-5-billion-acquisition-aegis-group/240541/|website = adage.com|publisher = Ad Age|accessdate = 2015-11-03}}</ref>
On 12 July 2012 Dentsu agreed to acquire British-based [[Aegis Group plc]] in a cash deal worth $4.9 billion. The deal was completed in March 2013.<ref>{{cite news| url=http://adage.com/article/agency-news/japan-s-dentsu-acquire-aegis-group-4-9-billion/235996/ | work=AdAge | title=Japan's Dentsu to Acquire Aegis Group for $4.9 billion | date=12 July 2012}}</ref> Dentsu announced that it would launch [[Dentsu Aegis Network]], which would manage all Aegis Media work and non-Japanese Dentsu operations worldwide.<ref>{{Cite web|title = Dentsu Closes $5 Billion Acquisition of Aegis Group|url = https://adage.com/article/agency-news/japan-s-dentsu-acquire-aegis-group-4-9-billion/235996|website = adage.com|publisher = Ad Age|accessdate = 2015-11-03}}</ref>


==Corporate affairs==
== Corporate affairs ==
===Project categorization===
=== Project categorization ===
Dentsu Inc. categorises project markets in four different parts: National advertisement market; Advertisement-related market; New market; Foreign market (in addition to Dentsu Aegis Network, its overseas subsidiary, which operates in over 120 countries). National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.
Dentsu Inc. categorises project markets in four different parts: National advertisement market; Advertisement-related market; New market; Foreign market (in addition to Dentsu Aegis Network, its overseas subsidiary, which operates in over 120 countries). National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.


===Dentsu Building===
=== Dentsu Building ===
{{main|Dentsu Building}}
{{main|Dentsu Building}}


The Dentsu Building is a high-rise building in [[Shiodome]], [[Minato, Tokyo|Minato]], [[Tokyo]], which houses Dentsu's corporate offices. With 48&nbsp;floors that rise to 213.34&nbsp;m (700&nbsp;ft), it is the eleventh-tallest building in Tokyo. It was designed by [[Jean Nouvel]], the French architect, and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the [[Hamarikyu Gardens]], formerly the site of a shōgun's vacation home.
The Dentsu Building is a high-rise building in [[Shiodome]], [[Minato, Tokyo|Minato]], [[Tokyo]], which houses Dentsu's corporate offices. With 48 floors that rise to 213.34&nbsp;m (700&nbsp;ft), it is the eleventh-tallest building in Tokyo. It was designed by [[Jean Nouvel]], the French architect, and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the [[Hamarikyu Gardens]], formerly the site of a shōgun's vacation home.


===Mount Fuji climbing tradition===
=== Mount Fuji climbing tradition ===
Since 1925 Dentsu employees have had a company tradition of climbing [[Mount Fuji]].<ref>Clash, Jim. [https://www.forbes.com/global/2006/1127/074.html "Sacred Mountain" November 17, 2006] ''[[Forbes]]'' Retrieved September 7, 2015</ref> Every July all new staff and newly promoted executives climb Mt Fuji. Employees who are not physically able to do so are exempt. A former employee gave the reasoning behind this as: "The message is: 'We are going to conquer the one symbol that represents Japan more than anything else. And, once we do that, it will signify that we can do anything.{{'"}}<ref>O'Reilly, Lara [http://www.businessinsider.com/ad-agency-dentsu-makes-new-employees-climb-mount-fuji-2015-5 "This company makes all its new employees climb Mount Fuji" May 5, 2015]. ''[[Business Insider]]''. Retrieved September 7, 2015.</ref>
Since 1925 Dentsu employees have had a company tradition of climbing [[Mount Fuji]].<ref>Clash, Jim. [https://www.forbes.com/global/2006/1127/074.html "Sacred Mountain" November 17, 2006] ''[[Forbes]]'' Retrieved September 7, 2015</ref> Every July all new staff and newly promoted executives climb Mt Fuji. Employees who are not physically able to do so are exempt. A former employee gave the reasoning behind this as: "The message is: 'We are going to conquer the one symbol that represents Japan more than anything else. And, once we do that, it will signify that we can do anything.{{'"}}<ref>O'Reilly, Lara [https://www.businessinsider.com/ad-agency-dentsu-makes-new-employees-climb-mount-fuji-2015-5 "This company makes all its new employees climb Mount Fuji" May 5, 2015]. ''[[Business Insider]]''. Retrieved September 7, 2015.</ref>


==Overworking controversy==
== Overworking controversy ==
On December 25, 2015, Matsuri Takahashi, a [[University of Tokyo]] graduate and 24-year-old female employee of Dentsu, committed suicide.<ref name=Sui.NYT16>{{cite newspaper |newspaper=[[The New York Times]]
On December 25, 2015, Matsuri Takahashi, a [[University of Tokyo]] graduate and 24-year-old female employee of Dentsu, committed suicide.<ref name=Sui.NYT16>{{cite newspaper |newspaper=[[The New York Times]]
|url=https://www.nytimes.com/2016/12/28/business/dentsu-japan-resignation-employee-suicide.html
|url=https://www.nytimes.com/2016/12/28/business/dentsu-japan-resignation-employee-suicide.html
|title=Chief of Dentsu, Japanese Ad Agency, to Resign Over Employee’s Suicide
|title=Chief of Dentsu, Japanese Ad Agency, to Resign Over Employee’s Suicide
|author=Jonathan Soble |date=December 28, 2016}}</ref> The [[Government of Japan|Japanese government]] officially recognized her suicide as [[Karōshi|karoshi.]] In August 2015, Dentsu was caught exceeding its own 70-hour monthly maximum overtime limit.<ref>{{Cite news|url=http://www.japantimes.co.jp/news/2016/10/28/national/social-issues/latest-dentsu-death-shows-karoshi-part-japan-inc-toothless-laws-cant-fix/|title=Latest Dentsu death shows ‘karoshi’ a part of Japan Inc. that toothless laws can’t fix|last=Yamaguchi|first=Mari|date=2016-10-28|newspaper=The Japan Times Online|language=en-US|issn=0447-5763|access-date=2016-11-04}}</ref>
|author=Jonathan Soble |date=December 28, 2016}}</ref> The [[Government of Japan|Japanese government]] officially recognized her suicide as [[Karōshi|karoshi.]] In August 2015, Dentsu was caught exceeding its own 70-hour monthly maximum overtime limit.<ref>{{Cite news|url=https://www.japantimes.co.jp/news/2016/10/28/national/social-issues/latest-dentsu-death-shows-karoshi-part-japan-inc-toothless-laws-cant-fix/|title=Latest Dentsu death shows ‘karoshi’ a part of Japan Inc. that toothless laws can’t fix|last=Yamaguchi|first=Mari|date=2016-10-28|newspaper=The Japan Times Online|language=en-US|issn=0447-5763|access-date=2016-11-04}}</ref>


Mr. Tadashi Ishii, Representative Director and President & CEO, notified Dentsu on December 28, 2016 that he will resign as Representative Director and President & CEO.<ref name=Sui.NYT16/> His papers were sent to the prosecutors office because of the violation of the [[Labor Standards Act of 1947|Labor Standards Act]].<ref>{{Cite news|url=http://www.dentsu.com/news/release/pdf-cms/2016155-1229en.pdf|title=Dentsu Announces Change (Resignation) of Representative Director}}</ref> Over a half century of ongoing overworking was documented by ''The New York Times'',<ref name=Sui.NYT16/> including training materials supporting a Dentsu president urging working "''[[karoshi|even if it kills you]]''."
Mr. Tadashi Ishii, Representative Director and President & CEO, notified Dentsu on December 28, 2016 that he will resign as Representative Director and President & CEO.<ref name=Sui.NYT16/> His papers were sent to the prosecutors office because of the violation of the [[Labor Standards Act of 1947|Labor Standards Act]].<ref>{{Cite news|url=https://www.dentsu.com/news/release/pdf-cms/2016155-1229en.pdf|title=Dentsu Announces Change (Resignation) of Representative Director}}</ref> Over a half century of ongoing overworking was documented by ''The New York Times'',<ref name=Sui.NYT16/> including training materials supporting a Dentsu president urging working "''[[karoshi|even if it kills you]]''."


In July 2017, the company, Dentsu, was officially charged by Japanese authorities for the death of Takahashi. No individuals were charged, only the corporation.<ref>{{cite news
In July 2017, the company, Dentsu, was officially charged by Japanese authorities for the death of Takahashi. No individuals were charged, only the corporation.<ref>{{cite news
Line 83: Line 82:
In 2017 a former executive creative director of Dentsu Japan has resigned from his own company following allegations he sexually harassed a woman during his tenure at the advertising giant.<ref>{{Cite web|url=https://www.mumbrella.asia/2017/12/japanese-creative-resigns-accused-sexual-harassment-dentsu|title=Japanese creative resigns after being accused of sexual harassment at Dentsu|last=Dickinson|first=Eleanor|date=2017-12-21|website=Mumbrella Asia|language=en-US|access-date=2020-04-25}}</ref>
In 2017 a former executive creative director of Dentsu Japan has resigned from his own company following allegations he sexually harassed a woman during his tenure at the advertising giant.<ref>{{Cite web|url=https://www.mumbrella.asia/2017/12/japanese-creative-resigns-accused-sexual-harassment-dentsu|title=Japanese creative resigns after being accused of sexual harassment at Dentsu|last=Dickinson|first=Eleanor|date=2017-12-21|website=Mumbrella Asia|language=en-US|access-date=2020-04-25}}</ref>


==Dentsu Group companies==
== Dentsu Group companies ==
⚫
==== Affiliates and shareholdings ====

⚫
====Affiliates and shareholdings====
* [[Madhouse (company)|Madhouse]] (minority shareholder)
* [[Madhouse (company)|Madhouse]] (minority shareholder)
* [[AKS (company)|AKS Co., Ltd.]] (minority shareholder)
* [[AKS (company)|AKS Co., Ltd.]] (minority shareholder)
Line 92: Line 90:
* [[Video Research|Video Research Ltd.]] (34.2%, leading shareholder)
* [[Video Research|Video Research Ltd.]] (34.2%, leading shareholder)


===Outside Japan===
=== Outside Japan ===
* Lord Group ([[joint venture]])<ref>started as Lord, Dentsu & Partners, renamed 1997.{{cite newspaper
* Lord Group ([[joint venture]])<ref>started as Lord, Dentsu & Partners, renamed 1997.{{cite newspaper
|newspaper=[[The New York Times]]
|newspaper=[[The New York Times]]
Line 104: Line 102:
|date=October 31, 1990}}</ref>
|date=October 31, 1990}}</ref>


==See also==
== See also ==
{{Portal bar|Tokyo|Companies}}
{{Portal bar|Tokyo|Companies}}


==References==
== References ==
;Notes
; Notes
{{Reflist|2}}
{{Reflist|2}}
;Sources
; Sources
{{refbegin}}
{{refbegin}}
* ''[http://www.dentsu.com/ir/data/annual/2015/dwl/pdf/EAR_ALL.pdf Annual Report 2015]''. Dentsu 2015.
* ''[https://www.dentsu.com/ir/data/annual/2015/dwl/pdf/EAR_ALL.pdf Annual Report 2015]''. Dentsu 2015.
{{refend}}
{{refend}}


==Further reading==
== Further reading ==
* Kawashima, Nobuko. "Advertising agencies, media and consumer market: The changing quality of TV advertising in Japan." ''Media, Culture & Society'' 28#3 (2006): 393-410.
* Kawashima, Nobuko. "Advertising agencies, media and consumer market: The changing quality of TV advertising in Japan." ''Media, Culture & Society'' 28#3 (2006): 393-410.
* Moriarty, Sandra, et al. ''Advertising: Principles and practice'' (Pearson Australia, 2014), Australian perspectives
* Moriarty, Sandra, et al. ''Advertising: Principles and practice'' (Pearson Australia, 2014), Australian perspectives
* Sugiyama, Kotaro, and [[Tim Andree]]. ''The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency'' (2010)
* Sugiyama, Kotaro, and [[Tim Andree]]. ''The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency'' (2010)


==External links==
== External links ==
* [https://www.dentsu.com/ Dentsu (English)]
* [https://www.dentsu.com/ Dentsu (English)]


Revision as of 07:52, 9 July 2020

Dentsu Group Inc.
Native name
株式会社電通
Company typePublic (K.K)
TYO: 4324
IndustryAdvertising
Public relations
Information, Communication
FoundedJuly 1, 1901; 123 years ago (1901-07-01) (as Japan Advertising Ltd.)
Headquarters
Minato, Tokyo
,
Japan
Key people
Hiroshi Igarashi
(President)
RevenueIncrease ¥1.018 trillion (2018)[1]
Increase ¥61.4 billion (FY 2018)[1]
Number of employees
62,608 (2018)[2]
SubsidiariesDentsu Aegis Network
Websitewww.dentsu.com

Dentsu Inc. (Template:Lang-ja Kabushiki-gaisha Dentsū or 電通 Dentsū for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues.[3][4] Dentsu bought Aegis in 2012 and formed Dentsu Aegis Network, which is headquartered in London and operates in 145 countries worldwide with around 45,000 employees. Dentsu Aegis Network is made up of 10 global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Accordant, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.

History

Dentsu was originally established as Japan Advertising Ltd. (日本広告株式会社, Nihon Kōkoku Kabushiki-gaisha) and Telegraphic Service Co. (電報通信社, Denpō Tsūshin-sha) by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co., Ltd. (株式会社日本電報通信社, Kabushiki-gaisha Nihon Denpō Tsūshin-sha). The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations. Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency in 1936 to change the company's focus to specialized advertising. In 1943, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya, and Kyūshū. With the 1951 arrival of commercial radio broadcasting in Japan, the Radio Division was established at Japan Telegraphic's head and local offices.

In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu Inc.[5] 1995 saw Dentsu creating five domestic regional subsidiaries.[6]

In January 2020, Dentsu acquired Digital Pi, an agency focused on B2B.[7]

Initial public offering

Dentsu was listed on the Tokyo Stock Exchange in 2001. During the initial public offering of Dentsu, in December 2001, a trader at UBS Warburg, the Swiss investment bank, sent an order to sell 610,000 shares in this company at ¥6 each, while he intended to sell 16 shares at ¥600,000. The bank lost £71 million.[8]

Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan.[citation needed]

Geneon Entertainment

In July 2003, Dentsu acquired Pioneer LDC from Pioneer Corporation and renamed it to Geneon Entertainment, while its North American division, Pioneer Entertainment, was renamed to Geneon USA.[9]

On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in Geneon to NBCUniversal's Universal Pictures International Entertainment (UPI), who planned to merge the company with its Universal Pictures Japan division to form a new company.[10][11] The merger closed on February 1, 2009.

Aegis Group

On 12 July 2012 Dentsu agreed to acquire British-based Aegis Group plc in a cash deal worth $4.9 billion. The deal was completed in March 2013.[12] Dentsu announced that it would launch Dentsu Aegis Network, which would manage all Aegis Media work and non-Japanese Dentsu operations worldwide.[13]

Corporate affairs

Project categorization

Dentsu Inc. categorises project markets in four different parts: National advertisement market; Advertisement-related market; New market; Foreign market (in addition to Dentsu Aegis Network, its overseas subsidiary, which operates in over 120 countries). National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.

Dentsu Building

Main article: Dentsu Building

The Dentsu Building is a high-rise building in Shiodome, Minato, Tokyo, which houses Dentsu's corporate offices. With 48 floors that rise to 213.34 m (700 ft), it is the eleventh-tallest building in Tokyo. It was designed by Jean Nouvel, the French architect, and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the Hamarikyu Gardens, formerly the site of a shōgun's vacation home.

Mount Fuji climbing tradition

Since 1925 Dentsu employees have had a company tradition of climbing Mount Fuji.[14] Every July all new staff and newly promoted executives climb Mt Fuji. Employees who are not physically able to do so are exempt. A former employee gave the reasoning behind this as: "The message is: 'We are going to conquer the one symbol that represents Japan more than anything else. And, once we do that, it will signify that we can do anything.'"[15]

Overworking controversy

On December 25, 2015, Matsuri Takahashi, a University of Tokyo graduate and 24-year-old female employee of Dentsu, committed suicide.[16] The Japanese government officially recognized her suicide as karoshi. In August 2015, Dentsu was caught exceeding its own 70-hour monthly maximum overtime limit.[17]

Mr. Tadashi Ishii, Representative Director and President & CEO, notified Dentsu on December 28, 2016 that he will resign as Representative Director and President & CEO.[16] His papers were sent to the prosecutors office because of the violation of the Labor Standards Act.[18] Over a half century of ongoing overworking was documented by The New York Times,[16] including training materials supporting a Dentsu president urging working "even if it kills you."

In July 2017, the company, Dentsu, was officially charged by Japanese authorities for the death of Takahashi. No individuals were charged, only the corporation.[19] A 2017 attempt to encourage letting workers "leave the office at 3 p.m. on the last Friday of the month" did not get much participation.[20]

In 2017 a former executive creative director of Dentsu Japan has resigned from his own company following allegations he sexually harassed a woman during his tenure at the advertising giant.[21]

Dentsu Group companies

Affiliates and shareholdings

Outside Japan

See also

References

Notes
  1. ^ a b "Dentsu Inc. FY2018 Consolidated Financial Results" (PDF).
  2. ^ "Corporate Data - WHO WE ARE - DENTSU INC". www.dentsu.com.
  3. ^ World's largest in 1984; Philip H. Dougherty (April 23, 1984). "Dentsu of Japan Still Largest Agency". The New York Times. others outgrew it.
  4. ^ In 1981, Dentsu and Young & Rubicam were the two largest ad agencies in the world. Philip H. Dougherty (May 22, 1981). "Y.&R. and Dentsu start joint ad venture in Japan". The New York Times.
  5. ^ "Dentsu Company History (Japanese)". Dentsu. Retrieved 2019-05-29.
  6. ^ "Dentsu Company History (English)". Dentsu. Retrieved 2019-05-29.
  7. ^ "Dentsu acquires Digital Pi, an agency focused on B2B". PPC Land. 2020-02-03. Retrieved 2020-02-03.
  8. ^ "Fat fingered typing costs a trader's bosses £128m-News-World-Asia-TimesOnline". 16 February 2007.
  9. ^ "Dentsu acquires Pioneer - News". Anime News Network. 2003-07-21. Retrieved 2013-11-05.
  10. ^ "ジェネオン エンタテインメント㈱一部株式のUPIEへの譲渡とジェネオン エンタテインメント㈱とUPIE子会社との合併について" (PDF). Dentsu. 2008-11-12. Retrieved 2019-05-29.
  11. ^ "Geneon to Merge with Universal Pictures Japan - News". Anime News Network. 2008-11-12. Retrieved 2013-11-05.
  12. ^ "Japan's Dentsu to Acquire Aegis Group for $4.9 billion". AdAge. 12 July 2012.
  13. ^ "Dentsu Closes $5 Billion Acquisition of Aegis Group". adage.com. Ad Age. Retrieved 2015-11-03.
  14. ^ Clash, Jim. "Sacred Mountain" November 17, 2006 Forbes Retrieved September 7, 2015
  15. ^ O'Reilly, Lara "This company makes all its new employees climb Mount Fuji" May 5, 2015. Business Insider. Retrieved September 7, 2015.
  16. ^ a b c Jonathan Soble (December 28, 2016). "Chief of Dentsu, Japanese Ad Agency, to Resign Over Employee's Suicide". The New York Times.
  17. ^ Yamaguchi, Mari (2016-10-28). "Latest Dentsu death shows 'karoshi' a part of Japan Inc. that toothless laws can't fix". The Japan Times Online. ISSN 0447-5763. Retrieved 2016-11-04.
  18. ^ "Dentsu Announces Change (Resignation) of Representative Director" (PDF).
  19. ^ "Japan's Dentsu advertising agency charged over employee suicide". BBC News. 8 Jul 2017. Retrieved 9 July 2017.
  20. ^ Makiko Inoue; Megan Specia (October 5, 2017). "Young Worker Clocked 159 Hours of Overtime in a Month. Then She Died". The New York Times.
  21. ^ Dickinson, Eleanor (2017-12-21). "Japanese creative resigns after being accused of sexual harassment at Dentsu". Mumbrella Asia. Retrieved 2020-04-25.
  22. ^ started as Lord, Dentsu & Partners, renamed 1997.Shelly Freierman (January 6, 1997). "Lord, Dentsu Now the Lord Group". The New York Times.
  23. ^ "Dentsu of Japan Acquires 40% Stake in London's C.D.P." The New York Times. October 31, 1990.
Sources

Further reading

  • Kawashima, Nobuko. "Advertising agencies, media and consumer market: The changing quality of TV advertising in Japan." Media, Culture & Society 28#3 (2006): 393-410.
  • Moriarty, Sandra, et al. Advertising: Principles and practice (Pearson Australia, 2014), Australian perspectives
  • Sugiyama, Kotaro, and Tim Andree. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency (2010)
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