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{{short description|American business executive}}
{{short description|American businesswoman}}
{{Use mdy dates|date=January 2022}}
{{Use mdy dates|date=January 2022}}
{{about|the American business executive|the American research chemist|Emily A. Weiss}}
{{about|the American businesswoman|the American research chemist|Emily A. Weiss}}
{{Infobox person
{{Infobox person
| name = Emily Weiss
| name = Emily Weiss
Line 11: Line 11:
| nationality = American
| nationality = American
| education = [[New York University]]
| education = [[New York University]]
| occupation = Founder, former CEO, and Executive Chairwoman of Glossier
| occupation = Founder, former CEO, and chairwoman of Glossier
| partner = Will Gaybrick
| partner = Will Gaybrick
| children = 1
}}
}}


'''Emily Weiss''' (born March 22, 1985) is an American businesswoman. She is the founder and former CEO of the cosmetics company Glossier and the blog ''Into the Gloss''. She was featured in the ''[[Forbes]]'' [[Forbes 30 Under 30|30 Under 30]] list in 2015.<ref>{{Cite web|last=O'Connor|first=Clare|title=How Glossier's Emily Weiss Is Using The Internet To Build A Beauty Brand For Generation Instagram|url=https://www.forbes.com/sites/clareoconnor/2016/08/02/how-glossiers-emily-weiss-is-using-the-internet-to-build-a-beauty-brand-for-generation-instagram/|access-date=December 5, 2020|website=[[Forbes]]}}</ref> In 2019, she was included in [[Time (magazine)|''Time'' magazine]]'s "Next 100".<ref>{{Cite magazine|url=https://time.com/collection/time-100-next-2019/5718865/emily-weiss/|title=Time 100 Next 2019: Emily Weiss|magazine=[[Time (magazine)|Time]]|access-date=February 2, 2020}}</ref>
'''Emily Weiss''' (born March 22, 1985) is an American businesswoman. She is the founder and former CEO of the cosmetics company [[Glossier Skincare|Glossier]]<ref>{{Cite web|url=https://www.businessinsider.com/former-executive-assistant-glossier-emily-weiss-explains-dynamic-2022-10| title=A former assistant to Glossier founder Emily Weiss explains their 'intimate dynamic' and how tricky it was to build relationships with other staff| website=[[Business Insider]]| language=en |accessdate=2022-10-28}}</ref> and the blog ''Into the Gloss''. She was featured in a ''[[Forbes]]'' [[Forbes 30 Under 30|30 Under 30]] list in 2015.<ref name=":2">{{Cite web |last= |first= |title=Exclusive: Ex–Glossier employees describe a company that failed to support Black workers—even as it donated $1 million to racial justice causes |url=https://fortune.com/2020/08/18/glossier-black-workers-donation-support-black-lives-ceo-emily-weiss/amp/ |access-date=June 16, 2023 |website=[[Fortune (magazine)|Fortune]]|date= August 18, 2020}}</ref> In 2019, she was included in [[Time (magazine)|''Time'' magazine]]'s "Next 100".<ref>{{Cite magazine|url=https://time.com/collection/time-100-next-2019/5718865/emily-weiss/|title=Time 100 Next 2019: Emily Weiss|magazine=[[Time (magazine)|Time]]|access-date=February 2, 2020}}</ref>


==Early life and education==
==Early life==
Emily Weiss was raised in [[Wilton, Connecticut]].<ref name="Jacobs 2017" /> Her father worked as an executive at [[Pitney Bowes]] and her mother stayed at home.<ref name="Jacobs 2017" /> In high school, Weiss interned at [[Ralph Lauren Corporation|Ralph Lauren]] for two summers and briefly had a modeling career.<ref name="Jacobs 2017" /><ref name="Giacobbe 2017">{{Cite news|url=https://www.entrepreneur.com/article/298014|title=How Glossier Hacked Social Media to Build A Cult-Like Following|last=Giacobbe|first=Alyssa|date=August 15, 2017|work=Entrepreneur|access-date=December 8, 2017}}</ref> While interning at ''[[Teen Vogue]]'' in college, she appeared on ''[[The Hills (TV series)|The Hills]]'' on a three-episode arc with [[Lauren Conrad]] and [[Whitney Port]].<ref>{{Cite web|url=https://www.harpersbazaar.com.au/culture/fashion-star-cameos-the-hills-15487|title=Fashion Stars You Completely Forgot Cameoed In 'The Hills'|website=Harper's Bazaar|access-date=October 30, 2018}}</ref> Weiss graduated from [[New York University]] in 2007 with a degree in studio art.<ref name="Giacobbe 2017" /> She was a fashion assistant at ''[[W (magazine)|W]]'' magazine and an on-set styling assistant for ''[[Vogue (magazine)|Vogue]]'' where she assisted Elissa Santisi.<ref name="Jacobs 2017" />
Emily Weiss was raised in [[Wilton, Connecticut]].<ref name="Jacobs 2017" /> Her father worked for [[Pitney Bowes]] and her mother stayed at home.<ref name="Jacobs 2017" /> In high school, Weiss interned at [[Ralph Lauren Corporation|Ralph Lauren]] for two summers and briefly had a modeling career.<ref name="Jacobs 2017" /><ref name="Giacobbe 2017">{{Cite news|url=https://www.entrepreneur.com/article/298014|title=How Glossier Hacked Social Media to Build A Cult-Like Following|last=Giacobbe|first=Alyssa|date=August 15, 2017|work=Entrepreneur|access-date=December 8, 2017}}</ref> While interning at ''[[Teen Vogue]]'' in college, she appeared on ''[[The Hills (TV series)|The Hills]]'' on a three-episode arc with [[Lauren Conrad]] and [[Whitney Port]].<ref>{{Cite magazine|url=https://www.harpersbazaar.com.au/culture/fashion-star-cameos-the-hills-15487|title=Fashion Stars You Completely Forgot Cameoed In 'The Hills'|magazine=Harper's Bazaar|access-date=October 30, 2018}}</ref> Weiss graduated from [[New York University]] in 2007 with a degree in studio art.<ref name="Giacobbe 2017" /> She was a fashion assistant at ''[[W (magazine)|W]]'' magazine and an on-set styling assistant for ''[[Vogue (magazine)|Vogue]]'' where she assisted Elissa Santisi.<ref name="Jacobs 2017" />


==Career==
==Career==
===''Into the Gloss''===
===''Into the Gloss''===
Weiss launched ''Into the Gloss'', a blog featuring predominantly interviews with women, in September 2010.<ref name="Giacobbe 2017" /> She stayed at her day job at ''Vogue'' and worked on ''Into the Gloss'' in the mornings between the hours of 4&nbsp;a.m. and 8&nbsp;a.m.<ref name="Giacobbe 2017" /> A popular series on the blog is ''Top Shelf'', where subjects are interviewed in their bathrooms and photos of their shelves and medicine cabinets are featured. Previous interviews include [[Jenna Lyons]] and [[Karlie Kloss]].<ref name="Jacobs 2017">{{Cite news|url=https://www.nytimes.com/2015/03/11/fashion/emily-weiss-of-into-the-gloss-creates-a-skincare-line.html|title=Emily Weiss: the Beauty Guru for Millennials|last=Jacobs|first=Alexandra|date=March 10, 2015|work=[[The New York Times]]|access-date=December 8, 2017|issn=0362-4331}}</ref> By early 2012, the site had more than 200,000 unique visitors per month. By May 2016, the site garnered 1.3 million visitors.<ref>{{Cite magazine|url=https://www.vanityfair.com/style/2019/10/how-emily-weiss-grew-glossier-from-millennial-catnip-to-billion-dollar-juggernaut|title=How Emily Weiss's Glossier Grew From Millennial Catnip to Billion-Dollar Juggernaut|last=Meltzer|first=Marisa|magazine=Vanity Fair|access-date=March 31, 2020}}</ref> After Weiss reached 10 million page views per month and acquired corporate partnerships for the site and a small staff, she quit her job at ''Vogue'' to focus on her business ventures full time.<ref name="Giacobbe 2017" />
Weiss launched ''Into the Gloss'', a blog featuring predominantly interviews with women, in September 2010.<ref name="Giacobbe 2017" /> She stayed at her day job at ''Vogue'' and worked on ''Into the Gloss'' in the mornings between the hours of 4&nbsp;a.m. and 8&nbsp;a.m.<ref name="Giacobbe 2017" /> A popular series on the blog is ''Top Shelf'', where subjects are interviewed in their bathrooms and photos of their shelves and medicine cabinets are featured. Interviewees included [[Jenna Lyons]] and [[Karlie Kloss]].<ref name="Jacobs 2017">{{Cite news|url=https://www.nytimes.com/2015/03/11/fashion/emily-weiss-of-into-the-gloss-creates-a-skincare-line.html|title=Emily Weiss: the Beauty Guru for Millennials|last=Jacobs|first=Alexandra|date=March 10, 2015|work=[[The New York Times]]|access-date=December 8, 2017|issn=0362-4331}}</ref> By early 2012, the site had more than 200,000 unique visitors per month. By May 2016, the site had had 1.3 million visitors.<ref name=":1">{{Cite magazine|url=https://www.vanityfair.com/style/2019/10/how-emily-weiss-grew-glossier-from-millennial-catnip-to-billion-dollar-juggernaut|title=How Emily Weiss's Glossier Grew From Millennial Catnip to Billion-Dollar Juggernaut|last=Meltzer|first=Marisa|magazine=Vanity Fair|access-date=March 31, 2020}}</ref> After Weiss reached 10 million page views per month and acquired corporate partnerships for the site and a small staff, she quit her job at ''Vogue'' to focus on her own business.<ref name="Giacobbe 2017" />


===Glossier===
===Glossier===
In 2014, Weiss started approaching venture capitalists with ideas for expansion, including a potential ''Into the Gloss''-curated e-commerce platform.<ref name="Giacobbe 2017" /> Weiss eventually raised $2 million in seed funding, with the help of venture capitalist [[Kirsten Green]], the founder of [[San Francisco]]-based Forerunner Ventures.<ref>{{Cite web|date=December 29, 2019|title=Glossier founder Emily Weiss: 'Beauty has very little to do with looks'|url=http://www.theguardian.com/global/2019/dec/29/glossier-cult-beauty-brand-founder-interview|access-date=August 18, 2021|website=the Guardian}}</ref> Weiss used this initial investment to hire a small team and launch Glossier.com.<ref name="Giacobbe 2017" />
In 2014, Weiss started approaching [[venture capitalist]]s with ideas for expansion, including a potential ''Into the Gloss''-curated [[e-commerce]] platform.<ref name="Giacobbe 2017" /> Weiss eventually raised $2 million in seed funding, with the help of venture capitalist [[Kirsten Green]], the founder of San Francisco-based Forerunner Ventures.<ref>{{Cite web|date=December 29, 2019|title=Glossier founder Emily Weiss: 'Beauty has very little to do with looks'|url=http://www.theguardian.com/global/2019/dec/29/glossier-cult-beauty-brand-founder-interview|access-date=August 18, 2021|website=the Guardian}}</ref> Weiss used this initial investment to hire a small team and launch Glossier.com.<ref name="Giacobbe 2017" />


⚫
In October 2014, Weiss introduced Glossier's first four products on her ''Into the Gloss'' blog and announced the launch of Glossier.com.<ref name="Giacobbe 2017" /> According to Polina Marinova of ''[[Fortune (magazine)|Fortune]]'', Weiss, "Quietly turned Glossier into one of the most disruptive brands in beauty."<ref>{{Cite web|url=https://fortune.com/2018/12/12/term-sheet-wednesday-december-12/|title=Term Sheet -- Wednesday, December 12|website=Fortune|access-date=March 31, 2020}}</ref> She initially pitched the company to 12 firms, with 11 not interested.<ref>{{Citation|title=Term Sheet: A Year of Mega-Deals|url=http://fortune.com/2018/12/12/term-sheet-wednesday-december-12/|work=[[Fortune (magazine)|Fortune]]}}</ref> In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding.<ref>{{Cite news|url=https://www.forbes.com/sites/jannamandell/2018/02/22/glossier-just-got-52-million-in-fresh-capital-bringing-total-funding-to-86-million/#4b90a09612b6|title=Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million|last=Mandell|first=Janna|work=Forbes|access-date=March 6, 2018}}</ref> In March 2019, Weiss announced that Glossier had officially raised $100 million in a Series D round of funding and was valued at $1.2 billion.<ref>{{Cite news|url=https://www.wsj.com/articles/glossier-tops-billion-dollar-valuation-with-latest-funding-11552993200|title=Glossier Tops Billion-Dollar Valuation With Latest Funding|last1=Roof|first1=Katie|date=March 19, 2019|work=Wall Street Journal|access-date=April 22, 2019|last2=Chernova|first2=Yuliya|issn=0099-9660}}</ref><ref>{{Cite web|url=https://www.forbes.com/sites/elanagross/2019/03/19/glossier-raises-100m-and-now-has-a-billion-dollar-valuation/#44f4ec7b720d|title=Glossier Raises $100M And Now Has A Billion-Dollar Valuation|last=Gross|first=Elana Lyn|date=March 19, 2019|website=Forbes|archive-url=|archive-date=|access-date=}}</ref>
In October 2014, Weiss introduced Glossier's first four products on her ''Into the Gloss'' blog and announced the launch of Glossier.com.<ref name="Giacobbe 2017" /> The Glossier team launched the e-commerce site with an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer.<ref>{{Cite magazine|title=How Glossier turned itself into a billion-dollar beauty brand|magazine=Wired UK|url=https://www.wired.co.uk/article/how-to-build-a-brand-glossier|access-date=August 18, 2021|issn=1357-0978}}</ref><ref>{{Cite news|url=https://www.refinery29.com/en-us/2014/10/75699/glossier-launch-into-the-gloss|title=Your New Favorite Makeup Line Is All About Skin Care|last=Del Russo|first=Maria|work=Refinery29|access-date=October 6, 2014}}</ref>


⚫
In August 2020, Weiss and the company were accused of failing to support Black workers at the organization.<ref>{{Cite web |title=Ex–Glossier employees describe a company that failed to support Black workers—even as it donated $1 million to racial justice causes |date=August 18, 2020 |url=https://fortune.com/2020/08/18/glossier-black-workers-donation-support-black-lives-ceo-emily-weiss/amp/}}</ref> In May 2022, Weiss stepped down as CEO of Glossier, but stayed on its board as executive chairwoman. Kyle Leahy, Glossier's former chief commercial officer, took over as CEO.<ref>{{Cite web |title=Glossier CEO Emily Weiss Steps Down |url=https://www.businessoffashion.com/news/topics/glossier-ceo-emily-weiss-steps-down/ |access-date=2022-05-27 |website=The Business of Fashion |date=May 24, 2022 |language=en}}</ref><ref>{{Cite news |last=Gupta |first=Alisha Haridasani |date=2022-05-26 |title=The Sunsetting of the Girlboss Is Nearly Complete |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/05/26/style/glossier-emily-weiss.html |access-date=2022-05-27 |issn=0362-4331}}</ref>
⚫
According to Polina Marinova of ''[[Fortune (magazine)|Fortune]]'', Weiss, "Quietly turned Glossier into one of the most disruptive brands in beauty."<ref>{{Cite web|url=https://fortune.com/2018/12/12/term-sheet-wednesday-december-12/|title=Term Sheet -- Wednesday, December 12|website=Fortune|access-date=March 31, 2020}}</ref> She initially pitched the company to 12 firms, with 11 not interested.<ref>{{Citation|title=Term Sheet: A Year of Mega-Deals|url=http://fortune.com/2018/12/12/term-sheet-wednesday-december-12/|work=[[Fortune (magazine)|Fortune]]}}</ref> In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding.<ref>{{Cite news|url=https://www.forbes.com/sites/jannamandell/2018/02/22/glossier-just-got-52-million-in-fresh-capital-bringing-total-funding-to-86-million/#4b90a09612b6|title=Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million|last=Mandell|first=Janna|work=Forbes|access-date=March 6, 2018}}</ref> In March 2019, Weiss announced that Glossier had officially raised $100 million in a Series D round of funding and was valued at $1.2 billion.<ref>{{Cite news|url=https://www.wsj.com/articles/glossier-tops-billion-dollar-valuation-with-latest-funding-11552993200|title=Glossier Tops Billion-Dollar Valuation With Latest Funding|last1=Roof|first1=Katie|date=March 19, 2019|work=Wall Street Journal|access-date=April 22, 2019|last2=Chernova|first2=Yuliya|issn=0099-9660}}</ref><ref>{{Cite web|url=https://www.forbes.com/sites/elanagross/2019/03/19/glossier-raises-100m-and-now-has-a-billion-dollar-valuation/#44f4ec7b720d|title=Glossier Raises $100M And Now Has A Billion-Dollar Valuation|last=Gross|first=Elana Lyn|date=March 19, 2019|website=Forbes|url-status=live|archive-url=|archive-date=|access-date=}}</ref> The round was led by Sequoia Capital and Glossier announced at this time that it more than doubled its revenue in 2018, adding over 1 million new customers.<ref>{{cite web|url=https://www.cnbc.com/2019/03/20/how-emily-weiss-took-glossier-from-beauty-blog-to-1-billion-brand.html|title=Glossier: How this 33-year-old turned her beauty blog to a $1 billion brand|last=Berger|first=Sarah|date=March 20, 2019|website=CNBC|url-status=live|archive-url=|archivedate=|accessdate=March 5, 2020}}</ref>


⚫
==Personal life==
Since its initial launch with four products, Glossier has expanded its product line to include skin serums, masks, shower gel, body lotion, fragrance, lip balms and several other beauty and skincare related items.<ref>{{Cite magazine|date=October 10, 2019|title=How Emily Weiss's Glossier Grew From Millennial Catnip to Billion-Dollar Juggernaut|url=https://www.vanityfair.com/style/2019/10/how-emily-weiss-grew-glossier-from-millennial-catnip-to-billion-dollar-juggernaut|access-date=August 18, 2021|magazine=Vanity Fair}}</ref><ref>{{cite web |url=https://www.glossier.com |title=Beauty inspired by real life.|accessdate=October 23, 2019}}</ref>
In 2016, Weiss married photographer Diego Dueñas in the Bahamas. The union was short-lived.<ref name=":1" />


⚫
In 2020, Weiss became engaged to Will Gaybrick, a senior executive at [[Stripe (company)|Stripe]].<ref>{{Cite web|last=Leskin|first=Paige|title=Glossier founder Emily Weiss and Stripe executive Will Gaybrick are engaged. Here are 14 other power couples who rule the tech world.|url=https://www.businessinsider.com/tech-power-couples-2019-1|access-date=October 16, 2020|website=Business Insider|date=March 19, 2020 }}</ref><ref>{{Cite web|title=Glossier Founder Emily Weiss Is Engaged: See Her Gorgeous Ring|url=https://people.com/style/glossier-founder-emily-weiss-is-engaged/|access-date=October 16, 2020|website=[[People (magazine)|People]]}}</ref> The couple announced they were expecting a baby in June 2022.<ref>{{Cite web|url=https://www.elle.com.au/celebrity/celebrities-expecting-babies-in-2022-26534|title = Adriana Lima is Currently Expecting Her Third Child and the Pregnancy Announcement is Everything| date=June 5, 2022 }}</ref> On June 29, Emily posted on her Instagram announcing the birth of her daughter, Clara Lion Weissbrick.<ref>{{Cite web|url=https://www.instagram.com/p/CfZJcMZrzg_/?igshid=YmMyMTA2M2Y=|title = @emilyweiss on June 29th, 2022}}</ref>
Glossier dropped GlossiWEAR on July 17, 2019.<ref>{{Cite web|last=Rearick|first=Lauren|date=July 14, 2019|title=Glossier Is Coming for Our Closets with Glossiwear|url=http://www.allure.com/story/glossier-glossiwear-clothing.|url-status=live|archive-url=|archive-date=|access-date=February 1, 2021|website=Allure}}</ref>

In early 2019, Glossier added Glossier Play to its product umbrella. The line includes pigmented and metallic makeup products, such as eye shadows and eyeliners. In 2020, the company announced plans to suspend the line's production.<ref name=":0">{{Cite web|last=Bridget|first=March|date=February 20, 2020|title=Glossier to pause sub-brand Play|url=https://www.harpersbazaar.com/uk/beauty/make-up-nails/a31012411/glossier-play-paused/|url-status=live|archive-url=|archive-date=|access-date=August 7, 2020|website=The Business of Fashion}}</ref> Weiss stated that launching a sub-brand was, in hindsight, unnecessary, "The realisation we had was, 'Huh, we could have just launched more make-up products'."<ref name=":0" />

⚫
In May of 2022, Weiss stepped down as CEO of Glossier, but stayed on its board as executive chairwoman. Kyle Leahy, Glossier's former chief commercial officer, took over her position as CEO.<ref>{{Cite web |title=Glossier CEO Emily Weiss Steps Down |url=https://www.businessoffashion.com/news/topics/glossier-ceo-emily-weiss-steps-down/ |access-date=2022-05-27 |website=The Business of Fashion |language=en}}</ref> <ref>{{Cite news |last=Gupta |first=Alisha Haridasani |date=2022-05-26 |title=The Sunsetting of the Girlboss Is Nearly Complete |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/05/26/style/glossier-emily-weiss.html |access-date=2022-05-27 |issn=0362-4331}}</ref>

⚫
==Personal life==
⚫
Weiss is engaged to Will Gaybrick, a senior executive at [[Stripe (company)|Stripe]].<ref>{{Cite web|last=Leskin|first=Paige|title=Glossier founder Emily Weiss and Stripe executive Will Gaybrick are engaged. Here are 14 other power couples who rule the tech world.|url=https://www.businessinsider.com/tech-power-couples-2019-1|access-date=October 16, 2020|website=Business Insider}}</ref><ref>{{Cite web|title=Glossier Founder Emily Weiss Is Engaged: See Her Gorgeous Ring|url=https://people.com/style/glossier-founder-emily-weiss-is-engaged/|access-date=October 16, 2020|website=[[People (magazine)|People]]}}</ref> The couple is expecting a baby in June 2022.<ref>{{Cite web|url=https://www.elle.com.au/celebrity/celebrities-expecting-babies-in-2022-26534|title = Adriana Lima is Currently Expecting Her Third Child and the Pregnancy Announcement is Everything}}</ref>


==References==
==References==
{{reflist}}
{{reflist}}

==Further reading==
* {{cite book |last1=Meltzer |first1=Marisa |title=Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier |date=2023 |publisher=One Signal Publishers |location=New York |isbn=978-1982190606}}


==External links==
==External links==
* [http://fortune.com/40-under-40/emily-weiss-39/ Emily Weiss at ''Forbes'' 40 Under 40]
* [http://fortune.com/40-under-40/emily-weiss-39/ Emily Weiss at ''Forbes'' 40 Under 40] {{Webarchive|url=https://web.archive.org/web/20180817110839/http://fortune.com/40-under-40/emily-weiss-39/ |date=August 17, 2018 }}


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[[Category:Forbes 30 Under 30 recipients]]

Latest revision as of 10:08, 9 March 2024

This article is about the American businesswoman. For the American research chemist, see Emily A. Weiss.
Emily Weiss
Weiss in 2017
Born
Emily Weiss

(1985-03-22) March 22, 1985 (age 39)
NationalityAmerican
EducationNew York University
Occupation(s)Founder, former CEO, and chairwoman of Glossier
PartnerWill Gaybrick
Children1

Emily Weiss (born March 22, 1985) is an American businesswoman. She is the founder and former CEO of the cosmetics company Glossier[1] and the blog Into the Gloss. She was featured in a Forbes 30 Under 30 list in 2015.[2] In 2019, she was included in Time magazine's "Next 100".[3]

Early life

[edit]

Emily Weiss was raised in Wilton, Connecticut.[4] Her father worked for Pitney Bowes and her mother stayed at home.[4] In high school, Weiss interned at Ralph Lauren for two summers and briefly had a modeling career.[4][5] While interning at Teen Vogue in college, she appeared on The Hills on a three-episode arc with Lauren Conrad and Whitney Port.[6] Weiss graduated from New York University in 2007 with a degree in studio art.[5] She was a fashion assistant at W magazine and an on-set styling assistant for Vogue where she assisted Elissa Santisi.[4]

Career

[edit]

Into the Gloss

[edit]

Weiss launched Into the Gloss, a blog featuring predominantly interviews with women, in September 2010.[5] She stayed at her day job at Vogue and worked on Into the Gloss in the mornings between the hours of 4 a.m. and 8 a.m.[5] A popular series on the blog is Top Shelf, where subjects are interviewed in their bathrooms and photos of their shelves and medicine cabinets are featured. Interviewees included Jenna Lyons and Karlie Kloss.[4] By early 2012, the site had more than 200,000 unique visitors per month. By May 2016, the site had had 1.3 million visitors.[7] After Weiss reached 10 million page views per month and acquired corporate partnerships for the site and a small staff, she quit her job at Vogue to focus on her own business.[5]

Glossier

[edit]

In 2014, Weiss started approaching venture capitalists with ideas for expansion, including a potential Into the Gloss-curated e-commerce platform.[5] Weiss eventually raised $2 million in seed funding, with the help of venture capitalist Kirsten Green, the founder of San Francisco-based Forerunner Ventures.[8] Weiss used this initial investment to hire a small team and launch Glossier.com.[5]

In October 2014, Weiss introduced Glossier's first four products on her Into the Gloss blog and announced the launch of Glossier.com.[5] According to Polina Marinova of Fortune, Weiss, "Quietly turned Glossier into one of the most disruptive brands in beauty."[9] She initially pitched the company to 12 firms, with 11 not interested.[10] In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding.[11] In March 2019, Weiss announced that Glossier had officially raised $100 million in a Series D round of funding and was valued at $1.2 billion.[12][13]

In August 2020, Weiss and the company were accused of failing to support Black workers at the organization.[14] In May 2022, Weiss stepped down as CEO of Glossier, but stayed on its board as executive chairwoman. Kyle Leahy, Glossier's former chief commercial officer, took over as CEO.[15][16]

Personal life

[edit]

In 2016, Weiss married photographer Diego Dueñas in the Bahamas. The union was short-lived.[7]

In 2020, Weiss became engaged to Will Gaybrick, a senior executive at Stripe.[17][18] The couple announced they were expecting a baby in June 2022.[19] On June 29, Emily posted on her Instagram announcing the birth of her daughter, Clara Lion Weissbrick.[20]

References

[edit]
  1. ^ "A former assistant to Glossier founder Emily Weiss explains their 'intimate dynamic' and how tricky it was to build relationships with other staff". Business Insider. Retrieved October 28, 2022.
  2. ^ "Exclusive: Ex–Glossier employees describe a company that failed to support Black workers—even as it donated $1 million to racial justice causes". Fortune. August 18, 2020. Retrieved June 16, 2023.
  3. ^ "Time 100 Next 2019: Emily Weiss". Time. Retrieved February 2, 2020.
  4. ^ a b c d e Jacobs, Alexandra (March 10, 2015). "Emily Weiss: the Beauty Guru for Millennials". The New York Times. ISSN 0362-4331. Retrieved December 8, 2017.
  5. ^ a b c d e f g h Giacobbe, Alyssa (August 15, 2017). "How Glossier Hacked Social Media to Build A Cult-Like Following". Entrepreneur. Retrieved December 8, 2017.
  6. ^ "Fashion Stars You Completely Forgot Cameoed In 'The Hills'". Harper's Bazaar. Retrieved October 30, 2018.
  7. ^ a b Meltzer, Marisa. "How Emily Weiss's Glossier Grew From Millennial Catnip to Billion-Dollar Juggernaut". Vanity Fair. Retrieved March 31, 2020.
  8. ^ "Glossier founder Emily Weiss: 'Beauty has very little to do with looks'". the Guardian. December 29, 2019. Retrieved August 18, 2021.
  9. ^ "Term Sheet -- Wednesday, December 12". Fortune. Retrieved March 31, 2020.
  10. ^ "Term Sheet: A Year of Mega-Deals", Fortune
  11. ^ Mandell, Janna. "Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million". Forbes. Retrieved March 6, 2018.
  12. ^ Roof, Katie; Chernova, Yuliya (March 19, 2019). "Glossier Tops Billion-Dollar Valuation With Latest Funding". Wall Street Journal. ISSN 0099-9660. Retrieved April 22, 2019.
  13. ^ Gross, Elana Lyn (March 19, 2019). "Glossier Raises $100M And Now Has A Billion-Dollar Valuation". Forbes.
  14. ^ "Ex–Glossier employees describe a company that failed to support Black workers—even as it donated $1 million to racial justice causes". August 18, 2020.
  15. ^ "Glossier CEO Emily Weiss Steps Down". The Business of Fashion. May 24, 2022. Retrieved May 27, 2022.
  16. ^ Gupta, Alisha Haridasani (May 26, 2022). "The Sunsetting of the Girlboss Is Nearly Complete". The New York Times. ISSN 0362-4331. Retrieved May 27, 2022.
  17. ^ Leskin, Paige (March 19, 2020). "Glossier founder Emily Weiss and Stripe executive Will Gaybrick are engaged. Here are 14 other power couples who rule the tech world". Business Insider. Retrieved October 16, 2020.
  18. ^ "Glossier Founder Emily Weiss Is Engaged: See Her Gorgeous Ring". People. Retrieved October 16, 2020.
  19. ^ "Adriana Lima is Currently Expecting Her Third Child and the Pregnancy Announcement is Everything". June 5, 2022.
  20. ^ "@emilyweiss on June 29th, 2022".

Further reading

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  • Meltzer, Marisa (2023). Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. New York: One Signal Publishers. ISBN 978-1982190606.
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