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Kumkum Bhagya
File:Kumkum Bhagya poster.jpg
Created byEkta Kapoor
Developed byEkta Kapoor
Written byStory
Anil Nagpal
Screenplay
Anil Nagpal
Mrinal Tripathi
Dialogues
Dheeraj Sarna
Vikash tiwari
Directed bySameer Kulkarni
Sharad Pandey
Creative directorsShaalu
Nitin Dhall
Starring
Theme music composerLalit Sen
Nawab Arzoo
Opening themeKumkum Bhagya
Rockstar Theme
Meherbaan (1000 Ka Shukriya) O rabba ki karaan (title track) Allah Waariyan (Official AbhiGya anthem)
Country of originIndia
Original languageHindi
No. of seasons1
No. of episodes1,164 as of 10 August 2018
Production
ProducersEkta Kapoor
Shobha Kapoor
Production locationMumbai
CinematographySanjay Memane
Anil Katke
Camera setupMulti-camera
Running timeapprox. 21 minutes
Production companyBalaji Telefilms
Original release
NetworkZee TV
Release15 April 2014 (2014-04-15) –
present
Related
Kundali Bhagya

Kumkum Bhagya (Vermilion in my Fate) (International title: Twist of Fate) is a Hindi-language Indian soap opera. It premiered on April 15, 2014.[1][2] and airs on weeknights on Zee TV. The show stars Sriti Jha and Shabbir Ahluwalhia in the lead roles, and is loosely based on the novel Sense and Sensibility by Jane Austen.[3]

The pivotal characters of this show are strong, feisty women, living together in an all-female matriarchal family. The series initially starred Sriti Jha, Shabbir Ahluwalia, Mrunal Thakur, Arjit Taneja and Vin Rana. It is produced and developed by Ekta Kapoor under the banner Balaji Telefilms, and is directed by Sameer Kulkarni.

Due to Kumkum Bhagya's popularity, a spin-off series has been produced. Kundali Bhagya portrays the life of Pragya's long lost sisters, Preeta and Srishti.[4][5][6]

Plot

The story revolves around Pragya Arora (Sriti Jha), a teacher and Abhishek Mehra (Shabir Ahluwalia), a rock star. Sarla Arora (Supriya Shukla), who runs a marriage hall, lives with the hope of seeing her two daughters happily married. Pragya, the elder daughter, is practical, hardworking and teaches at a college. Bulbul Arora (Mrunal Thakur), the younger daughter, has her head in the clouds. She has a job but hates her boss, Purab Khanna (initially portrayed by Arijit Taneja, later replaced by Vin Rana). The show follows the lives of the two sisters and their hopes, dreams, and aspirations. Initially, the show followed a love triangle between Pragya, Bulbul and Suresh Shrivastav (Pragya's colleague and best friend) where Pragya loved Suresh, who had feelings for Bulbul, leading to Pragya and Suresh's prior engagement being called off.

Abhishek (often referred to as Rock Star Abhi) is a rock star who is in a relationship with a supermodel Tanu Mehta (initially portrayed by Madhurima Tuli, later replaced by Leena Jumani). Purab, Abhi's best friend, is engaged to his sister Aliya Mehra (Shikha Singh). Purab and Bulbul initially hate each other, only to fall in love eventually. Aliya misunderstands Purab's affair with Bulbul, incorrectly assuming that he loves Pragya.

As a result, Aliya and Tanu, together with Abhi, plan to get Abhi married to Pragya out of revenge. After the marriage, Pragya becomes aware of the fact but for her sister's protection, leads Abhi to believe that she was in a relationship with Purab, eventually asking Bulbul to forget Purab. Purab reluctantly agrees to get married to Aliya but is unable to forget Bulbul and on his marriage day, he elopes with Bulbul.

Aliya and Tanu conspire against Pragya but their plans fail and instead brings Pragya closer to Abhi, leading them to develop feelings for one another. When Abhi realises Aliya's intentions of defaming Pragya, he slaps Aliya, leading her to develop a grudge against her brother. Abhi eventually improves his relations with Purab and Bulbul.

Tanu gets pregnant after a one-night stand with Nikhil. She fakes her DNA reports and declares that Abhi is the father in order to get him back, leading to Abhi and Pragya's separation. Tanu is supported by Nikhil, who is after Abhi's wealth, Aliya who wants revenge, and Abhi's cousin Raj, who blames Abhi for his misfortunes. Pragya overhears Aliya and Tanu's conversation but before being able to tell Abhi, she gets involved in an accident and is declared dead.

After one month, Pragya returns, having a new motive for revealing her enemies and getting Abhi back. Bulbul and Purab get married and a sequence of love and jealousy starts between Bulbul, Purab and Aliya. To save her sister from Aliya, Bulbul risks her life and dies. An infuriated Pragya finally reveals the truth about Aliya, who is then banished from the family. Raj's misunderstanding about Abhi is cleared by Pragya after she reveals that his wife Mitali is actually responsible for his problems.

Pragya finally discovers Tanu and Nikhil's relationship, and decides to expose Tanu, but in vain. Tanu has an accident, resulting in a miscarriage and blames Pragya. Facing Abhi's anger, Pragya finally reveals the truth about Tanu, and gains back his trust. The two propose to each other in Lonavla. However, Abhi loses his memory in a car accident, forgetting the last two-and-a-half years of his life, including his love for Pragya. She leaves him, but does not divorce him.

Two months later Pragya overhears her mother saying that she has lost the Kumkum Bhagya Marriage Hall. To help her family, she gets recruited as a receptionist at Love Life Music Company, where she meets Abhi who is there to record his new album. They slowly become friends and Abhi hires her as his personal assistant. Aliya, who has taken advantage of Abhi's amnesia, returns and wants Abhi to marry Tanu in order to keep him away from Pragya. Abhi and Pragya's relationship blooms into something more.

After many conspiracies, Pragya tells Aliya and Tanu that she will bring back Abhi's memory before his marriage to Tanu. She is supported by Dadi and Purab. Abhi has some unclear flashbacks of his past. Later, both confess their love for each other.

When Tanu's mother lies about having cancer, Abhi agrees to marry Tanu, leaving Pragya heartbroken. On the marriage day, Pragya comes to meet Abhi for the last time. Dadi and Purab plan to steal the bride but Pragya gets kidnapped by Nikhil. When Sarla tells Abhi that Pragya is kidnapped, he leaves the wedding and goes to save Pragya. He saves Pragya and after some ups and downs in their journey home, they decide to marry in the jungle.

When Abhi and Pragya leave, they have a car accident and Abhi regains his memory. They meet Pragya's father and find out that Pragya has two other sisters. But unfortunately, Nikhil's goon shoots Pragya when they were trying to run from them and Pragya falls into the dam. Abhi tries to find her but is unsuccessful. When he returns home, Sarla wants Pragya, but Tanu and Aliya throw her out. Abhi stops them and reveals that he has regained his memory.

After one month and two days leap, Abhi finds Pragya and performs a concert for her. He finds Munni, a villager and Pragya's lookalike, and thinks her to be Pragya and takes her home; terrorists attack and a fire breaks out. Aliya tells Munni what to do and threatens that she will kill her sister's children if she does not cooperate. Munni unwillingly helps them.

Pragya, who was in a coma returns to Mumbai to meet Abhi but finds out that he is married to her lookalike. Munni tells Pragya about Aliya's conspiracies so Pragya returns to Mehra's house as Munni and decides to hide her identity from Aliya and Tanu until Munni finds her kids. But Tanu jealously exposes Pragya, still thinking her to be Munni, and Abhi throws Pragya out of his house.

While on a trip to deposit Abhi's money to the bank, Purab meets Disha who saves him from some goons and marries her to prevent her from marrying Sangram Singh who only wants to hurt her. After Disha confesses her love, Purab feels guilty about still loving Bulbul and decides to give her the love she deserves and they consummate their marriage.

A new villain, Simonica, enters the house as Abhi's secretary. Abhi killed her husband Dushyant, so she seeks revenge; she plans and plots and does many conspiracies but in vain.

At first Pragya does not tell Abhi about the killer and hides her identity but later at his birthday she tells him the truth. On the same day she finds that Simonica is the killer. Simonica again tries to kill Abhishek and Pragya but her all plans go in vain. Simonica tries to kill Abhi or send him to life imprisonment by involving him in her own murder case. But, with the efforts of Pragya and Purab, Simonica is proved wrong and is sent to jail.

While the police is taking Simonica to jail, an accident takes place and Simonica escapes and reaches the Mehra house. A party has been organized in Mehra house as Purab and Disha are soon becoming parents. Simonica tries to kill Abhi and Pragya but her plan goes in vain. Tanu signs a deal with Simonica that if she will leave Abhi then she help her in killing Pragya, Simonica agrees.

As planned, Simonica's guard calls Pragya and tells her about Simonica's location. Before leaving, Pragya seeks Dadi's permission and blessing to go after her. Before heading to the factory, Pragya goes to a local police station to take the police with her. Dadi, fearing for Pragya's safety, reaches the factory alone before Pragya to confront Simonica. A struggle breaks out which results in Simonika shooting Dadi just as Pragya arrives with the police. Simonika is arrested and Dadi is rushed to the hospital with the rest of the Mehra family.

Despite their best efforts, Dadi succumbs to her injury and dies. Just as Aliya holds Pragya responsible for this tragedy, Abhi without hesitation blames Pragya not only for Dadi's death, but also for all the dangers that their family encountered. In his anger, Abhi calls Pragya inauspicious and throws her out of his life. A devastated and grief-stricken Pragya is shown attempting suicide by jumping off a cliff.

7 years later

The Mehra family now reside in New Delhi, but the entire dynamic of the family has changed. Abhi is married to Tanu, Aliya manages Abhi's career and business assets, and Purab and Disha have a son named Sunny. Dasi has taken the post of head of the family after Dadi's death. Despite them being married to one another, Abhi and Tanu share no husband-wife relationship whatsoever and even sleep in separate bedrooms. Aliya and Tanu's friendship for whatever reason mysteriously ended, with the former not accepting the later as her sister-in-law. Abhi turned his musical career into more of a business and Tanu is preparing for a comeback in her modeling career by entering an upcoming Mrs. India beauty pageant. Although the rest of the family (except Aliya and Tanu) miss Pragya dearly, Abhi still bitterly hates her for Dadi's death while struggling to suppress his love towards her.

Meanwhile, Pragya survived her suicide attempt and now resides in the U.K. She is the manager of King Singh, a London-based rapper and has a daughter named Kiara. Although Abhi is Kiara's biological father, King has named himself Kiara's legal father and loves her as if she is his own, and Abhi has no idea Pragya has given birth to his daughter. The three of them live together in the same house, but King and Pragya are not married and she only claims to be so in order to get King out of bad situations (like getting thrown in jail). It is unknown when King and Pragya met and under what circumstances, but they both show a mutual friendship towards one another.

While Pragya has taken Abhi's words to heart and still feels responsible for Dadi's death, King constantly tells her to let go of the "Mumbai-wala" guy and the injustices she suffered through because of him.

Abhi in Delhi and King in London both receive a contract to work on a world music album from a Delhi-based organizer. Believing she is the reason for his success, King asks Pragya to accompany him to Delhi and bring Kiara with her. Although hesitant at first, Pragya agrees thinking that she will not run into Abhi, completely oblivious to the fact that the Mehra family now lives in Delhi. On the flip side, Abhi's Swarni Dadi informs the Mehra family that she is going to be staying with them for a while and asks Abhi to come pick her up from the airport, coincidentally on the same day King, Pragya, and Kiara land in Delhi. At the airport, Abhi and Pragya feel each other's presence for the first time in seven years but do not come face-to-face. Abhi also has his first run-in with Kiara and feels an instant connection to her due to her personality resembling Pragya's, and Kiara on the other hand thinks Abhi is very arrogant and full of himself.

After checking into their hotel, King and Pragya decide to get Kiara enrolled in an international school, which coincidentally ends up being the same school that Sunny attends.

Cast and Characters

Sriti in 2016
The main cast of Kumkum Bhagya. From top to bottom: Sriti Jha, Shabbir,Shikha singh, Leena Jumani and Mrunal Thakur.

Main cast

Recurring cast

Former cast

  • Daljeet Soundh as Daljeet Mehra (Dadi) [former matriarch of the Mehra family, Abhi, Aliya, Raaj and Aakash's deceased grandmother] (2014–18)
  • Madhurima Tuli as Tanushree Mehta (2014) (Replaced by Leena Jumani)[11]
  • Pratik Parihar as Manohar [Abhi's accountant who plotted a trap along with Aliya against Pragya] (2016)
  • Nitin Goswami as Dushyant Rana [Simonika's husband who was accidentally killed by Abhishek] (2017–18)
  • Sharhaan Singh as Sangraam Singh Chautala [Disha's ex-fiancé from Haryana] (2017–18)
  • Amit Dhawan as Raaj Ajay Mehra (2014) (Replaced)
  • Samiksha Bhatnagar as Mitali Raaj Mehra (2014) (Replaced)
  • Charu Mehra as Poorvi [Jaanki's daughter and Pragya and Bulbul's namesake sister. She was falsely accused of Pragya's kidnapping, thus exiled from the Arora family] (2014–15)
  • Ankit Mohan as Akaash Ajay Mehra [the youngest son of Ajay and Pammi, Rachna's husband, Raaj's younger brother, Mitali's brother-in-law, and Abhishek and Aliya's cousin] (2014–16)
  • Aditi Rathore as Rachna Aakash Mehra (née Shrivaastav) [Akaash's wife, Ajay and Pammi's daughter-in-law, Suresh's younger sister, and Abhishek, Aliya, and Raaj's sister-in-law] (2014–16)
  • Faisal Rashid as Suresh Shrivaastav [Rachna's elder brother and Pragya's ex-fiancé] (2014–15)
  • Neha Bam as Mrs. Khanna [Poorab's aunt] (2014–15)
  • Neel Motwani as Corporator Neil Thakur (2014–15)
  • Bobby Khanna as Mr. Mehta [Tanu's father] (2015–17)
  • Roma Lavani as Mrs. Mehta [Tanu's mother] (2015–17)
  • Nikhil Arya / Rujut Dahiya as Nikhil Sood [Tanu's ex-boyfriend] (2015–16)/(2016–17)
  • Shubham Garg as Raaj (2015)
  • Gagan as Champak Trivedi (2016)
  • Vijay Kashyap as Raghuveer Arora [Sarla's deceased husband and father of the four Arora girls](2017)
  • Shwetanshu Singh as Dr. Sheila (2017)

Guest stars

Production

Development and premiere

The series is a love story[12] produced by Ekta Kapoor and Shobha Kapoor under the banner Balaji Telefilms that airs on Zee TV. The show premiered at 09:00 pm (IST) on Tuesday on April 15, 2014 and airs episodes from Monday to Friday. Ekta Kapoor considers the letter K to be lucky and has named many of her productions starting with K.[13] Talking about introducing a fresh concept on primetime, Zee TV Programming Head, Namit Sharma said, "It takes one epic show to replace another, so you can imagine. It is a passionate drama of love, a far cry from regular saas-bahu soaps and has an ensemble cast of some very talented actors."[14] Ekta Kapoor from Balaji Telefilms added, "While two of my shows (Pavitra Rishta and Jodha Akbar) are already on-air and doing immensely well on Zee TV, it's a pleasure to extend my partnership with Zee to a third show. Pavitra Rishta has had a run of over five years now and the journey has been most gratifying for me as a producer. While the audiences who are hooked on to Pavitra Rishta will continue to enjoy the show at 6:30 PM, Kumkum Bhagya will open at 9 PM, drawing maximum eyeballs. It is so contemporary in its treatment that viewers will be able to instantly spot characters out of their own lives in the show. It's a story of passionate love that anyone with a soul would be able to easily relate to."[14]

Speaking of his comeback as an actor, Shabbir Ahluwalia, the protagonist of the show says, "With me producing shows, it was getting very difficult to manage time for acting assignments. But now, I have decided to concentrate on acting. You cannot be away from what you love doing for long. The role appealed to me a great deal. This is the first time that I will be playing a rockstar on television and in order to look my part, I had to ensure that I did not just get my costume and look right, but also get that attitude right that is required to portray a rockstar onscreen."[14]

Casting

Shabbir Ahluwalia,[15] who was also cast in Ekta's TV Series Kayamath, was selected to portray the lead role of Abhishek Prem Mehra. Ahluwalia made his comeback after Zee 20 Cricket League. Actress Sriti Jha landed in lead role in the show .[15] Mrunal Thakur was selected to portray the second leading role of Bulbul[16] while Arjit Taneja was cast opposite her.[16][17] In May 2014, Shikha Singh entered the show as the main antagonist Aliya Mehra,[17][18][19] while Madhurima Tuli was cast to portray the negative role of Tanu. Later, Tuli had to shoot for her film Baby so, this role was later played by Leena Jumani in September 2014.[11] Actor Faisal Rashid was selected to portray the role of Suresh (Pragya's fiancé) who played an important role in April–May 2014, but in May 2015 he quit the series.[20] Actress Supriya Shukla was cast to play the role of Sarla Arora, while Madhu Raja played the role of Daljeet Arora. Other supporting cast members include Samiksha Bhatnagar, Ankit Mohan, Charu Mehra and Amit Dhawan. Bhatnagar, who portrayed the supporting role of Mitali was replaced by Swati Anand within the month of launch while Anurag Sharma, who also appeared in Ekta Kapoor's Pavitra Rishta, Bade Achhe Lagte Hain, Yeh Hai Mohabbatein and Itna Karo Na Mujhe Pyaar replaced Amit. In 2015, Neel Motawani (who was also cast in other shows of Ekta) was selected to play the negative role of Neel; while in June 2015 Nikhil Arya entered the series playing the role of main male antagonist Nikhil Sood.[21]

In December 2015, actress Mrunal Thakur who played the role of Bulbul opted out from the show and was to be replaced by Kajol Shrivastava, however the character of Bulbul was phased out of the series after Mrunal's departure. In August 2016, Ankit Mohan quit the show so his character left as well. In September 2016, Arjit Taneja quit the show and was replaced by Vin Rana. In October 2016, Nikhil Arya was replaced by Rujut Dahiya.[22] In July 2017, actress Ruchi Savarn entered the show as Purab's new love interest.

Music

The Kumkum Bhagya Soundtrack was written by Nawab Arzoo and composed by Lalit Sen. Lalit Sen had composed the original songs and background score for the show. "Allah Waariyan" is not the song of this show but it was the theme song of Abhi and Pragya. The first original song of the show is "O Rabba Ki Karaan", audience loved the song. The sad version of this song are also released with the title "Tum Ko Mera Dard Dikhna" and "Har Ke Bhi Jitna Hai Pyaar" Sung By Kashi Malik. Meherbaanon Ka Shukriya Song was released on the occasion of completing 1000 episodes and for thanking the audience for the love and support.

All lyrics are written by Nawab Arzoo; all music is composed by Lalit Sen

KumKum Bhagya Track List:
No.TitleSingerLength
1."Allah Waariyan(Abhi -Pragya theme Song)" (This is song is From the movie "Yaariyan")Shafqat Amanat Ali5:14
2."Tujh me aise kogayi mein"Kashi Malik0:52
3."O Rabba Ki Karaan"Kashi Malik2:30
4."Kumkum Kumkum Kumkum"Kashi Malik0:20
5."Tu Meri Jaan Hai"Kailash Kher4:00
6."Meherbaanon (1000 Ka Shukriya)"Various Artists4:01
7."Tum Ko Mera Dard Dikhna"Kashi Malik1:24
8."Rockstar Tune(Happy Love)"Unknown0:50
9."Har Ke Bhi Jitna Hai Pyar"Kashi malik1:02
10."Saari Duniy Rooth Jaye"Kashi Malik1:16
11."Tu yaad mujhe aati hain"Arnab Dutta3:04

Reception

Ratings

Initially started with low ratings, the show climbed to Top 5 most watched shows across all GEC's and second most watched show of Zee TV[19] after only a few weeks of its launch and was touted as the biggest fiction launch of 2014.[23] The serial is very popular among Indian and Pakistani women.[24]

Launched in Week 16, Kumkum Bhagya opened with 4.9 TVR and averaged to 3.3 TVR.[25] In week 17, It fell further and averaged to 2.7 TVR.[26] In Week 18, It improved and averaged to 3.2 TVR.[27] In the fourth week of its launch i.e., in Week 19, it fell further and averaged to 2.8 TVR.[28] For The Week 21, it improved a bit and averaged to 3.0 TVR but was among top 5 low rated shows on the channel.[29] In Week 22, the show improved its ratings and rated 3.3 TVR.[30] In Week 23, the show maintained its stability and averaged 3.2 TVR.[31]

In Week 24, the show increased from 3.2 TVR to 3.5 TVR.[32] In Week 25, the show jumped from 3.5 TVR to 4.9 TVR thereby being the second most watched show of the channel for the week behind Jodha Akbar.[33] In the Week 26, the show improved its ratings further and averaged 5.7 TVR its highest ever since its launch and was again second most watched show of Zee TV.[34] For the Week 27, the show improved further and averaged to 6.3 TVR and was amongst Top 6 Shows across all GEC's.[35] It was constistent in Week 28 with 6.3 TVR. In Week 29, it averaged to 6.6 TVR and was amongst Top 10 Shows across all GEC's.[36]

In week 30, the show broke all its previous records with an average ratings of 7.4 TVR[37] and was touted as the biggest fiction launch of the year.[23] The show also gave tough fight to GEC leader Diya Aur Baati Hum that airs at same slot on Star Plus.[38] On the reception of the show in such a short span of time, Zee TV business head Pradeep Hejmadi announced that he considered the 'wedding track' a very important inflection point for people to gravitate to the series, believing it to be attracting increasing interest in all parameters.[38] He also added "Each story has its own promise and people who tune in are people who are bought into those promises or are keen to explore the relationships or the characters that stand out speaking to them. We concentrated on bringing out the key inflection points for the show and it was important because it is the core promise of Kumkum Bhagya."[38] In the thirty-first week, Kumkum Bhagya averaged to 7.5 TVR up from 7.4 TVR, taking fourth place across all GEC's and second among Zee TV shows behind the channel leader Jodha Akbar.[39] One week later, it jumped from 415 GVMs to 453 GVMs. In the February 2015 ratings, Kumkum Bhagya entered the #1 position with Diya Aur Baati in #2.[40]

21 August 2014 ratings showed that the channel's four shows Kumkum Bhagya, Jodha Akbar, Qubool Hai and Doli Armaanon Ki did exceptionally well that week. Three of them appeared inside the Top 10 as the most watched shows in India.[41]

In August 2014, BARC ratings stated that ZEE TV was next adding 38 GVMs. It was up from 415 GVMs to 453 GVMs that week. The channel's four shows Kumkum Bhagya, Jodha Akbar, Qubool Hai and Doli Armaanon Ki did exceptionally well this week. Three of them appeared inside the Top 10 as the most watched shows in India.[42] On 12 September 2014, BARC stated that Kumkum Bhagya topped the ratings in India for the first time scoring 9.4, while Saathiya on Star Plus and Jodha Akbar on ZEE TV both recorded 8.8 and Diya Aur Baati Hum was next with 7.6.[43]

In March 2015, it was declared that the series bought highest ratings to the channel with new year, the channel scored 442 GVMs[44] As of 17 March 2015, Barc stated that Zee TV was scored with 403GVMs[45] As of April 2015, Kumkum Bhagya became India's most watched Hindi entertainment show with 9.5 TVT.[46] In July, the top three Shows based on Ratings were Saath Nibhana Saathiya, Kumkum Bhagya and Yeh Hai Mohabbatein series scored 5537 TVTs[47] According to BARC ratings of September 2015, It was announced that Zee TV's two series were placed in Top 10 most watched shows list. Jodha Akbar and Kumkum Bhagya topped the ratings overall with 8.9 and 8.6 TVMs.[48]

According to BARC Ratings of August 2015, Star Plus' show Saath Nibhaana Saathiya and ZEE TV's Kumkum Bhagya tie at the first slot with 3.8 TRPs.[49] while on 6 August 2015 Kumkum Bhagya ranked with 5351 TVTs. According to Barc, show had dominated second position in November[50] and dominated third position in December 2015 with 13.8 and 15.9 TVM respectively.[51][52] On 11 December 2015, BARC ratings showed that the TV series Naagin (produced by same production) rejuvenated the channel's weekend slot while Star Plus series Saath Nibhana Saathiya was at No.2 with 17.2 TVM, while Kumkum Bhagya on ZEE TV was in third with 13.8 TVM.[53] While on 17 December 2015, similar listing took place where most watched show on Indian television remained Naagin on Colors with 17819TVM (last week 19576TVM), followed by Saath Nibhana Saathiya on Star Plus with 15344 (last week 17293), Kumkum Bhagya on ZEE TV was at third position with 13811TVM.[54] In the second week in 2016, ratings showed that the series has now dominated 4th Rank.[55]

For the whole of January, Kumkum Bhagya was the second most watched series in India after Colors's Balaji Production TV Series Naagin. According to 14 January 2016 ratings it was seen that Kumkum Bhagya had jumped to the 2nd rank once again, the top 2 shows were Naagin and Kumkum Bhagya, Naagin pulled 19824 viewers (last week 19847), followed by Kumkum Bhagya with 13692 viewers.[56] Again on 21 January 2016, the top 2 Indian TV Shows were Naagin and Kumkum Bhagya. Naagin with 18125 viewers (previous week 19824), fand Kumkum Bhagya with 14852 viewers (previous week 13692).[57] Next week, it was again announced that Kumkum Bhagya, the No#2 Positioned show gained 14,244 viewers while Naagin was on Top with 17,199 viewers.[58] With the entire month, Kumkum Bhagya was viewers second choice.

In February 2016, the top two positions were again taken by Naagin (with 19133 viewers), and Kumkum Bhagya (with 15554 viewers).[59] With February's second week, Kumkum bhagya became the third most choice with 14.2 viewers[60] Next week, It was shown that the series took Third position lead interns of viewers due to T20 matches, It had a viewer range of 15.7 Million viewers.[61] In The last week of February, Series registered 14.1 Million viewers.[62]

In March, three most watched series were Naagin, Kumkum Bhagya and Ye Hai Mohabbatein respectively. Star plus series Yeh Hai Mohabatein dominated the 3rd Position with 11.8 million viewers, Kumkum Bhagya registered 14.4 million viewers.[63] In second week of March it registered 12.5 million viewers.[64] In second and third weeks it registered a viewership of 12.07 million[65] and 13.1 million impressions.[66] The entire month Kumkum Bhagya dominated the second spot on Top ten shows of 2016. The Next month Yeh hai mohabatein dominated the second spot, Kumkum Bhagya took the third place scoring viewership of 10.6 million impressions[67] followed by 11.0 million.[68] With last of July, the viewership raised to 11.5 million impressions (urban + rural),[69] next month the series further raised to 13.5 million impressions (urban + rural) when the production decided to introduce Tannu's DNA report storyline.[70] Later in the month of August, makers introduced Abhi's memory loss twist and restarted the show which helped to maintain the ratings and dominated the first spot till October. In the month of October 2016, Balaji Telefilms Naagin second season launched and dominated the first spot, pushed Kumkum Bhagya to second spot in BARC chart. In the month of May 2017, Kumkum Bhagya became number one show again and continued to be for few weeks, dethroning the mega success of 2017 Naagin second season. In September, Kumkum bhagya's Spin-off Kundali Bhagya, the story of Pragya's long lost sisters Preeta and Shristi became the most watched show replacing Kumkum Bhagya. Since then Kumkum Bhagya mostly stayed in second spot.

On October 2015, it was also shown in Ghana-Africa as Kumkum Bhagya and it has been translated in the Akan Language. It won an award for the Best Foreign TV Series at the 2016 Ghana Movie Awards.[71]

Awards and Nominations

Kumkum Bhagya awards and nominations
Totals[b]
Nominations65[a]
Note
  1. ^ Awards in certain categories do not have prior nominations and only winners are announced by the jury. For simplification and to avoid errors, each award in this list has been presumed to have had a prior nomination.
  2. ^ Certain award groups do not simply award one winner. They acknowledge several different recipients, have runners-up, and have third place. Since this is a specific recognition and is different from losing an award, runner-up mentions are considered wins in this award tally. For simplification and to avoid errors, each award in this list has been presumed to have had a prior nomination.

As of 2018, has received 32 Garv Indian Television Awards, 12 Boroplus Gold Awards, 2 Indian Telly Awards,a Indian Television Award , 2 Television style awards, a Star Guild Awards , a BIG Star Entertainment Awards, a GR8 WOmen Awards and a Aadhi Aabadi Women Achiever Award.The show has also received 20 Zee Rishtey Awards from its originating network, though these cannot be said to be impartial[72]. Kumkum Bhagya has also received 3 Bollystar Vazana Awards from Indonesia[71]

,

Year Award Category Recipient Result
2014 Zee Rishtey Awards Favorite Beti Sriti Jha Won[73]
Favorite Popular Face (Male) Shabbir Ahluwalia
Favorite Popular Face (Female) Sriti Jha
Favorite Parivaar Ekta Kapoor
2015 10th Star Guild Awards Best Upcoming Drama Series Ekta Kapoor Won[74]
Television Style Awards Most Stylish Beti on TV Sriti Jha Won[75]
Most Stylish Beta on TV Shabbir Ahluwalia
8th Boroplus Gold Awards Best Actress in Negative Role (Critics) Shikha Singh Won[76][77]
Best Actor in a Lead Role (Critics) Shabbir Ahluwalia
Best Actress in a Lead Role (Popular) Sriti Jha Nominated[78]
Best Actor in a Lead Role (Popular) Shabbir Ahluwalia
Best TV Show of the Year (Fiction) Ekta Kapoor
15th Indian Telly Awards Best Onscreen Couple Sriti Jha & Shabbir Ahluwalia Won[79]
Best Actress in a Lead Role Sriti Jha
Garv Indian Television Awards SPL Honour for Grand Opening of a show Ekta Kapoor Won[80]
Best Concept Ekta Kapoor
Best Serial (Entertaining) Ekta Kapoor
Best Actor (Entertaining) Shabbir Ahluwalia
Best Jodi (Entertaining) Sriti Jha & Shabbir Ahluwalia
Best Actress (Critics) Sriti Jha
Best Debut Jodi (Critics) Mrunal Thakur & Arjit Taneja
Best Actor in Supporting Role - Female (Critics) Supriya Shukla
Best Actor in Supporting Role (Votice Choice) Arjit Taneja
Votice Choice Ensemblance Ekta Kapoor
Best Screenplay Saba Mumtaz
Best Dialogues Rekhha Modi
BIG Star Entertainment Awards BIG Star Most Entertaining Fiction Series Ekta Kapoor Won[81]
BIG Star Most Entertaining Television Actor - Female Sriti Jha Nominated[82]
BIG Star Most Entertaining Television Actor - Male Shabbir Ahluwalia
Zee Rishtey Awards Favorite Story Anil Nagpal Won[83]
Favorite Popular Face (Male) Shabbir Ahluwalia
Favorite Popular Face (Female) Sriti Jha
Favorite Jodi Sriti Jha & Shabbir Ahluwalia
Favorite Parivaar Ekta Kapoor
2016 9th Boroplus Gold Awards Boroplus Face of the Year Sriti Jha Won[84]
Best Actor in a Lead Role (Popular) Shabbir Ahluwalia
Best TV Show of the Year (Fiction) Ekta Kapoor
Best Actress in Negative Role (Critics) Shikha Singh Nominated[85]
Best Actor in Supporting Role (Popular) Arjit Taneja
Best Actress in a Lead Role (Popular) Sriti Jha
16th Indian Television Academy Awards Best Actor (Popular) Shabbir Ahluwalia Won[86]
6th GR8 WOmen Awards 2016 Excellence in Indian Television Industry Sriti Jha Won
Aadhi Aabadi Women Achiever Award Excellence in TV Industry Sriti Jha Won
Bollystar Vazana Awards Favourite Actress Sriti Jha Won
Garv Indian Television Awards Best TV Show of the Year (Entertaining) Ekta Kapoor Won [87]
Best Actress (Entertaining) Sriti Jha
Best Jodi (Entertaining) Sriti Jha & Shabbir Ahluwalia
Best Actor (Popular) Shabbir Ahluwalia
Best Jodi (Popular) Sriti Jha & Shabbir Ahluwalia
Best Actress in Negative Role (Popular) Shikha Singh
Best Actor in Supporting Role - Female (Critics) Mrunal Thakur
Best Dialogues Rekhha Modi
Best Foreign T.V Series Ghana Movie Awards Ekta Kappor Won[71]
Bollystar Vazana Awards Favourite Actress

With Shabir Ahluwalia

Sriti Jha Won
Zee Rishtey Awards Favorite Bahu Sriti Jha Won[88]
Favorite Jodi Sriti Jha & Shabbir Ahluwalia
Favorite Popular Character (Female) Sriti Jha
Favorite Popular Character (Male) Shabbir Ahluwalia
Favorite Dharavaahik Ekta Kapoor
2017 10th Boroplus Gold Awards Best TV Show of the Year (Fiction) Ekta Kapoor Won[89][90]
Best Onscreen Jodi (Popular) Sriti Jha & Shabbir Ahluwalia
Best Actress in Negative Role (Popular) Shikha Singh Nominated[91]
Best Actor in Supporting Role (Popular) Arjit Taneja
Best Actress in a Lead Role (Popular) Sriti Jha
Best Actor in a Lead Role (Popular) Shabbir Ahluwalia
Garv Indian Television Awards Best TV Show of the Year (Entertaining) Ekta Kapoor Won [92]
Best Actress (Entertaining) Sriti Jha
Best Actor (Entertaining) Shabbir Ahluwalia
Best Jodi (Entertaining) Sriti Jha & Shabbir Ahluwalia
Best Ensemblance (Popular) Ekta Kapoor
Best Actress in Negative Role (Popular) Shikha Singh
Best Actor in Supporting Role (Popular) Arjit Taneja
(along with Vin Rana)
Best Videography Aziz Farooqi
Zee Rishtey Awards Favorite Buzurg Daljeet Soundh Won[93]
Favorite Maa Supriya Shukla
Favorite Beti Sriti Jha
Favorite Jodi Sriti Jha & Shabbir Ahluwalia
Favorite Popular Character (Male) Shabbir Ahluwalia
Favorite Dharavaahik Ekta Kapoor
Favorite Popular Character (Female) Sriti Jha Nominated[94]
Favorite Beta Shabbir Ahluwalia
Favorite Parivaar Ekta Kapoor
2018 11th Gold Awards Best Actress in Negative Role (Popular) Shikha Singh Won[95]
Best Actor in a Lead Role (Popular) Shabbir Ahluwalia
Best Actress in a Lead Role (Popular) Sriti Jha
Best TV Show of the Year (Fiction) Ekta Kapoor
Gold Producer's Honour
(For Completing 1000 Episodes)
 		Ekta Kapoor
GARV Indian Television Awards Best Teleplay Saba Won[96]
Best Actor (Critics) Shabbir Ahluwalia
Gr8 Face Sriti Jha
SPL Honour Ekta Kapoor

Broadcast

This Series was released on April 15, 2014 on Zee TV, the series also airs on Zee TV HD and Zee TV Asia. Show was also broadcast internationally on the latter's international distribution. It airs in U.K., U.S., Malaysia, Canada, Mauritius, Sri Lanka, Ireland, South Africa, Indonesia, Chile, Philippines, Ghana and Singapore on Zee TV Worldwide.[14] KumkumBhagya has also completed 1000 Episodes in Tamil Version(Iniya Iru Malargal).

Kumkum Bhagya's broadcasts
Country Channel Name Language
Worldwide Zee TV Kumkum Bhagya Hindi
India Zee Anmol Kumkum Bhagya Hindi
India Zee Tamizh Iniya iru malargal Tamil
India Zee Telugu Kumkuma Bhagya Telugu
South Africa Zee World Twist Of Fate English
Sri Lanka Hiru TV Adarei Man Adarei Sinhala
Mauritius MBC Digital 4 Kumkum Bhagya Hindi
Indonesia Antv Lonceng Cinta Indonesian
Middle East Zee Alwan مكانك في القلب هو القلب كله Arabic
Turkey Kanal 7 Ah Kalbım Turkish
Ghana Adom TV Kumkum Bhagya Akan
Online ZEE5 Kumkum Bhagya Hindi
Pakistan Geo Kahani Kumkum Bhagya Hindi
South Korea JTBC Zee TV 내 운명 이니 Korea
Japan Zee Nippon 運命のねじれ Japan

In late 2015, the app introduced their "Before TV" service where they launched Kumkum Bhagya's episodes before airing on TV, new episodes where released during 5:30am (IST), the service was available on a subscription plan. Although the YouTube service was terminated, the channel still release their episodes on the Zee TV website and Zee TV app. On ZEE5 the show airs earlier than on TV.

Spin-off

File:Kundali Bhagya Poster.png
Kundali Bhagya Poster featuring Dheeraj Dhoopar and Shradha Arya

Kundali Bhagya

Main Article: Kundali Bhagya

After the Success of Kumkum Bhagya which has been ruling the TRPs eversince its launch, Ekta Kapoor now brings a spinoff of the show[97]. At the launchof Kundali Bhagya Ekta Kapoor revealed the reason behind the Spin-off  "The beauty of Kumkum Bhagya was that it gave a lot of young was that it gave a lot of young girls a chance to believe that simplicity is beautiful and a destiny is out there for there for them which they will ultimately find. Somewhere when the story moved forward, there was kidnapping, murder and drama. But the simplicity is still there. And I felt that something was always missing. That’s how we came up with Kundali Bhagya," said Ekta Kapoor.[98]

Kundali Bhagya narrates the story of Pragya's long-lost sisters Preeta (Shraddha Arya) and Srishti (Anjum Fakih) and their attempt to find their mother, Sarla (Supriya Shukla), and the dynamics which lead to their acquaintance with the rich and famous "Luthra" family. The show has consistently topped the ratings chart since its inception.[99]

Notes

References

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  2. ^ Kumkum Bhagya to replace Pavitra Rishta Retrieved on 15 September 2014.
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  4. ^ "Zee TV introduces Kundali Bhagya".
  5. ^ Chauhan, Soumyata. "Kundali Bhagya Launch: Ekta Kapoor reveals what inspired her to make a spin-off of Kumkum Bhagya".
  6. ^ "Kundali Bhagya: Ekta Kapoor reveals the reason behind doing a spinoff of Kumkum Bhagya – Times of India".
  7. ^ "Indian Television Dot Com". Indian Television Dot Com.
  8. ^ "Mishal Raheja on joining Kumkum Bhagya: Would love to showcase my musical talents through this role". 5 April 2018.
  9. ^ {{cite web |author=Shweta Mahesh |url=http://www.bollywoodlife.com/news-gossip/breaking-vin-rana-replaces-arjit-taneja-as-purab-in-kumkum-bhagya/ |title=Breaking! Vin Rana replaces Arjit Taneja as Purab in Kumkum Bhagya |website=Bollywood Life |date=8 October 2016
  10. ^ {{cite news |author=Neha Maheshwri |url=http://timesofindia.indiatimes.com/tv/news/hindi/Not-Ishaan-Manhas-but-Vin-Rana-in-Kumkum-Bhagya/articleshow/54735036.cms |title=Not Ishaan Manhas, but Vin Rana in 'Kumkum Bhagya' |newspaper=Times of India |date=7 October 2016
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