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{{COI|date=June 2014}}
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{{Infobox person
{{Infobox person
| name = Michael Crooke
| name = Michael Crooke
| image =Michael Crooke Headshot 2013.jpg
| image = Michael Crooke Headshot 2013.jpg
| birth_date = {{Birth date and age|1957|2|25|mf=y}}
| birth_date = {{Birth date and age|1957|2|25|mf=y}}
| birth_place =
| birth_place =
| death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} or {{Death-date and age|death date†|birth date†}} -->
| death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} or {{Death-date and age|death date†|birth date†}} -->
| death_place =
| death_place =
| nationality =
| nationality =
| other_names =
| other_names =
| occupation = Professor of Strategy; Consultant
| occupation = Businessman, academic
| known_for = Former CEO, [[Patagonia (clothing)|Patagonia, Inc.]]/Lost Arrow Corporation
| known_for = Former CEO, [[Patagonia (clothing)|Patagonia, Inc.]]/Lost Arrow Corporation
|website = [http://michaelcrooke.com/ Official website]
| website = [http://michaelcrooke.com/ Official website]
}}
}}
{{Notability|Biographies|date=October 2022}}
'''Dr. Michael W. Crooke''' (born February 25, 1957) is an American businessman and academic. Best known as the CEO of [[Patagonia (clothing)|Patagonia, Inc.]] from 1999 to 2005, Crooke has held a variety of corporate leadership positions in industries ranging from outdoor equipment and apparel to venture capital. From 2010 to 2015, Crooke served on the faculty of [[Pepperdine University]]'s [[Graziadio School of Business and Management]]. Crooke was also the Senior Associate Dean for Academic Programs and Avamere Professor of Practice at the [[University of Oregon]]'s [[Lundquist College of Business]] from 2015-2017.<ref>{{cite web|url=https://business.uoregon.edu/faculty/michael-crooke|title=Michael Crooke|publisher=University of Oregon Lundquist College of Business|access-date=22 September 2016}}</ref> He served as Professor of Strategy and Leadership at The Honor Foundation, and as a strategic business consultant to high-growth and established companies. He is currently the Chairman of RandE Holdings LLC, a family office focused on healthcare, wine and venture capital. In addition, he is the Chairman of the [[Avamere]] Health Services Advisory Board. As a consultant, Crooke’s stated focus is on “embedding environmental and social considerations into a great product or service [which] increases differentiation and maximizes shareholder value over the long-term” as well as “developing direct to customer strategies that create an emotional connection to the brand.”<ref>{{cite web|title=About Michael Crooke|url=http://www.michaelcrooke.com/about-michael-crooke/|publisher=Fifth Normal Form, LLC|access-date=3 March 2014|archive-url=https://web.archive.org/web/20140427194900/http://www.michaelcrooke.com/about-michael-crooke/|archive-date=27 April 2014|url-status=dead}}</ref> Most recently, Crooke co-founded and is co-Chairman of the Board of [https://wayb.com/ WAYB], a values-led company reinventing on-the-go gear for family adventures.
'''Michael W. Crooke''' (born February 25, 1957) is an American businessman, academic and former [[United States Navy SEALs|Navy SEAL]]. Crooke was CEO of [[Patagonia (clothing)|Patagonia, Inc.]] from 1999 to 2005. From 2010 to 2015, Crooke served on the faculty of [[Pepperdine University]]'s [[Graziadio School of Business and Management]]. Crooke also worked at the [[University of Oregon]]'s [[Lundquist College of Business]] from 2015-2017.<ref name=":0">{{cite web|url=https://business.uoregon.edu/faculty/michael-crooke|title=Michael Crooke|publisher=University of Oregon Lundquist College of Business|access-date=22 September 2016}}</ref>


== Early life and education ==
== Early life and education ==
Michael W. Crooke was raised in [[Eugene, Oregon]]<ref name="Oregon">{{cite web|title=Michael Crooke|url=https://business.uoregon.edu/faculty/michael-crooke|website=uoregon.edu|access-date=28 March 2016}}</ref> and attended [[Aloha High School]] (graduating class of 1975).{{citation needed|date=October 2015}} Crooke served as a [[United States Navy SEALs|Navy SEAL]] with Underwater Demolition Team 12 (UDT12) for four years, after successfully graduating from BUD/S training (Basic Underwater Demolition/SEAL) class 89.<ref>{{cite web|title=Navy SEAL - Life After The Teams - Michael Crooke|url=https://www.youtube.com/watch?v=4rTR2ahSq1A|publisher=[[Navy SEAL]] + SWCC Scout Team U.S. Navy SEALs|access-date=3 March 2014|date=2 Oct 2012}}</ref> As reported in business publications,<ref>{{cite web|last=Stettner|first=Morey|title=Managing for Success {{!}} Leadership Skills From Navy SEALs|url=http://news.investors.com/management-managing-for-success/051704-398051-leadership-skills-from-navy-seals.htm|publisher=Investors Business Daily|access-date=3 March 2014|date=2004-05-17}}</ref> this experience with the SEALs proved foundational, informing Crooke’s style as a future business leader.
Crooke was raised in [[Eugene, Oregon]]<ref name="Oregon">{{cite web|title=Michael Crooke|url=https://business.uoregon.edu/faculty/michael-crooke|website=uoregon.edu|access-date=28 March 2016}}</ref> and attended [[Aloha High School]] (graduating class of 1975).{{citation needed|date=October 2015}} After high school, he joined the United States Navy and became a [[United States Navy SEALs|Navy SEAL]].<ref>{{Cite web |title=Impact Interview: Michael Crooke |url=https://www.reconsidered.co/interviews/michael-crooke-founder-wayb-ceo-patagonia |access-date=2024-10-15 |website=Reconsidered |language=en-US}}</ref><ref>{{Cite web |last=F |first=Frederick Joseph |date=2016-01-01 |title=A Sustainable Business Maverick |url=https://flowleadership.org/a-sustainable-business-maverick/ |access-date=2024-10-15 |website=Leadership & Flow |language=en-US}}</ref><ref>{{Cite web |title=Michael Crooke {{!}} Lundquist College of Business |url=https://business.uoregon.edu/directory/faculty-staff/all/mcrooke |access-date=2024-10-15 |website=business.uoregon.edu}}</ref>


He earned a degree in Forestry and an MBA from [[Humboldt State University]],<ref>{{cite web|title=Alumni - Michael Crooke|url=http://www.humboldt.edu/green/people/people/crooke.php|publisher=Humboldt State University|access-date=3 March 2014}}</ref> and followed with a Ph.D. from [[Claremont Graduate University]] where he authored his dissertation, “ReEvolution of Business: A Mandala for the 21st Century,”<ref>{{cite web|title=Michael Crooke|url=http://www.thegreatlecturelibrary.com/index.php?select=speaker&data=531|publisher=Chautauqua Institution|access-date=3 March 2014}}</ref> under the tutelage of preeminent psychologist, [[Mihaly Csikszentmihalyi]]. Examining the connection between values alignment, [[Flow (psychology)|Flow]] and high performance, this work represents the culmination of research and personal experiences as a young [[Navy SEAL]] and while CEO of [[Patagonia, Inc.]]<ref>{{cite web|last=Marsh|first=Ann|title=The Art of Work {{!}} Business + Innovation|url=http://www.fastcompany.com/53713/art-work|publisher=Fast Company|access-date=3 March 2014|date=August 2005}}</ref> and would form the basis for the SEER model.
He later earned a degree in Forestry and an MBA from [[Humboldt State University]],<ref>{{cite web|title=Alumni - Michael Crooke|url=http://www.humboldt.edu/green/people/people/crooke.php|publisher=Humboldt State University|access-date=3 March 2014}}</ref> and also received with a Ph.D. from [[Claremont Graduate University]].<ref>{{cite web|title=Michael Crooke|url=http://www.thegreatlecturelibrary.com/index.php?select=speaker&data=531|publisher=Chautauqua Institution|access-date=3 March 2014}}</ref>


== Career ==
== Career ==
After leadership roles at outdoor equipment/apparel companies, Yakima Racks, and Moonstone, and serving as President of [[Kelty (company)|Kelty Packs]] in 1995, Crooke became CEO of [[Pearl Izumi]] in 1998. Crooke was recruited by founder [[Yvon Chouinard]] to be CEO of [[Patagonia (clothing)|Lost Arrow Corporation and Patagonia, Inc.]],<ref>{{cite web|title=Michael Crooke Discusses Background on Founding of Patagonia|url=https://www.prendismo.com/collection/viewclip/2973|publisher=Prendismo Collection|access-date=3 March 2014|url-status=dead|archive-url=https://archive.is/20140325164755/https://www.prendismo.com/collection/viewclip/2973|archive-date=25 March 2014}}</ref> where he increased employee engagement and enriched the brand such that the company rose to rank highly on numerous “Best Companies to Work For” lists.<ref>{{cite web|last=Alvarez|first=Fred|title=Patagonia Again Tops for Workers|url=http://articles.latimes.com/2002/feb/04/local/me-pata4|work=Los Angeles Times|access-date=3 March 2014|date=4 Feb 2002}}</ref> He left Patagonia to serve as CEO at Revolution Living<ref>{{cite web|title=Patagonia CEO Michael Crooke Named CEO of Steve Case's Revolution Living|url=http://www.prnewswire.com/news-releases/patagonia-ceo-michael-crooke-named-ceo-of-steve-cases-revolution-living-53139612.html|publisher=PRNewswire|access-date=3 March 2014|date=5 Jan 2005}}</ref> backed by [[AOL]]-founder, [[Steve Case]], where he oversaw Revolution’s portfolio companies, Miraval Resorts, and [[Flexcar]] (now merged with [[Zipcar]]<ref>{{cite web|last=Heath|first=Thomas|title=Zipcar and Flexcar Driven Together|url=https://www.washingtonpost.com/wp-dyn/content/article/2007/10/30/AR2007103002221.html|work=Washington Post|access-date=3 March 2014|date=31 Oct 2007}}</ref> ) among other sustainable and socially responsible holdings. In 2008 Crooke became CEO of prAna Living.<ref>{{cite web|title=Michael Crooke Back Running an Outdoor Company -- This Time at Prana|url=http://www.snewsnet.com/news/michael-crooke-back-running-an-outdoor-company-this-time-at-prana/|publisher=SNews|access-date=3 March 2014|date=3 Dec 2008}}</ref>
Crooke became CEO of [[Pearl Izumi]] in 1998. Crooke was recruited by founder [[Yvon Chouinard]] to be CEO of [[Patagonia (clothing)|Lost Arrow Corporation and Patagonia, Inc.]] in 1999.<ref>{{cite web|title=Michael Crooke Discusses Background on Founding of Patagonia|url=https://www.prendismo.com/collection/viewclip/2973|publisher=Prendismo Collection|access-date=3 March 2014|url-status=dead|archive-url=https://archive.today/20140325164755/https://www.prendismo.com/collection/viewclip/2973|archive-date=25 March 2014}}</ref> He left Patagonia to serve as CEO at Revolution Living<ref>{{cite web|title=Patagonia CEO Michael Crooke Named CEO of Steve Case's Revolution Living|url=http://www.prnewswire.com/news-releases/patagonia-ceo-michael-crooke-named-ceo-of-steve-cases-revolution-living-53139612.html|publisher=PRNewswire|access-date=3 March 2014|date=5 Jan 2005}}</ref> backed by [[AOL]]-founder, [[Steve Case]].
Crooke formerly served on the board of directors of [[The Nantucket Project]], an annual gathering of some of the world's leading thinkers, visionaries and performers intended to help shape the national dialogue.<ref>{{cite web|url=http://www.nantucketproject.com/michael-crooke|title=Presenters - Michael Crooke, Ph.D|publisher=The Nantucket Project, LLC|archive-url=https://web.archive.org/web/20140429201202/http://www.nantucketproject.com/michael-crooke|archive-date=29 April 2014|url-status=dead|access-date=3 March 2014}}</ref>
Dr. Crooke is a regular keynote speaker for conferences, companies and universities including Opportunity Green, [[Harvard University]], [[Stanford University]], [[Wharton School of the University of Pennsylvania]], and [[Cornell University]].<ref>{{cite web|last=Lang|first=Susan|title=Michael W. Crooke, Chief Executive of Outdoor Clothing Company Patagonia, to Speak at Cornell April 24|url=http://chronicle.cornell.edu/stories/2001/04/clothing-company-head-michael-w-crooke-speak-environmental-effort|publisher=Cornell Chronicle|access-date=3 March 2014|date=20 Apr 2001}}</ref> He is also a featured guest on business talk radio on the subject of long-term business strategy.<ref>{{cite web|title=Guests - Michael Crooke|url=http://businessrockstars.com/br/rockstars/michael-crooke-ph-d/|publisher=Business Rockstars|access-date=3 March 2014|url-status=dead|archive-url=https://web.archive.org/web/20131031073454/http://businessrockstars.com/br/rockstars/michael-crooke-ph-d/|archive-date=31 October 2013}}</ref>
Crooke has served or is currently serving on the following nonprofit and corporate boards: [[Earth Day Network]], Santa Barbara Channel Keeper, [[One Percent for the Planet]], [[Patagonia (clothing)|Patagonia, Inc.]], Revolution Living, [https://www.prana.com/ prAna Living], [[Pearl Izumi]] (where he was also Chairman), [https://www.kevita.com/ KeVita], [https://www.radarfirst.com/ RADAR], [https://goldenleafholdings.com/ Golden Leaf Holdings] (TSX: GLDFF), [https://wayb.com/ WAYB], [https://www.avamere.com/ Avamere Health Services], and RandE Holdings, LLC.


== Academia ==
=== Academia ===
From 2010 to 2015, Crooke served on the faculty of [[Pepperdine University]]'s [[Graziadio School of Business and Management]].<ref>{{cite web|title=Meet the Faculty - Michael Crooke|url=http://bschool.pepperdine.edu/faculty/default.php?faculty=michael_crooke|publisher=Pepperdine University Graziadio School of Business and Management|access-date=3 March 2014}}</ref>


Crooke also worked at the [[University of Oregon]]'s [[Lundquist College of Business]] from 2015-2017 as the Avamere Professor of Practice and founding faculty of Advanced Strategy.<ref name=":0" />
=== SEER at Pepperdine University ===

Crooke served as founding and lead faculty of the Socially, Environmentally, and Ethically Responsible (SEER) business certificate program at the [[Graziadio School of Business and Management|Graziadio School of Business at Pepperdine University]].<ref>{{cite web|title=Meet the Faculty - Michael Crooke|url=http://bschool.pepperdine.edu/faculty/default.php?faculty=michael_crooke|publisher=Pepperdine University Graziadio School of Business and Management|access-date=3 March 2014}}</ref> Based on Crooke’s doctoral research, The [https://bschool.pepperdine.edu/mba-programs/full-time-mba/seer/ SEER Business model] focuses on innovating business strategies that incorporate social, ethical and environmental values profitably.<ref>{{cite web|title=Dr. Michael Crooke, Former CEO of Patagonia, Inc. Showcases His Innovative SEER Business Model - Which Focuses on Innovating Business Strategies That Incorporate Social, Ethical and Environmental Values Profitably|url=http://www.opportunitygreen.com/videos/michael_crooke_green_business_model|publisher=Opportunity Green|access-date=3 March 2014}}</ref>
Developed to satisfy student demand, SEER certificate program at [[Pepperdine University]] aims to provide students an opportunity to strengthen their understanding of the strategic issues facing corporations through four interrelated macro-values: Financial Strength, Product/Service Quality, Social Responsibility and Environmental Stewardship.<ref>{{cite web|title=Full-Time MBA {{!}} SEER Certificate Program|url=http://bschool.pepperdine.edu/programs/full-time-mba/seer/|publisher=Pepperdine University|access-date=3 March 2014}}</ref> Pepperdine's literature states that through the SEER certificate program, students learn to integrate an eco-systems approach not only in emerging businesses but also existing organizations that aspire to evolve their business model and embed corporate social responsibly into the firm’s DNA. By intention and design the certificate is meant to complement existing concentrations by offering electives in such fields as Strategy, Finance, Marketing and Organizational Management. Crooke personally taught the Capstone Class required to receive the SEER certificate.

Under Crooke’s direction, [[Pepperdine]] hosted an annual conference focused on socially responsible entrepreneurship called the SEER Symposium.<ref>{{cite web|title=SEER Symposium|url=http://bschool.pepperdine.edu/events/seer-symposium/|publisher=Pepperdine University|access-date=3 March 2014}}</ref> SEER Symposium speakers have included [[Mihaly Csikszentmihalyi]], [[Rick Ridgeway]], [[Chip Conley]], [[Charlie Ayers]], Ankur Jain, [[Ayr Muir]] of [[Clover Food Lab]] and more.

=== Advanced Strategy at University of Oregon ===

Dr. Michael Crooke is the inaugural Avamere Professor of Practice and founding faculty of Advanced Strategy at the [[University of Oregon|Lundquist College of Business at University of Oregon]],<ref>{{cite web|title=Crooke Joins University of Oregon as First Avamere Professor of Practice|url=http://uonews.uoregon.edu/archive/news-release/2012/12/crooke-joins-university-oregon-first-avamere-professor-practice|publisher=University of Oregon News|access-date=3 March 2014|date=2012-12-03}}</ref> rated first for Green MBA programs in the United States by The Princeton Review in 2015.<ref>{{cite web|title=Best Green MBA|url=http://www.princetonreview.com/business-school-rankings?rankings=best-green-mba|publisher=The Princeton Review|access-date=26 January 2016}}</ref> Along with John Hull, Dr. Crooke co-founded the MBA Leadership and Advanced Strategy Certificate in 2017.<ref>{{Cite web|url=https://business.uoregon.edu/news/advanced-strategy-leadership-launches|title=Advanced Strategy and Leadership Specialization Launches {{!}} Lundquist College of Business|website=business.uoregon.edu|language=en|access-date=2018-07-20|date=2017-09-07}}</ref> Using a combination of cases, practitioner viewpoints and active learning, Crooke's Advanced Strategy classes combine all four centers of the Oregon MBA: Finance, Entrepreneurship, Sustainability and Sports Marketing, connecting these disciplines through Systems Thinking, Values and Creativity.<ref>{{cite web|title=Oregon Advanced Strategy Course with Michael Crooke|url=https://www.youtube.com/watch?v=ZRsCI0qOSSs|publisher=Youtube.com|access-date=26 April 2014}}</ref>

=== The Honor Foundation ===

Dr. Crooke serves as Professor of Strategy and Leadership at The Honor Foundation, a San Diego-based 501(c)(3) national non-profit charitable foundation.<ref>{{cite web|title=Michael Crooke|url=https://www.thehonorfoundation.org/people/michael-crooke/|publisher=The Honor Foundation|access-date=22 September 2016}}</ref> The Honor Foundation is a transition institute created exclusively for Navy SEALs and the U.S. Special Operations community.<ref>{{cite web|title=The Honor Foundation|url=https://www.thehonorfoundation.org/home/|publisher=The Honor Foundation|access-date=22 September 2016}}</ref> The foundation prepares special operators for the business world before or shortly after they leave military service, and its program is uniquely tailored to draw on the experiences of special operators.<ref>{{cite web|title=Navy's special operators graduates transition program class|url=http://www.washingtontimes.com/news/2016/aug/14/navys-special-operators-graduates-transition-progr/|publisher=The Washington Times|access-date=22 September 2016}}</ref>

=== Publications ===

Dr. Crooke is a regular author on articles regarding the subject of business strategy and has been featured in publications by the Stanford Graduate School of Business.<ref>{{cite web|title=Taking Care of the Environment Can Be Good Business Says Michael Crooke, CEO of Sportswear Giant Patagonia|url=http://www.gsb.stanford.edu/news/headlines/vftt_crooke.shtml|publisher=Stanford Graduate School of Business|access-date=3 March 2014|url-status=dead|archive-url=https://web.archive.org/web/20140426232705/http://www.gsb.stanford.edu/news/headlines/vftt_crooke.shtml|archive-date=26 April 2014}}</ref> Crooke has published several [[peer review|peer-reviewed]] articles including "Clover Food Lab: Sustainability as Competitive Advantage" (co-authored with Mark Chun and Amanda Kastelic),<ref>{{Cite web | url=https://www.iveycases.com/ProductView.aspx?id=70813 | title=Ivey Publishing - Product View}}</ref>
“Leadership in a Complex World: How to Manage 'The Tragedy of Choice'” (co-authored with Mihaly Csikszentmihalyi and Robert Bikel),<ref>{{cite journal |last1= Crooke |first1=Michael |last2=Csikszentmihalyi |first2=Mihaly |last3=Bikel |first3=Robert |date=2015 |title= Leadership in a Complex World: How to Manage 'The Tragedy of Choice' |journal= Organizational Dynamics |volume=44 |issue=2 |pages=146–155 |doi=10.1016/j.orgdyn.2015.02.009}}</ref> “Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty” (co-authored with Craig Wilson) connecting Values and Purpose to customer acquisition and retention,<ref>{{cite journal|title=Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty|volume=14 |issue=3|url=http://gbr.pepperdine.edu/2011/09/creating-advocates-a-values-oriented-approach-to-developing-brand-loyalty/|journal=Graziadio Business Journal|access-date=3 March 2014|author=Crooke, Michael|author2=Wilson, Craig|year=2011}}</ref> "Personal Responsibility for Improving Society: The Role of Graduate Education" (with Mark Mallinger),<ref>{{cite journal |last1=Crooke |first1=Michael |last2=Mallinger |first2=Mark |title= Personal Responsibility for Improving Society : The Role of Graduate Business Education |url= http://www.pdcnet.org/collection/show?id=iabsproc_2012_0023_0039_0047&file_type=pdf |journal= Proceedings of the International Association for Business and Society |volume=23 |pages=39–47 |doi= 10.5840/iabsproc2012235 |access-date=24 April 2014|doi-broken-date=31 May 2021 }}</ref> and "Households’ Willingness to Pay for “Green” Goods: Evidence from Patagonia’s Introduction of Organic Cotton Sportswear"<ref>{{cite journal |last1= Casadesus-Masanell |first1=Ramon |last2=Crooke |first2=Michael |last3=Reinhardt |first3=Forrest |last4=Vasishth |first4=Vishal |date=2009 |title= Households' Willingness to Pay for "Green" Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear |journal= Journal of Economics & Management Strategy |volume=18 |issue=1 |pages=203–233 |doi= 10.1111/j.1530-9134.2009.00212.x |s2cid=45972842 }}</ref> (with Casadesus-Masanell et al.). Additionally, he has authored an article about MBA programs fostering sustainable entrepreneurship for GreenBiz.com,<ref>{{cite web|last=Crooke|first=Michael|title=How MBA Programs Can Plant the Seed of Sustainable Entrepreneurship|url=http://www.greenbiz.com/blog/2011/03/16/how-mba-programs-plant-seed-sustainable-entrepreneurship|publisher=Greenbiz.com|date=16 Mar 2011}}</ref> and wrote the foreword to the book, Management Reset: Organizing for Sustainable Effectiveness by Edward E. Lawler III, Christopher G. Worley, David Creelman, Michael Crooke (Foreword).<ref>{{cite book|title=Management Reset: Organizing for Sustainable Effectiveness|publisher=Jossey-Bass|location=San Francisco|isbn=978-0470637982|author=Lawler, Edward E|author2=Christopher G. Worley |author3=David Creelman |date=2011-03-29}}</ref>

== Awards and accolades ==

In 2012, SHFT.com and the [[Ford Foundation]] named Crooke one of ten “Innovators Changing Our World.”<ref>{{cite web|title=Ford Launches Documentary Series, Education Push & Electric Car to Help Customers Make Greener Shift|url=http://www.bizjournals.com/prnewswire/press_releases/2012/04/18/DE89817|publisher=The Business Journals|date=18 Apr 2012}}</ref> The short film dubbed Dr. Michael Crooke a “Sustainable Business Maverick.”<ref>{{cite web|title=The Big SHFT: Michael Crooke, Sustainable Business Maverick|url=http://www.shft.com/watching/the-big-shft-michael-crooke-sustainable-business-maverick/|publisher=SHFT.com|access-date=3 March 2014}}</ref> Trust Across America has named Dr. Crooke one of the top-100 Thought Leaders in Trustworthy Business Behavior for two consecutive years (2012 and 2013).<ref>{{cite web|title=Top 100 Thought Leaders In Trustworthy Business Behavior 2013|url=http://www.trustacrossamerica.com/offerings-thought-leaders-2013.shtml|publisher=Trust Central|access-date=3 March 2014}}</ref> Healing Lifestyles & Spas recognized Crooke as one of ten "metro spiritual pioneers" in 2006.<ref>{{cite web|title=Healing Lifestyles & Spas - 10 Metrospiritual Pioneers2|url=http://healinglifestyles.com/index.php/index.php?mact=Search%2Ccntnt01%2Cdosearch%2C0&cntnt01returnid=778&cntnt01searchinput=crooke&x=-1171&y=-75|publisher=Healing Lifestyles|access-date=3 March 2014}}</ref> Two of Crooke's alma maters have honored him: [[Humboldt State University]] named him one of 2010's Distinguished Alumni<ref>{{cite web|title=Humboldt Magazine: Distinguished Alumni Awards|url=http://magazine.humboldt.edu/spring10/distinguished-alumni-awards1/=24 Apr. 2012}}</ref> while California State University recognized him among distinguished alumni as being a "Force of Nature."<ref>{{cite web|title=CSU's Green Alumni|url=http://blogs.calstate.edu/voicesviews/?p=988/=24 Apr. 2012}}</ref>

In 2014, Dr. Crooke won the Reinmuth teaching award within the [[University of Oregon]] MBA program. This prestigious award is given to the professor (non-core) who is chosen by the graduating MBA class as the most inspiring and influential professor.<ref>{{Cite web | url=http://around.uoregon.edu/content/lundquist-college-business | title=Lundquist College of Business| date=2014-06-25}}</ref>

Dr. Crooke and fellow [[University of Oregon]] faculty member Dr. Michael V. Russo won first prize in the corporate sustainability track in the 2016 [[Oikos International]] [[case competition]] for their case study, “Guayakí: Securing Supplies, Strengthening the Mission.”<ref>{{cite web|title=oikos Case Writing Competition 2016|url=http://www.thecasecentre.org/educators/casemethod/competitions/results/oikos2016|publisher=The Case Centre|access-date=22 September 2016}}</ref> The case reviews the rise of [[Guayakí (company)]], a company that sells energy drinks produced with leaves from [[Yerba Mate]] trees.<ref>{{cite web|title=Guayakí: Securing Supplies, Strengthening the Mission|url=http://oikos-international.org/publications/guayaki/|publisher=Oikos International|access-date=22 September 2016|date=2016-06-27}}</ref>


== References ==
== References ==
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[[Category:People from Greater Los Angeles]]
[[Category:People from Greater Los Angeles]]
[[Category:People from Ventura County, California]]
[[Category:People from Ventura County, California]]
[[Category:Humboldt State University alumni]]
[[Category:California State Polytechnic University, Humboldt alumni]]
[[Category:Claremont Graduate University alumni]]
[[Category:Claremont Graduate University alumni]]

Latest revision as of 12:53, 15 October 2024

Michael Crooke
Born (1957-02-25) February 25, 1957 (age 67)
Occupation(s)Businessman, academic
Known forFormer CEO, Patagonia, Inc./Lost Arrow Corporation
WebsiteOfficial website

Michael W. Crooke (born February 25, 1957) is an American businessman, academic and former Navy SEAL. Crooke was CEO of Patagonia, Inc. from 1999 to 2005. From 2010 to 2015, Crooke served on the faculty of Pepperdine University's Graziadio School of Business and Management. Crooke also worked at the University of Oregon's Lundquist College of Business from 2015-2017.[1]

Early life and education

[edit]

Crooke was raised in Eugene, Oregon[2] and attended Aloha High School (graduating class of 1975).[citation needed] After high school, he joined the United States Navy and became a Navy SEAL.[3][4][5]

He later earned a degree in Forestry and an MBA from Humboldt State University,[6] and also received with a Ph.D. from Claremont Graduate University.[7]

Career

[edit]

Crooke became CEO of Pearl Izumi in 1998. Crooke was recruited by founder Yvon Chouinard to be CEO of Lost Arrow Corporation and Patagonia, Inc. in 1999.[8] He left Patagonia to serve as CEO at Revolution Living[9] backed by AOL-founder, Steve Case.

Academia

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From 2010 to 2015, Crooke served on the faculty of Pepperdine University's Graziadio School of Business and Management.[10]

Crooke also worked at the University of Oregon's Lundquist College of Business from 2015-2017 as the Avamere Professor of Practice and founding faculty of Advanced Strategy.[1]

References

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  1. ^ a b "Michael Crooke". University of Oregon Lundquist College of Business. Retrieved 22 September 2016.
  2. ^ "Michael Crooke". uoregon.edu. Retrieved 28 March 2016.
  3. ^ "Impact Interview: Michael Crooke". Reconsidered. Retrieved 2024-10-15.
  4. ^ F, Frederick Joseph (2016-01-01). "A Sustainable Business Maverick". Leadership & Flow. Retrieved 2024-10-15.
  5. ^ "Michael Crooke | Lundquist College of Business". business.uoregon.edu. Retrieved 2024-10-15.
  6. ^ "Alumni - Michael Crooke". Humboldt State University. Retrieved 3 March 2014.
  7. ^ "Michael Crooke". Chautauqua Institution. Retrieved 3 March 2014.
  8. ^ "Michael Crooke Discusses Background on Founding of Patagonia". Prendismo Collection. Archived from the original on 25 March 2014. Retrieved 3 March 2014.
  9. ^ "Patagonia CEO Michael Crooke Named CEO of Steve Case's Revolution Living". PRNewswire. 5 Jan 2005. Retrieved 3 March 2014.
  10. ^ "Meet the Faculty - Michael Crooke". Pepperdine University Graziadio School of Business and Management. Retrieved 3 March 2014.
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