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Added more images and grouped them in a Gallery.
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{{Infobox Company
{{Infobox Company
| company_name = Perodua
| company_name = Perodua
| company_logo = [[Image:Perodua_new_logo.jpg|thumb|right|120px|The Perodua Badge]]
| company_logo = [[Image:Perodua_new_logo.jpg|thumb|center|200px|The Perodua Badge]]
| company_type = [[Limited company]]
| company_type = [[Limited company]]
| foundation = 1993
| foundation = 1993
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==List of models==
==List of models==

⚫
[[Image:Perodua Viva (first generation) (front), Kuala Lumpur.jpg|thumb|left|250px|Perodua Viva]]
[[Image:Perodua Myvi EZi original look 2006.jpg|thumb||250px|Perodua Myvi]]
*[[Perodua Kancil]] ([[Perodua Nippa]], 1994–2009)
*[[Perodua Kancil]] ([[Perodua Nippa]], 1994–2009)
*[[Perodua Rusa]] (1996–1998)
*[[Perodua Rusa]] (1996–1998)
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*[[Daihatsu Terios#Second generation|Perodua Nautica]] (2008–2010)
*[[Daihatsu Terios#Second generation|Perodua Nautica]] (2008–2010)
*[[Perodua Alza]] (2009–present)
*[[Perodua Alza]] (2009–present)

<BR>
== Gallery ==
<BR>
<BR>
<gallery>
Image:Perodua Kancil (first generation) (front), Kuala Lumpur.jpg|Kancil, first generation.
Image:Perodua Kancil (first generation, third facelift) (front), Seri Kembangan.jpg|Kancil, 2002 (third) facelift.
Image:Perodua Rusa (first generation, first facelift) (front), Kajang.jpg|Rusa.
Image:Perodua Kembara (front), Serdang.jpg|Kembara.
Image:Perodua Kenari (first generation) (front), Serdang.jpg|Kenari.
Image:Perodua Kelisa EZi 2003 Petaling Jaya.jpg|Kelisa, 2003 pre-facelift.
Image:Perodua Kelisa (first facelift) (front), Kuala Lumpur.jpg|Kelisa, 2004 facelift.
Image:Perodua_Myvi_EZi_original_look_2006.jpg|MyVi, 2006 pre-facelift.
Image:Faceliftd_Myvi.jpg|MyVi, 2008 facelift.
⚫
Image:Perodua Viva (first generation) (front), Kuala Lumpur.jpg|Viva.
Image:Perodua Nautica 4WD SS2.jpg|Nautica.
Image:Perodua MPV.JPG|Alza
</gallery>



==See also==
==See also==

Revision as of 02:05, 23 October 2010

Perodua
Company typeLimited company
IndustryAutomotive
Founded1993
HeadquartersSerendah, Selangor, Malaysia.
ProductsSupermini
Kei car
Number of employees
10,000
WebsitePerodua.com.my

The PERusahaan Otomobil KeDUA Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua (Template:Pron-en), is Malaysia's second largest automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).

Perodua mainly produces superminis and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by some Proton dealers who wish to attract customers seeking an even smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for Hyundai, 29,397 for SEAT. Besides the UK and Singapore, Perodua also exports their cars to Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Nigeria, Senegal, Lebanon, Qatar, Saudi Arabia, Syria, Nepal and Fiji in small numbers by local dealers.

Perodua does not actually produce any in house designs or engineering for the main components (i.e. engine, transmission). Historically, Perodua cars are badge engineered from previous Daihatsu designs. Daihatsu used to own a majority stake in Perodua [citation needed]. In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.

File:Perodua old logo.png
The original Perodua logo

Perodua organised a logo competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first 4x4 vehicle, the Perodua Kembara.

File:Perodua new logo.jpg
The new Perodua logo

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place the green and red areas, with the chrome relief maintained as it was.

Corporate information

As compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the recently introduced Perodua Myvi, which sold 80,327 units in 2006, outselling its rivals best selling car, the Proton Wira, which only sold 28,886 units in Malaysia. In 2006 and 2007, Perodua became the best selling car company in Malaysia.

Perodua is set to become the largest compact carmaker in South-East Asia. It currently has capacity to make 200,000 cars annually. By July 2007, it is expanding to 240,000 per year. In October 2005, it had produced a cumulative total of 1 million cars.[1]

List of models

  • Kancil, first generation.
    Kancil, first generation.
  • Kancil, 2002 (third) facelift.
    Kancil, 2002 (third) facelift.
  • Rusa.
    Rusa.
  • Kembara.
    Kembara.
  • Kenari.
    Kenari.
  • Kelisa, 2003 pre-facelift.
    Kelisa, 2003 pre-facelift.
  • Kelisa, 2004 facelift.
    Kelisa, 2004 facelift.
  • MyVi, 2006 pre-facelift.
    MyVi, 2006 pre-facelift.
  • MyVi, 2008 facelift.
    MyVi, 2008 facelift.
  • Viva.
    Viva.
  • Nautica.
    Nautica.
  • Alza
    Alza


See also

References

  1. ^ "Perodua set to be largest compact car maker in region". Daily Express. Retrieved 2009-05-10.
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