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Devi Kroell is an American[1] , Austrian-born businesswoman, entrepreneur, fashion[2] and lifestyle designer[3] , and philanthropist. She is the founder of several New York-based, Italian and French manufactured luxury fashion and lifestyle businesses.[4] and lives in New York[5] .


Devi Kroell
Devi Kroell in Paris, 2024
Born (1980-08-12) August 12, 1980 (age 44)
Austria
Nationality
  • American
  • Austrian
Education
  • University of Economics, Vienna, Austria
  • University of Applied Arts, Vienna, Austria
Occupation(s)Founder, Fashion and Lifestyle Designer
SpouseNone
Children1

Early Life

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Background

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Devi Kroell was born in Austria and grew up in Switzerland, Indonesia, Israel, Italy, and Greece[6] . Her father was an Austrian ambassador[7][8]. She was schooled in French International Lycées[9] . As a result of her international upbringing, Kroell is fluent in English, German, French, Italian, and speaks Indonesian, Spanish, and Greek[10] . The diversity of the influences she grew up with is felt in her work[11] , which combines the highest level of luxury craftsmanship with local artisanal knowledge[12] .

Studies

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Kroell studied business and economics at the University of Economics in Vienna[13] , Austria, and graduated summa cum laude with a master's degree in business administration[14] . She also studied fashion at the University of Applied Arts in Vienna[15] , Austria.

Career

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Kroell started her career in 2000 working for her fashion school professors Jean-Charles de Castelbajac[16] in Paris and Helmut Lang in New York[17] . She then moved on to famed Place Vendôme Jewelers[18] in Paris, and designed what to date are considered some of the best selling jewelry must-haves[19] .

Devi Kroell founded her eponymous label in New York in 2004[20] . She started out with one bag, the Classic Hobo, in 3 different sizes and 15 colors[21] . In 2004, when Kroell first appeared in Vogue, no fashionable wardrobe was complete without the designer’s metallic snakeskin hobo[22] . Within weeks of presenting the collection, Vogue magazine published the first of many multi-page features on Kroell[23]. Barneys New York placed the first order[24] , and Bergdorf Goodman soon followed suit[25] . The collection sold out instantly. The first delivery sold to Hollywood A-listers, who were photographed by paparazzi for weekly magazines, showcasing Kroell's designs in magazines and on reality TV shows. The waitlists across the country ran in the thousands, making Devi Kroell an overnight success[26][27].

Kroell expanded her collections by adding footwear and full-fledged clothing lines[28][29]. She opened her first retail store in East Hampton in 2005[30] . More stores followed on Madison Avenue in New York[31][32][33] , in Las Vegas[34] , Beverly Hills[35] , and on Via Montenapoleone in Milan[36] .

Notable collaborations include:

  • Barbie: The Devi Kroell Barbie is one of the top 10 most expensive Barbies ever sold[37].
  • Target: A "masstige" “luxury for less” Devi Kroell for Target accessories collection with the mass retailer.[38][39]
  • Luxottica: An eyewear license with the largest eyewear group globally[40].
  • Swarovski | Atelier Swarovski: A Devi Kroell x Atelier Swarovski jewelry collection.

By 2010, the label was distributed through 300 of the most prestigious luxury retailers worldwide[41] and owned and operated 6 flagship stores[42] in prime real estate locations[43] globally[44].

Kroell became known for coaxing quiet luxury into all her collections, creating something for everyone on her list[45] . Her collections are often described as combining purity and minimalism with textures that are not what they seem at first glance[46]. She is said to have the "Midas Touch" when it comes to designing[47].

Kroell sold her Devi Kroell label in 2011 and is no longer affiliated with it[48][49] [50] .

As an expert in highest level luxury[51][52] and laid back style[53] , she consulted for lifestyle house Loro Piana, working with founders Sergio and Luisa Loro Piana[54] .

In 2012, Kroell founded a fashion and eyewear business, Dax Gabler[55] , which was sold to a leading eyewear group in 2018 for its proprietary material technology and design patents[56] .

In 2020, Kroell started another venture, Manufacture (III), a project that prizes handwork, values craftsmanship over branding, and aims to preserve expert artisanal knowledge[57] . The concept is a collection of accessories, home, and lifestyle items. For M(III), Kroell worked with Florentine leather goods factories, Parisian silvermaker Puiforcat, Venetian glass artisan Venini, and Italian writing instrument manufacturer Montegrappa[58] .

Celebrity Clients

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Devi Kroell's designs have been worn by a wide array of celebrities, including:

  • Reese Witherspoon[68]
  • Gisele Bündchen[73]
  • Kelly Rutherford[74]
  • Catherine Zeta-Jones[77]


Recognition

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  • 2005: CFDA Award Nomination[85]
  • 2006: CFDA Fashion Fund Finalist[86]
  • 2006: CFDA Award[87][88] - The Oscar of Fashion (Council of Fashion Designers of America)
  • 2006: CFDA Membership[89]
  • 2017–present: The New School - Parsons School of Design - Fashion Awards Jury

Personal Life

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Devi Kroell lives in New York and the Hamptons. She spends summers in Italy and Greece. She’s an avid Arctic surfer[90] , equestrian[91] , skier[92] , and kickboxer[93], and she loves to travel.

References

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  1. ^ "Cutting Costs and Carbon". The Washington Post. Nash Holdings, LLC. April 24, 2009. Retrieved September 8, 2024.
  2. ^ "Devi Kroell Expands Her Fashion Label". The New York Times. The New York Times Company. October 16, 2008. Retrieved September 8, 2024.
  3. ^ "Devi Kroell". The Cut. New York Magazine. February 2010. Retrieved September 8, 2024.
  4. ^ "Devi Kroell Aims for Lifestyle Status". WWD. Penske Media Corporation. August 13, 2009. Retrieved September 8, 2024.
  5. ^ "Vienna". TIME. Retrieved September 8, 2024.
  6. ^ "Devi Kroell's First Flagship". Elle. Hearst Magazine Media, Inc. June 28, 2010. Retrieved September 8, 2024.
  7. ^ "Royal, High-Society Weddings in May". Ekathimerini. Kathimerini. May 6, 2005. Retrieved September 8, 2024.
  8. ^ "Athens in American Vogue". Ekathimerini. Retrieved September 8, 2024.
  9. ^ "An Afternoon With Devi Kroell". Footwear News. Penske Media Corporation. September 14, 2016. Retrieved September 8, 2024.
  10. ^ "Devi Kroell Gets Back Into Exotics". WWD. Fairchild Fashion Media. November 10, 2011. Retrieved September 8, 2024.
  11. ^ "Exclusive: A Day in the Life of Designer Devi Kroell". Business Insider. Insider Inc. May 15, 2012. Retrieved September 8, 2024.
  12. ^ "Devi Kroell Is Back with a New Line of Luxury Eyewear". W Magazine. Condé Nast. February 21, 2012. Retrieved September 8, 2024.
  13. ^ "Out of the Bag: How Devi Kroell's Handbag Line Became a Global Sensation". Footwear News. Penske Media Corporation. June 22, 2010. Retrieved September 8, 2024.
  14. ^ "Devi Kroell's Luxe Designs". The Wall Street Journal. Dow Jones & Company. June 8, 2011. Retrieved September 8, 2024.
  15. ^ "New Yorker Modemärchen: Zwischen Mode und Kunst". Die Presse. Die Presse. October 12, 2007. Retrieved September 8, 2024.
  16. ^ "Le Buzz: Devi Kroell". Madame Figaro. Le Figaro. May 5, 2008. Retrieved September 8, 2024.
  17. ^ "Devi Kroell's High-Fashion Comeback". The New York Times. The New York Times Company. October 16, 2008. Retrieved September 8, 2024.
  18. ^ "Ticket nach oben". Der Standard. Der Standard. April 21, 2006. Retrieved September 8, 2024.
  19. ^ "Opulent Accessories: Glitter for Holiday". Women’s Wear Daily. Penske Media Corporation. December 1, 2015. Retrieved September 8, 2024.
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  23. ^ "A Look at Pre-Fall 2010: Devi Kroell". Vogue. Conde Nast. June 15, 2010. Retrieved September 8, 2024.
  24. ^ "Mario Sorrenti Kapow Shopping". W Magazine. Condé Nast. October 10, 2019. Retrieved September 8, 2024.
  25. ^ "Pulse: The New Wave of Designers". The New York Times. The New York Times Company. September 16, 2007. Retrieved September 8, 2024.
  26. ^ "Her New NYC Store: Devi Kroell Sends Elle's Fashion News Trio Into a Tizzy". Elle. Hearst Communications. November 25, 2005. Retrieved September 8, 2024.
  27. ^ "Top Bags". The Cut. NBCUniversal Media. February 24, 2009. Retrieved September 8, 2024.
  28. ^ "Devi Kroell Spring 2009 Ready-to-Wear". Vogue. Conde Nast. October 1, 2008. Retrieved September 8, 2024.
  29. ^ "Fabulous at 40". Harper's Bazaar. Hearst Communications. September 1, 2007. Retrieved September 8, 2024.
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  31. ^ "Devi Kroell Opens Madison Avenue Flagship". NBC New York. NBCUniversal Media. April 15, 2009. Retrieved September 8, 2024.
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  34. ^ "Findings: Movado's Jewels & Devi Kroell Takes Vegas". Women’s Wear Daily. Penske Media Corporation. May 15, 2009. Retrieved September 8, 2024.
  35. ^ "Women's Wear Daily November 7, 2012 Issue" (PDF). Women’s Wear Daily. Penske Media Corporation. November 7, 2012. Retrieved September 8, 2024.
  36. ^ "Devi Kroell Aprirà in Montenapoleone". Pambianco News. Pambianco Editore. September 29, 2014. Retrieved September 8, 2024.
  37. ^ "Most Expensive Barbie Dolls". Cosmopolitan. Hearst Communications. August 30, 2023. Retrieved September 8, 2024.
  38. ^ "Devi Kroell for Target: I Am a Plastic Bag". Fashionista. Breaking Media. May 30, 2007. Retrieved September 8, 2024.
  39. ^ "Devi Kroell Knocking Out the Knock-Off Artists". The Wall Street Journal. Dow Jones & Company. November 22, 2010. Retrieved September 8, 2024.
  40. ^ "Devi Kroell's new eyewear line: A glimpse into the designer's expanding empire". Los Angeles Times. Tribune Publishing. June 20, 2010. Retrieved September 8, 2024.
  41. ^ "Out of the Bag". Footwear News. Retrieved September 8, 2024.
  42. ^ "Devi Kroell Opens Madison Avenue Flagship". NBC New York. December 15, 2009. Retrieved September 8, 2024.
  43. ^ "Devi Kroell Gives the UES a Taste of Luxury". HuffPost. Retrieved September 8, 2024.
  44. ^ "Skin Deep". The Wall Street Journal. June 9, 2011. Retrieved September 8, 2024.
  45. ^ "Jane Herman's Favorite Devi Kroell Look". Vogue. Conde Nast. March 10, 2010. Retrieved September 8, 2024.
  46. ^ "A Look at Pre-Fall 2010: Devi Kroell". Vogue. Conde Nast. June 15, 2010. Retrieved September 8, 2024.
  47. ^ "The Midas Touch". Teen Vogue. Retrieved September 8, 2024.
  48. ^ "Devi Kroell Exits Her Company". Vogue UK. Conde Nast. February 20, 2012. Retrieved September 8, 2024.
  49. ^ "Thread: Devi Kroell Out at Devi Kroell". NBC New York. NBCUniversal Media, LLC. February 20, 2012. Retrieved September 8, 2024.
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  51. ^ "Devi Kroell's Luxurious Touch". The New York Times. The New York Times Company. September 3, 2006. Retrieved September 8, 2024.
  52. ^ "Handbags: Extravagant & Expensive". Forbes. Forbes Media LLC. March 26, 2007. Retrieved September 8, 2024.
  53. ^ "Thread Packing List: Devi Kroell Packs Handbag Options and Picnic-Perfect Flats". NBC New York. Retrieved September 8, 2024.
  54. ^ "Devi Kroell's Return to Luxury". The Wall Street Journal. Dow Jones & Company. October 4, 2011. Retrieved September 8, 2024.
  55. ^ "Devi Kroell Is Back with a New Line of Luxury Eyewear". W Magazine. Condé Nast. February 21, 2012. Retrieved September 8, 2024.
  56. ^ "Devi Kroell on Launching Her New Line, Dax Gabler, and Why It's Good to Start Over". Vogue. Condé Nast. February 16, 2012. Retrieved September 8, 2024.
  57. ^ "Devi Kroell Returns with a Manufacture III: A Lifestyle Concept, Accessories, and Homewares". Vogue. Conde Nast. September 12, 2020. Retrieved September 8, 2024.
  58. ^ "Devi Kroell Returns with a Manufacture III: A Lifestyle Concept, Accessories, and Homewares". Vogue. Conde Nast. September 12, 2020. Retrieved September 8, 2024.
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  66. ^ "Nicky Hilton in Los Angeles". StarStyle. Retrieved September 8, 2024.
  67. ^ "Paris Hilton, Kanye West, and Mickey Rourke at New York Fashion Week". The Telegraph. February 17, 2009. Retrieved September 8, 2024.
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  69. ^ "Last Night's Look: Love It or Leave It?". People. May 6, 2014. Retrieved September 8, 2024.
  70. ^ "Rihanna Out Fort Lauderdale". Star Style. Retrieved September 8, 2024.
  71. ^ "Rihanna Out New York". Star Style. Retrieved September 8, 2024.
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  73. ^ "Throwback Thursday: Gisele Bündchen, September 2007". Vanity Fair. September 4, 2014. Retrieved September 8, 2024.
  74. ^ "Hamptons 2014 - Issue 10". Issuu. Retrieved September 8, 2024.
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  77. ^ "Cutting Costs and Carbon". The Washington Post. Nash Holdings, LLC. April 24, 2009. Retrieved September 8, 2024.
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  83. ^ "Libertine, Devi Kroell Lines Arrive at Retailer". The Oklahoman. July 22, 2007. Retrieved September 8, 2024.
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  89. ^ "The All New CFDA". Vogue UK. Retrieved September 8, 2024.
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  93. ^ "John Galliano Hits the Gypsy Trail". HuffPost. HuffPost. July 27, 2009. Retrieved September 8, 2024.


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