В связи с информацией о большом числе самоубийств, связанных с депрессией, в г. Хошимине было про... more В связи с информацией о большом числе самоубийств, связанных с депрессией, в г. Хошимине было проведено феноменологическое тематическое исследование для оценки профилей лиц, оказывающих психиатрическую помощь, и их практики отношений с клиентами. В исследовании представлены результаты восьми углубленных интервью с врачами и маркетологами в государственных и частных учреждениях, занимающихся вопросами психического здоровья, о деятельности по привлечению и удержанию клиентов, ее эффективности и возникших проблемах. Публикации по вопросам торговли, а также научная литература свидетельствуют о постепенном расширении использования навыков маркетинга как государственными, так и частными поставщиками услуг в области психического здоровья путем проведения кампаний социального маркетинга, повышения осведомленности о стигматизации и охране психического здоровья, маркетинга в социальных сетях, оптимизации поисковых систем, использования цифровых платформ и управления отношениями с клиентами (У...
Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owin... more Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owing to its carefully implemented risk communications campaign. This chapter investigated the effectiveness of official Vietnam government communications, the sentiment of foreign media reporting on Vietnam, and any challenges. Content analysis was applied to samples from government communications (43 samples); international articles (46); and social media conversations (33). Official government communications were quite accurate, timely, and effective in displaying transparency, employing war symbolism, and shared responsibility, but should more clearly separate between state and expert, offer differing views, and highlight the benefits of compliance. International articles praised the government's viral PSA TikTok video, its transparency, and the netizens' nationalist narratives. While some evidence was found for infodemic, blaming, and heroization, the sample was too small to be ...
Telehealth has been playing a progressively significant role in the management of the COVID-19 cr... more Telehealth has been playing a progressively significant role in the management of the COVID-19 crisis. The enforcement of social distancing measures has had the consequence of reduced technology distance in almost every walk of life. In this chapter, based primarily on the still-unfolding experiences of deploying it during the current situation, we argue that telehealth has finally come of age and that it is time to move it from the peripheries to the center of the twenty-first-century healthcare. To provide a live context to the discussion, several instances of how telehealth strengthened our healthcare systems during the COVID-19 crisis are presented.
TIJAB (The International Journal of Applied Business)
Following the phenomenological case study method, this paper highlights the mental health marketi... more Following the phenomenological case study method, this paper highlights the mental health marketing scenario in Ho Chi Minh City, Vietnam. While the developed world is finding modern methods to connect with and serve MH patients, Vietnam and most other developing economies are still struggling to shift views from mental illness to mental wellness. Despite this, particularly among a small group of forward thinking providers, there is a trend taking shape towards more proactive and digitally-savvy identification, acquisition, and retention of mental health patients. In addition to de-stigmatizing mental health issues, this has the effects of providing patients access, confidence, and meaningful engagement. Marketing orientiation also resulted in increased attention to preventive mental healthcare.
Mental health services are perceived differently in different socio-cultural settings. The connot... more Mental health services are perceived differently in different socio-cultural settings. The connotations accorded to mental health, especially in terms of need awareness and evaluation of alternatives, vary from culture to culture. Understanding these differences is critical to attract and retain patients suffering from mental conditions. Generic literature on consumer behavior does not provide direct answers to many of the problems in this regard, primarily because such literature does not take into account the deviant mental states of these patients. In this paper, we review findings from mental health specific studies conducted in both Western and Asian countries, evaluate the importance of decision-making factors for both public and private service providers, and offer directions for future research. Interdisciplinary literature on customer relationship management, consumer behavior, mental health, and healthcare marketing, guided by the principles of systematic literature review...
Telehealth has been playing a progressively major role in the management of the NCOVID-19 crisis.... more Telehealth has been playing a progressively major role in the management of the NCOVID-19 crisis. The enforcement of social distancing measures has had the consequence of reduced technology distance in almost every walk of life. In this paper, based primarily on the still unfolding experiences of deploying it during the current situation, we argue that telehealth has finally come of age and that it is time to move it from the peripheries to the center of the 21st century healthcare. To provide a live context to the discussion, several instances of how telehealth strengthened our healthcare systems during the NCOVID-19 crisis are presented.
On the background of stagnant home markets, health care firms from mature economies are looking f... more On the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam. Various studies on marketing of health care from developed economies show convenience, specialties, reputation, and word of mouth as major choice factors for hospitals. The limited number of consumer behavior articles from developing economies have contradictory findings for private and public hospitals with no mention of international hospitals. Finally, there is a scarcity of Vietnamese studies on subjects beyond health care reforms and pricing of government hospitals. To fill the gap, the author investigated the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City. Data was collected through 11 face-to-face qualitative interviews with local patients to explore insight into the respondents' attitudes, perceptions, and barriers to choosing international hospitals. Limitations of the study include small sample size, small area covered, and the lack of a longitudinal perspective. Younger consumers prefer private care as they suffer from minor illnesses and prioritize convenience, customer service and comfortable facilities. Some older patients are more conservative, seeking government sites due to trust, familiarity and insurance coverage. Irrespective of age and income, all those who experienced international
On the background of stagnant home markets, health care firms from mature economies are looking f... more On the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam. Various studies on marketing of health care from developed economies show convenience, specialties, reputation, and word of mouth as major choice factors for hospitals. The limited number of consumer behavior articles from developing economies have contradictory findings for private and public hospitals with no mention of international hospitals. Finally, there is a scarcity of Vietnamese studies on subjects beyond health care reforms and pricing of government hospitals. To fill the gap, the author investigated the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City. Data was collected through 11 face-to-face qualitative interviews with local patients to explore insight into the respondents' attitudes, perceptions, and barriers to choosing international hospitals. Limitations of the study include small sample size, small area covered, and the lack of a longitudinal perspective. Younger consumers prefer private care as they suffer from minor illnesses and prioritize convenience, customer service and comfortable facilities. Some older patients are more conservative, seeking government sites due to trust, familiarity and insurance coverage. Irrespective of age and income, all those who experienced international hospitals where left with a lasting positive impression of the caring consultation and staff, modern equipment, and 'VIP feel' of facilities, with price quoted as the main barrier.
On the background of stagnant home markets, health care firms from mature economies are looking f... more On the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam, where health care spending is quite high but shortages and corruption are rampant. To meet market needs, a number of foreign and join-venture hospitals have been set up to cater to Vietnam's affluent segments. The literature consulted has various studies on the economics of health care insurance, hospital staffing or operations, but few on marketing for health care (digital marketing, ethics of advertising for supplements). The few consumer behavior studies available for health care are mostly concerned with government (local) hospitals and come from developed economies, and none from Vietnam. To fill this gap, the current study proposes to find out: What are the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City? -The case of Fortis-Hoan My hospital. Data will be collected through 10 to 15 face-to-face qualitative interviews with local patients at international hospitals in Ho Chi Minh City. Face-to-face, indepth interviews were chosen as a means to explore detailed, private insight into the respondents' attitudes, perceptions, drivers and barriers towards choosing international hospitals. The author will develop a list of interviews questions to be reviewed together with the Qualitative Research Director of a local agency, then translated into Vietnamese. The actual interviews will be conducted by a trained local interviewer in accordance with ethical and privacy standards, and audio recorded. The transcripts will be then translated into English for the author to perform coding and data analysis. Limitations of the current study include small sample size (saturation will be used to determine final sample for the qualitative interviews), limited area covered (only HCM City), and the lack of a longitudinal perspective.
Combine the previous two parts of the design project along with enhancements from feedback. Creat... more Combine the previous two parts of the design project along with enhancements from feedback. Create a high level proposal for your quantitative research project. Your proposal will include the following: Research problem Purpose of research Significance of research Quantitative Research questions and hypotheses Population Sampling size Data collection Instrument description and validation (new sections) Statistical analysis methods This assignment averages 1,000 to 1,500 words for most, please keep it short and simple. You're not here to summarize the theory or give definitions. Please apply the concepts directly to your topic of interest
perspective along with its significance in society. This is a simple paper that guides the rest o... more perspective along with its significance in society. This is a simple paper that guides the rest of your research design project later in the course. Be sure the problem is suited for quantitative research. The paper will cover the following: (300-500 words)
В связи с информацией о большом числе самоубийств, связанных с депрессией, в г. Хошимине было про... more В связи с информацией о большом числе самоубийств, связанных с депрессией, в г. Хошимине было проведено феноменологическое тематическое исследование для оценки профилей лиц, оказывающих психиатрическую помощь, и их практики отношений с клиентами. В исследовании представлены результаты восьми углубленных интервью с врачами и маркетологами в государственных и частных учреждениях, занимающихся вопросами психического здоровья, о деятельности по привлечению и удержанию клиентов, ее эффективности и возникших проблемах. Публикации по вопросам торговли, а также научная литература свидетельствуют о постепенном расширении использования навыков маркетинга как государственными, так и частными поставщиками услуг в области психического здоровья путем проведения кампаний социального маркетинга, повышения осведомленности о стигматизации и охране психического здоровья, маркетинга в социальных сетях, оптимизации поисковых систем, использования цифровых платформ и управления отношениями с клиентами (У...
Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owin... more Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owing to its carefully implemented risk communications campaign. This chapter investigated the effectiveness of official Vietnam government communications, the sentiment of foreign media reporting on Vietnam, and any challenges. Content analysis was applied to samples from government communications (43 samples); international articles (46); and social media conversations (33). Official government communications were quite accurate, timely, and effective in displaying transparency, employing war symbolism, and shared responsibility, but should more clearly separate between state and expert, offer differing views, and highlight the benefits of compliance. International articles praised the government's viral PSA TikTok video, its transparency, and the netizens' nationalist narratives. While some evidence was found for infodemic, blaming, and heroization, the sample was too small to be ...
Telehealth has been playing a progressively significant role in the management of the COVID-19 cr... more Telehealth has been playing a progressively significant role in the management of the COVID-19 crisis. The enforcement of social distancing measures has had the consequence of reduced technology distance in almost every walk of life. In this chapter, based primarily on the still-unfolding experiences of deploying it during the current situation, we argue that telehealth has finally come of age and that it is time to move it from the peripheries to the center of the twenty-first-century healthcare. To provide a live context to the discussion, several instances of how telehealth strengthened our healthcare systems during the COVID-19 crisis are presented.
TIJAB (The International Journal of Applied Business)
Following the phenomenological case study method, this paper highlights the mental health marketi... more Following the phenomenological case study method, this paper highlights the mental health marketing scenario in Ho Chi Minh City, Vietnam. While the developed world is finding modern methods to connect with and serve MH patients, Vietnam and most other developing economies are still struggling to shift views from mental illness to mental wellness. Despite this, particularly among a small group of forward thinking providers, there is a trend taking shape towards more proactive and digitally-savvy identification, acquisition, and retention of mental health patients. In addition to de-stigmatizing mental health issues, this has the effects of providing patients access, confidence, and meaningful engagement. Marketing orientiation also resulted in increased attention to preventive mental healthcare.
Mental health services are perceived differently in different socio-cultural settings. The connot... more Mental health services are perceived differently in different socio-cultural settings. The connotations accorded to mental health, especially in terms of need awareness and evaluation of alternatives, vary from culture to culture. Understanding these differences is critical to attract and retain patients suffering from mental conditions. Generic literature on consumer behavior does not provide direct answers to many of the problems in this regard, primarily because such literature does not take into account the deviant mental states of these patients. In this paper, we review findings from mental health specific studies conducted in both Western and Asian countries, evaluate the importance of decision-making factors for both public and private service providers, and offer directions for future research. Interdisciplinary literature on customer relationship management, consumer behavior, mental health, and healthcare marketing, guided by the principles of systematic literature review...
Telehealth has been playing a progressively major role in the management of the NCOVID-19 crisis.... more Telehealth has been playing a progressively major role in the management of the NCOVID-19 crisis. The enforcement of social distancing measures has had the consequence of reduced technology distance in almost every walk of life. In this paper, based primarily on the still unfolding experiences of deploying it during the current situation, we argue that telehealth has finally come of age and that it is time to move it from the peripheries to the center of the 21st century healthcare. To provide a live context to the discussion, several instances of how telehealth strengthened our healthcare systems during the NCOVID-19 crisis are presented.
On the background of stagnant home markets, health care firms from mature economies are looking f... more On the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam. Various studies on marketing of health care from developed economies show convenience, specialties, reputation, and word of mouth as major choice factors for hospitals. The limited number of consumer behavior articles from developing economies have contradictory findings for private and public hospitals with no mention of international hospitals. Finally, there is a scarcity of Vietnamese studies on subjects beyond health care reforms and pricing of government hospitals. To fill the gap, the author investigated the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City. Data was collected through 11 face-to-face qualitative interviews with local patients to explore insight into the respondents' attitudes, perceptions, and barriers to choosing international hospitals. Limitations of the study include small sample size, small area covered, and the lack of a longitudinal perspective. Younger consumers prefer private care as they suffer from minor illnesses and prioritize convenience, customer service and comfortable facilities. Some older patients are more conservative, seeking government sites due to trust, familiarity and insurance coverage. Irrespective of age and income, all those who experienced international
On the background of stagnant home markets, health care firms from mature economies are looking f... more On the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam. Various studies on marketing of health care from developed economies show convenience, specialties, reputation, and word of mouth as major choice factors for hospitals. The limited number of consumer behavior articles from developing economies have contradictory findings for private and public hospitals with no mention of international hospitals. Finally, there is a scarcity of Vietnamese studies on subjects beyond health care reforms and pricing of government hospitals. To fill the gap, the author investigated the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City. Data was collected through 11 face-to-face qualitative interviews with local patients to explore insight into the respondents' attitudes, perceptions, and barriers to choosing international hospitals. Limitations of the study include small sample size, small area covered, and the lack of a longitudinal perspective. Younger consumers prefer private care as they suffer from minor illnesses and prioritize convenience, customer service and comfortable facilities. Some older patients are more conservative, seeking government sites due to trust, familiarity and insurance coverage. Irrespective of age and income, all those who experienced international hospitals where left with a lasting positive impression of the caring consultation and staff, modern equipment, and 'VIP feel' of facilities, with price quoted as the main barrier.
On the background of stagnant home markets, health care firms from mature economies are looking f... more On the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam, where health care spending is quite high but shortages and corruption are rampant. To meet market needs, a number of foreign and join-venture hospitals have been set up to cater to Vietnam's affluent segments. The literature consulted has various studies on the economics of health care insurance, hospital staffing or operations, but few on marketing for health care (digital marketing, ethics of advertising for supplements). The few consumer behavior studies available for health care are mostly concerned with government (local) hospitals and come from developed economies, and none from Vietnam. To fill this gap, the current study proposes to find out: What are the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City? -The case of Fortis-Hoan My hospital. Data will be collected through 10 to 15 face-to-face qualitative interviews with local patients at international hospitals in Ho Chi Minh City. Face-to-face, indepth interviews were chosen as a means to explore detailed, private insight into the respondents' attitudes, perceptions, drivers and barriers towards choosing international hospitals. The author will develop a list of interviews questions to be reviewed together with the Qualitative Research Director of a local agency, then translated into Vietnamese. The actual interviews will be conducted by a trained local interviewer in accordance with ethical and privacy standards, and audio recorded. The transcripts will be then translated into English for the author to perform coding and data analysis. Limitations of the current study include small sample size (saturation will be used to determine final sample for the qualitative interviews), limited area covered (only HCM City), and the lack of a longitudinal perspective.
Combine the previous two parts of the design project along with enhancements from feedback. Creat... more Combine the previous two parts of the design project along with enhancements from feedback. Create a high level proposal for your quantitative research project. Your proposal will include the following: Research problem Purpose of research Significance of research Quantitative Research questions and hypotheses Population Sampling size Data collection Instrument description and validation (new sections) Statistical analysis methods This assignment averages 1,000 to 1,500 words for most, please keep it short and simple. You're not here to summarize the theory or give definitions. Please apply the concepts directly to your topic of interest
perspective along with its significance in society. This is a simple paper that guides the rest o... more perspective along with its significance in society. This is a simple paper that guides the rest of your research design project later in the course. Be sure the problem is suited for quantitative research. The paper will cover the following: (300-500 words)
Qualitative Research Design Project: Combine the previous two parts of the design project along w... more Qualitative Research Design Project: Combine the previous two parts of the design project along with enhancements from feedback. Create a high level proposal for your qualitative research project. Your proposal will include the following: 1. Research problem 2. Significance of research 3. Qualitative Research questions 4. Qualitative approach and rationale 5. Population, sampling strategy 6. Data collection methods 7. Credibility and utility 8. Data analysis methods 9. Role of the Researcher 10. Data Presentation strategy This assignment averages 1,000 to 1,500 words, please keep it short and simple. You're not here to summarize the theory or give definitions. Please apply the concepts directly to your topic of interest.
Data collection is a process of gathering and measuring information on a topic of interest in ord... more Data collection is a process of gathering and measuring information on a topic of interest in order to answer stated research questions (Saunders, Lewis, & Thornhill, 2012). As stated in the methodology section, Murtezaj (2011) uses the phenomenological descriptive approach to investigate the role of emotional intelligence in the work of diplomats negotiating agreements and mediating conflicts.
"Checking up on the Classics" Assignment to be done in writing, 500 words minimum. Answers should... more "Checking up on the Classics" Assignment to be done in writing, 500 words minimum. Answers should be concisely to the point.
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