it is key to understand your team's branding and message and how it is being received by the public, the fans, and the community so as a result you need to balance the need for certain techniques and approaches with the potential that certain brands or types of companies might not publicly support or associate with that. this is not intended as legal advice and it is for educational purposes only.

Open Dialogue: Initiate transparent conversations with sponsors to understand their expectations and explain the importance of your team’s style and culture. Find common ground to align interests. Compromise Solutions: Work on a middle ground that respects both parties. For example, if a sponsor wants a more conservative look, consider adapting uniforms that still retain elements of your team's branding. Creative Brand Integration: Propose innovative ways to integrate sponsor branding into your team’s style without compromising your image. This can include subtle logo placements or co-branded content that aligns with both parties.

In eSports, balancing authenticity with sponsor expectations is key to long-term success. We start by having open conversations with sponsors, making sure they understand our team’s unique style and values. Collaboration is important, so we involve our players in these talks to ensure any changes align with their vision too. Creative compromises help us integrate sponsor messages without losing our team’s identity, whether it's through custom content or special in-game activations. This way, we stay true to ourselves while delivering the value sponsors expect—building strong relationships without sacrificing our brand.