Te cuesta recibir comentarios de tus colegas. ¿Cuál es la mejor manera de pedirlo?

Define Your Mission: Clearly state your goals for feedback (e.g., validate assumptions, test messaging). Assemble Your Avengers: Choose the right audience based on expertise and diverse perspectives. Unleash Open-Ended Questions: Encourage elaboration with questions that go beyond "yes" or "no." Show Appreciation: Be respectful and follow up, demonstrating the value of their input.

Defining the purpose of seeking feedback is essential for ensuring that the input you receive is valuable and aligned with your objectives. Whether you are looking to validate assumptions, test messaging, or gather new ideas, clarifying your goals helps in guiding the feedback process effectively. Communicating your specific goals to colleagues or stakeholders not only focuses their feedback on relevant areas but also minimizes the risk of receiving conflicting or irrelevant input.

Before asking for feedback, clarify your goals. Do you want to validate assumptions, test messaging, or get new ideas? Be specific and communicate goals to colleagues. This helps focus feedback on relevant aspects of your work and avoids irrelevant or contradictory feedback.

Defining goals is important as you want to be clear before approaching anyone for feedback. Give them enough background information and then approach with your doubt.

Think-Aloud’ Feedback Sessions: We once organized a 'think-aloud' session where colleagues used our app while voicing their real-time thoughts. The observations provided unexpected insights, leading to user experience enhancements that saw a 15% uptick in user retention. Feedback Visualisation Workshops: Integrating visual thinking tools like Miro, we facilitated workshops where the team mapped out feedback on digital whiteboards. This brought clarity and collaboration, transforming abstract concepts into actionable items that dramatically improved our project's scope and direction.

Always keep in mind that your colleagues are members of a wider group of people who each have their own peculiarities, just like every human being. Each one of your colleagues needs to be treated as an equal member but saddled with distinct responsibilities and tasks. As marketing professionals, we may ask different groups and colleagues for the same or similar information to advance our actions, but we should always remember that each colleague will give us this information in a different way and possibly at a different time. We stand with our colleagues. They are allies in our results and that is why we should share and communicate those results that aim the same vision of successful business practices for sustainability and growth.

If you are struggling to get feedback from your peers in general at your company, you might not be the only one. Don't hesitate to speak up to HR that can help put a process in place for feedback. Whether it's with quarterly reviews with a leveling matrix or else, something can be done at the company level that can benefit everyone.

Try as possible to be specific about what you're looking for, keep your request concise, and assure them their input is valuable. You might say, "I'd appreciate your feedback on [specific aspect]. Your insights are important to me, and any thoughts you have would be really helpful”. Etc .