Guia de Estudio Ingles Ii Lectocomprensión - 90504
Guia de Estudio Ingles Ii Lectocomprensión - 90504
Guia de Estudio Ingles Ii Lectocomprensión - 90504
D E P A R TA ME N TO U N IVE R S ITA R IO
DE L ENGU AS E XTR ANJE RAS
( 90504 )
T P . P AT R IC IA LÓ P E Z
TP. GAB RIELA FERNÁND EZ
TP. MAR ÍA ANA CAP E LLE
T P . MAR C E LA LAC O S T E
T P . MAR ÍA E U G E NIA LAZZARINI
T.P.. S I LV IA ALIC IA O NT IV E R O
T P . MAR G AR IT A RO S A T R O T T A
T P . MAR ÍA P AZ V E LAS C O
PROPUESTA
PEDAGÓGICA
UNIVERSIDAD DE MORÓN
DEPARTAMENTO UNIVERSITARIO DE LENGUAS EXTRANJERAS
CARGA HORARIA:
4 HORAS RELOJ SEMANALES
DURACIÓN EN SEMANAS SEMANAL TEÓRICAS PRÁCTICAS TOTAL
16 4 hs. 2 hs. 2 hs. 64 hs.
CORRELATIVIDADES
CÓD. 90501
HORARIOS DE CLASES TURNO MAÑANA, TURNO TARDE, TURNO NOCHE
FUNDAMENTOS:
OBJETIVOS:
En este sentido se busca que el educando sea capaz de:
• Comprender la relevancia del idioma inglés como valor formativo necesario para la
comunicación y el desarrollo profesional.
• Adquirir una herramienta de trabajo que viabilice el acceso a literatura de la especialidad.
• Desarrollar estrategias de lectocomprensión de textos de especialidad (Skimming, Scanning,
Thorough Reading y Critical Reading), a efectos de lograr la comprensión global, extraer
información específica y analizar el contenido críticamente.
• Distinguir claramente en el discurso la información relevante de la secundaria.
• Reconocer el código lingüístico y gramatical del discurso.
• Identificar léxico específico.
• Interpretar y traducir una variedad de textos de básica a mediana complejidad de la
disciplina, en forma individual y colaborativa.
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CONTENIDOS MINIMOS SEGÚN PLAN DE ESTUDIOS APROBADO
Área teórica:
Área práctica:
• Manejo del diccionario.
• Palabras conceptuales y estructurales.
• Organización conceptual del texto.
• Práctica intensiva de comprensión lectora.
• Traducción de textos de especialidad de complejidad básica a mediana al español.
UNIDAD I
Estructura de la oración en inglés: comparación con el español. Forma y función semántica de las
siguientes categorías léxicas: Sustantivo; Pronombre (subjetivo y objetivo- casos impersonales del
pronombre ´it´); Adjetivo: invariabilidad y características gramaticales, posición. Grados comparativo
y superlativo de los adjetivos.
Área de lectocomprensión: Características de los textos de especialidad. Análisis de la estructura
textual. Uso de diccionario bilingüe.
UNIDAD II
La frase verbal: núcleo y auxiliares. Tiempos continuos: formas y usos. Contraste entre pasado
continuo y pasado simple. Frases verbales. Formación de palabras.
Área de lectocomprensión: Introducción a las técnicas de lectura. Técnica de lectura rápida (scanning)
UNIDAD III
Verbos modales (can, may, must, might, could, should): sus usos y características. Cognados.
Falsos amigos. Modo imperativo. Dar instrucciones.
Área de lectocomprensión: Deducción de significados a través del contexto. Técnica de lectura
global (skimming).
UNIDAD IV
Tiempos perfectos. Contraste entre presente perfecto y pasado simple. Preposiciones “for” y
“since”. Conectores. Voz pasiva.
Área de lectocomprensión: Técnica de lectura detallada (thorough Reading).
UNIDAD V
Usos de “there”. Usos del gerundio. Aplicaciones y traducción de todas las formas terminadas en
´ing´. Usos del infinitivo. Oraciones condicionales tipos 0 y 1.
Área de lectocomprensión: Técnica de lectura crítica (Critical Reading)
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PROGRAMA DE ACTIVIDADES PRÁCTICAS
UNIDAD I
Actividad práctica propuesta:
Tema: Estructura de la oración en inglés. Forma ✓ Identificar categorías léxicas.
y función semántica de Sustantivo, pronombre, ✓ Reconocer las características de un
adjetivo. Grados comparativo y superlativo. texto de especialidad.
Área de lectocomprensión: Características de los ✓ Analizar su organización.
textos de especialidad. Análisis de la estructura ✓ Usar diccionario bilingüe.
textual. Uso de diccionario bilingüe.
UNIDAD II
Actividad práctica propuesta:
Tema: La frase verbal: núcleo y auxiliares. ✓ Resolver ejercicios de comprensión
Tiempos continuos: formas y usos. Contraste lectora: localización de información
entre pasado continuo y pasado simple. Frases específica dentro de textos de
verbales. Formación de palabras. especialidad.
Área de lectocomprensión: Introducción a las ✓ Realizar ejercicios para indicar si una
técnicas de lectura. Técnica de lectura rápida afirmación es verdadera o falsa.
(scanning). ✓ Usar diccionario bilingüe
UNIDAD III
Actividad práctica propuesta:
Tema: Verbos modales (can, may, must, might, ✓ Resolver ejercicios de comprensión
could, should): sus usos y características. lectora: extracción de idea principal de
Cognados. Falsos amigos. Modo imperativo. textos de especialidad.
Dar instrucciones. ✓ Responder preguntas sobre lo tratado
Área de lectocomprensión: Deducción de en un texto dado.
significados a través del contexto. Técnica de ✓ Usar diccionario bilingüe.
lectura global (skimming).
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UNIDAD IV
Actividad práctica propuesta:
Tema: Tiempos perfectos. Contraste entre ✓ Resolver ejercicios de comprensión
presente perfecto y pasado simple. Preposiciones lectora: distinguir idea principal de
“for” y “since”. Conectores. Voz pasiva. ideas secundarias.
Área de lectocomprensión: Técnica de lectura ✓ Redacción de idea principal del texto
detallada (thorough Reading). utilizando conectores.
✓ Traducir textos de la especialidad.
✓ Usar diccionario bilingüe.
UNIDAD V
Actividad práctica propuesta:
Tema: Usos de “there”. Usos del gerundio. ✓ Dar opinión sobre un texto dado.
Aplicaciones y traducción de todas las formas ✓ Traducir textos de la especialidad:
terminadas en ´ing´. Usos del infinitivo. Correspondencia formal y equivalencia
Oraciones condicionales tipos 0 y 1. dinámica.
Área de lectocomprensión: Técnica de lectura ✓ Usar diccionario bilingüe.
crítica (Critical Reading).
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BIBLIOGRAFÍA:
Obligatoria:
Guía de estudio ad-hoc elaborada por la cátedra. Año 2023.
Artículos y trabajos de investigación en desarrollo en el ámbito de distintas disciplinas. Fuente:
Journals.
Oxford Spanish Dictionary- Jarman,B y Russell, R. New York. Oxford University Press, 2011
Sugerida:
Oxford Guide to English Grammar- Eastwood, John- Oxford University Press, 1996
Collins Cobuild-English Usage, Harper/Collins Publishers, 1997
Macmillan’s English Dictionary for Advanced Learners. Macmillan Publishing Limited, 2002.
METODOLOGÍA DE ENSEÑANZA:
1) Las asignaturas sujetas a este régimen tendrán tres instancias de evaluación, a saber: dos (2)
exámenes parciales, más- en caso que resulte necesario- un (1) examen adicional recuperatorio. El
segundo examen parcial se reconoce como evaluación integradora de los conocimientos adquiridos.
(Ambos exámenes serán escritos, al igual que el Recuperatorio si correspondiera).
2) Los exámenes se calificarán de acuerdo con la escala de 0 a 10 puntos. La calificación final obtenida
como promedio de las calificaciones parciales, se expresará en valores enteros, para lo cual se
redondeará al número entero más próximo. Se podrá recuperar sólo uno (1) de los exámenes
parciales.
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CUERPO DOCENTE
PROFESORA A CARGO DE LA ASIGNATURA: CARGO
Titular interina
PATRICIA ROSA LÓPEZ
INTEGRANTES DE LA CÁTEDRA
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102724 LACOSTE, MARCELA Asociado Interino
105195 ONTIVERO, SILVIA ALICIA Adjunto Extraordinario
103813 TROTTA, MARGARITA ROSA Adjunto Extraordinario
01 Presentación de la asignatura.
Estructura de la oración en inglés: comparación
con el español. Forma y función semántica de las
siguientes categorías léxicas: Sustantivo;
pronombre (subjetivo y objetivo- casos
impersonales del pronombre it)
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La comprensión de un texto redactado en inglés requiere de un conocimiento más o
menos detallado de las estructuras básicas en inglés y en español, del análisis del tipo
Esto nos lleva al concepto de traducción. En el caso de la traducción de tipo técnico, que
es la que nos ocupará a lo largo del curso, es importante reexpresar lo dicho por el autor
O bien:
por ende, la traducción no dependerá del texto original, sino de la forma habitual de
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totalmente. Si la traducción del texto no tiene sentido o no expresa la esencia
del texto está mal realizada; no se llega a comprender el texto. Para captar el
CONCEPTOS BÁSICOS
Frase: Conjunto de palabras que no incluye verbo conjugado, dando una idea
incompleta.
conjugado, pero no independiente, y que por lo tanto no encierra una idea completa. Su
Aunque puedaresultar una obviedad, el mal uso del diccionario es una de las principales
no es cuántas palabras contenga, sino el número de acepciones que tengan para cada
palabra.
• Tener en cuenta que la acepción de una palabra varía, según funcione como
• Existen también palabras (verbos) que tienen distinto significado si están seguidos
de diferentes preposiciones.
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GRAMMAR
SENTENCE STRUCTURE
• Subject + Verb:
The physiotherapist agrees.
We need a rest
It is a big problem
PERSONAL PRONOUNS
an objective (object) form and one or I, YOU, HE, SHE, IT, WE, THEY
Possessive forms
Pronouns must match nouns in number. Pasta in all shapes and sizes is a popular
Singular pronouns refer to singular meal. It’s easy, cheap, filling and
plural nouns. This matching is true for needs, searched for information and
proper and for common nouns. used that informationto evaluate brands,
decision.
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Pronouns must also match the noun in Lisa Bowes had a wonderful life as a
gender. student at Humboldt State University in
Its use allows us to put the topic of a sentence at the end, and places more emphasis on
• To introduce an action:
• To describe a place:
• To comment on a fact:
NOUNS
• Meaning of nouns
Nouns have different meanings. Concrete nouns refer to physical things: appliance,
muscle, diseases and Abstract Nouns refer to ideas, non-concrete things: power,
knowledge, creativity. Nouns can also mention actions, and names: expansion,
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• Gender of nouns
a) Most nouns do not have gender in English. Many nouns for people can refer to males
determined, the words 'female' or 'woman' (female equivalent for 'man') can be used:
However, there exists the ending 'ess' which can be used in some few cases to show
b) The words referring to family relationships are different for male and female:
• Compound nouns
When two nouns are generally used together, they often form a compound noun.
Sometimes they are separated by a hyphen and sometimes they are written as one
word. There exist no rules about whether to join the two words or not:
surfing
• Plural of nouns
a) "s" :
b) "es" (after a sibilant sound: ss, ch, sh, x, and after a few nouns ending in "o"):
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Hero ----- Heroes Echo ------- Echoes
c) "ies" (after a noun ending in a 'consonant + y' ; in this case the 'y' changes to 'ie + s'):
Man ----- Men Child ----- Children Life ----- Lives Tooth ----- Teeth Criterion -----
Focus ----- Foci Vertebra ----- Vertebrae Appendix ----- Appendices Speculum ----
- Specula Bronchus ----- Bronchi Alveolus ----- Alveoli Membrana ------ Membranae
motorboats, weekdays
Noun + Preposition // Noun (ending in 'er') + Adverb - In both cases we add "s" or "es"
to the noun:
counselors-at-law, passers-by
THE GENITIVE
Form:
By means of the genitive, we usually indicate that somebody has something or that
The Genitive without a following noun can be used when we talk about someone's
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We have waited at the doctor´s for two hours.
b) The 'Of' pattern is used with things and with people when there exists a long phrase
or clause:
c) Both patterns are possible when the nouns do not refer directly to people but involve
institution.
a) To express purpose:
b) To express time:
ADJECTIVES
Use:
Adjectives modify nouns. They can express physical and other qualities (a friendly
Form:
An adjective always has the same form. There are no endings for number or gender:
The meeting with members of the rehabilitation team took place in the hospital.
Some material nouns have another form which is distinctly adjectival, e.g.:
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Wood ----- Wooden Silver ----- Silvery Gold ------ Golden
Before starting the meeting, the journalist put on his woolen sweater because the
-y, -ly, -ful, - less, -en, -ous, -able, -some, -ic, -like, -al, -an, -ian, -ical, ish
NOUN ADJECTIVE
Storm Stormy
Harm Harmful
Man Manlike
Trouble Troublesome
Education Educational
Republic Republican
Child Childish
Infection Infectious
Pain Painful
Breath Breathless
The patient was almost breathless when he arrived at the health centre.
Many participles, both present and past, can be use adjectivally. Adjectives in -ing
express what something is like, the effect it has on us. Adjectives in -ed express how
we feel aboutsomething:
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Square-shaped = With the shape of a square
Most adjectives can go before a noun or as complement after a linking verb such as
The trained persons who assist the patient with activities related to motion are
The possibility of helping people in pain is what makes our job a very exciting,
which depends on their meaning (The most general or subjective meaning first and the
most specific and objective last). Although there are no absolute rules, adjectives are
b) When two adjectives have similar meanings, the shorter one often comes first:
At the end of the meeting the Director of the hospital suggested a good, interesting
proposal.
Comparative Degree
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Since pain may worsen with increased activity, people with advanced osteoarthritis
Sports such as jogging and tennis are more harmful than others, when the patient
Superlative Degree
The most common causes of lower back pain are sprains and strains.
She was obsessively involved with the project from start to finish, that´s why her
Although the famous teacher used to be a revolutionary in the field, his last work
There are special ways of standing and moving one´s body to make the best use of
This new method resulted to be worse than previous one to cope with heart
disease.
SPECIAL PATTERNS
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The sooner we make the diagnosis, the sooner he´ll receive the proper
treatment.
CONTINUOUS TENSES
PRESENT CONTINUOUS
Use:
a) To describe something that is happening right now or in the extended present time -
You are working Are you working? You are not (aren´t) working
You are working Are you working? You are not (aren´t) working
They are working Are they working? They are not (aren´t) working
PAST CONTINUOUS
Use:
a) To describe an action that was in progress at a specific time in the past. The action
began before the specific time and may or may not continue after the specific time.
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My husband and I were waiting outside when the doctor arrived in his car.
I was watching a documentary about health care when the phone rang.
You were working Were you working? Youwere not (weren´t) working
She was working Was she working? She was not (wasn´t) working
You were working Were you working? You were not (weren´t) working
They were working Were they working? They were not (weren´t) working
What was the therapist doing when the patient came into the consulting room?
When the doctor went into the waiting room, the patient was not sitting there.
Past continuous is used for an action that we were in the middle of:
FUTURE CONTINUOUS
Use:
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I´ll be assisting a patient at 7.00.
You will be working Will you be working? You will not be working
He will be working Will hebeworking? Hewill not beworking
She will be working Will she be working? She will not be working
You will be working Will you be working? You will not be working
Will the specialists be analyzing the different methods at the conference next
month?
In ten minutes the patient will be keeping his body properly aligned.
WORD FORMATION
Many terms are composed of several smaller, simpler words or word elements. There
are three primary word elements: the prefix, the root, and the suffix.
• The root is the body or main part of the word. It denotes the primary meaning of the
• The prefix is a word element added to the beginning of a root. It changes or adds to
• The suffix is also a word element used to change the parts of speech. It is always
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Suffixes
a) Noun Suffixes
an/ian technician
ee trainee
ist scientist
ness illness
ing understanding
b) Verb Suffixes
ize standardize
en tighten
c) Adjective Suffixes
al professional
ic scientific
ive informative
ful painful
less harmless
ous infectious
y colicky
itis appendicitis
Prefixes
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Ante antefebrile before onset of fever
Per percussion striking through the body; use of fingertips to lightly tap the body
MULTI-WORD VERBS
teenagers.
They found out evidence that turned out to be really important to know more about
You should try to cut down the number of cigarettes you smoke.
If the patient doesn´t give up smoking right away, the consequences will be
absolutely irreversible.
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MODAL VERBS
A modal verb is always the first word in the verb phrase. It always has the same form
and never has an ending such as ´s´, ´ing´ or ´ed´. After a modal verb we use an infinitive
without ´to´.
COGNATES
There are thousands of words that are common to both Spanish and English--they are
called cognates. Many cognates are spelt exactly alike in both languages--these are
called exact cognates. Many others are so similar in spelling that their meaning can easily
EXACT COGNATES
Words with the same spelling and meaning. Let’s look at the list of some of the exact
cognates:
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MACRAME NASION PENETRABLE PREMOLAR
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MINERAL ODONTITIS PRODUCIBLE REHEDIABLE
MINISTERIAL OLECRANON RENEGADO
CLOSE COGNATES
vitamins, education, art, bilingual, silence, dialogue, tradition, explore, modern, music,
And now we must warn you about false cognates, words that look alike but have
Spanish English
Correct Incorrect
sentence
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realizar to make real to realize
to recall or to record
recordar
remember
THE IMPERATIVE
We can use the imperative form to tell someone what to do (to give orders, instructions):
As an imperative can sound abrupt, there other ways of expressing orders. Note how
the doctor gives instructions to the patient:
I want to see you take your right heel and run it down the front of your left leg.
I´d just like to examine you before making the final diagnosis.
PERFECT TENSES
SIMPLE
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Use:
a) To talk about something that began in the past and continue to the present;
c) To talk about an action which happened at some time in the past and we are
You have worked Have you worked You have not (haven´t) worked
She has worked Has she worked? She has not (hasn´t) worked
You have worked Have you worked? You have not (haven´t) worked
They have worked Have they worked? They have not (haven´t) worked
Present perfect is used for actions in a period of time up to the present or with a result
in the present:
Prepositions FOR and SINCE, used with the present perfect tense:
• FOR indicates how long a period is: She has had a rewarding activity for ten years
• SINCE indicates when a period started: She has had a rewarding activity since 2009.
Use:
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To talk about an action in the past that happened before another action in the past. The
You had worked Had you worked? You had not (hadn´t) worked
They had worked Had they worked? They had not (hadn´t) worked
Use:
To talk about something that will be completed by a certain time in the future.
I will have worked Will I have worked? I will not (won´t) have worked
You will have worked (´ll have) Will you have worked? You will not (won´t) have worked
He will have worked Will he have worked? He will not (won´t) have worked
She will have worked Will she have worked? She will not (won´t) have worked
It will have worked Will it have worked? It will not (won´t) have worked
We will have worked Will we have worked? We will not (won´t) have worked
You will have worked Will you have worked? You will not (won´t) have worked
They will have worked Will they have worked? They will not (won´t) have worked
PREPOSITIONS
Word or groups of words used before a noun or pronoun to show place, position,
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at, in, inside, into, on, from, of, out of, outside, on top of, off, to, by, beside, next to,
near, from, towards, over, under, above, below, in front of, behind, up, down,
across, through, along, past, among, between, opposite, around, for, with, about
CONNECTORS
Connectors are devices used to state the relationship between units of discourse and
they include conjunctions, some adverbs (e.g. firstly, namely, alternatively), and some
prepositional phrases (e.g. in brief, in fact, of course). Connectors are an important part
in the sentence structure and provide coherence in the total structure of the text.
Adding a connector would clearly show a relationship between the two sentences and
Contrast/Opposition.
names, they share one thing in common: they all continue or add to ideas that were
Connector(s) Examples
not only...but also Not only are high level positions stressful at times, but
in addition to, along with, as Along with being stressful, high level positions can
Connector(s) Examples
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for (cause), so (effect) Professionals can sometimes be extremely impatient, for
because, since Since high level positions are at times rather stressful,
impatient.
because of, due to, as a Due to the stressful nature of high-level positions,
Connector(s) Examples
and...too High level positions are stressful and can be harmful to your
health too.
Connector(s) Examples
whereas, while While high level positions are stressful at times, the
indeed.
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although, despite the
fact that Despite the fact that high level positions are stressful at
in contrast, on the High level positions are stressful at times; on the other
other hand hand, the financial rewards make these positions very
desirable indeed.
indeed.
PASSIVE VOICE
When the person doing the action is the subject of a sentence, we use an active verb.
When the subject is what the action is directed at, then we use a passive verb.
If we use a passive sentence and are interested in mentioning the agent, we generally
use “by” when we state who or what was responsible for the action, and “with” when
The case history has been read by every doctor at the hospital.
Form:
Use:
• When it is obvious or not important to say who, what, etc. is the subject
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• Avoiding using I, we, they, one, etc.
• Reports
• Describing a process
• Official announcements
• Scientific texts.
Present Simple AM/IS/ARE + PAST Important subjects are They discuss important
PARTICIPLE discussed everylunchtime. subjects every
lunchtime.
Past Simple WAS/WERE + PAST The date for the talks was They announcedthe
PARTICIPLE announced. date for the talks.
Future Simple WILL BE + PAST You will be examined by a A top consultant will
PARTICIPLE top consultant. examine you.
Modal Passive MODAL VERB + BE + The house must be cleaned. You must clean the
PAST PARTICIPLE house.
Present Continuous AM/IS/ARE BEING + This matter is still being They are still
PAST PARTICIPLE considered. considering this matter.
Past Continuous WAS/WERE BEING + Every effort was being made They were making every
Present Perfect HAS/HAVE BEEN + The new stadium has been They have built the new
PAST PARTICIPLE built in London. stadium in London.
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Past Perfect HAD BEEN + PAST The work had been finished They had finished the
PARTICIPLE by the end of 2000. work by the end of
2000.
Future Perfect WILL HAVE BEEN+ In the next ten years, full In the next ten years,
PAST PARTICIPLE equality will havebeen women will have
USES OF "THERE"
There have been many changes in the medical field in the latest time.
Please, pay attention to some of the different verbal tenses you can find:
There will be
The following verbs can be used between 'there' and 'to be': Seem, prove, happen,
There proved to be no truth in the rumour which was heard in the news
yesterday morning.
Verbs in this pattern are: arrive, come, enter, exist, follow, occur, remain, result, etc. In
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There will follow a summary explaining the complex surgery
There exist some critical issues the physical therapist is trying to analyze.
-ING FORMS
“-Ing forms” are also called present participles. Most of them are formed by adding “-
ing” to the base form of a verb. Example: Asking, aligning, eating. Sometimes there is a
As a noun: In this case “ing forms” are called gerunds. They can be the subject, object
or complement of aclause:
As an adjective:
After “by”:
Too much inactivity can worsen his illness by causing increasing stiffness.
After a noun:
THE INFINITIVE
Infinitives as Subjects
• in quotes
• in dictionary definitions
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To be or not to be. That is the question.
Infinitives as Objects
Adjective + Infinitive
amazed, afraid, anxious, ashamed, delighted, determined, eager, glad, happy, pleased,
sad, surprised, etc.
The obstetrician treated the pregnant woman (in order) to save her life.
CONDITIONALS
Conditional Sentences are formed by two clauses: the conditional clause and the main
clause. Conditional Clauses begin with if (or a word such as when for things we are sure
will happen) and follow basic patterns. The conditional clause can come before or after
the main clause. A comma is used at the end of the conditional clause when it comes
first.
ZERO CONDITIONAL
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It is used to show that one action, result and so on, always follows another:
FIRST CONDITIONAL
It is used to talk about events with are possible. The conditional clause can refer to the
124 patients.
If you don´t read the paper beforehand, you are going to fail the test.
If you are expecting new patients, the heater will be kept on.
If you have finished with the tool, The other surgeon will be able to use it.
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LIST OF
IRREGULAR
VERBS
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42
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READING AND
TRANSLATION
PRACTICE
#1
Binge drinkers are defined as males who drink five or more standard alcohol drinks, and
females who drink four or more, on one occasion and within a two-hour interval. A recent
study of binge drinking's impact on attention and visual working memory processes in
young Spanish university students has found that binge drinkers expend more attentional
effort to complete a given task, and also have a deficiency in differentiating between
1. "Currently, about 40 percent of university students in the U.S. are considered binge
drinkers, while 12.2 percent of Spanish university students may be," explained Alberto
and corresponding author for the study. "One of the reasons for this is because in Anglo-
Saxon countries there is a longer tradition of drinking linked to weekend diversions and
However, the traditional pattern of drinking that is characterized by low intake of wine
from the Spanish Drug Observatory suggest that the prevalence of binge drinking is
increasing."
"One of the most relevant and worrying aspects of the high prevalence of intense
consumption of alcohol in young people is the effect this drinking pattern probably has
on the structure and function of the still developing brain, and that these consequences
may persist in the long term," said Crego. "Some neuromaturation processes continue
until approximately 25 years of age; this means that late developing regions are
45
causes greater damage than consuming similar amounts of alcohol in a more continual,
less intense pattern of drinking. "This cyclical pattern of alcohol consumption usually
leading to drunkenness, and then abstinence - which includes the 'morning after'
hangover - is similar to the pattern observed in chronic alcoholics, and their cycles of
university students (48 men, 47 women), 42 of them binge drinkers (BD) and 53 "control"
students (who did not drink enough to raise concerns); all of them 18 to 20 years of age.
"We found that healthy young university students - meaning those with no alcohol-use
memory, despite correct execution of the task, in comparison with young non binge
drinkers. They required greater attentional processing during the task in order to carry
it out correctly."
These same students also had difficulties differentiating between relevant and irrelevant
stimuli. "They displayed less efficiency in distributing attentional and working memory
resources between the different information presented in a working memory task," said
Crego. "These results collectively suggest that impaired brain function may occur at an
early age in binge drinkers during attentional and working memory processing, even in
Crego cautioned that the attentional and working memory deficits exhibited by chronic
46
alcoholics are indicative of the problems that may develop with binge drinking. "Healthy
adolescents and young people who partake in intermittent consumption of large amounts
of alcohol - otherwise known as binge drinking - even only once or twice a week, and
who do not display chronic alcohol consumption or alcohol dependence may nonetheless
processing."
#2
People diagnosed with type 2 diabetes often resist taking insulin because they fear
gaining weight, developing low blood sugar and seeing their quality of life decline.
fears are largely unfounded and that patients andphysicians should consider insulin as
diabetes.
"We found that those patients who received insulin initially did just as well, if not better,
than those who didn't receive insulin," said Dr. Ildiko Lingvay, assistant professor of
in a future issue of Diabetes Care. "This reinforces the idea that insulin treatment is a
viable and safe option for patients, even in the very initial stages of their diagnoses.
"There is a myth out in the community, especially among certain ethnicities, that insulin
is the last resort, and that somebody started on insulin is going to die," Dr. Lingvay added.
"We as physicians are responsible for teaching the patient that that's not the case."
More than 20 million Americans have type 2 diabetes. Obesity, ageandlack of exercise
all increase the risk for the disease, which is characterized by a progressive loss of
insulin-producing beta cells. Diabetes is the single greatest independent risk factor for
47
heart disease, as well as a contributor to a number of other medical problems, including
The standard initial treatment for type 2 diabetes is a single drug, followed by the addition
among the patients, who were randomized to receive either the standard triple oral
therapy or insulin plus metformin, an oral drug that helps regulate blood sugar levels.
The patients, ranging in age from 21 to 70 years old, had been diagnosed with type 2
After enrollment, every participant followed an insulin regimen for three months. The
patients were then randomized to continue taking insulin or begin the triple oral therapy
regimen. All participants were checked monthly for the first four months, at six months
after randomization, and every three months thereafter for three years. Of the 58
patients randomized, 24 of the insulin-treated group and 21 of the triple oral therapy
The researchers found that the patients taking insulin plus metformin had fewer low-
Dr. Lingvay said she hopes physicians use these findings as the rationale to offer insulin-
metformin as the first, rather than last, line of defense. "Modern medicine uses insulin as
a very effective and safe treatment tool," she said. "With the new devices that we're using,
giving yourself an insulin shot is not much harder than taking pills."
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The data represent the first three years of a six-year study still under way at UT
Southwestern. The next step, Dr. Lingvay said, is tobeginanalyzing how the insulin plus
metformin and oral triple therapy regimens affect insulin production in beta cells.
#3
B12 deficiency can potentially cause severe and irreversible damage, especially to
The first deficiency symptom that was discovered was anemia characterized by enlarged
synthesis of thymine, which is dependent on products of the MTR reaction. Other cell
lines such as white blood cells and platelets are often also low. The anemia has been
The damage to the nervous system that may occur due to deficiency is known to be far
more serious.
Early and even fairly pronounced deficiency does not always cause distinct or specific
symptoms. Common early symptoms are tiredness or a decreased mental work capacity,
Sleep disturbances may occur, because B12 may be involved in the regulation of the
Neurological signs of B12 deficiency, which can occur without anemia, include sensory
irreversible nerve cell death. Symptoms include numbness, tingling of the extremities,
Recent studies have devalued a possible connection between B12 deficiency and
Studies showing a relationship between clinical depression levels and deficient B12 blood
49
Bipolardisease appearstogenetically co-segregate with the hereditary B12-deficiency
• Inadequate dietary intake of vitamin B12. As the vitamin B12 occurs naturally only
in animal products (eggs, meat, milk) a vegan diet can produce a deficiency
unless using supplements or eating enriched food.[7] Some vegans dispute this,
in food livestock.
• Selective impaired absorption of vitamin B12 due to intrinsic factor deficiency. This
may depend on loss of gastric parietal cells in chronic atrophic gastritis (in which
damage or wide surgical resection of the terminal ileum (the principal site of
by drugs
absorption.
#4
The history of psychiatry and psychiatric nursing, although disjointed, can be traced
back to ancient philosophical thinkers. Marcus Tullius Cicero, in particular, was the first
Some of the first known psychiatric care centers were constructed in the Middle East
during the 8th century. The medieval Muslim physicians and their attendants relied on
In 13th century medieval Europe, psychiatric hospitals were built to house the mentally
ill; however, there were not any nurses to care for them and treatment was rarely
50
provided. These facilities functioned more as a housing unit for the insane. Throughout
the highpoint of Christianity in Europe, hospitals for the mentally ill believed in using
religious intervention. The insane were partnered with “soul friends” to help them
reconnect with society. Today, these soul friends are seen as the first modern psychiatric
nurses.
In the colonial era of the United States, some settlers adapted community health nursing
practices. Individuals with mental defects that were deemed as dangerous were
incarcerated. Wealthier colonists kept their insane relatives either in their attics or cellars
and hired attendants, or nurses, to care for them. Others were forced to leave town.
Because of the expansion of the population in the colonies, informal care for the
community failed and small institutions were established. In 1752 the first “lunatics
ward” was opened at the Pennsylvania Hospital which attempted to treat the mentally
ill. Overall, the attendants caring for the patients believed in treating the institutionalized
with respect. They believed if the patients were treated as reasonable people, then they
would act as such; if they gave them confidence, then patients would rarely abuse it.
1808. In Europe, one of the major advocates for mental health nursing to help
pay and training, consequently more respectable, intelligent people would be attracted
to the profession. In his 1836 publication of Treatise on Insanity, he openly stated that
an established nursing practice calmed depressed patients and gave hope to the
hopeless. Nevertheless, psychiatric nursing was not formalized in the United States until
1882 when Linda Richards opened Boston City College. This was the first school
specifically designed to train nurses in psychiatric care. The discrepancy between the
founding of psychiatry and the recognition of trained nurses in the field is largely
attributed to the attitudes in the 19th century which opposed training women to work
In 1913 Johns Hopkins University was the first college of nursing in the United States
to offer psychiatric nursing as part of its general curriculum. The first psychiatric nursing
textbook, Nursing Mental Diseases by Harriet Bailey, was not published until 1920. It
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was not until 1950 when the National League for Nursing required all nursing schools
The first psychiatric nurses faced difficult working conditions. Overcrowding, under-
staffing and poor resources required the continuance of custodial care. They were
pressured by an increasing patient population that rose dramatically by the end of the
19th century. As a result, labor organizations formed to fight for better pay and fewer
hours. Additionally, large asylums were founded to hold the large number of mentally ill.
with the Community Mental Health Act. Moreover, since psychiatric drugs were
becoming more available allowing patients to live on their own and the asylums were
too expensive, institutions began shutting down. Nursing care thus became more
intimate and holistic in nature. The first developed standard of care was created by the
psychiatric division of the American Nurses Association (ANA) in 1973. This standard
The current challenge facing mental health nurses in the new millennia are the
#5
History of Critical Care Nursing
Although there have always been very ill and severely injured patients, the concept of
critical care is relatively modern. As advances have been made in medicine and
technology, patient care has become more complex. To provide appropriate care, nurses
needed specialized knowledge and skills, and the care delivery mechanisms needed to
evolve to support the patients' needs for continuous monitoring and treatment. The first
intensive care units emerged inthe 1950s to provide care to very ill patients who needed
one-to-one care from a nurse. From this environment the specialty of critical care
nursing emerged.
Rapid advances in healthcare and technology have contributed to keeping more people
out of the hospital. However, patients in critical care units are more ill than ever. Many
patients are now being cared for on medical floors or at home. It has been proposed that
52
hospitals of the future will be large critical care units, and other types of care will be
provided in alternative locations or at home. Critical care nurses will need to keep pace
with the latest information and develop skills to manage new treatment methods and
technologies. As issues relating to patient care become increasingly complex and new
technologies and treatments are introduced, critical care nurses will need to become
#6
A dislocation is an injury in which the ends of your bones are forced from their normal
positions. The cause is usually trauma, such as a blow or fall, but dislocation can be
Dislocations are common injuries in contact sports, such as football and hockey, and in
sports that may involve falls, such as downhill skiing and volleyball. Dislocations may
occur in major joints, such asyour shoulder, hip, knee, elbow or ankle or in smaller joints,
The injury will temporarily deform and immobilize your joint and may result in sudden
and severe pain and swelling. A dislocation requires medical attention on the part of a
1. Don't delay medical care. Medical help offered when you have this problem is
essential.
2. Don't move the joint. Until you receive help, splint the affected joint into its fixed
position. Don't try to move a dislocated joint or force it back into place. This can
damage the joint and its surrounding muscles, ligaments, nerves or blood
vessels.
3. Put ice on the injured joint. This can help reduce swelling by controlling internal
bleeding and the buildup of fluids in and around the injured joint.
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#7
While many journalists are unaware of the exact wording of the codes and may struggle
to recite the precise elements of their national, international or even enterprise code, the
cardinal principles which underpin ethical journalism work are well understood. They are
instantly recognizable to media staff around the world as a shared and common basis
‘truth’, but getting the facts right is the cardinal principle of journalism. Journalists
or cultural. They should declare to their editors – or directly to the audience – any
obligation to present every side in every piece, the stories produced by journalists
should strivefor balance and provide context. Objectivity is not always possible,
and may not always be desirable (in the face, for example, of clear and
confidence.
• Humanity Journalists should do no harm. They should show sensitivity and care
in their work recognising that what they publish or broadcast may be hurtful. It
is not possible to report freely and in the public interest without occasionally
causing hurt and offence, but journalists should always be aware of the impact
of words and images on the lives of others. This is particularly important when
in their work except in the most extraordinary of circumstances. When they make
54
mistakes they must correct them and expressions of regret must be sincere. They
listen to their audience and provide remedies to those dealt with unfairly.
useful they have to be applied in the real world of reporting. Most news media
provide detailed advice to their editors, reporters and production staff to illustrate
how they work in practice. This advice comes in the form of “style guides,” or
#8
Our world is changing, and in order to prepare our children for this new world we need
to change the way we educate them. In the 21st century educators must create a
curriculum that will help students connect with the world and understand the issues that
to connect with those around them and their community. Teachers in this new
environment will become less instructors and more orchestrators of information, giving
In order to educate in the 21st century, teachers and administrators need to cultivate
and maintain the student's interest in the material by showing how this knowledge
applies in the real world. They must also try to increase their student's curiosity, which
will help them become lifelong learners. Next they should be flexible with how they
teach and give learners the resources to continue learning outside of school.
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• Chance to learn about new career opportunities
In the ideal 21st century classroom, kids are actually excited about going to school, and
there are little or no discipline problems because everyone is eager to learn. In this type
of classroom activities and lessons are related to the community, whether local or global.
Students collaborate with people from different schools and different countries to learn
about issues that affect us all, as well as how we can solve them today and in the future.
The curriculum in the classroom is designed to incorporate many skills and intelligence
levels, and makes use of technology and multimedia. The lessons are not based on
textbooks, instead they are project based. Skills and content are learned through their
research and projects, and textbooks are provided as one of many possible resources.
A new addition to 21st century curriculum is the study of green education and
New schools in the 21st century will be bright and spacious, and kids will have room for
group projects and individual assignments. Walls will be hung with student work, and
there will be places for students to put on performances for their parents and members
of the community. Students have full access to technology and, if possible, every student
theatre, and so on. Each classroom will be equipped with atelevision so that all students
While it may take some time before schools and teachers are equipped to properly
educate in the 21st century once they are the results will be dramatic. Children will be
engaged and eager tolearn. Infact, theywill carry onlearning at home and over holidays,
and they will have the resources they need to keep learning no matter where they are.
This ability to foster a love of learning is truly the role of education in the 21st century.
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#9
The new century introduced significant changes in didactics and teaching methods.
Pedagogy of the twentieth century differs from the pedagogy of the twenty-first
century. Since the beginning of the twenty-first century, there have been many changes
in the development of national and world education. The most observable phenomenon
is now the Internetization of society and the penetration of digital technologies into
learning. The modern generation of schoolboys is known by the name digital, socially
digital and generation Z. Knowledge is the transition from acquiring knowledge through
reading, from the teacher’s monolog to visual perception, or discussion in the classroom.
Digital technologies change our way of life, ways of communication, way of thinking,
feelings, channels of influence on other people, social skills, and social behavior. As
The theoretical changes in didactics and pedagogy lie behind the most obvious
tendency. Pedagogy in the domestic science was redefined from the “science of
upbringing, teaching and learning” to the “science of upbringing and education.” The
subject of the twentieth century pedagogy was “upbringing”. Tagunova et al. write:
prepare the younger generation for life. Upbringing in the narrow pedagogical sense is
#10
INFORMATION AND COMMUNICATION TECHNOLOGY ON GRAPHIC DESIGN:
REFLECTIONS ON PEDAGOGY
Information and communication technologies (ICT) have influenced the teaching and
learning of graphic design. The introduction of ICT has also brought in some challenges
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Ironically, the pedagogy of graphic design education being championed in a university
at variance with current practices in both the profession and in its education. This article
analyses the trend of graphic design practices and how design students are using ICT,
as a way of considering the paradigm shift resulting from the introduction of ICT. This is
done as a way of considering the paradigm shift resulting from the introduction of ICT
Education (IE) to educational theories in the context of ICT and graphic design education.
It also analyses how students undertake idea development in graphic design with ICT.
The study agrees that current ICT practices call for a review of pedagogy that allows
ICT practices in graphic design education, especially in issues of ideation and pedagogy.
design development. The argument of ICT as a tool or subject in graphic design will be
settled when educators adopt the IE approach in design education. According to Page
et al., creativity and problem solving are not only intrinsic to design education but also
developments are also taking place in the developing countries and there is the need to
also look at what is happening in the educational world of the developing economies.
#11
Graphic designers plan, develop and produce material in printed or electronic format for
clients. They may specialize in design for marketing communications, digital media,
creative, project management and teamworking skills. They also need good computer
Designers meet clients to discuss their requirements. They ask questions to establish
the client’s communication needs, the budget and time frame for the project and make
58
agencies, designers may not deal directly with clients. Instead, they take the brief from
Using the information in the brief, designers prepare initial concepts to show the client
howtheyplantoapproachtheproject.Theconceptscantaketheformofvisuals, written
preliminary estimate of costs and a schedule for taking the project forward.
When the client has approved the initial proposals, the designer prepares detailed
designs and specifications for the project. For brochures, for example, designers prepare
layouts for each page, indicating the amount of text and the size and type of
Progress Meetings
projects and obtain approval before moving to the next stage. They hold meetings when
they have completed detailed design, made any major changes to the design, finished
the artwork, and received proofs before printing. They must also advise clients of any
Project Management
Designers coordinate the work of the professionals to ensure they meet the
requirements of the brief and deliver their work on time and on budget. They provide
the professionals with a brief, a schedule and a purchase order relating to their specific
roles.
Production
studio, such as a finished artist or web developer. If the project is to be printed, they
prepare any prepress material and check proofs before the final print run. They then
collate all project costs to prepare a final invoice for the client.
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#12
While TV commercial spending continues to decline, connected TV ad spending will
increase. That increase is largely driven by a significant consumer trend away from
traditional cable with cord-cutting and embracing a combination of the many streaming
satellite/cable providers that have dominated the market for the last few decades.
Advertising on CTV content will continue to be a competitive and effective way to reach
The next challenge for advertisers will be understanding how CTV advertising works
Native Advertising
all formats and media. That makes the advertising brand’s job even harder. How do you
break through those walls and reach your prospects with the information they need to
that is useful and engaging to the user. For most brands selling physical products, this
is especially useful, especially with video formats. Video is the most engaging form for
content that allows for compelling storytelling, which boosts conversion rates and helps
speed up the customer’s buying process/journey and gets them to a sale more
efficiently.
the top choices will be mobile and social media video ads, you can integrate video and
That’s the challenge: Figure out creative ways to tie your products into useful “how-to”
video and written content. Don’t skimp on the creative aspects, however.
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Artificial intelligence and Machine Learning
Artificial intelligence, or AI, is considered transformative tech, in pretty much any context
and broader adoption of AI as we head into 2019. New uses will include detecting and
AI also powers chatbots, which (when implemented correctly) help keep customer
service levels high while keeping costs down. Today’s chatbots offer a higher degree of
sense of humor. Human beings generally don’t mind interacting with a bot, but for the
best results, the ‘bot needs to be personable. You can integrate a chatbot with your
company’s website or app, or with a social media network (such as Facebook through
AItechnology alsohelpsimproveadtargetingtodeliverthebestmessagetothespecific
audience you want to reach, in just the right “place.” AI helps customize your message,
as well, meaning you reach them at the right time, too, as part of a responsive ad
campaign. Major retail companies can combine a deep dive into consumer data with AI-
based services that produce truly precise information about their customers.
Your challenge will be understanding the ways you can use new or evolving AI and
advertising mix.
#13
Ergonomics is defined as the study of the design of a workplace, equipment, machine,
tool, product, environment, and system which takes into consideration human being's
effectiveness and productivity of work systems while assuring the safety, health, and
wellbeing of the workers (Fernandez and Marley, 1998). In general, the goal of
ergonomics is to fit the task to the individual, not the individual to the task. An
ergonomist evaluates the demands of a specific task with reference to the capacity of
workers to perform ill the task over a certain time period. When developing a particular
job design, the demands of the task would ideally be held within the capacity of a fixed
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percentage of the working population (so that 75 to 95 per cent of the population is
accommodated). When the task demands of an existing job are such that it is beyond
the capacity of this predetellllined percentage of the population, then the work,
is unacceptable (e.g., below 75 per cent) and redesign is not possible, then the final
alternative is to place workers so that only those whose capacity exceeds the task
demands are allowed to perform the task (Fernandez and Marley, 1998). The application
quality; • Lower worker turnover; • Lower lost time at work; • Improved morale of
which is affected. The musculoskeletal system is one example. The physical demands of
occupational injuries and illnesses. There are two main types of musculoskeletal 229
injury: disorders associated with manual materials handling (MMH) and cumulative
trauma disorders (CTDs). This article discusses key ergonomic issues such as
cumulative trauma disorders. These important issues need to be understood and applied
if the objective is to reduce work-related injuries, improve productivity, and improve the
#14
Neonatal Jaundice is the most common problem that can occur in over half of full term
and most premature infants.All infants and especially preterm infants have higher rates
of bilirubin production than adults because they have red cells with a higher turnover,
shorter life span, and a larger early labeled bilirubin peak. Moreover, in newborn infants,
unconjugated bilirubin is not readily excreted, and the ability to conjugate bilirubin is also
62
limited. The risk for toxicity and acute encephalopathy progressively increases with a
Recently due to the upcoming trend of early discharges it is seen that these newborns
are at increased risk for hospital readmission for jaundice. Many neonates return with
values as high as requiring exchange transfusions because they are not followed up
adequately. Hence, this study was designed to study the association between 1st day
Jaundice is observed during the 1st week of life in approximately 60% of term infants
and 80% of preterm infants. NNH is one of the most common causes for readmission of
the newborns.
Infants discharged in the first 2 days after birth are more likely to be readmitted to the
hospital for jaundice compared with infants who have a longer postnatal hospital stay,
hyperbilirubinemia, other health issues related to early discharge have been identified.
TSB being plotted on the nomogram developed by Bhutani et al. However, the
On the other hand, recently introduced TcB measuring devices have been seen to be
quite precise and time-saving for estimating bilirubin concentrations in neonates. TcB
measurements are now being used with increasing frequency in the screening of
newborn infants for significant hyperbilirubinemia despite TSB being the ultimate
investigation of choice.
In the present study, we have determined a cutoff value of 8 mg/dl for the prediction of
significant NNH at 24 h of life. A high serum bilirubin level at 24 h of life, has also
difference in the 1st day serum bilirubin values of infants who subsequently did and
those who did not develop significant hyperbilirubinemia, the present study has proved
63
the usefulness of the test. Area under the curve was 0.95. This is an excellent value to
At 72 h, in a hyperbilirubinemic infant, the possibility that TcB at 24 h was >8 mg/dl, i.e.,
<8 mg/dl, i.e. specificity is of 96.41%, positive predictive value, i.e., the possibility of a
neonate developing significant NNH if TcB >8 mg/dl was 90.16%, negative predictive
value, i.e., possibility of not developing hyperbilirubinemia when TcB is <8 mg/dl is of
#15
Every worker should play a role in housekeeping, even if that means keeping his or her
practice.
To some people, the word “housekeeping” calls to mind cleaning floors and surfaces,
removing dust, and organizing clutter. But in a work setting, it means much more.
Housekeeping is crucial to safe workplaces. It can help prevent injuries and improve
productivity and morale, as well as make a good first impression on visitors. It also can
The practice extends from traditional offices to industrial workplaces, including factories,
hazardous materials, combustible dust and other flammables. Experts agree that all
workplace safety programs should incorporate housekeeping, and every worker should
workers realize its importance. Slips and falls were the second leading cause of nonfatal
occupational injuries or illnesses involving days away from work in 2013, according to
OSHA’s Standard states that all workplaces should be “kept clean and orderly and in a
sanitary condition.” The rule includes passageways, storerooms and service rooms.
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Floors should be clean and dry. Drainage should be present where “wet processes are
used.”
Employers should select adequate flooring (e.g., cement, ceramic tile or another
material), as different typesofflooring hold up better under certain conditions, said Fred
Norton, technical director of ergonomics and manufacturing technology for Risk Control
cleaners.
“Things like oils and grease – if you don’t use the right kind of cleaning protocols, you’ll
just spread slipperiness around rather than getting it up and off the floor,” Norton said.
#16
As most innovations, technology in medicine can be both a blessing and a curse. In
medical school, devices like smartphones and ipads can enhance the medical school
can offer efficiency and more treatment options, while also impersonalizing the doctor-
patient relationship.
As quoted in Modern Health, “technology is critical in the evolution of health care, but
So how can we benefit from technology in medicine without being mastered by it?
Simply being aware of how it affects us for better or worse is a good place to start.
With the rise of the information age and popularity of personal devices, learning is now
more accessible than ever before. Teachers write on digital smartboards during lectures,
students take notes on digital tablets, and practice tests are available on the go via
smartphones. While the benefits of technology cannot be denied, there are also serious
For example, recent studies show that those who multitask or are distracted by multi-
taskers performed worse on exams. Cell phones in particular seem to be a big hindrance
to learning in class—even for those using them for note-taking. In fact, it was revealed
65
that students on their phones caught 62% less of the information given in class than
Training in telemedicine
One of the biggest technological changes in health care delivery is telemedicine. Nearly
all schools are beginning to train their students in this practice, and well over 64% of
patients are open to the idea of meeting with a doctor via video. In fact, a vast majority
of patients are expressing a preference for a more convenient, remote option of health
care. It is important for every medical student and physician to be aware of this trend
On one hand, telemedicine offers benefits like more direct and immediate access, lower
health care costs, and wider range of physicians to choose from. On the other
hand, more technical training and equipment are needed, and there is less continuity of
Though limitations still exist, the ultimate goal of telemedicine is to enhance patients’
So what can be done to find a balance? At the core of technological advancement is the
acknowledgement that optimal care involves treating the entire person—not just the
physical ailment. So the only way the benefits of technology in medicine will outweigh
This is a hard enough skill to master on its own, and that challenge can be exacerbated
when there is a piece of machinery in the mix. Thus, a recent phenomenon called “digital
empathy” is beginning to grow in popularity both in medical school curricula and on the
job. While developing emphatic skills is a good place to start, digital communication
requires extra consideration and training since non-verbals such as eye contact and
There is still much to be learned on how to make technology in medicine enhance our
humanity rather than restrict it, but the most encouraging thing is the desire to improve
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#17
Despite recent innovations in ad-tech, advertisers remain frustrated with their ability to
reach the right consumers, at the right time, with the right offers.
consumers’ attention when the average digital ad is viewed for just 1.7 seconds. While
these challenges may seem unsurmountable, there is a silver lining on the horizon. New
Here’s four solutions to help advertisers with some of their toughest challenges.
Consumers shop online anywhere and anytime, and, because they have so many digital
looking at their cross-screen lives. This affords the promise of greater engagement
majority of advertisers today. Too many use targeting that isn’t based on real-world,
profiles restricted to over-used cookie pools, retargeting profiles and syndicated data.
Solution#1: Data and platforms that reach and activate consumers across all channels.
• Location Data: A consumer’s location and information about who they are and
what they’re interested in, is a high priority for progressive advertisers. However,
when a premium is paid for location data, fraud instances tend to spike.
Advertisers should pick a highly flexible technology platform that can ingest
massive amounts of data from multiple data sources and determine which data
to keep and/or filter out, all while focusing on driving impact and providing real-
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the campaign creative to confirm it’s based on signals (such as location) that
indicate status.
• Customer Graphs: Building a view of the consumer that can update in real-time
This profile can then influence campaign activation by filtering down to the
optimal channel for each individual. Customer graphs can also be leveraged to
With consumers today seeing anywhere between 4,000 and 10,000 advertisements
each day, breaking through requires advertisers to reach consumers in the ways they
prefer. They also need to be able to fulfill consumer demand at any given moment, on
any given screen and at any given place, and activate consumers by getting them into a
Solution #2: Intelligent media delivery that’s channel agnostic and flexible.
Media companies often have an inherent bias, focusing on an advertising channel that
serves them best. The brands that rely on those firms for their advertising efforts often
have disjointed campaigns (from the shopper’s point-of-view). Brands need media
companies to take into consideration the consumer’s overall behavior, their holistic path
to purchase, or how, when and where he/she prefers to receive brand messages and
offers.
Rather than taking a biased, channel-focused route, advertisers need media that’s
channel agnostic and flexible to how consumers engage. This will help advertisers:
• Deliver powerful brand messaging at scale across the channels that matter
Challenge #3: Understanding what’s moving consumers down the path to purchase.
Many advertising agencies are too focused on overall campaign measurement, rather
motivating a segment of consumers to act. Advertisers need to know not only how their
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campaign performed, but how it’s contributing to brand success and how the parts of
each campaign (i.e. channels, messages, timing, product, etc.) are working.
Solution #3: Measurement and attribution that’s connected to the real world.
To determine what marketing levers and approaches are working (and which one’s
aren’t), brands need to expand their data sources to get a 360-degree view of the
• Measure how ad spend moves the revenue needle. Engagement metrics such as
click-through rates won’t cut it. Brands need to understand real-world sales
• Do something with the measurement data. It’s not enough to know that a
how their campaign can grow sales with the next campaign.
assess foot traffic and sales spikes to understand what drives consumers to
stores. Not only can they then see what’s working, but they can share that value
#18
In general, the three pressures reporters face the most in covering any story are:
1. Time. Production quotas, explicit or implicit, mean getting a story posted quickly.
Competitive pressures are even worse, because there are no news cycles. A dozen or a
hundred or a thousand other news organizations may be preparing to publish the same
story right this second. None of the above helps accuracy, detail, context or due diligence
simple narratives, scandal, conventional wisdom and unfounded assumption can — and
fairness, depth and basic newsworthiness. A grisly murder may have little impact on the
world except to the victim and his/her circles but will get attention while crucial (and
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often corrupt) decisions are being made by public official with no journo-scrutiny
whatsoever.
3. Ignorance. It is really hard to address economic subjects, or scientific ones, or legal ones,
or statistical ones if you have no background in these disciplines. Good reporters ask
good questions and do their best to get it right, but you don’t know what you don’t
know.
#19
Despite its often dramatic results, investigative journalism receives relatively little
Investigative journalism is routinely under attack and funding it has become a major
challenge. During better financial times for the media, we did not have to make a public
case for investigative reporting. But with news organizations increasingly using a variety
a public service. The materials that we are assembling (as part if the Investigative Impact
project) - the videos, interviews, data, the case studies - are there to help increase
Crowdfunding is still in its infancy and it has enormous potential. We will undoubtedly
see more of this. In a sense, crowdfunding has already helped sustain investigative
journalism nonprofits for more than 30 years. The more established US-based
nonprofits like the original Center for Investigative Reporting or Center for Public
Integrity have mailing lists with tens of thousands of people on them. In the old days we
used direct mail. We didn't call it crowdfunding back then, but in a sense that's what it
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Still, there are plenty of challenges. Traditions of philanthropy and economic incentives
organizations.
#20
The purpose of this systematic review is considered to assess the effectiveness of
Headaches. Hadwetomentiontheinterventionsassessed,wecouldconcludethatthey
and cervical manipulation and mobilization with exercise. Based on effect sizes, the
results have indicated that both cervical manipulation and mobilization, along with
exercise, were the most effective conservative interventions for decreasing cervicogenic
headaches intensity, frequency, and neck pain, which is consistent with the literature.
therapy treatment techniques. Though many other conservative treatment options are
controlled trial has reported the use of these conservative interventions. Of the six trials
which were included in this body of literature, two had the same lead author with very
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#21
The future of surgery offers an amazing cooperation between humans and technology,
which could elevate the level of precision and efficiency of surgeries so high we have
Will we have Matrix-like small surgical robots? Will they pull in and out organs from
patients’ bodies?
The scene is not impossible. It looks like we have come a long way from ancient Egypt,
where doctors performed invasive surgeries as far back as 3,500 years ago. Only two
years ago, Nasa teamed up with American medical company Virtual Incision to develop
a robot that can be placed inside a patient’s body and then controlled remotely by a
surgeon.
That’s the reason why it is strongly believed that surgeons have to reconsider their
Surgeons are at the top of the medical food chain. At least that’s the impression the
general audience gets from popular medical drama series and their own experiences.
No surprise there. Surgeons bear huge responsibilities: they might cause irreparable
damages and medical miracles with one incision on the patient’s body. No wonder that
with the rise of digital technologies, the Operating Rooms and surgeons are inundated
We need to deal with these new surgical technologies in order to make everyone
understood that they extend the capabilities of surgeons instead of replacing them.
As technological solutions find their way into their practice taking over part of their
repetitive tasks, I would advise them to rethink their stance. Treating patients with
empathy before and after surgery would ensure their services are irreplaceable also in
Here follow some technologies that will have a huge impact on thefuture of surgery.
1) Virtual reality
For the first time in the history of medicine, in April 2016 Shafi Ahmed cancer surgeon
performed an operation using a virtual reality camera at the Royal London hospital. It is
a mind-blowingly huge step for surgery. Everyone could participate in the operation in
real time through the Medical Realities websiteand the VR in OR app. No matter
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whether a promising medical student from Cape Town, an interested journalist from
Seattle or a worried relative, everyone could follow through two 360 degree cameras
how the surgeon removed a cancerous tissue from the bowel of the patient.
This opens new horizons for medical education as well as for the training of surgeons.
VR could elevate the teaching and learning experience in medicine to a whole new level.
Today, only a few students can peek over the shoulder of the surgeon during an
operation. This way, it is challenging to learn the tricks of the trade. By using VR,
surgeons can stream operations globally and allow medical students to actually be there
in the OR using their VR goggles. The team of The Body VR is creating educational VR
content as well as simulations aiding the process of traditional medical education for
radiologists, surgeons, and physicians. I believe there will be more initiatives like that
very soon!
2) Augmented reality
As there is a lot of confusion around VR and AR, let me make it clear: AR differs in two
very important features from VR. The users of AR do not lose touch with reality, while
AR puts information into eyesight as fast as possible. With these distinctive features, it
has a huge potential in helping surgeons become more efficient at surgeries. Whether
healthcare apps can help save lives and treat patients seamlessly.
As it could be expected, the AR market is buzzing. More and more players emerge in the
field. The complex image reconstructing technology basically empowers surgeons with
X-ray views – without any radiation exposure, in real time. The True 3D medical
and tissue in an open 3D space. It enables doctors toimmediately identify, evaluate, and
3) Surgical robotics
Surgical robots are the prodigies of surgery. According to market analysis, the industry
is about to boom. By 2020, surgical robotics sales are expected to almost double to $6.4
billion.
The most commonly known surgical robot is the da Vinci Surgical System; and believe
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definition vision system and tiny wristed instruments that bend and rotate far greater
than the human hand. With the da Vinci Surgical System, surgeons operate through just
a few small incisions. The surgeon is 100% in control of the robotic system at all times;
and he or she is able to carry out more precise operations than previously thought
possible.
Recently, Google has announced that it started working with the pharma giant
Johnson&Johnson in creating a new surgical robot system. I’m excited to see the
outcome of the cooperation soon. They are not the only competitors, though. With their
AXSIS robot, Cambridge Consultants aim to overcome the limitations of the da Vinci,
such as its large size and inability to work with highly detailed and fragile tissues. Their
robot rather relies on flexible components and tiny, worm-like arms. The developers
Throughout the history of surgery, the ultimate goal of medical professionals was to
peak into the workings of the human body and to improve it with as small incisions and
excisions as possible. By the end of the 18th century, after Edison produced his
lightbulb, a Glasgow physician built a tiny bulb into a tube to be able to look around
But it wasn’t until the second half of the 20th century when fiber-optic threads brought
brighter light into the caverns ofthe body. And later, tiny computer chip cameras started
sending images back out. At last, doctors could not only clearly see inside a person’s
body without making a long incision, but could use tiny tools to perform surgery inside.
The medical device start-up, Levita aims to refine such procedures with its Magnetic
The FlexDex company introduced a new control mechanism for minimally invasive tools.
It transmits movement from the wrist of the surgeon to the joint of the instrument
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5) 3D Printing and simulations in pre-operative planning and education
Complicated and risky surgeries lasting hours need a lot of careful planning. Existing
technologiessuchas3Dprintingorvarioussimulationtechniqueshelpalotinreforming
medical practice and learning methods as well as modelling and planning successfully
an extremely complicated surgery on the tiny heart. This was the first time someone
used this method in China. The team of medical professionals successfully completed
the surgery. The little boy survived with little to no lasting ill-effects.
In December 2016, in the United Arab Emirates doctors have used 3D printing
technology for the first time to help safely remove a cancerous tumour from a 42-year-
old woman’s kidney. With the help of the personalized, 3D printed aid the team was
able to carefully plan the operation as well as to reduce the procedure by an entire hour!
The technology started to get a foothold also in medical education. To provide surgeons
and students with an alternative to a living human being to work on, a pair of physicians
at the University of Rochester Medical Center (URMC) have developed a way to use 3D
printing to create artificial organs. They look, feel, and even bleed like the real thing. Truly
amazing!
To widen the platform of available methods for effectively learning the tricks of the
trade, Touch Surgery developed a simulation system. It is basically an app for practicing
6) Live diagnostics
The intelligent surgical knife (iKnife) was developed by Zoltan Takats of Imperial College
London. It works by using an old technology where an electrical current heats tissue to
make incisions with minimal blood loss. With the iKnife, a mass spectrometer analyzes
the vaporized smoke to detect the chemicals in the biological sample. This means it can
The technology is especially useful in detecting cancer in its early stages and thus
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#22
A primary role of education is to equip people with the knowledge to make a positive
difference in society. Also, education helps instill values, attitudes and behaviors that
As technology and the culture changes, the role of education evolves. The core purpose
of education will always remain the same, which is to empower people with important
information and skills so they can be successful in the future, hopefully contributing to
bettering society. Education is a vital part of society and a community growing and
advancing in general. However, the methods of delivery for education has been
changing as has the role of the teacher and the traditional classroom. Although the
future of education remains to be seen, it's clear there are major changes in the way that
In modern times when the internet is readily available and bursting with information,
education, especially kindergarten through 12th grade, has a different role than it did
before. Rather than being a source of facts and information, teachers offer applied
learning as well as teaching critical thinking skills. When there's so much information
successful in various fields. Also, there exist new and modern career fields that don't
require traditional educational paths. These include computer programming and website
development. For nontraditional education, students can attend boot camps that teach
With the advent of the Internet, anyone's passions are easier to learn about than in the
past. Whether it's learning how to paint or how to fix a vintage receiver, there are guides
clubs that teach students new skills that can be very valuable as they get older and
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Provides a Better Life
Education prepares young people for the demands of work life and mitigates the risks
of poverty. Educated people also recognize the importance of social justice and
sustainability and are more apt to apply their knowledge and skills beyond their job roles.
Increased education plays a role in a person's social mobility and likelihood to remain in
good health.
The way teachers teach and students learn is ever-changing. There's a need to foresee
new careers in the future and to prepare students for real jobs.
#23
Every workplace has hazards. As an employer, you have a legal responsibility to look
after your employees’ safety and protect them against health and safety hazards at
work.
In order to manage workplace health and safety and help prevent accidents and sickness
absence, it’s important to identify, monitor and reduce the risk associated with
workplace hazards.
Simply put, workplace hazards are any aspect of workthat cause health and safetyrisks
Some hazards are more likely to be present in some workplaces than others, and
depending on the work that you do, there will be hazards that are more or less relevant
to your business.
There are many types of workplace hazards, which tend to come under four main
categories:
o ergonomic hazards – physical factors that harm the musculoskeletal system, such
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o chemical hazards – any hazardous substance that can cause harm to your
employees;
o biological hazards – bacteria and viruses that can cause health effects, such as
hepatitis, HIV/AIDS and Legionnaire’s disease.
Some of the most common health risks associated with workplace hazards include:
o breathing problems;
o skin irritation;
o hearing damage;
o reduced wellbeing.
The best way to protect yourself and your employees from workplace hazards is to
identify and manage them and take reasonable steps to prevent their potential to harm.
In order to control workplace hazards and eliminate or reduce the risk, you should take
something changes.
#24
Early detection of pregnancy offers many advantages for the fetus andthe mother. Many
medical benefits depend on early detection, including social and emotional well-being
and the avoidance of medications, irradiation, and other teratogenics. In the past,
women became aware of their pregnancies only when the organogenesis of the fetus
can be detected before the first day of the next expected menses. Early pelvic ultrasound
studies provide the ability to give the prognosis in those pregnancies as well.
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Traditionally, pregnancy has been diagnosed on pelvic examination by uterine
menstruation has been late for only two weeks). Human pregnancy lasts an average of
40 weeks (+2 weeks) from the first day of the last normal menstruation. Organogenesis,
the development of embryonic organ systems and the period when the conceptus is
more susceptible to serious malformations, concludes by the eighth week. Often neither
the woman nor health professionals are aware of the pregnancy. Hence, women may
continue of beginthe use of such teratogenic agentsas irradiation, drugs, and vaccines.
Although elective diagnostic and therapeutic procedures that include anesthesia may be
postponed when it is known that the woman is pregnant, they can be managed with
If elective radiological and gynecological procedures are performed only during the first
half of the menstrual cycle on a woman aged less than 51 years (the average age of
menopause), neither the woman nor her physician will be surprisedlater withthefinding
of an unknown pregnancy.' Even if the ethical and legal implications for treating and
or when the patient delivers after a tubal sterilization procedure because a "luteal
pregnancy" was not recognized, the evidence of pregnancy can be deeply disappointing
for everyone involved. It may not be convenient for some physicians to perform elective
surgical or radiological procedures during the first half of the menstrual cycle and it may
not be convenient for the woman. Hence, a reliable pregnancy test that detects
The test must be very sensitive (able to detect the smallest amount of the substance,
avoiding false negative results) and very specific (minimal cross-reactivity or none at all,
avoiding false positives). The test must also be easy to perform, easily available, easily
reproducible, able to be performed in a relatively short time, and inexpensive. This article
test that meets these requirements. The assistance provided by pelvic ultrasound
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#25
Dyspnoea, fatigue, reduced exercise tolerance, peripheral muscle dysfunction and mood
chronic obstructive pulmonary disease (COPD) and emerging evidence suggests that
Whilst the benefits of exercise training are well established in asthma, pulmonary
trials has shown improved exercise capacity, symptoms and quality of life following
hypertension, we could say that it wouldn’t be safe and effective unless patients were
techniques, improves exercise capacity and quality of life. In non-small cell lung cancer,
#26
Have you realized that you’re able to instantly identify a business by looking at its logo,
even if their name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly
guess the nature of a business by looking at its logo for the first time, even if you’ve
never heard of the business before. Symbols are a succinct and efficient way of
fact, a logo is one of the most important branding investments a business can make.
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Why is Logo Design Important?
A logo can be described as the face of a company. Quite often, it’s the first thing that a
potential customer will notice about your business. A logo is much more than just an
image; it is a point of recognition for clients and an important foundation for the branding
of your company. It is often said that customers form an opinion about a company within
Factors to Consider
A logo should be distinctive enough to be easily recognized and simple enough to work
across multiple media. A good logo is memorable and makes a great first impression. It
should be effective at any size – whether it’s on a billboard or on a pen. A good logo
With logos, details are extremely important. Particular attention must be paid to every
element of the logo, including colours, shapes and fonts. All of these elements help to
convey a message about your brand. A gym may choose to use thick, bold fonts, while
a wedding planning agency may use fanciful, cursive fonts for their logo.
The visuals and imagery should be appropriate for your company to avoid any
discrepancies or confusion. All colours, shapes, images and fonts must be consistent
with the idea that is to be communicated. It’s very important that your logo delivers the
#27
There’s a news cycle that we have all become attuned to. It’s what has led various
publications to conclude that broccoli is both causing and preventing cancer, that
chocolate is a weight-loss food and a diet killer, and that diet soft drinks, against all
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The dark truth about chocolate
Most recently we’ve been told that whole grains – the minimally-processed foods such
as rye bread that contain high levels of fibre – are the key to preventing diabetes.
And while there is no argument that whole grains are good for you, or at the very least
far better than the highly-processed alternatives, the claim that they prevent diabetes is
The most recent study was a piece of epidemiological brilliance. The researchers took a
large sample of people who had given information on how many grains they ate, and
looked to see if grain intake was correlated with diabetes. They also controlled for a
number of factors, including age, gender, and socio-economic status, making their
The study found that people who ate more whole grains, in particular rye bread, were
less likely to get diabetes. There was even what’s known as a biological gradient – the
more grains the study participants ate, the less likely they were to get diabetes.
If this sounds very convincing, that’s because it really was an excellent study.
But there are someimportant limitations that most peopledid not discuss andthat mean
The biggest issue with all nutritional epidemiology studies is something known as
residual confounding. Confounding is the process that occurs when issues external to a
study are not taken into account. So, for example, if you are studying the rate of deaths
caused by falling out of an airplane, but don’t know how many of your participants were
wearing parachutes, you might conclude that actually it’s pretty safe. The problem with
epidemiological trials like this isthat you can account for many factors but youjust can’t
The recent study on grains accounted for a lot of things, but ultimately there are likely
still residual issues that they just can’t address. The people in this study who ate more
grains were thinner, better-educated, more active, less likely to smoke, and other good
things, than the people who ate the least grains. It is extremely likely that there are
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residual factors that the researchers could not take into account that may have caused
the people who ate the most grains to be healthier — and thus, less likely to have
There were other points in the study that make interpretation somewhat problematic.
For one thing, the absolute risk difference between the highest and lowest grain intake
groups was just 4%, which is much less than the relative difference reported on in most
media stories. This was also a study in Danish people over the age of 50, which means
that it’s very difficult to generalise the findings to people living elsewhere.
And sadly, this sort of complexity is common. Misinterpretation happens all the time.
#28
The world is changing rapidly and with it, the knowledge and skills - even the
dispositions and attitudes - that educational systems need to deliver. Where once the
focus of education was on the inculcation of knowledge, now it must reflect emerging
are found in the curriculum aspirations of many countries. Yet in practice, education is
becoming more and more out of step with the wider world. As daily life is transformed
by the digital revolution; as business demands recruits with very different competencies
practices continue much as before. This is largely because assessment practices act as
practices needto change. They will need to include evidence of achievement presented
The methods of assessing students’ learning that have so far been developed are
surprisingly limited. Written examinations, multiple choice tests and oral examinations,
are almost the only tools that are trusted for use in any highly-competitive assessment
situation. Most new assessment tools such as the use of portfolios remain largely
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confinedtojudgingwhether students havereached anappropriatestandardrather than
people communicate, do business and live their daily lives, educational assessment has
changed hardly at all. Inertia and tradition and the lack of new assessment tools are a
technologies and wireless communication are transforming what can be learned, when
and how, there is no similar transformation taking place in assessment thinking and
practice. Why is this? Already, emerging digital cultures are making possible greater
levels of ‘authorship, autonomy, collaboration and choice for students in the process of
students to represent their learning in ways of their choice and to demonstrate, as never
before, their knowledge, skills, competences and dispositions. The tools that might be
used to support assessment in this area could include Web 2.0 technologies such as
wikis, blogs, there exist the following possibilities: The potential to elicit and evaluate
complex skills and practices; to provide immediate ‘real-time’, feedback and support for
and testing hypotheses, which are argued to be more authentic to future work
experiences. Providing richer activities that can lead to improved student engagement
complex data sets. These can measure authentically, multi-faceted skills, knowledge and
cognitive processes that are otherwise difficult to assess, improving the validity of
#29
With increasing obesity rates and a nation addicted to unhealthy foods, there is an
obvious need to improve nutritional habits. Advancing technology has affected nearly
every aspect of our lives, and nutrition appears to be another area that is rapidly being
influenced by science. These exciting advances in technology are quickly changing and
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1. INCREASE IN FOOD SCANNERS
There are now a variety of food scanners on the market that can provide consumers
with important nutritional information regarding the food they eat. Tech Times describes
molecular sensors that can scan food to reveal a variety of important information. They
can read barcodes to list ingredients in a product or give the nutritional value of a specific
type of food.
While these scanners can currently only scan homogeneous food such as a piece of
chicken or a solid piece of cheese, scanners of the future may be able to scan more
complex types of food such as pizza or a sandwich. Eventually consumers may be able
to have scanners built into their phones that will scan items while they're shopping at
the grocery. The scanner would tell customers exactly what type of fish they're getting,
how long it has been frozen and if it contains any harmful chemicals.
An incredible variety of apps have been created to help customers avoid long lines at
their favorite restaurants by ordering food online. A few apps have garnered a lot of
attention. Customers can order from the menu and have delicious food delivered to their
doorstep without even communicating directly with anyone from the restaurant. This
will enable busy individuals to eat healthy without spending a lot of time.
There are even apps for kids to help them understand the importance of nutrition at an
early age. There are apps that help children understand the connection between fitness
and food, and even an app for planning a healthy picnic. There are apps designed for
kids as young as two that help them recognize veggies and their nutritional benefits.
The Asia Pacific Food Industry cites several benefits of nanopackaging. A few include
preserving food and extending shelf-life. Specific types of nanopackaging can even
protect food from tampering and indicate the presence of contaminants. This can help
consumers not only save money by preventing spoilage but possibly even improve the
Good nutrition should start at the source, and that includes technological advances in
agricultural biotechnology. According to the balance, scientists are now creating foods
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with increased nutritional value. An example of this type of modification includes what
is called Golden Rice. This specific type of rice contains beta-carotene, which enables
people eating the rice to produce more vitamin A in their bodies. Besides nutrient
supplementation, agricultural advances include genetically altered crops that can grow
There's currently a boom in food tech companies that provide everything from
connecting chefs with diners to helping consumers grow their own produce virtually
anywhere. Advancing technology will help grow high quality food, store and maintain it
for longer periods and then deliver it to the consumer's doorstep with the ease of an
app. These amazing advances in food and nutrition technology are likely just the
#30
Why Did English Become Important?
Even outside of countries like the U.S. and the U.K., many people can speak and
understand English.
And if you include people who speak it as a second language, an estimated 1 billion
people worldwide speak English! On top of this, 67 countries have English as their
official language and there are 27 countries that have English as their secondary official
language. Because so many people can speak the language, it helps connect us in a
global world. It can also help you in your personal and professional life.
Below are the ways that knowing the language can help you as an English language
learner.
First and foremost, learning English can help you pursue and obtain more career
opportunities. These days, the job market is global—many companies need employees
who can communicate with partners and clients all over the world. Very often, that
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Are you job hunting? Are you looking for a promotion within your company? Do you just
want to keep your professional options open? Learning English is an important step
The global job market has even created new positions for bilingual people. By learning
No matter what career path you decide to pursue, learning English is a valuable skill. It’ll
help you become a better, more sought-after employee as well as a more well-rounded
person.
English is the most-used language online, with nearly 1 billion users typing and chatting
in the language. If you can understand and read English, you’ll be able to access and
You can read online news articles. You can leave comments on an English video. You
Obviously, this is helpful if you’re just using the internet to browse and have fun. But
many people and businesses also need to conduct research, market themselves or
Email is also now a very common way to talk with people all over the world. Email is the
Whether it’s for fun or for work, if you can understand English, you’ll be able to
On top of all of these benefits, learning a new language such as English helps your brain
Research shows that learning a new language changes your brain structure (don’t
worry, it’s in a good way). It impacts the parts of your brain that are responsible for
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memory, conscious thought and more. Put simply, learning a new language can make
your brain stronger and more versatile, improving the way you think.
Research also shows that bilingualism can keep the brain strong and healthy into old
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