WGSN + COLORO 2024 Color of the Year
Apricot Crush focuses on balanced lifestyles that nourish the body and mind. This balancing bright is an activating vitamin tone that embodies a full spectrum approach to health and wellbeing. Encompassing the natural vitamin- and antioxidant-rich benefits of apricots and oranges, it also draws from the beauty found in nature. Apricot Crush continues to confirm its importance, acting as a color full of hope and positivity.
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