Get inside the minds of IT decision-makers and explore the latest marketing trends with Foundry’s research.
Over the past year, we’ve continued to see technology products and services evolve with business objectives – such as the need to improve the customer experience, improve internal processes, and generate new revenue systems – and IT leaders review these new technologies to ensure they are properly supporting their business. More specifically, it’s been the [...]
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Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and…
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where tech leaders anticipate their spending…
We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities study, 29% of IT decision-makers…
The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while working more closely with line…
In the EMEA region, the role of the CIO is evolving. According to the 2024 State of the CIO study, 90% view themselves as a changemaker, increasingly leading business and technology initiatives. Supporting this, EMEA…
According to the global 2024 State of the CIO study, 89% of organizations in North America expect their overall IT budget to either increase or stay the same this year. North American CIOs expect an…
Gain insight into the security purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.