Quelles sont les meilleures pratiques pour cadrer votre message en termes de valeurs et de croyances ?

If you write for everybody, you're writing for no one. It always starts with who! And it's always about your audience, even in your "about us section". So here's a set of questions to help get to know your audience "insights out." 💬 Who are the people critical to your success? 💬What is their end game that your community is the perfect answer to? 💬What are their pain points/frustrations when achieving their end game? 💬 What drives them along the way? Their must-haves and no-nos? 💬 Who/ where do they turn to for advice?

As the Crow flies - also applies to being Clear, Direct, and to the point with describing and communicating values and beliefs. Too often we like to hear ourselves speak in written form and it takes a couple of paragraphs to convey the message in one sentence. The risk here is alienating the audience since they have to get through the murky waters just to figure out what the heck you are talking about - so do them a favor; 1 - use economy of words 2 - be Clear, Concise and To The Point Then... go over examples that will strengthen your purgatives...

Take the time to deeply understand your target audience whether that is through qualitative interviews or quantitative research (polling). Also, pay attention to the types of audiences you are targeting. What do you want? Who can give it to you (the decision-maker)? Who are the people who influence that decision-maker? Differentiate and prioritize your target audiences.

One thing I have found out within management throughout my professional career. You should always recreate yourself to stay relevant and be open for change.

The best way in the formulations of values and belief is the self sustainability of the core values and been compassionate enough towards the cause.

In the context of community organizing, the goal or objective should be a clean through-line. The "message" is then shared most organically and strategically when we meet individuals where they are. Show up authentically to each conversation, and you can find the common ground from which you can build the strength-in-numbers to achieve victory. This applies to potential supporters in the field, as well as those in the seats of power. Being a subject matter expert can help, but overwhelmingly, you will yield the most powerful support from the many unique conversations and common threads you co-create with others.

Preface the statement with "it is my belief," or "in my experience," and then state what your value is. If my value is time to pursue outside opportunities like taking an art class or playing a musical instrument and you value is money and significance at work, that's fine. We may disagree, but we have to agree that we have to make the best choice for ourselves because we have to live with ourselves and not succumb to peer pressure. also, people are built differently, personality, habits, life experiences and even though we have to get along and communicate, we can bring our special self into the circle.

Firstly, define your core values and ensure your messages align with them. Secondly, use stories and real-life experiences to showcase your values, as this creates resonance. Simultaneously, engage positively with your audience by responding to their questions and comments. Use clear and positive language, emphasizing points of agreement rather than arguing. Lastly, maintain consistency by consistently sharing content relevant to your brand and industry while emphasizing your values. Through these methods, you can effectively communicate your values, build your brand reputation, and attract more followers.

1. Identify who your supporters are and if you have the support you need to achieve your goal. Examples: Do you have the votes you need to pass that piece of legislation? Do you have all the volunteers you need to complete your beach clean up? 2. If you identify that you don't have all the supporters you need (you need more votes, volunteers, donors) next you need to figure out if there is enough general support that you just need to find and recruit from, or are you going to need to change some hearts and minds to get to the support you need? 3. What do your supporters have in common? Do they all live in the same region? Do they all work at the same place? Do they share an identity or demographic? Where can you connect with them?

I am a husband, father, grandfather and support others in all circumstances. That would mean I support LGBTQI+ as well as any religion and ethnic group.

During the Civil Rights Movement, Martin Luther King Jr. strategically chose values that resonated deeply with their audience and the broader American society. He emphasized principles of justice, equality, and freedom in their message. These values were not only relevant to the cause of ending racial segregation and discrimination but also aligned with the broader ideals of a just and inclusive society. By framing their message around these core values, they were able to mobilize a widespread movement, appealing to the collective conscience and inspiring millions to join the fight for civil rights. This strategic use of values played a pivotal role in driving the progress and eventual success of the movement.

Exactly, values serve as a powerful foundation for framing your message. When you align your communication with shared values, it not only resonates more strongly but also fosters a sense of connection and understanding. It's like building a bridge between your message and what your audience cares about most.

The best way to frame your beliefs is to demonstrate them clearly without apology or hesitation. You don't need to be explain in detail what your values and beliefs are as they become apparent in your delivery. Your choice of words convey what you stand for and where you are going with your belief system in play. Further, your actions provide the impact for demonstrating your values and beliefs in all of your nonverbal communication including eye contact, gestures, placement of self on stage, and how you dress. Consistency is key.

In continuing my point using the platform Onlyfans.com as an example, successful relationship forged between content creators & fans is one based deeper that mere common interests. Interest is cultivated or adopted through time & exposures. Interest must agree with one's professed value system & beliefs. This will forms one's attitude which will result in a certain common behaviourial outcomes. Primarily, by establishing common interest, we basically connect at a surface level. But if the content creator goes a step deeper from interest & weaves in strong value cues, this connects at the 'common beliefs' level which is far stronger. It is a shared sense of fraternity that's familiar. Be explicit with your values, it wins the hearts.

In my experience if it is not about truth and true story. Then there are no principles about justice, freedom, equality, or security.

A value driven business and individual is wonderful! For me, the most important thing is embracing values that truly reflect the brand and person. Having a value for the sake of will never work. Think of the values that guide daily decision making and behaviours, especially when facing challenges. These are your core values. Values don't have to be lofty or complicated. Keep it simple and, at all times, real. Values should be relevant for the company and individuals for a long term. You should not be changing them frequently. That is a key aspect of values!

Don't choose your values. List what you know you and your audiences hate in your industry - then map out what you stand against, before summarising it as brand pillars "or values".

Whether you're recruiting supporters or moving people to be more supportive, it's important that you're able to anchor your message in a value set. Your message should tie back to an over-arching value set that is repeatable by your base of supporters and can support them in talking about your cause. For example, in the marriage equality movement, "love and commitment" was the values everything tied back to. Supporters were able to easily use this language to describe to their own friends and family why they were a supporter and when it came to persuasion work, those were values that were also held by people leaning opposed, and created space for someone to move on the issue because they believed in the values of love and commitment.

I'm with the other contributor who recommends showing rather than telling. The more you actually name the values you're for and adopt a grandstanding preaching tone, the less likely you are to persuade anyone. Your values will naturally emerge from your content if you tell the right stories - and the right stories are the stories you care about.

Values are everything. My job is to seek out like minded people and persuadable people to join our cause and support my candidate(s). I do that by painting a word picture of the candidate's outlook on what the future could look like if he/she is elected.

In my experience as a social worker it would be inauthentic to ask others to go to those spaces where they give of themselves and tell their stories without us digging the same ground.

Pope Francis has consistently linked his values to his beliefs in his advocacy for social justice and environmental stewardship. He values compassion, equality, and care for the planet. He grounds these values in the belief that addressing issues like poverty, inequality, and environmental degradation is not only a moral imperative but also a reflection of Christian teachings. He frames his message as a call to action, urging individuals and institutions to prioritize the well-being of the vulnerable and to be responsible stewards of the Earth. This approach has had a profound impact on shaping global conversations about social and environmental issues, inspiring many to take meaningful steps toward positive change.

Democratic values are my values. I like to ask constituents what they think about issue "X". I listen carefully to their response and meet them where they are so a discussion can unfold.

When it comes to values one has to look at his/her principles and what society adjudge as good morals but beliefs are very sensitive and therefore one has to be very cautious when addressing community members. Therefore, it will be prudent to know your audience before framing statements that touch on beliefs

The way the issue is framed here complicates the matters more than they need to be. Your beliefs are not going to convince anyone unless you keep them discrete and tell a good story. Logical arguments of why things are the way you see them almost never convince - but emotional appeals do, especially if the audience doesn't see you as imposing your beliefs on them. So do link your values to your beliefs, but you probably don't want to do that explicitly unless the audience agrees with you 100% already.

With a platform like Onlyfans.com, the proof is in the subscription. This is your FMOT, first moment of truth, your holy grail of contents. Here, your contents are consumed willingly via paid subscription by a person who has an established common interest & shared values system & validates your work with his money. FMOT can only happen if the person has a shared common belief system that agrees with your content. Your content sparks joy in your fans. And that sensation will be the sticky factor in building a long lasting profitable relationship. Revisit values and beliefs from time to time to check for relevancy so you stay aligned or controversy to stay disruptive with your audiences. Either or, be an active platform in their lives.

Definitely, you have to link your values with your beliefs. You need to to express for example; “ I believe that a good government is possible because are honest people working”. “I believe that if we work for a better education, our children will be better citizens when they grow up”, etc,etc,etc.

Story telling is key to drawing in your listeners and readers: your audience. Stories from the heart, stories with emotion and meaning, stories that captivate and have drama and pathos are essential to engaging meaningfully. Stories from eye-witness accounts or from personal experience have a truth and depth that can't be matched by outsourcing.

Barack Obama's communication style often incorporated the use of stories and metaphors to effectively convey his values and beliefs. When advocating for immigration reform, he shared stories of immigrant families striving for a better life, highlighting their contributions to American society. He employed metaphors that painted a vivid picture of the American dream, emphasizing the notion that the nation's strength lies in its diversity. By weaving these narratives into his speeches, Obama was able to engage his audience emotionally and make a compelling case for policy changes aligned with his values of inclusivity and opportunity for all. This approach contributed to the national conversation on immigration reform.

Incorporating stories and metaphors into your messages can help convey your values and beliefs effectively, making your communication more engaging and relatable 😇

That's great advice, but DON'T overdo it with the metaphors. AI has made it too easy to come up with forced metaphors that are just too much - less is more when it comes to that (maybe find one and use it as the core of your brand message, but again - less is more. People are there to be engaged, and your fifth gardening metaphor in a piece about marketing isn't going to impress anyone).

Metaphors and similes as well as other figurative and poetic language put the pictures from your mind into readers' minds. Otherwise, your thoughts remain abstract paintings on sidewalks that lack physical connection to your readership. Concrete connections solidify the ideas we share so that they become clearer to others. For example, you could say that you experienced significant hardships reaching a goal, which many writing teachers or coaches call telling a story, or you could describe a hardship in detail, which would be showing one. Readers learn more from sharing your experience losing all but $5 in your bank account to bootstrap a technology business than from your saying that it was difficult to start the company.

Don't test with your audience first! Start with your team. Go through your messaging house (what you stand against, your purpose, mission, impact statement and brand pillars), and ask your team to retrofit your brand actions under each pillars. This will ensure everyone in your team speaks in a cohesive, thus more powerful brand voice. And you will very quickly get feedback on your messaging. Then A/B test different landing pages to understand what works best with your audience (spoiler alert: impact-led messaging resonates better than product-led messaging). Finally, test your messaging with the media: if the problem you solve is big enough, relevant media with whom you share an audience will want to write about it.

As a community organizer, you always have to make sure you recognize the community as experts over their own lives. This is critical.

A great tip is to simply go back to the copy after a day (if the time allows it, I recommend even more - 3-4 days work much better, but one day is great, too). This essentially resets your current perspective (which is often motivated by your writing effort, your willingness to do a good job, your frustration at that half-empty cup of coffee etc). That perspective affects what you see in your text. Allowing your perspective to be reset reveals super useful stuff you might have missed the first time through.

Definitely, if you don’t practice, you will fail, you will go over the assigned time, your point will be out of focus and the end your audience will evaluate your poor performance.

If you're organizing around progressive issues, it's important to keep your message grounded in a solutions oriented framework. Progressives are tired of 'fighting against' various issues and are more motivated and likely to join your cause if you can frame it more in a 'fighting for' framework that is rooted in solutions and building a better tomorrow.

Communications is important, be it internally or externally. The way we communicate can impact our relationships, emotions, and mental health. This applies in both professional and personal capacities. Values are a great way to guide how we engage the people around us. However, for me, the most important thing is to be honest and authentic in what is being communicated. Don't simply follow the herd or the latest trends. Trends are transient. Communications built on authentic and real messaging stands the test of time.

When I was a social worker, I often framed our work for others so that they could understand that their cultural norms are not everyone's. One of the most powerful ways to do this was to read bylaws, missions, and values lists. The writings were FILLED with language that sounds good. Hands always shot up when I asked if they would be glad to join a group that said the things that I just read. There was always SHOCK when it was revealed I'd pulled them from known hate groups. What we say is one thing. What we do is another. Two groups can absolutely be diametrically opposed and share values. Best practice for framing your message with values and beliefs? SHOW, don't just say! That's when folks who align with you can find and support you.

Many groups could benefit from drafting collaborative, living missions and goals. When a few people write a mission that tens or hundreds of staff may reflect in their work life, the lack of interactive meetings for creating missions and goals could result in a loss of team understanding and adoption of the company or nonprofit's core. To establish collaborative drafting sessions, invite all staff to share ideas, with the goal of accepting all that each person shares and combining the group feedback into key takeaways that your specific group can support and enact with satisfaction. To ensure that your mission and goals reflect value and belief shifts over time, make them living documents that staff can revisit as needed.