Lacoste

French actor and brand ambassador Pierre Niney wearing #Lacoste for Schön!, Issue 47. #TeamLacoste 🐊

When fashion meets outdoor codes 🐊 Coming with a technical silhouette, the L003 Neo Tech features trail-inspired finishes, hard-wearing materials and functional details to hike the city in style. #TeamLacoste 

This Sunday, nearly 250 Crocodiles gathered for the second edition of the Lacoste Sport Club, our annual running event 🐊 This year, the challenge was ambitious: la Grande Course du Grand Paris, with an iconic finish at the Stade de France. Congratulations to everyone for successfully taking on the challenges of the 10KM, Half-Marathon, and Marathon! #TeamLacoste #LacosteSportClub

Step into #Lacoste’s world in the heart of Paris 🐊 Nestled in the Marais, our renewed boutique celebrates our rich heritage in a refined, contemporary space. Discover exclusive selection, pieces from the Runway Show, and a special Vintage Corner curated by Bleu Mode, aka Julien Boudet. For a total immersion into our Maison’s world, enter our fitting rooms and find archival pieces. Visit us at 29 rue Vieille du Temple - open daily from 11 a.m. to 7 p.m. #TeamLacoste

We are thrilled to become a premium partner of the Rolex Paris Masters, one of the most prestigious tournaments in the world 🐊   This collaboration further solidifies our iconic position in the world of tennis, a sport that has shaped our identity and built our legacy for over 90 years. As a premium partner, we will provide the outfits for ball kids, line judges, as well as the children participating in the “Dream Entrance” operation, who will accompany players as they enter the court.   Pieces from our collections will be available at two dedicated corners, offering spectators an immersive experience into our Maison’s universe and our products. This exclusive partnership will also give rise to a capsule collection, with a full co-branded collection to follow in 2025.   “We are extremely proud to form this partnership with the prestigious Rolex Paris Masters, which perfectly aligns with the sporting legacy initiated by our founder René Lacoste, a tennis legend, fashion icon, and inventor. Lacoste and tennis are inseparable, and we are delighted to further strengthen the bond that unites us today,” says our CEO Thierry Guibert.   #TeamLacoste Fédération Française de Tennis

Unleash your inner crocodile 🐊 K.J. Apa, the new ambassador of #Lacoste Watch sets a new standard with the bold LC33 watch. The ultimate must-have. #TeamLacoste

#Lacoste reimagines membership with LACOSTE MEMBERS 🐊 We are thrilled to announce the launch of LACOSTE MEMBERS in France. This evolution of our loyalty program is designed to foster deeper connections and elevate customer experience. Setting a new standard in loyalty, LACOSTE MEMBERS offers a set of exclusive benefits and memorable experiences. Gone are the days of waiting or traditional point systems. The more you engage with Lacoste—through purchases, reviews, feedback, or events—the more rewarding your journey becomes. Become part of a community that crosses cultures, generations, and styles. A community that shakes things up, for ever more surprises. #TeamLacoste

We are pleased to announce the launch of our digital fashion store on Snapchat, in collaboration with DRESSX. This dedicated store will offer Bitmoji users the chance to wear some of our iconic pieces, including the famous L.12.12 polo shirt, V-neck knit sweaters, piping details, and bold color-block styles, bringing Lacoste's legacy into the digital realm. This launch follows #Lacoste’s digital ventures earlier this year, where the brand entered Roblox and #Zepeto with the support of DRESSX. Beyond a new store, this marks another evolution in our mission to bring its fashion-sport heritage to new platforms. #TeamLacoste

Discover our silhouettes from our SS25 Runway Show “Tennis to the Seaside” by Pelagia Kolotouros 🐊 #LacosteSS25 #TeamLacoste

We are thrilled to partner with the musical La Haine to celebrate an iconic anniversary 🐊 Inspired by the film that marked an entire generation, La Haine returns to the stage in a completely new creative form, that of an ambitious musical show, from October 10 in Paris, then on tour. #Lacoste and La Haine are intimately linked in the collective imagination. It was natural for our brand to be part of to this celebration of a work of such powerful cultural impact. To celebrate this anniversary, we will have the honor of dressing the musical’s main characters, putting our brand at the heart of the action. We will also unveil an exclusive capsule collection available from early 2025 in Lacoste boutiques and everywhere the show will take place. #TeamLacoste