Festival activations

Coachella returned and so did brands, enticing influential crowds with everything from cryo-facials to live tattoos to a curated chip dinner.

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

Looking to grow awareness for your company and reach more of the consumers who really matter? These 19 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.

Brands at Chicago's independent music festival created participatory experiences for music fans.

Following a two-year hiatus of Rock in Rio, the fest returned to its beloved founding location—with TikTok as the official content sponsor. This seven day music festival featured more than 250 shows, 500 hours of entertainment, and 670 artists (hello, Guns N’ Roses, Post Malone, and Coldplay!). TikTok created five on-site activations for attendees to meet their favorite creators, explore the swag room, and more! Click to read all the details from this event.

Here's a look back at eye-catching brand activations from this year's major music festivals.

For its debut at Coachella, Pinterest activated a Manifest Station where Gen Zers could tap into top festival beauty and fashion trends.