Private label packaging

Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and […]

Brand Strategy and Packaging for Tesco - The largest retail packaging rebrand. We told the food stories and brought consistency and clear navigation.

Food for the pantry and the home goods you need, all in one place online. RedMart is a one-stop-shop supermarket that sells foods like rice and olive oil as well as laundry detergent, hand soap, and cleaners. To communicate their ability to deliver happiness through their products, Love Mondays (Branding) was tasked with designing their […]

Visual Identity and Packaging Design for Josephine's Spices. Handcrafted, gourmet hot sauces, inspired by West African cuisine.

Gopuff, the fast-growing direct-to-consumer brand launched its first private label program in 2022, aptly called ‘Basically’, which includes everything from bottled water to sweet & salty kettle corn to batteries. The brand offers the everyday essentials you need to live life well, in just 30 minutes or less. Basically, whatever you need – they have […]

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The private label industry was a $159 billion market in 2020 and has attracted the likes of traditional and e-commerce retailers like Target and Amazon.