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Monster Energy

When the energy drink category began to rage, Hansen Beverages enlisted McLean Design to take on the dominant Red Bull brand. We conceptualized, positioned, named, and designed Monster Energy as an iconic counter-culture personality, defined by the consumer’s most aggressive self-image. Monster immediately achieved #2 in the category and within the decade has become a billion-dollar brand.
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McLean Design
the monster energy logo on a black background
Monster Energy Logo
Monster Energy Drink Logo
Energy Drink Logo
Monster Logo
Monster Energy Drinks
Christian Graphics
Drink Logo
Christian Shirts Designs
Energy Logo
Monster Energy Logo - Claw designed by Mclean
the words unleash the beast in green ink on a black background with an image of
Versace Tattoo
Brand Packaging Design
Self Image
Energy Drink
Monster Energy
Brand Packaging
Design Agency
Red Bull
The Energy
Monster Energy — McLean: Brand & Packaging Design
Monster Energy — McLean: Brand & Packaging Design
Monster Energy — McLean: Brand & Packaging Design Monster Energy Drink, Puff And Pass, Energy Drinks
Monster Energy Drink
Puff And Pass
Energy Drinks
Monster Energy — McLean: Brand & Packaging Design
Monster Energy — McLean: Brand & Packaging Design
the collage shows many different images of people and vehicles, including one woman on a motorcycle
Monster Energy Aesthetic
Monster Energy Sweatshirt
Monster Energy Clothing
Monster Energy T-shirt
Monster Energy Merchandise
Monster Energy Skateboard
Energy Aesthetic
Monster Energy — McLean: Brand & Packaging Design
Monster Energy — McLean: Brand & Packaging Design
a man riding a dirt bike on top of a green and white sign that says monster energy
Monster Energy — McLean: Brand & Packaging Design
Monster Energy — McLean: Brand & Packaging Design
monster energy drink can with neon green and black designs on the side, in front of a black background
Had A Bad Day
Can Design
Mermaid
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Monster Energy — McLean: Brand & Packaging Design
Monster Energy packaging design
the monster energy drink packaging design is green and black, with white lettering on it
Energy Drinks Packaging
Drinks Design
Beverage Packaging
Packaging Design Inspiration
Monster Energy — McLean: Brand & Packaging Design
Monster Energy multi-pack case design
two boxes that are sitting side by side on a black surface, one has the logo for monster hunter
Beverage Design
Car Designs
Case Design
Accessories Car
Monster Energy — McLean: Brand & Packaging Design
Monster Energy multi-pack case design
monster energy drinks are shown in this image
Spencers Store
Sugar Free Energy Drinks
Flow 2000
Blockchain Game
Best Dinner Recipes
Free Energy
Monster Energy — McLean: Brand & Packaging Design
Monster Energy: Brand and Package Design by McLean Design
a can of monster energy drink next to an image of a man on a bike
Energy Illustration
Dieline Packaging
Cool Packaging
Cleanse Recipes
Retail Market
Travel Theme
Company Branding
Monster Energy — McLean: Brand & Packaging Design
Monster Energy: Creating A Monster Brand
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Monster Energy — McLean: Brand & Packaging Design
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