SELFRIDGES | Klein Dytham architecture | Archello

KDA redesigned a portion of luxury goods retail space on the ground floor of Selfridges & Co’s famous Oxford Street store. Finding inspiration in the way stores fit neatly behind the existing architecture of London’s Victorian shopping arcades– room-sized displays of interesting or exotic objects – KDa created the Wonder Room, a spaced that housed “a luxury goods emporium with the energy of a souk.”

Cabinet Of Curiosity

Arcade Room

Jewelry Store Design

Retail Interior Design