L'industrie de la musique enregistrée subit depuis ces dix dernières années au Cameroun de profon... more L'industrie de la musique enregistrée subit depuis ces dix dernières années au Cameroun de profondes mutations. L'avènement d'internet et des technologies de l'information et des réseaux sociaux a conduit à la dématérialisation des supports, créant ainsi de nouvelles habitudes de consommation. Autrefois, le public devrait aller vers la musique se la procurer chez un disquaire (un distributeur) et les medias jouaient le rôle de prescripteur, décidant de ce qui devrait ou non être écouté. Aujourd'hui c'est la musique qui vient au consommateur. Exposé au quotidien à une multitude d'oeuvres sur diverses plateformes en ligne (deezer, sportify, Sound Cloud, Apple music, tidal…), le consommateur a maintenant le pouvoir de choisir ce qu'il écoute, et les mediums traditionnels ne sont plus les seuls prescripteurs. Ce rôle revient maintenant aux influenceurs, lanceurs d'alertes, aux bloggeurs et au magazine.
The recorded music industry has been undergoing serious changes for the last ten years in Cameroon. The advent of internet and new information technologies and social network led to the dematerialization of media, new consumption habits. In the past, the public should go to music at a record store (a distributor) and the media would act as a prescriber who decided who and why he will play. Today is the music that comes to the consumer. Exhibited daily with a multitude of works on various online platforms (deezer, sportify, sound cloud, apple music, tide…) everyone had now the right to choose what he will play and traditional medias are not the only prescriber. This role is now up to influencer, whistleblowers, bloggers and the magazine.
L'industrie de la musique enregistrée subit depuis ces dix dernières années au Cameroun de profon... more L'industrie de la musique enregistrée subit depuis ces dix dernières années au Cameroun de profondes mutations. L'avènement d'internet et des technologies de l'information et des réseaux sociaux a conduit à la dématérialisation des supports, créant ainsi de nouvelles habitudes de consommation. Autrefois, le public devrait aller vers la musique se la procurer chez un disquaire (un distributeur) et les medias jouaient le rôle de prescripteur, décidant de ce qui devrait ou non être écouté. Aujourd'hui c'est la musique qui vient au consommateur. Exposé au quotidien à une multitude d'oeuvres sur diverses plateformes en ligne (deezer, sportify, Sound Cloud, Apple music, tidal…), le consommateur a maintenant le pouvoir de choisir ce qu'il écoute, et les mediums traditionnels ne sont plus les seuls prescripteurs. Ce rôle revient maintenant aux influenceurs, lanceurs d'alertes, aux bloggeurs et au magazine.
The recorded music industry has been undergoing serious changes for the last ten years in Cameroon. The advent of internet and new information technologies and social network led to the dematerialization of media, new consumption habits. In the past, the public should go to music at a record store (a distributor) and the media would act as a prescriber who decided who and why he will play. Today is the music that comes to the consumer. Exhibited daily with a multitude of works on various online platforms (deezer, sportify, sound cloud, apple music, tide…) everyone had now the right to choose what he will play and traditional medias are not the only prescriber. This role is now up to influencer, whistleblowers, bloggers and the magazine.
Uploads
Drafts by Kemayou Franck
The recorded music industry has been undergoing serious changes for the last ten years in Cameroon. The advent of internet and new information technologies and social network led to the dematerialization of media, new consumption habits. In the past, the public should go to music at a record store (a distributor) and the media would act as a prescriber who decided who and why he will play. Today is the music that comes to the consumer. Exhibited daily with a multitude of works on various online platforms (deezer, sportify, sound cloud, apple music, tide…) everyone had now the right to choose what he will play and traditional medias are not the only prescriber. This role is now up to influencer, whistleblowers, bloggers and the magazine.
The recorded music industry has been undergoing serious changes for the last ten years in Cameroon. The advent of internet and new information technologies and social network led to the dematerialization of media, new consumption habits. In the past, the public should go to music at a record store (a distributor) and the media would act as a prescriber who decided who and why he will play. Today is the music that comes to the consumer. Exhibited daily with a multitude of works on various online platforms (deezer, sportify, sound cloud, apple music, tide…) everyone had now the right to choose what he will play and traditional medias are not the only prescriber. This role is now up to influencer, whistleblowers, bloggers and the magazine.