| title | beta | plan |
|---|---|---|
Trait Activation Overview |
true |
engage-foundations |
Use Trait Activation to configure sync payloads that you send from Engage Audiences to a Destination. Map traits from user profiles to Destinations, configure identifiers to sync, and choose a sync strategy that fits your use cases.
Trait Activation includes both Trait Enrichment and ID Sync. With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations.
info "Trait Activation in beta" Trait Activation is in beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available. Contact Segment{:target="_blank"} with any feedback or questions.
Trait Enrichment and ID Sync can help you:
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Increase advertising match rates: Expand the pool of users you advertise to and increase match rates by using traits and identifiers to find the right customers.
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Include more personalized message content: Include traits in your payload for more up-to-date, accurate data.
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Configure how you send identifiers to Destinations: Send the right identifiers to your destinations. For profiles with multiple identifiers, choose a strategy to select identifiers and send them downstream.
To learn more about Trait Activation, visit the following docs:
- View Trait Activation Setup to learn how to set up Trait Enrichment or ID Sync with Engage Audiences.
- Learn more about how to get started with Trait Enrichment and ID Sync.