diff --git a/.github/workflows/pypi-release.yml b/.github/workflows/pypi-release.yml
new file mode 100644
index 00000000..d6c8e73a
--- /dev/null
+++ b/.github/workflows/pypi-release.yml
@@ -0,0 +1,24 @@
+name: PyPI-Release
+
+on:
+  push:
+    branches:
+      - master
+
+jobs:
+  build-and-publish:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v2
+      - name: Set up Python
+        uses: actions/setup-python@v1
+        with:
+          python-version: "3.x"
+      - name: Install build dependencies
+        run: pip install -U setuptools wheel build
+      - name: Build
+        run: python -m build .
+      - name: Publish
+        uses: pypa/gh-action-pypi-publish@master
+        with:
+          password: ${{ secrets.pypi_password }}
diff --git a/README.md b/README.md
index 7caac568..96d3bfe2 100644
--- a/README.md
+++ b/README.md
@@ -131,3 +131,5 @@ e.g.
 pip install tox
 tox -e reformat
 ```
+
+For information on releasing version bumps see [RELEASING.md](RELEASING.md)
diff --git a/RELEASING.md b/RELEASING.md
new file mode 100644
index 00000000..f368b3ed
--- /dev/null
+++ b/RELEASING.md
@@ -0,0 +1,17 @@
+# Releasing CloudEvents SDK for Python
+
+This repository is configured to automatically publish the corresponding [PyPI
+package](https://pypi.org/project/cloudevents/) via GitHub Actions.
+
+To release a new CloudEvents SDK, contributors should bump the `version` in
+[setup.py](setup.py)) to reflect the new release version. On merge, the action
+will automatically build and release to PyPI using
+[this PyPI GitHub Action](https://github.com/pypa/gh-action-pypi-publish). This
+action gets called on all pushes to master (such as a version branch being merged
+into master), but only releases a new version when the version number has changed.
+
+After a version update is merged, maintainers are expected to manually create a
+corresponding tag/release.
+
+View the GitHub workflow [pypi-release.yml](.github/workflows/pypi-release.yml) for
+more information.
diff --git a/release.sh b/release.sh
deleted file mode 100644
index 8d276b9c..00000000
--- a/release.sh
+++ /dev/null
@@ -1,35 +0,0 @@
-#!/usr/bin/env bash
-
-# Fail fast and fail hard.
-set -eo pipefail
-
-# Check for our version
-if [ -z "$CLOUDEVENTS_SDK_VERSION" ]; then
-    echo "Need to set CLOUDEVENTS_SDK_VERSION"
-    exit 1
-fi
-
-# Run tests on target branch
-tox
-
-# Cut off stable branch
-git checkout -b v${CLOUDEVENTS_SDK_VERSION}-stable
-
-# Create GitHub tag
-git tag -a ${CLOUDEVENTS_SDK_VERSION} -m "${CLOUDEVENTS_SDK_VERSION}"
-
-# Build distribution package
-rm -rf dist
-pip install -U setuptools wheel
-python setup.py sdist bdist_wheel
-
-# Submit relase to PyPI
-pip install -U twine
-twine upload dist/*
-
-# Push the release to GitHub
-git push origin v${CLOUDEVENTS_SDK_VERSION}-stable
-git push --tags
-
-# Switch back to the master branch
-git checkout master
diff --git a/setup.cfg b/setup.cfg
deleted file mode 100644
index e01208e8..00000000
--- a/setup.cfg
+++ /dev/null
@@ -1,29 +0,0 @@
-[metadata]
-name = cloudevents
-summary = CloudEvents SDK Python
-description-file =
-    README.md
-long-description-content-type = text/markdown
-author = Denis Makogon
-author-email = denys.makogon@oracle.com
-home-page = https://cloudevents.io/
-classifier =
-    Intended Audience :: Information Technology
-    Intended Audience :: System Administrators
-    License :: OSI Approved :: Apache Software License
-    Operating System :: POSIX :: Linux
-    Programming Language :: Python :: 3
-    Programming Language :: Python :: 3.6
-    Programming Language :: Python :: 3.7
-    Programming Language :: Python :: 3.8
-
-[files]
-packages =
-    cloudevents
-
-[global]
-setup-hooks =
-    pbr.hooks.setup_hook
-
-[pbr]
-skip_changelog = True
diff --git a/setup.py b/setup.py
index 93335285..7dcb8ed2 100644
--- a/setup.py
+++ b/setup.py
@@ -14,5 +14,31 @@
 
 import setuptools
 
+import pathlib
 
-setuptools.setup(setup_requires=["pbr>=2.0.0"], pbr=True)
+
+here = pathlib.Path(__file__).parent.resolve()
+long_description = (here / "README.md").read_text(encoding="utf-8")
+
+setuptools.setup(
+    name="cloudevents",
+    summary="CloudEvents SDK Python",
+    long_description_content_type="text/markdown",
+    long_description=long_description,
+    author="The Cloud Events Contributors",
+    author_email="cncfcloudevents@gmail.com",
+    home_page="https://cloudevents.io",
+    classifiers=[
+        "Intended Audience :: Information Technology",
+        "Intended Audience :: System Administrators",
+        "License :: OSI Approved :: Apache Software License",
+        "Operating System :: POSIX :: Linux",
+        "Programming Language :: Python :: 3",
+        "Programming Language :: Python :: 3.6",
+        "Programming Language :: Python :: 3.7",
+        "Programming Language :: Python :: 3.8",
+    ],
+    package_dir={"": "cloudevents"},
+    packages=["http", "sdk"],
+    version="1.0.0",
+)