diff --git a/.circleci/config.yml b/.circleci/config.yml
index 5e6162f2..c6c64abe 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -19,7 +19,7 @@ jobs:
       - setup_remote_docker:
           docker_layer_caching: true
       - run: docker login -u _json_key -p "$GCR_JSON_KEY" us.gcr.io
-      - run: bin/deploy
+      - run: make release RELEASE_TAG="b$CIRCLE_BUILD_NUM"
 
 workflows:
   version: 2
@@ -29,6 +29,9 @@ workflows:
       - release_images:
           requires:
             - build_and_test
+          filters:
+            branches:
+              only: /master|channel\/[\w-]+/
 notify:
   webhooks:
     - url: https://cc-slack-proxy.herokuapp.com/circle
diff --git a/bin/deploy b/bin/deploy
deleted file mode 100755
index ea7601f2..00000000
--- a/bin/deploy
+++ /dev/null
@@ -1,15 +0,0 @@
-#!/bin/sh
-set -e
-
-case "$CIRCLE_BRANCH" in
-  master)
-    make release \
-     RELEASE_TAG="b$CIRCLE_BUILD_NUM"
-    ;;
-  *)
-    if [[ "$CIRCLE_BRANCH" =~ ^channel/[\w-]+ ]]; then
-      make release \
-        RELEASE_TAG="b$CIRCLE_BUILD_NUM"
-    fi
-    ;;
-esac