diff --git a/cli/server.go b/cli/server.go
index 11a979d11297f..844e6f1ef4aee 100644
--- a/cli/server.go
+++ b/cli/server.go
@@ -788,6 +788,22 @@ func (r *RootCmd) Server(newAPI func(context.Context, *coderd.Options) (*coderd.
 					Prometheus:         vals.Prometheus.Enable.Value(),
 					STUN:               len(vals.DERP.Server.STUNAddresses) != 0,
 					Tunnel:             tunnel != nil,
+					ParseLicenseJWT: func(lic *telemetry.License) error {
+						// This will be nil when running in AGPL-only mode.
+						if options.ParseLicenseClaims == nil {
+							return nil
+						}
+
+						email, trial, err := options.ParseLicenseClaims(lic.JWT)
+						if err != nil {
+							return err
+						}
+						if email != "" {
+							lic.Email = &email
+						}
+						lic.Trial = &trial
+						return nil
+					},
 				})
 				if err != nil {
 					return xerrors.Errorf("create telemetry reporter: %w", err)
diff --git a/coderd/coderd.go b/coderd/coderd.go
index 747ac04ee8407..3a9430d930373 100644
--- a/coderd/coderd.go
+++ b/coderd/coderd.go
@@ -172,6 +172,11 @@ type Options struct {
 	StatsBatcher       *batchstats.Batcher
 
 	WorkspaceAppsStatsCollectorOptions workspaceapps.StatsCollectorOptions
+
+	// This janky function is used in telemetry to parse fields out of the raw
+	// JWT. It needs to be passed through like this because license parsing is
+	// under the enterprise license, and can't be imported into AGPL.
+	ParseLicenseClaims func(rawJWT string) (email string, trial bool, err error)
 }
 
 // @title Coder API
diff --git a/coderd/httpmw/workspaceagentparam_test.go b/coderd/httpmw/workspaceagentparam_test.go
index 127dda843f1e8..c1a5aef4e85f6 100644
--- a/coderd/httpmw/workspaceagentparam_test.go
+++ b/coderd/httpmw/workspaceagentparam_test.go
@@ -6,12 +6,12 @@ import (
 	"net/http/httptest"
 	"testing"
 
-	"cdr.dev/slog"
 	"github.com/go-chi/chi/v5"
 	"github.com/google/uuid"
 	"github.com/stretchr/testify/require"
 	"golang.org/x/xerrors"
 
+	"cdr.dev/slog"
 	"github.com/coder/coder/v2/coderd/coderdtest"
 	"github.com/coder/coder/v2/coderd/database"
 	"github.com/coder/coder/v2/coderd/database/dbauthz"
diff --git a/coderd/telemetry/telemetry.go b/coderd/telemetry/telemetry.go
index 39f3b892c2150..71dce3a77ce08 100644
--- a/coderd/telemetry/telemetry.go
+++ b/coderd/telemetry/telemetry.go
@@ -52,6 +52,7 @@ type Options struct {
 	STUN               bool
 	SnapshotFrequency  time.Duration
 	Tunnel             bool
+	ParseLicenseJWT    func(lic *License) error
 }
 
 // New constructs a reporter for telemetry data.
@@ -446,7 +447,13 @@ func (r *remoteReporter) createSnapshot() (*Snapshot, error) {
 		}
 		snapshot.Licenses = make([]License, 0, len(licenses))
 		for _, license := range licenses {
-			snapshot.Licenses = append(snapshot.Licenses, ConvertLicense(license))
+			tl := ConvertLicense(license)
+			if r.options.ParseLicenseJWT != nil {
+				if err := r.options.ParseLicenseJWT(&tl); err != nil {
+					r.options.Logger.Warn(ctx, "parse license JWT", slog.Error(err))
+				}
+			}
+			snapshot.Licenses = append(snapshot.Licenses, tl)
 		}
 		return nil
 	})
@@ -904,6 +911,10 @@ type License struct {
 	UploadedAt time.Time `json:"uploaded_at"`
 	Exp        time.Time `json:"exp"`
 	UUID       uuid.UUID `json:"uuid"`
+	// These two fields are set by decoding the JWT. If the signing keys aren't
+	// passed in, these will always be nil.
+	Email *string `json:"email"`
+	Trial *bool   `json:"trial"`
 }
 
 type WorkspaceProxy struct {
diff --git a/enterprise/coderd/coderd.go b/enterprise/coderd/coderd.go
index 028ae5a6768c1..32e96ec25975e 100644
--- a/enterprise/coderd/coderd.go
+++ b/enterprise/coderd/coderd.go
@@ -109,6 +109,13 @@ func New(ctx context.Context, options *Options) (_ *API, err error) {
 		}
 	}()
 
+	api.AGPL.Options.ParseLicenseClaims = func(rawJWT string) (email string, trial bool, err error) {
+		c, err := license.ParseClaims(rawJWT, Keys)
+		if err != nil {
+			return "", false, err
+		}
+		return c.Subject, c.Trial, nil
+	}
 	api.AGPL.Options.SetUserGroups = api.setUserGroups
 	api.AGPL.Options.SetUserSiteRoles = api.setUserSiteRoles
 	api.AGPL.SiteHandler.AppearanceFetcher = api.fetchAppearanceConfig
diff --git a/enterprise/trialer/trialer.go b/enterprise/trialer/trialer.go
index 14a8fa7b50ce0..e143225b886cb 100644
--- a/enterprise/trialer/trialer.go
+++ b/enterprise/trialer/trialer.go
@@ -9,9 +9,8 @@ import (
 	"net/http"
 	"time"
 
-	"golang.org/x/xerrors"
-
 	"github.com/google/uuid"
+	"golang.org/x/xerrors"
 
 	"github.com/coder/coder/v2/coderd/database"
 	"github.com/coder/coder/v2/coderd/database/dbtime"