diff --git a/cli/templateversions.go b/cli/templateversions.go
index 1f6cb11d4a8dd..c90903a7c4f93 100644
--- a/cli/templateversions.go
+++ b/cli/templateversions.go
@@ -32,6 +32,7 @@ func (r *RootCmd) templateVersions() *serpent.Command {
 			r.templateVersionsList(),
 			r.archiveTemplateVersion(),
 			r.unarchiveTemplateVersion(),
+			r.templateVersionsPromote(),
 		},
 	}
 
@@ -169,3 +170,66 @@ func templateVersionsToRows(activeVersionID uuid.UUID, templateVersions ...coder
 
 	return rows
 }
+
+func (r *RootCmd) templateVersionsPromote() *serpent.Command {
+	var (
+		templateName        string
+		templateVersionName string
+		orgContext          = NewOrganizationContext()
+	)
+	client := new(codersdk.Client)
+	cmd := &serpent.Command{
+		Use:   "promote --template=<template_name> --template-version=<template_version_name>",
+		Short: "Promote a template version to active.",
+		Long:  "Promote an existing template version to be the active version for the specified template.",
+		Middleware: serpent.Chain(
+			r.InitClient(client),
+		),
+		Handler: func(inv *serpent.Invocation) error {
+			organization, err := orgContext.Selected(inv, client)
+			if err != nil {
+				return err
+			}
+
+			template, err := client.TemplateByName(inv.Context(), organization.ID, templateName)
+			if err != nil {
+				return xerrors.Errorf("get template by name: %w", err)
+			}
+
+			version, err := client.TemplateVersionByName(inv.Context(), template.ID, templateVersionName)
+			if err != nil {
+				return xerrors.Errorf("get template version by name: %w", err)
+			}
+
+			err = client.UpdateActiveTemplateVersion(inv.Context(), template.ID, codersdk.UpdateActiveTemplateVersion{
+				ID: version.ID,
+			})
+			if err != nil {
+				return xerrors.Errorf("update active template version: %w", err)
+			}
+
+			_, _ = fmt.Fprintf(inv.Stdout, "Successfully promoted version %q to active for template %q\n", templateVersionName, templateName)
+			return nil
+		},
+	}
+
+	cmd.Options = serpent.OptionSet{
+		{
+			Flag:          "template",
+			FlagShorthand: "t",
+			Env:           "CODER_TEMPLATE_NAME",
+			Description:   "Specify the template name.",
+			Required:      true,
+			Value:         serpent.StringOf(&templateName),
+		},
+		{
+			Flag:        "template-version",
+			Description: "Specify the template version name to promote.",
+			Env:         "CODER_TEMPLATE_VERSION_NAME",
+			Required:    true,
+			Value:       serpent.StringOf(&templateVersionName),
+		},
+	}
+	orgContext.AttachOptions(cmd)
+	return cmd
+}
diff --git a/cli/templateversions_test.go b/cli/templateversions_test.go
index 8a017fb15da62..f2e2f8a38f884 100644
--- a/cli/templateversions_test.go
+++ b/cli/templateversions_test.go
@@ -1,12 +1,15 @@
 package cli_test
 
 import (
+	"context"
 	"testing"
 
+	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/require"
 
 	"github.com/coder/coder/v2/cli/clitest"
 	"github.com/coder/coder/v2/coderd/coderdtest"
+	"github.com/coder/coder/v2/codersdk"
 	"github.com/coder/coder/v2/pty/ptytest"
 )
 
@@ -38,3 +41,85 @@ func TestTemplateVersions(t *testing.T) {
 		pty.ExpectMatch("Active")
 	})
 }
+
+func TestTemplateVersionsPromote(t *testing.T) {
+	t.Parallel()
+
+	t.Run("PromoteVersion", func(t *testing.T) {
+		t.Parallel()
+		client := coderdtest.New(t, &coderdtest.Options{IncludeProvisionerDaemon: true})
+		owner := coderdtest.CreateFirstUser(t, client)
+
+		// Create a template with two versions
+		version1 := coderdtest.CreateTemplateVersion(t, client, owner.OrganizationID, completeWithAgent())
+		coderdtest.AwaitTemplateVersionJobCompleted(t, client, version1.ID)
+
+		template := coderdtest.CreateTemplate(t, client, owner.OrganizationID, version1.ID)
+
+		version2 := coderdtest.CreateTemplateVersion(t, client, owner.OrganizationID, completeWithAgent(), func(ctvr *codersdk.CreateTemplateVersionRequest) {
+			ctvr.TemplateID = template.ID
+			ctvr.Name = "2.0.0"
+		})
+		coderdtest.AwaitTemplateVersionJobCompleted(t, client, version2.ID)
+
+		// Ensure version1 is active
+		updatedTemplate, err := client.Template(context.Background(), template.ID)
+		assert.NoError(t, err)
+		assert.Equal(t, version1.ID, updatedTemplate.ActiveVersionID)
+
+		args := []string{
+			"templates",
+			"versions",
+			"promote",
+			"--template", template.Name,
+			"--template-version", version2.Name,
+		}
+
+		inv, root := clitest.New(t, args...)
+		//nolint:gocritic // Creating a workspace for another user requires owner permissions.
+		clitest.SetupConfig(t, client, root)
+		errC := make(chan error)
+		go func() {
+			errC <- inv.Run()
+		}()
+
+		require.NoError(t, <-errC)
+
+		// Verify that version2 is now the active version
+		updatedTemplate, err = client.Template(context.Background(), template.ID)
+		require.NoError(t, err)
+		assert.Equal(t, version2.ID, updatedTemplate.ActiveVersionID)
+	})
+
+	t.Run("PromoteNonExistentVersion", func(t *testing.T) {
+		t.Parallel()
+		client := coderdtest.New(t, &coderdtest.Options{IncludeProvisionerDaemon: true})
+		owner := coderdtest.CreateFirstUser(t, client)
+		member, _ := coderdtest.CreateAnotherUser(t, client, owner.OrganizationID)
+
+		version := coderdtest.CreateTemplateVersion(t, client, owner.OrganizationID, nil)
+		_ = coderdtest.AwaitTemplateVersionJobCompleted(t, client, version.ID)
+		template := coderdtest.CreateTemplate(t, client, owner.OrganizationID, version.ID)
+
+		inv, root := clitest.New(t, "templates", "versions", "promote", "--template", template.Name, "--template-version", "non-existent-version")
+		clitest.SetupConfig(t, member, root)
+
+		err := inv.Run()
+		require.Error(t, err)
+		require.Contains(t, err.Error(), "get template version by name")
+	})
+
+	t.Run("PromoteVersionInvalidTemplate", func(t *testing.T) {
+		t.Parallel()
+		client := coderdtest.New(t, &coderdtest.Options{IncludeProvisionerDaemon: true})
+		owner := coderdtest.CreateFirstUser(t, client)
+		member, _ := coderdtest.CreateAnotherUser(t, client, owner.OrganizationID)
+
+		inv, root := clitest.New(t, "templates", "versions", "promote", "--template", "non-existent-template", "--template-version", "some-version")
+		clitest.SetupConfig(t, member, root)
+
+		err := inv.Run()
+		require.Error(t, err)
+		require.Contains(t, err.Error(), "get template by name")
+	})
+}
diff --git a/cli/testdata/coder_templates_versions_--help.golden b/cli/testdata/coder_templates_versions_--help.golden
index 8d10e4a0f8d00..fa276999563d2 100644
--- a/cli/testdata/coder_templates_versions_--help.golden
+++ b/cli/testdata/coder_templates_versions_--help.golden
@@ -14,6 +14,7 @@ USAGE:
 SUBCOMMANDS:
     archive      Archive a template version(s).
     list         List all the versions of the specified template
+    promote      Promote a template version to active.
     unarchive    Unarchive a template version(s).
 
 ———
diff --git a/cli/testdata/coder_templates_versions_promote_--help.golden b/cli/testdata/coder_templates_versions_promote_--help.golden
new file mode 100644
index 0000000000000..afa652aca5a3f
--- /dev/null
+++ b/cli/testdata/coder_templates_versions_promote_--help.golden
@@ -0,0 +1,23 @@
+coder v0.0.0-devel
+
+USAGE:
+  coder templates versions promote [flags] --template=<template_name>
+  --template-version=<template_version_name>
+
+  Promote a template version to active.
+
+  Promote an existing template version to be the active version for the
+  specified template.
+
+OPTIONS:
+  -O, --org string, $CODER_ORGANIZATION
+          Select which organization (uuid or name) to use.
+
+  -t, --template string, $CODER_TEMPLATE_NAME
+          Specify the template name.
+
+      --template-version string, $CODER_TEMPLATE_VERSION_NAME
+          Specify the template version name to promote.
+
+———
+Run `coder --help` for a list of global options.
diff --git a/docs/manifest.json b/docs/manifest.json
index a3ebdf9b98987..9dc9e4d37dfa2 100644
--- a/docs/manifest.json
+++ b/docs/manifest.json
@@ -1314,6 +1314,11 @@
 							"description": "List all the versions of the specified template",
 							"path": "reference/cli/templates_versions_list.md"
 						},
+						{
+							"title": "templates versions promote",
+							"description": "Promote a template version to active.",
+							"path": "reference/cli/templates_versions_promote.md"
+						},
 						{
 							"title": "templates versions unarchive",
 							"description": "Unarchive a template version(s).",
diff --git a/docs/reference/cli/templates_versions.md b/docs/reference/cli/templates_versions.md
index 21e49faa61485..5b1c3b2c2cfb8 100644
--- a/docs/reference/cli/templates_versions.md
+++ b/docs/reference/cli/templates_versions.md
@@ -29,3 +29,4 @@ coder templates versions
 | [<code>list</code>](./templates_versions_list.md)           | List all the versions of the specified template |
 | [<code>archive</code>](./templates_versions_archive.md)     | Archive a template version(s).                  |
 | [<code>unarchive</code>](./templates_versions_unarchive.md) | Unarchive a template version(s).                |
+| [<code>promote</code>](./templates_versions_promote.md)     | Promote a template version to active.           |
diff --git a/docs/reference/cli/templates_versions_promote.md b/docs/reference/cli/templates_versions_promote.md
new file mode 100644
index 0000000000000..30b5f1e8776c6
--- /dev/null
+++ b/docs/reference/cli/templates_versions_promote.md
@@ -0,0 +1,46 @@
+<!-- DO NOT EDIT | GENERATED CONTENT -->
+
+# templates versions promote
+
+Promote a template version to active.
+
+## Usage
+
+```console
+coder templates versions promote [flags] --template=<template_name> --template-version=<template_version_name>
+```
+
+## Description
+
+```console
+Promote an existing template version to be the active version for the specified template.
+```
+
+## Options
+
+### -t, --template
+
+|             |                                   |
+| ----------- | --------------------------------- |
+| Type        | <code>string</code>               |
+| Environment | <code>$CODER_TEMPLATE_NAME</code> |
+
+Specify the template name.
+
+### --template-version
+
+|             |                                           |
+| ----------- | ----------------------------------------- |
+| Type        | <code>string</code>                       |
+| Environment | <code>$CODER_TEMPLATE_VERSION_NAME</code> |
+
+Specify the template version name to promote.
+
+### -O, --org
+
+|             |                                  |
+| ----------- | -------------------------------- |
+| Type        | <code>string</code>              |
+| Environment | <code>$CODER_ORGANIZATION</code> |
+
+Select which organization (uuid or name) to use.