diff --git a/README.md b/README.md
index 6abd1296fff6d..1d1190dc1aece 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 # Coder
 
 [!["Join us on
-Discord"](https://img.shields.io/badge/join-us%20on%20Discord-gray.svg?longCache=true&logo=discord&colorB=green)](https://discord.gg/coder)
+Discord"](https://img.shields.io/badge/join-us%20on%20Discord-gray.svg?longCache=true&logo=discord&colorB=green)](https://coder.com/chat?utm_source=github.com/coder/coder&utm_medium=github&utm_campaign=readme.md)
 [![codecov](https://codecov.io/gh/coder/coder/branch/main/graph/badge.svg?token=TNLW3OAP6G)](https://codecov.io/gh/coder/coder)
 [![Go Reference](https://pkg.go.dev/badge/github.com/coder/coder.svg)](https://pkg.go.dev/github.com/coder/coder)
 [![Twitter
diff --git a/site/src/components/Footer/Footer.tsx b/site/src/components/Footer/Footer.tsx
index 8f5a0a4cac948..136ea29de14e5 100644
--- a/site/src/components/Footer/Footer.tsx
+++ b/site/src/components/Footer/Footer.tsx
@@ -25,7 +25,7 @@ export const Footer: React.FC<React.PropsWithChildren<FooterProps>> = ({ buildIn
   const githubUrl = `https://github.com/coder/coder/issues/new?labels=needs+grooming&body=${encodeURIComponent(`Version: [\`${buildInfo?.version}\`](${buildInfo?.external_url})
 
 <!--- Ask a question or leave feedback! -->`)}`
-  const discordUrl = `https://discord.gg/coder`
+  const discordUrl = `https://coder.com/chat?utm_source=coder&utm_medium=coder&utm_campaign=server-footer`
 
   return (
     <div className={styles.root}>