diff --git a/README.md b/README.md
index fe6fb987ad688..3c7a4d1802427 100644
--- a/README.md
+++ b/README.md
@@ -89,7 +89,7 @@ _Last updated: 5/27/22_
 
 ## Community and Support
 
-Join our community on [Discord](https://discord.gg/coder) and [Twitter](https://twitter.com/coderhq)!
+Join our community on [Discord](https://coder.com/chat?utm_source=github.com/coder/coder&utm_medium=github&utm_campaign=readme.md) and [Twitter](https://twitter.com/coderhq)!
 
 [Suggest improvements and report problems](https://github.com/coder/coder/issues/new/choose)