diff --git a/cli/deployment/config.go b/cli/deployment/config.go
index 12f62ab7be08d..f3e432fb559d3 100644
--- a/cli/deployment/config.go
+++ b/cli/deployment/config.go
@@ -289,10 +289,18 @@ func newConfig() *codersdk.DeploymentConfig {
 				Default: "tls12",
 			},
 		},
-		TraceEnable: &codersdk.DeploymentConfigField[bool]{
-			Name:  "Trace Enable",
-			Usage: "Whether application tracing data is collected.",
-			Flag:  "trace",
+		Trace: &codersdk.TraceConfig{
+			Enable: &codersdk.DeploymentConfigField[bool]{
+				Name:  "Trace Enable",
+				Usage: "Whether application tracing data is collected. It exports to a backend configured by environment variables. See: https://github.com/open-telemetry/opentelemetry-specification/blob/main/specification/protocol/exporter.md",
+				Flag:  "trace",
+			},
+			HoneycombAPIKey: &codersdk.DeploymentConfigField[string]{
+				Name:   "Trace Honeycomb API Key",
+				Usage:  "Enables trace exporting to Honeycomb.io using the provided API Key.",
+				Flag:   "trace-honeycomb-api-key",
+				Secret: true,
+			},
 		},
 		SecureAuthCookie: &codersdk.DeploymentConfigField[bool]{
 			Name:  "Secure Auth Cookie",
diff --git a/cli/deployment/config_test.go b/cli/deployment/config_test.go
index 4fd2cc5978673..d86c8e06a29b6 100644
--- a/cli/deployment/config_test.go
+++ b/cli/deployment/config_test.go
@@ -114,6 +114,16 @@ func TestConfig(t *testing.T) {
 			require.Equal(t, config.TLS.Enable.Value, true)
 			require.Equal(t, config.TLS.MinVersion.Value, "tls10")
 		},
+	}, {
+		Name: "Trace",
+		Env: map[string]string{
+			"CODER_TRACE_ENABLE":            "true",
+			"CODER_TRACE_HONEYCOMB_API_KEY": "my-honeycomb-key",
+		},
+		Valid: func(config *codersdk.DeploymentConfig) {
+			require.Equal(t, config.Trace.Enable.Value, true)
+			require.Equal(t, config.Trace.HoneycombAPIKey.Value, "my-honeycomb-key")
+		},
 	}, {
 		Name: "OIDC",
 		Env: map[string]string{
@@ -192,6 +202,7 @@ func TestConfig(t *testing.T) {
 	}} {
 		tc := tc
 		t.Run(tc.Name, func(t *testing.T) {
+			t.Helper()
 			for key, value := range tc.Env {
 				t.Setenv(key, value)
 			}
diff --git a/cli/server.go b/cli/server.go
index 93de4e5e34960..60455f158d9be 100644
--- a/cli/server.go
+++ b/cli/server.go
@@ -125,9 +125,9 @@ func Server(vip *viper.Viper, newAPI func(context.Context, *coderd.Options) (*co
 				shouldCoderTrace = cfg.Telemetry.Trace.Value
 			}
 
-			if cfg.TraceEnable.Value || shouldCoderTrace {
+			if cfg.Trace.Enable.Value || shouldCoderTrace {
 				sdkTracerProvider, closeTracing, err := tracing.TracerProvider(ctx, "coderd", tracing.TracerOpts{
-					Default: cfg.TraceEnable.Value,
+					Default: cfg.Trace.Enable.Value,
 					Coder:   shouldCoderTrace,
 				})
 				if err != nil {
diff --git a/coderd/tracing/exporter.go b/coderd/tracing/exporter.go
index ce232c39a38ae..de4579889f527 100644
--- a/coderd/tracing/exporter.go
+++ b/coderd/tracing/exporter.go
@@ -13,6 +13,7 @@ import (
 	sdktrace "go.opentelemetry.io/otel/sdk/trace"
 	semconv "go.opentelemetry.io/otel/semconv/v1.11.0"
 	"golang.org/x/xerrors"
+	"google.golang.org/grpc/credentials"
 )
 
 // TracerOpts specifies which telemetry exporters should be configured.
@@ -23,6 +24,8 @@ type TracerOpts struct {
 	// Coder exports traces to Coder's public tracing ingest service and is used
 	// to improve the product. It is disabled when opting out of telemetry.
 	Coder bool
+	// Exports traces to Honeycomb.io with the provided API key.
+	Honeycomb string
 }
 
 // TracerProvider creates a grpc otlp exporter and configures a trace provider.
@@ -57,6 +60,14 @@ func TracerProvider(ctx context.Context, service string, opts TracerOpts) (*sdkt
 		closers = append(closers, exporter.Shutdown)
 		tracerOpts = append(tracerOpts, sdktrace.WithBatcher(exporter))
 	}
+	if opts.Honeycomb != "" {
+		exporter, err := HoneycombExporter(ctx, opts.Honeycomb)
+		if err != nil {
+			return nil, nil, xerrors.Errorf("honeycomb exporter: %w", err)
+		}
+		closers = append(closers, exporter.Shutdown)
+		tracerOpts = append(tracerOpts, sdktrace.WithBatcher(exporter))
+	}
 
 	tracerProvider := sdktrace.NewTracerProvider(tracerOpts...)
 	otel.SetTracerProvider(tracerProvider)
@@ -101,3 +112,20 @@ func CoderExporter(ctx context.Context) (*otlptrace.Exporter, error) {
 
 	return exporter, nil
 }
+
+func HoneycombExporter(ctx context.Context, apiKey string) (*otlptrace.Exporter, error) {
+	opts := []otlptracegrpc.Option{
+		otlptracegrpc.WithEndpoint("api.honeycomb.io:443"),
+		otlptracegrpc.WithHeaders(map[string]string{
+			"x-honeycomb-team": apiKey,
+		}),
+		otlptracegrpc.WithTLSCredentials(credentials.NewClientTLSFromCert(nil, "")),
+	}
+
+	exporter, err := otlptrace.New(ctx, otlptracegrpc.NewClient(opts...))
+	if err != nil {
+		return nil, xerrors.Errorf("create otlp exporter: %w", err)
+	}
+
+	return exporter, nil
+}
diff --git a/codersdk/deploymentconfig.go b/codersdk/deploymentconfig.go
index 35df5733d62ec..a73385670575a 100644
--- a/codersdk/deploymentconfig.go
+++ b/codersdk/deploymentconfig.go
@@ -29,7 +29,7 @@ type DeploymentConfig struct {
 	OIDC                        *OIDCConfig                             `json:"oidc" typescript:",notnull"`
 	Telemetry                   *TelemetryConfig                        `json:"telemetry" typescript:",notnull"`
 	TLS                         *TLSConfig                              `json:"tls" typescript:",notnull"`
-	TraceEnable                 *DeploymentConfigField[bool]            `json:"trace_enable" typescript:",notnull"`
+	Trace                       *TraceConfig                            `json:"trace" typescript:",notnull"`
 	SecureAuthCookie            *DeploymentConfigField[bool]            `json:"secure_auth_cookie" typescript:",notnull"`
 	SSHKeygenAlgorithm          *DeploymentConfigField[string]          `json:"ssh_keygen_algorithm" typescript:",notnull"`
 	AutoImportTemplates         *DeploymentConfigField[[]string]        `json:"auto_import_templates" typescript:",notnull"`
@@ -107,6 +107,11 @@ type TLSConfig struct {
 	MinVersion   *DeploymentConfigField[string]   `json:"min_version" typescript:",notnull"`
 }
 
+type TraceConfig struct {
+	Enable          *DeploymentConfigField[bool]   `json:"enable" typescript:",notnull"`
+	HoneycombAPIKey *DeploymentConfigField[string] `json:"honeycomb_api_key" typescript:",notnull"`
+}
+
 type GitAuthConfig struct {
 	ID           string   `json:"id"`
 	Type         string   `json:"type"`
diff --git a/go.mod b/go.mod
index 0dee1d439f3b4..afa94bed5368b 100644
--- a/go.mod
+++ b/go.mod
@@ -303,7 +303,7 @@ require (
 	golang.zx2c4.com/wireguard/windows v0.5.3 // indirect
 	google.golang.org/appengine v1.6.7 // indirect
 	google.golang.org/genproto v0.0.0-20220915135415-7fd63a7952de // indirect
-	google.golang.org/grpc v1.50.1 // indirect
+	google.golang.org/grpc v1.50.1
 	gopkg.in/square/go-jose.v2 v2.6.0
 	gopkg.in/yaml.v2 v2.4.0 // indirect
 	howett.net/plist v1.0.0 // indirect
diff --git a/site/src/api/typesGenerated.ts b/site/src/api/typesGenerated.ts
index 3d1e0dd33badf..2c704b1988e85 100644
--- a/site/src/api/typesGenerated.ts
+++ b/site/src/api/typesGenerated.ts
@@ -292,7 +292,7 @@ export interface DeploymentConfig {
   readonly oidc: OIDCConfig
   readonly telemetry: TelemetryConfig
   readonly tls: TLSConfig
-  readonly trace_enable: DeploymentConfigField<boolean>
+  readonly trace: TraceConfig
   readonly secure_auth_cookie: DeploymentConfigField<boolean>
   readonly ssh_keygen_algorithm: DeploymentConfigField<string>
   readonly auto_import_templates: DeploymentConfigField<string[]>
@@ -664,6 +664,12 @@ export interface TemplateVersionsByTemplateRequest extends Pagination {
   readonly template_id: string
 }
 
+// From codersdk/deploymentconfig.go
+export interface TraceConfig {
+  readonly enable: DeploymentConfigField<boolean>
+  readonly honeycomb_api_key: DeploymentConfigField<string>
+}
+
 // From codersdk/templates.go
 export interface UpdateActiveTemplateVersion {
   readonly id: string