diff --git a/coderd/database/migrations/000038_template_max_ttl_cap_7_days.up.sql b/coderd/database/migrations/000038_template_max_ttl_cap_7_days.up.sql
index 083f9501aafaf..70b04fc1295ee 100644
--- a/coderd/database/migrations/000038_template_max_ttl_cap_7_days.up.sql
+++ b/coderd/database/migrations/000038_template_max_ttl_cap_7_days.up.sql
@@ -1,2 +1,5 @@
 -- Set a cap of 7 days on template max_ttl
+--
+-- NOTE: this migration was added in August 2022, but the cap has been changed
+--       to 30 days in July 2023.
 UPDATE templates SET max_ttl = 604800000000000 WHERE max_ttl > 604800000000000;
diff --git a/coderd/workspaces.go b/coderd/workspaces.go
index fe26804c3c78e..ff7cef0f6dfa9 100644
--- a/coderd/workspaces.go
+++ b/coderd/workspaces.go
@@ -32,10 +32,10 @@ import (
 
 var (
 	ttlMin = time.Minute //nolint:revive // min here means 'minimum' not 'minutes'
-	ttlMax = 7 * 24 * time.Hour
+	ttlMax = 30 * 24 * time.Hour
 
 	errTTLMin              = xerrors.New("time until shutdown must be at least one minute")
-	errTTLMax              = xerrors.New("time until shutdown must be less than 7 days")
+	errTTLMax              = xerrors.New("time until shutdown must be less than 30 days")
 	errDeadlineTooSoon     = xerrors.New("new deadline must be at least 30 minutes in the future")
 	errDeadlineBeforeStart = xerrors.New("new deadline must be before workspace start time")
 )
diff --git a/coderd/workspaces_test.go b/coderd/workspaces_test.go
index 839bef3c60fa9..3efc735c69764 100644
--- a/coderd/workspaces_test.go
+++ b/coderd/workspaces_test.go
@@ -1837,13 +1837,13 @@ func TestWorkspaceUpdateTTL(t *testing.T) {
 		},
 		{
 			name:          "maximum ttl",
-			ttlMillis:     ptr.Ref((24 * 7 * time.Hour).Milliseconds()),
+			ttlMillis:     ptr.Ref((24 * 30 * time.Hour).Milliseconds()),
 			expectedError: "",
 		},
 		{
 			name:          "above maximum ttl",
-			ttlMillis:     ptr.Ref((24*7*time.Hour + time.Minute).Milliseconds()),
-			expectedError: "time until shutdown must be less than 7 days",
+			ttlMillis:     ptr.Ref((24*30*time.Hour + time.Minute).Milliseconds()),
+			expectedError: "time until shutdown must be less than 30 days",
 		},
 	}
 
diff --git a/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.test.ts b/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.test.ts
index d0af10f3d73b0..ee74b3ba95722 100644
--- a/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.test.ts
+++ b/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.test.ts
@@ -158,10 +158,19 @@ describe("validationSchema", () => {
     expect(validate).not.toThrowError()
   })
 
-  it("disallows a ttl of 7 days + 1 hour", () => {
+  it("allows a ttl of 30 days", () => {
     const values: WorkspaceScheduleFormValues = {
       ...valid,
-      ttl: 24 * 7 + 1,
+      ttl: 24 * 30,
+    }
+    const validate = () => validationSchema.validateSync(values)
+    expect(validate).not.toThrowError()
+  })
+
+  it("disallows a ttl of 30 days + 1 hour", () => {
+    const values: WorkspaceScheduleFormValues = {
+      ...valid,
+      ttl: 24 * 30 + 1,
     }
     const validate = () => validationSchema.validateSync(values)
     expect(validate).toThrowError(Language.errorTtlMax)
diff --git a/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.tsx b/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.tsx
index bb1cc8c6f6a46..6190750d16dac 100644
--- a/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.tsx
+++ b/site/src/components/WorkspaceScheduleForm/WorkspaceScheduleForm.tsx
@@ -48,7 +48,7 @@ export const Language = {
   errorNoStop:
     "Time until shutdown must be greater than zero when autostop is enabled.",
   errorTtlMax:
-    "Please enter a limit that is less than or equal to 168 hours (7 days).",
+    "Please enter a limit that is less than or equal to 720 hours (30 days).",
   daysOfWeekLabel: "Days of Week",
   daySundayLabel: "Sun",
   dayMondayLabel: "Mon",
@@ -172,7 +172,7 @@ export const validationSchema = Yup.object({
   ttl: Yup.number()
     .integer()
     .min(0)
-    .max(24 * 7 /* 7 days */, Language.errorTtlMax)
+    .max(24 * 30 /* 30 days */, Language.errorTtlMax)
     .test("positive-if-autostop", Language.errorNoStop, function (value) {
       const parent = this.parent as WorkspaceScheduleFormValues
       if (parent.autostopEnabled) {
diff --git a/site/src/i18n/en/createTemplatePage.json b/site/src/i18n/en/createTemplatePage.json
index d87e285c9265e..dff838b7e2445 100644
--- a/site/src/i18n/en/createTemplatePage.json
+++ b/site/src/i18n/en/createTemplatePage.json
@@ -48,9 +48,9 @@
     },
     "error": {
       "descriptionMax": "Please enter a description that is less than or equal to 128 characters.",
-      "defaultTTLMax": "Please enter a limit that is less than or equal to 168 hours (7 days).",
+      "defaultTTLMax": "Please enter a limit that is less than or equal to 720 hours (30 days).",
       "defaultTTLMin": "Default time until autostop must not be less than 0.",
-      "maxTTLMax": "Please enter a limit that is less than or equal to 168 hours (7 days).",
+      "maxTTLMax": "Please enter a limit that is less than or equal to 720 hours (30 days).",
       "maxTTLMin": "Maximum time until autostop must not be less than 0."
     }
   }
diff --git a/site/src/i18n/en/templateSettingsPage.json b/site/src/i18n/en/templateSettingsPage.json
index a5f01fc08e9ea..11f314e0a7472 100644
--- a/site/src/i18n/en/templateSettingsPage.json
+++ b/site/src/i18n/en/templateSettingsPage.json
@@ -9,12 +9,12 @@
   "iconLabel": "Icon",
   "formAriaLabel": "Template settings form",
   "selectEmoji": "Select emoji",
-  "defaultTTLMaxError": "Please enter a limit that is less than or equal to 168 hours (7 days).",
+  "defaultTTLMaxError": "Please enter a limit that is less than or equal to 720 hours (30 days).",
   "defaultTTLMinError": "Default time until autostop must not be less than 0.",
   "defaultTTLHelperText_zero": "Workspaces will run until stopped manually.",
   "defaultTTLHelperText_one": "Workspaces will default to stopping after {{count}} hour. If Coder detects workspace connection activity, the autostop timer is bumped up one hour.",
   "defaultTTLHelperText_other": "Workspaces will default to stopping after {{count}} hours. If Coder detects workspace connection activity, the autostop timer is bumped up one hour.",
-  "maxTTLMaxError": "Please enter a limit that is less than or equal to 168 hours (7 days).",
+  "maxTTLMaxError": "Please enter a limit that is less than or equal to 720 hours (30 days).",
   "maxTTLMinError": "Maximum time until autostop must not be less than 0.",
   "maxTTLHelperText_zero": "Workspaces may run indefinitely.",
   "maxTTLHelperText_one": "Workspaces must stop within 1 hour of starting, regardless of any active connections.",
diff --git a/site/src/pages/CreateTemplatePage/CreateTemplateForm.tsx b/site/src/pages/CreateTemplatePage/CreateTemplateForm.tsx
index 901b18c8331f4..2b0ac583a1c0f 100644
--- a/site/src/pages/CreateTemplatePage/CreateTemplateForm.tsx
+++ b/site/src/pages/CreateTemplatePage/CreateTemplateForm.tsx
@@ -41,7 +41,7 @@ import capitalize from "lodash/capitalize"
 import { VariableInput } from "./VariableInput"
 
 const MAX_DESCRIPTION_CHAR_LIMIT = 128
-const MAX_TTL_DAYS = 7
+const MAX_TTL_DAYS = 30
 
 const TTLHelperText = ({
   ttl,
@@ -78,15 +78,15 @@ const validationSchema = Yup.object({
     .integer()
     .min(0, "Default time until autostop must not be less than 0.")
     .max(
-      24 * MAX_TTL_DAYS /* 7 days in hours */,
-      "Please enter a limit that is less than or equal to 168 hours (7 days).",
+      24 * MAX_TTL_DAYS /* 30 days in hours */,
+      "Please enter a limit that is less than or equal to 720 hours (30 days).",
     ),
   max_ttl_hours: Yup.number()
     .integer()
     .min(0, "Maximum time until autostop must not be less than 0.")
     .max(
-      24 * MAX_TTL_DAYS /* 7 days in hours */,
-      "Please enter a limit that is less than or equal to 168 hours(7 days).",
+      24 * MAX_TTL_DAYS /* 30 days in hours */,
+      "Please enter a limit that is less than or equal to 720 hours (30 days).",
     ),
 })
 
@@ -98,6 +98,9 @@ const defaultInitialValues: CreateTemplateData = {
   default_ttl_hours: 24,
   // max_ttl is an enterprise-only feature, and the server ignores the value if
   // you are not licensed. We hide the form value based on entitlements.
+  //
+  // The maximum value is 30 days but we default to 7 days as it's a much more
+  // sensible value for most teams.
   max_ttl_hours: 24 * 7,
   allow_user_cancel_workspace_jobs: false,
   allow_user_autostart: false,
diff --git a/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateScheduleForm/formHelpers.tsx b/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateScheduleForm/formHelpers.tsx
index 5325998b251be..ee1fe7b13d302 100644
--- a/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateScheduleForm/formHelpers.tsx
+++ b/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateScheduleForm/formHelpers.tsx
@@ -8,7 +8,7 @@ export interface TemplateScheduleFormValues extends UpdateTemplateMeta {
   locked_cleanup_enabled: boolean
 }
 
-const MAX_TTL_DAYS = 7
+const MAX_TTL_DAYS = 30
 
 export const getValidationSchema = (): Yup.AnyObjectSchema =>
   Yup.object({
@@ -21,7 +21,7 @@ export const getValidationSchema = (): Yup.AnyObjectSchema =>
           .toString(),
       )
       .max(
-        24 * MAX_TTL_DAYS /* 7 days in hours */,
+        24 * MAX_TTL_DAYS /* 30 days in hours */,
         i18next
           .t("defaultTTLMaxError", { ns: "templateSettingsPage" })
           .toString(),
@@ -33,7 +33,7 @@ export const getValidationSchema = (): Yup.AnyObjectSchema =>
         i18next.t("maxTTLMinError", { ns: "templateSettingsPage" }).toString(),
       )
       .max(
-        24 * MAX_TTL_DAYS /* 7 days in hours */,
+        24 * MAX_TTL_DAYS /* 30 days in hours */,
         i18next.t("maxTTLMaxError", { ns: "templateSettingsPage" }).toString(),
       ),
     failure_ttl_ms: Yup.number()
diff --git a/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateSchedulePage.test.tsx b/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateSchedulePage.test.tsx
index a633a3e7a318a..5b37f01f5b8ce 100644
--- a/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateSchedulePage.test.tsx
+++ b/site/src/pages/TemplateSettingsPage/TemplateSchedulePage/TemplateSchedulePage.test.tsx
@@ -159,10 +159,19 @@ describe("TemplateSchedulePage", () => {
     expect(validate).not.toThrowError()
   })
 
-  it("disallows a default ttl of 7 days + 1 hour", () => {
+  it("allows a default ttl of 30 days", () => {
     const values: UpdateTemplateMeta = {
       ...validFormValues,
-      default_ttl_ms: 24 * 7 + 1,
+      default_ttl_ms: 24 * 30,
+    }
+    const validate = () => getValidationSchema().validateSync(values)
+    expect(validate).not.toThrowError()
+  })
+
+  it("disallows a default ttl of 30 days + 1 hour", () => {
+    const values: UpdateTemplateMeta = {
+      ...validFormValues,
+      default_ttl_ms: 24 * 30 + 1,
     }
     const validate = () => getValidationSchema().validateSync(values)
     expect(validate).toThrowError(