diff --git a/cli/templatepush.go b/cli/templatepush.go
index bc5516b092ef9..1b0639e55c2af 100644
--- a/cli/templatepush.go
+++ b/cli/templatepush.go
@@ -163,6 +163,7 @@ func (r *RootCmd) templatePush() *clibase.Cmd {
 		provisionerTags []string
 		uploadFlags     templateUploadFlags
 		activate        bool
+		create          bool
 	)
 	client := new(codersdk.Client)
 	cmd := &clibase.Cmd{
@@ -185,9 +186,13 @@ func (r *RootCmd) templatePush() *clibase.Cmd {
 				return err
 			}
 
+			var createTemplate bool
 			template, err := client.TemplateByName(inv.Context(), organization.ID, name)
 			if err != nil {
-				return err
+				if !create {
+					return err
+				}
+				createTemplate = true
 			}
 
 			err = uploadFlags.checkForLockfile(inv)
@@ -207,19 +212,24 @@ func (r *RootCmd) templatePush() *clibase.Cmd {
 				return err
 			}
 
-			job, err := createValidTemplateVersion(inv, createValidTemplateVersionArgs{
-				Name:            versionName,
+			args := createValidTemplateVersionArgs{
 				Message:         message,
 				Client:          client,
 				Organization:    organization,
 				Provisioner:     database.ProvisionerType(provisioner),
 				FileID:          resp.ID,
+				ProvisionerTags: tags,
 				VariablesFile:   variablesFile,
 				Variables:       variables,
-				Template:        &template,
-				ReuseParameters: !alwaysPrompt,
-				ProvisionerTags: tags,
-			})
+			}
+
+			if !createTemplate {
+				args.Name = versionName
+				args.Template = &template
+				args.ReuseParameters = !alwaysPrompt
+			}
+
+			job, err := createValidTemplateVersion(inv, args)
 			if err != nil {
 				return err
 			}
@@ -228,7 +238,19 @@ func (r *RootCmd) templatePush() *clibase.Cmd {
 				return xerrors.Errorf("job failed: %s", job.Job.Status)
 			}
 
-			if activate {
+			if createTemplate {
+				_, err = client.CreateTemplate(inv.Context(), organization.ID, codersdk.CreateTemplateRequest{
+					Name:      name,
+					VersionID: job.ID,
+				})
+				if err != nil {
+					return err
+				}
+
+				_, _ = fmt.Fprintln(inv.Stdout, "\n"+cliui.DefaultStyles.Wrap.Render(
+					"The "+cliui.DefaultStyles.Keyword.Render(name)+" template has been created at "+cliui.DefaultStyles.DateTimeStamp.Render(time.Now().Format(time.Stamp))+"! "+
+						"Developers can provision a workspace with this template using:")+"\n")
+			} else if activate {
 				err = client.UpdateActiveTemplateVersion(inv.Context(), template.ID, codersdk.UpdateActiveTemplateVersion{
 					ID: job.ID,
 				})
@@ -290,6 +312,12 @@ func (r *RootCmd) templatePush() *clibase.Cmd {
 			Default:     "true",
 			Value:       clibase.BoolOf(&activate),
 		},
+		{
+			Flag:        "create",
+			Description: "Create the template if it does not exist.",
+			Default:     "false",
+			Value:       clibase.BoolOf(&create),
+		},
 		cliui.SkipPromptOption(),
 	}
 	cmd.Options = append(cmd.Options, uploadFlags.options()...)
diff --git a/cli/templatepush_test.go b/cli/templatepush_test.go
index c890ea6593b94..88a1ce250543c 100644
--- a/cli/templatepush_test.go
+++ b/cli/templatepush_test.go
@@ -9,6 +9,7 @@ import (
 	"strings"
 	"testing"
 
+	"github.com/google/uuid"
 	"github.com/stretchr/testify/assert"
 	"github.com/stretchr/testify/require"
 
@@ -613,6 +614,52 @@ func TestTemplatePush(t *testing.T) {
 			require.Equal(t, "second_variable", templateVariables[1].Name)
 			require.Equal(t, "foobar", templateVariables[1].Value)
 		})
+
+		t.Run("CreateTemplate", func(t *testing.T) {
+			t.Parallel()
+			client := coderdtest.New(t, &coderdtest.Options{IncludeProvisionerDaemon: true})
+			user := coderdtest.CreateFirstUser(t, client)
+			source := clitest.CreateTemplateVersionSource(t, &echo.Responses{
+				Parse:          echo.ParseComplete,
+				ProvisionApply: provisionCompleteWithAgent,
+			})
+
+			const templateName = "my-template"
+			args := []string{
+				"templates",
+				"push",
+				templateName,
+				"--directory", source,
+				"--test.provisioner", string(database.ProvisionerTypeEcho),
+				"--create",
+			}
+			inv, root := clitest.New(t, args...)
+			clitest.SetupConfig(t, client, root)
+			pty := ptytest.New(t).Attach(inv)
+
+			waiter := clitest.StartWithWaiter(t, inv)
+
+			matches := []struct {
+				match string
+				write string
+			}{
+				{match: "Upload", write: "yes"},
+				{match: "template has been created"},
+			}
+			for _, m := range matches {
+				pty.ExpectMatch(m.match)
+				if m.write != "" {
+					pty.WriteLine(m.write)
+				}
+			}
+
+			waiter.RequireSuccess()
+
+			template, err := client.TemplateByName(context.Background(), user.OrganizationID, templateName)
+			require.NoError(t, err)
+			require.Equal(t, templateName, template.Name)
+			require.NotEqual(t, uuid.Nil, template.ActiveVersionID)
+		})
 	})
 }
 
diff --git a/cli/testdata/coder_templates_push_--help.golden b/cli/testdata/coder_templates_push_--help.golden
index 6aeff1641fd0d..7dc7b2e87ff7f 100644
--- a/cli/testdata/coder_templates_push_--help.golden
+++ b/cli/testdata/coder_templates_push_--help.golden
@@ -10,6 +10,9 @@ Push a new template version from the current directory or as specified by flag
           Always prompt all parameters. Does not pull parameter values from
           active template version.
 
+      --create bool (default: false)
+          Create the template if it does not exist.
+
   -d, --directory string (default: .)
           Specify the directory to create from, use '-' to read tar from stdin.
 
diff --git a/docs/cli/templates_push.md b/docs/cli/templates_push.md
index 4043de558198b..fb3068ed5b15d 100644
--- a/docs/cli/templates_push.md
+++ b/docs/cli/templates_push.md
@@ -29,6 +29,15 @@ Whether the new template will be marked active.
 
 Always prompt all parameters. Does not pull parameter values from active template version.
 
+### --create
+
+|         |                    |
+| ------- | ------------------ |
+| Type    | <code>bool</code>  |
+| Default | <code>false</code> |
+
+Create the template if it does not exist.
+
 ### -d, --directory
 
 |         |                     |