diff --git a/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx b/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx
index bd45ec90d1dfb..c6fb7283cf72d 100644
--- a/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx
+++ b/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx
@@ -6,7 +6,7 @@ const meta: Meta<typeof AppearanceSettingsPageView> = {
   component: AppearanceSettingsPageView,
   args: {
     appearance: {
-      application_name: "",
+      application_name: "Foobar",
       logo_url: "https://github.com/coder.png",
       service_banner: {
         enabled: true,
diff --git a/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx b/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx
index 2aa975d27e180..c083a0cafabd6 100644
--- a/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx
+++ b/site/src/pages/DeploySettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx
@@ -42,6 +42,16 @@ export const AppearanceSettingsPageView = ({
   const styles = useStyles();
   const theme = useTheme();
 
+  const applicationNameForm = useFormik<{
+    application_name: string;
+  }>({
+    initialValues: {
+      application_name: appearance.application_name,
+    },
+    onSubmit: (values) => onSaveAppearance(values, false),
+  });
+  const applicationNameFieldHelpers = getFormHelpers(applicationNameForm);
+
   const logoForm = useFormik<{
     logo_url: string;
   }>({
@@ -87,6 +97,22 @@ export const AppearanceSettingsPageView = ({
         <EnterpriseBadge />
       </Badges>
 
+      <Fieldset
+        title="Application name"
+        subtitle="Specify a custom application name to be displayed on the login page."
+        validation={!isEntitled ? "This is an Enterprise only feature." : ""}
+        onSubmit={applicationNameForm.handleSubmit}
+        button={!isEntitled && <Button disabled>Submit</Button>}
+      >
+        <TextField
+          {...applicationNameFieldHelpers("application_name")}
+          defaultValue={appearance.application_name}
+          fullWidth
+          placeholder='Leave empty to display "Coder".'
+          disabled={!isEntitled}
+        />
+      </Fieldset>
+
       <Fieldset
         title="Logo URL"
         subtitle="Specify a custom URL for your logo to be displayed in the top left
@@ -99,6 +125,13 @@ export const AppearanceSettingsPageView = ({
         onSubmit={logoForm.handleSubmit}
         button={!isEntitled && <Button disabled>Submit</Button>}
       >
+        <TextField
+          {...logoFieldHelpers("application_name")}
+          defaultValue={appearance.application_name}
+          fullWidth
+          placeholder='Leave empty to display "Coder".'
+          disabled={!isEntitled}
+        />
         <TextField
           {...logoFieldHelpers("logo_url")}
           defaultValue={appearance.logo_url}
diff --git a/site/src/pages/LoginPage/LoginPage.tsx b/site/src/pages/LoginPage/LoginPage.tsx
index 3b76c57c0279e..0f2a1f61a473b 100644
--- a/site/src/pages/LoginPage/LoginPage.tsx
+++ b/site/src/pages/LoginPage/LoginPage.tsx
@@ -4,11 +4,13 @@ import { Helmet } from "react-helmet-async";
 import { Navigate, useLocation } from "react-router-dom";
 import { retrieveRedirect } from "../../utils/redirect";
 import { LoginPageView } from "./LoginPageView";
+import { getApplicationName } from "utils/appearance";
 
 export const LoginPage: FC = () => {
   const location = useLocation();
   const [authState, authSend] = useAuth();
   const redirectTo = retrieveRedirect(location.search);
+  const applicationName = getApplicationName();
 
   if (authState.matches("signedIn")) {
     return <Navigate to={redirectTo} replace />;
@@ -18,7 +20,7 @@ export const LoginPage: FC = () => {
     return (
       <>
         <Helmet>
-          <title>Sign in to Coder</title>
+          <title>Sign in to {applicationName}</title>
         </Helmet>
         <LoginPageView
           context={authState.context}
diff --git a/site/src/pages/LoginPage/LoginPageView.tsx b/site/src/pages/LoginPage/LoginPageView.tsx
index d724767aeb32b..474b03339f9ef 100644
--- a/site/src/pages/LoginPage/LoginPageView.tsx
+++ b/site/src/pages/LoginPage/LoginPageView.tsx
@@ -6,6 +6,7 @@ import { AuthContext, UnauthenticatedData } from "xServices/auth/authXService";
 import { SignInForm } from "./SignInForm";
 import { retrieveRedirect } from "utils/redirect";
 import { CoderIcon } from "components/Icons/CoderIcon";
+import { getApplicationName, getLogoURL } from "utils/appearance";
 
 export interface LoginPageViewProps {
   context: AuthContext;
@@ -28,13 +29,29 @@ export const LoginPageView: FC<LoginPageViewProps> = ({
   // This allows messages to be displayed at the top of the sign in form.
   // Helpful for any redirects that want to inform the user of something.
   const info = new URLSearchParams(location.search).get("info") || undefined;
+  const applicationName = getApplicationName();
+  const logoURL = getLogoURL();
+  const applicationLogo = logoURL ? (
+    <div>
+      <img
+        alt={applicationName}
+        src={logoURL}
+        // This prevent browser to display the ugly error icon if the
+        // image path is wrong or user didn't finish typing the url
+        onError={(e) => (e.currentTarget.style.display = "none")}
+        onLoad={(e) => (e.currentTarget.style.display = "inline")}
+      />
+    </div>
+  ) : (
+    <CoderIcon fill="white" opacity={1} className={styles.icon} />
+  );
 
   return isLoading ? (
     <FullScreenLoader />
   ) : (
     <div className={styles.root}>
       <div className={styles.container}>
-        <CoderIcon fill="white" opacity={1} className={styles.icon} />
+        {applicationLogo}
         <SignInForm
           authMethods={data.authMethods}
           redirectTo={redirectTo}
diff --git a/site/src/pages/LoginPage/SignInForm.tsx b/site/src/pages/LoginPage/SignInForm.tsx
index 19ebca5bf691a..7b93d35443ea3 100644
--- a/site/src/pages/LoginPage/SignInForm.tsx
+++ b/site/src/pages/LoginPage/SignInForm.tsx
@@ -9,6 +9,7 @@ import Button from "@mui/material/Button";
 import EmailIcon from "@mui/icons-material/EmailOutlined";
 import { Alert } from "components/Alert/Alert";
 import { ErrorAlert } from "components/Alert/ErrorAlert";
+import { getApplicationName } from "utils/appearance";
 
 export const Language = {
   emailLabel: "Email",
@@ -90,11 +91,12 @@ export const SignInForm: FC<React.PropsWithChildren<SignInFormProps>> = ({
   // Hide password auth by default if any OAuth method is enabled
   const [showPasswordAuth, setShowPasswordAuth] = useState(!oAuthEnabled);
   const styles = useStyles();
+  const applicationName = getApplicationName();
 
   return (
     <div className={styles.root}>
       <h1 className={styles.title}>
-        Sign in to <strong>Coder</strong>
+        Sign in to <strong>{applicationName}</strong>
       </h1>
 
       {Boolean(error) && (
diff --git a/site/src/utils/appearance.ts b/site/src/utils/appearance.ts
new file mode 100644
index 0000000000000..3e9e3785f0064
--- /dev/null
+++ b/site/src/utils/appearance.ts
@@ -0,0 +1,16 @@
+export const getApplicationName = (): string => {
+  const c = document.head
+    .querySelector(`meta[name=application-name]`)
+    ?.getAttribute("content");
+  // Fallback to "Coder" if the application name is not available for some reason.
+  // We need to check if the content does not look like {{ .ApplicationName}}
+  // as it means that Coder is running in development mode (port :8080).
+  return c && !c.startsWith("{{ .") ? c : "Coder";
+};
+
+export const getLogoURL = (): string => {
+  const c = document.head
+    .querySelector(`meta[property=logo-url]`)
+    ?.getAttribute("content");
+  return c && !c.startsWith("{{ .") ? c : "";
+};