diff --git a/src/build.py b/src/build.py
index 19cbcfa757..313114c85b 100755
--- a/src/build.py
+++ b/src/build.py
@@ -456,6 +456,9 @@ def make_package(args):
     ap.add_argument('--meta-data', dest='meta_data', action='append',
                     help='Custom key=value to add in application metadata')
 
+    ap.add_argument('--resource', dest='resource', action='append',
+                    help='Custom key=value to add in strings.xml resource file')
+
     args = ap.parse_args()
 
     if not args.dir and not args.private and not args.launcher:
@@ -470,6 +473,9 @@ def make_package(args):
     if args.meta_data is None:
         args.meta_data = []
 
+    if args.resource is None:
+        args.resource = []
+
     if args.compile_pyo:
         if PYTHON is None:
             ap.error('To use --compile-pyo, you need Python 2.7.1 installed '
diff --git a/src/templates/strings.xml b/src/templates/strings.xml
index dc0440b5eb..f5d30e721c 100644
--- a/src/templates/strings.xml
+++ b/src/templates/strings.xml
@@ -9,4 +9,8 @@
 <string name="public_version">{{ public_version }}</string>
 {% endif %}
 <string name="urlScheme">{{ url_scheme }}</string>
+{% for m in args.resource %}
+<string name="{{ m.split('=', 1)[0] }}">{{ m.split('=', 1)[-1] }}</string>
+{% endfor %}
+
 </resources>