Add note on custom traits for deleted audiences

bobbyatsegment · web-flow · commit b01ab5b740a1 · 2023-10-05T13:46:53.000-04:00
diff --git a/src/engage/audiences/index.md b/src/engage/audiences/index.md
@@ -35,6 +35,9 @@ You can also specify two different types of time-windows, `within` and `in betwe
 
 You can also build Audiences based on custom traits. These traits can be collected from your apps when a user completes a form or signs up using an [Identify](/docs/connections/spec/identify) call. You can view these traits in the Profile explorer, as well. Custom Traits are mutable and update to the latest value seen by the user's Identify events.
 
+> info ""
+> When an audience that previously generated Identify events is deleted, the data for the audience key is still attached to profiles that entered the audience, and becomes visible in the UI as a custom trait.
+
 ### Computed Traits
 
 You can also use computed traits in an Audience definition. For example, you can create a `total_revenue` computed trait and use it to generate an audience of `big_spender` customers that exceed a certain threshold.
