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A-to-Z of Kenyan Twitter

The A to Z highlights what the 700k (of 1.5 million) monthly active #KOT are doing, saying and experimenting on. Imagine 26 different trends, insights and terms packaged with some amazing design and distilled into a lovely PDF and microsite! 26 letters of the alphabet with everything from A for #Aromat to Z for #ZeroChills.
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10y
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Nendo254
the art of kenyann twitterr logo on a dark blue background with colorful letters
26 Letters
Personalities
Gaming Logos
For Free
Twitter
The A-to-Z of Kenyan Twitter: 26 Must-Know Brands, Terms & Personalities
The A-to-Z of Kenyan Twitter: 26 Must-Know Brands, Terms & Personalities by Mark Kaigwa via slideshare
the poster for kenyann twitterr's upcoming event, featuring two different font styles
Letters Of The Alphabet
The Alphabet
Facebook Instagram
Storytelling
Alphabet
Social Media
Media
Memes
A - Z of Kenyan Twitter
The A-to-Z of Kenyan Twitter looks at African social media, particularly #KOT (Kenyans on Twitter) and showcases the trends, insights and terms using the 26 letters of the alphabet. African strategy and storytelling consultancy Nendo presents the first publication on the digital culture, quirks and characters behind digital society on the continent. Watch A-to-Z of Kenyan Twitter: https://www.youtube.com/playlist?list=PLALTxjGqVrlzkxLrU6WOYLRUkjSxTVjbn Twitter | Facebook | Instagram @Nendo254
a yellow background with the words uhurto and an image of a bird
William Ruto
Facebook Twitter
The Conversation
Instagram
U is for #UhuRuto | A - Z of Kenyan Twitter
U is for #UhuRuto A portmanteau for the Jubilee Administration of President Uhuru Kenyatta and Deputy President William Ruto, this descriptor first emerged during the March 2013 General Election on the campaign trail... Read more... http://atoztwitter.nendo.co.ke/u-is-for-uhuruto/ Watch the video here: https://www.youtube.com/watch?v=LjLpR8NsEGo&list=UUvzpIW3fgJbvZ8rSNoY8Xcg Follow us on Instagram | Facebook | Twitter | YouTube: @Nendo254 to keep up with the conversation using #AtoZofKOT
an advertisement with the words aromat on it and a drawing of a tube
Everyday Meals
Catch Phrase
A is for Aromat® | A - Z of Kenyan Twitter
A is for #Aromat® Aromat®, a condiment from Unilever, embarked on a campaign in 2014 that claimed to enhance the flavour of meals and featured the catchphrase “...but with Aromat...” to show the difference it made to add it to everyday meals. Read more...http://atoztwitter.nendo.co.ke/a-is-for-aromat/ See the video here: https://www.youtube.com/watch?v=Zc-DKt1N5Z0&list=UUvzpIW3fgJbvZ8rSNoY8Xcg Follow the conversation online @Nendo254 using #AtoZofKOT View the series here: bit.ly/AtoZofKOT
the bigwig logo is displayed on a blue background
Website Coming Soon
Self Made
Kenya
Coming Soon
Website coming soon
B is for #Bigwig Bigwig is the term, sometimes regarded as pejorative, self-proclaimed or mockingly used to refer to influential Twitter personalities in Kenya. The ‘self-made’ bigwigs are those that had no previous influence or place in digital society aside from their blogs and digital personas and rose through 2008, 2009 and 2010. Read more...http://atoztwitter.nendo.co.ke/b-is-for-bigwig/ Watch the video here: https://www.youtube.com/watch?v=o2VFB2g1VZc&list=UUvzpIW3fgJbvZ8rSNoY8Xcg
a green hat with the word chief karuki on it
Community Policing
Goats
How To Become
C is for @ChiefKariuki | A - Z of Kenyan Twitter
C is for @ChiefKariuki From missing goats to armed robber alerts, the “Tweeting Chief” Francis Kariuki has become a worldwide phenomenon for his extraordinary ability to use Twitter for community policing and mobilising everyday Kenyans. For more...http://atoztwitter.nendo.co.ke/c-is-for-chiefkariuki/ Watch the video here: https://www.youtube.com/watch?v=c8osrr_0JFE&list=UUvzpIW3fgJbvZ8rSNoY8Xcg
deadbeatkerya's avatar is featured in the ad
Absent Parents
Dead Beat
Facebook Group
On Display
Parenting
Range
D is for #DeadBeatKenya | A - Z of Kenyan Twitter
D is for #DeadBeatKenya Dead Beat Kenya is a movement that was born from an eponymous Facebook group. The group features negligent fathers and mothers and the stories behind their offspring and abandoned partners. With over 180,000 members joining and posting with a range of absent parents, most often men, put on display complete... Read more...http://atoztwitter.nendo.co.ke/d-is-for-deadbeatkenya/ Watch the video here: https://www.youtube.com/watch?v=iHRqJyocawI&list=UUvzpIW3fgJbvZ8rSNoY8Xcg
a red and yellow poster with the words epl on it
Trending Topic
English Premier League
Juventus Logo
Watch Video
Trending Topics
Premier League
Sport Team Logos
Humor
E is for #EPL | A - Z of Kenyan Twitter
E is for #EPL The Barclays English Premier League is one of the most followed and discussed topics among Kenyans on Twitter. Every other day and certainly every matchday, a trending topic coming from on or off the pitch. Humour, wit and sarcasm feature heavily as rival fans poke fun at one another and teams celebrate Read more... http://atoztwitter.nendo.co.ke/e-is-for-epl/ Watch video here: https://www.youtube.com/watch?v=Sy4FtCAbzgI&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT
a pink poster with the word feminist on it
A Word
Peace Symbol
Read More
On Twitter
F is for #Feminism | A - Z of Kenyan Twitter
F is for #Feminism The new F Word- Feminism- in Kenya has become a word that will guarantee reactions from Kenyans on Twitter. Whether they support it or are against it, very few manage to remain neutral when feminism is discussed. Awareness and discussions on feminism have become more common in the last two years and any discussion ...Read more...http://atoztwitter.nendo.co.ke/f-is-for-feminism/ Watch the video here: https://www.youtube.com/watch?v=z0CFkkb_8BY&list=UUvzpIW3fgJbvZ8rSNoY8Xcg
G is for #GrammarNazi Kenyans on Twitter are notoriously attentive about spelling. Whether it’s the Queen’s English or US grammar, KOT tend to spot and punish spelling errors and autocorrected tweets swiftly. Where brands are concerned, screenshots are often quickly taken as evidence for the trial by timeline. Read more... http://atoztwitter.nendo.co.ke/g-is-for-grammarnazi/ Watch video: https://www.youtube.com/watch?v=yPuSfqpKEgU&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT The Queen, Grammar, Queen
The Queen
Grammar
Queen
Website coming soon
G is for #GrammarNazi Kenyans on Twitter are notoriously attentive about spelling. Whether it’s the Queen’s English or US grammar, KOT tend to spot and punish spelling errors and autocorrected tweets swiftly. Where brands are concerned, screenshots are often quickly taken as evidence for the trial by timeline. Read more... http://atoztwitter.nendo.co.ke/g-is-for-grammarnazi/ Watch video: https://www.youtube.com/watch?v=yPuSfqpKEgU&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT
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Community policing
Sms language
Track and field athlete
Famous pictures
Long distance runner
an orange and purple poster with the letter h on it
Huddah Monroe
Celebrities
H is for @HuddahMonroe | A - Z of Kenyan Twitter
H is for @HuddahMonroe Kenyan model and socialite Huddah Monroe has, since 2009, been on Twitter. Starting off posting extravagant nights out with the fashionable company of local and international celebrities, she’s ignited the web with provocative pictures and with her media savvy. Huddah managed to get attention Read more... http://atoztwitter.nendo.co.ke/h-is-for-huddahmonroe/ Watch video: https://www.youtube.com/watch?v=4rc2gA775eo&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT
an image of a man in front of a mirror with the words icc on it
The Court
I is for #ICC | A - Z of Kenyan Twitter
I is for #ICC The International Criminal Court and the case against President Uhuru Kenyatta and Deputy President William Ruto has remained one of the most followed stories across traditional and social media since it began. As the court case unfolds, Kenyans on Twitter watched and commented. Read more... http://atoztwitter.nendo.co.ke/i-is-for-icc/ Watch video: https://www.youtube.com/watch?v=o6JcFj-Bqho&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT @Nendo254 : Twitter |Facebook
the logo for justabnd com, which has been changed to include an arrow
Band
Website coming soon
J is for @JustABand The Kenyan afro-house, funk and disco band have long held a unique position in Kenya’s social media. The group who shoot their own videos (rarely appearing in them themselves) sparked the curiosity of Kenyan social media and the world when they released Ha-He, one of Africa’s first viral music... Read more... http://atoztwitter.nendo.co.ke/j-is-for-justaband/ Watch video: https://www.youtube.com/watch?v=feelNg5EA7A&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT
an orange background with the words kenya power and a black lightbulb on it
Feature Phone
Battery Life
The Age
Government
Smartphone
Website coming soon
K is for @KenyaPower To be on Twitter, unless you’re using Twitter for SMS you need a feature phone or smartphone. In the age of smartphones and waning battery life, few things are as important as electricity. @KenyaPower finds itself in an often tough position as a consumer-facing brand, formerly a government... Read more...http://atoztwitter.nendo.co.ke/k-is-for-kenyapower/ Watch video: https://www.youtube.com/watch?v=kI6ZCn_Awy0&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT
an advertisement for a computer game called harry maddow, with the title'view the complete series on nendo co uk '
The Host
Relationship Status
The Trend
Interview
L is for @LarryMadowo | A - Z of Kenyan Twitter
L is for @LarryMadowo Larry Madowo is the host for NTV'S show The Trend. He expresses his opinions on twitter, Facebook and through interviews on his show. Kenyans seem to be overly curious about his personal life, especially his relationship status. Once describing himself as a gadfly, Larry has fans and foes... Read more...http://atoztwitter.nendo.co.ke/l-is-for-larrymadowo/ Watch video: https://www.youtube.com/watch?v=DdtlVgBsvBU&list=UUvzpIW3fgJbvZ8rSNoY8Xcg #AtoZofKOT bit.ly/AtoZofKOT