How would you describe this gorgeous @joicointensity custom #haircolor? We love it berry much with a cherry on top! 🍓🫐🍇🍒 @kkouturexo #Joico Formula on pre-lightened hair: Color Intensity Ruby Red + Amethyst Purple ✨Featuring✨ ♡ K-PAK Color Therapy Color Protecting Shampoo #JoicoColorTherapy ♡ K-PAK Color Therapy Color Protecting Conditioner Red Tint Hair, Hair Color Cherry Coke, Pelo Color Vino, Red Amethyst, Violet Hair Colors, Cherry Red Hair, Plum Hair, Cherry Hair, Creative Hair Color