Papers by Dr. Jithendran Kokkranikal
Journal of Marketing Communications, Aug 15, 2023
Abstract This paper reviews the literature links the concept of Human Resource Development (HRD) ... more Abstract This paper reviews the literature links the concept of Human Resource Development (HRD) with those of Sustainability and Social Responsibility. The basis for the linkages is the economic viewpoint. Two major findings are obtained. First, the relation between HRD, ...
Abstract This paper reviews the literature links the concept of Human Resource Development (HRD) ... more Abstract This paper reviews the literature links the concept of Human Resource Development (HRD) with those of Sustainability and Social Responsibility. The basis for the linkages is the economic viewpoint. Two major findings are obtained. First, the relation between HRD, ...
‘Responsible tourism’ is a concept that overlaps significantly with concepts of sustainable touri... more ‘Responsible tourism’ is a concept that overlaps significantly with concepts of sustainable tourism, ethical tourism, pro-poor tourism and integrated tourism, but differs from these in the emphasis it places on the role of businesses in achieving sustainability. The genesis of the concept is squarely within the corporate social responsibility (CSR) and corporate social investment (CSI) practices of business concerns (George and Frey, 2010). The international appeal of the concept can be partly explained by the increased wider interest in CSR activities and the centrality given to the involvement and engagement of the private sector in managing impacts of tourism, in which the private sector is not only a fast growing presence but the major provider of experiences and services in most destinations worldwide (Ashley, 2005). Thus, besides offering a normative appeal, ‘responsible tourism’ also offers a pragmatic approach to plan and develop tourism in such a way that it could benefit the stakeholders at the destination communities. In this paper, we discuss a case study of the implementation of responsible tourism practices in Kumarakom, Kerala, India. Through the case study we seek to emphasise the role of the public sector and the local planning authority in the promotion, implementation and regulation of sustainable responsible tourism practices. In particular, we emphasise the key brokering role of planning in i) devising forums of broad based consultation; ii) locating and leveraging various interests and powers to plan and design particular tourism strategies which benefit the locality; iii) articulating space related adaptations of generic policy concerns; and iv) ensuring and managing tourism growth in tandem with a redistribution/welfare agenda
Sailing tourism has attracted much attention from both practitioners and researchers in recent ye... more Sailing tourism has attracted much attention from both practitioners and researchers in recent years. However, little research has focused on sailing tourists’ satisfaction. Inadequate research may pose obstacles in the development of sailing tourism. To bridge the literature gap, this research examined the attributes of marina destinations that influence sailing tourist experiences, investigated the perceived importance of these attributes, and tested the relationship between these attributes and tourist satisfaction based on Kano’s evaluation matrix (KEM). The 14 attributes were classified into must-be, one-dimensional, attractive, and indifferent categories, and practical implications were provided.
Spiritual capital is a key benefit that religion brings to people and societies (Malloch, 2005 &2... more Spiritual capital is a key benefit that religion brings to people and societies (Malloch, 2005 &2008). As faith plays a critical role in Christian peoples’ life; it extends to the exchange of goods and services. However, how Christian entrepreneurs engage with their faith to further their business objectives has not been clearly understood. In this study, Christian Spiritual Capital (CSC) is explored to investigate the critical role it plays in the business activities and outcomes of Christian entrepreneurs. The thesis focuses on research on spiritual capital amongst Christian entrepreneurs considering the impact that the resource has on Christian entrepreneurial practice. We survey 212 respondents investigating the meanings they construct on spiritual capital. In this presentation, we set out findings from a study conducted on the impact spiritual capital on social entrepreneurs. We identify how social entrepreneurs access this resource and what has been the impact on their busines...
The mission of the International Tourism Studies Association (ITSA) is to encourage interaction a... more The mission of the International Tourism Studies Association (ITSA) is to encourage interaction and cooperation between members in developing and developed countries. Essentially, part of this mission means providing more venues and opportunities for scholars in developing countries to present and publish their research and to engage with academics from more developed nations. As the owner of the International Journal of Tourism Cities (IJTC), ITSA and the IJTC Co-Editors-in-Chief envisaged a series of Special Issues with a focus on urban tourism and tourism cities in the developing world. Tourism in Indian cities is the first in the series and will be followed later by Contemporary trends, issues and challenges in Southeast Asia Tourism Cities. More will come in the future. Cities are places where economic and industrial activities are concentrated in a defined area that facilitate production and consumption of goods and services (Page and Connell, 2014). Cities have a history of being major tourist destinations for a variety of reasons (Ashworth and Page, 2011). They attract visitors from within the country and overseas. As points of departure and ports of entry for visitors, most cities function as gateways to domestic and international tourism. A vast majority of cities evolved around centres of industries and economic activities, which drew populaces from both surrounding and far flung regions in search of employment and enterprise. A large number of cities have their origin as centres of political power, where kingdoms and political elites were located, and many of them continue to remain national capitals. As Maitland and Ritchie (2009) note, national capitals are characterised by their centrality (as centres of transactions or government), wide variety of interests, images symbolizing national identity and power, ability to command national resources and exercise control over territory. An upshot of these political and economic endeavours was the growth of art, culture, recreation and leisure amenities, which led to the emergence of a visitor economy in cities. Cities, thus, served a number of functions such as meeting places, tourist gateways, accommodation and transportation hubs, centres of economic, political and cultural activities. Cities have also emerged as centres of multiculturalism, mega-events,
Examines human resources development techniques, which promote peace and prosperity through susta... more Examines human resources development techniques, which promote peace and prosperity through sustainable tourism.
Responsible tourism is a concept that overlaps significantly with concepts of sustainable tourism... more Responsible tourism is a concept that overlaps significantly with concepts of sustainable tourism, ethical tourism, pro-poor tourism and integrated tourism (Chettiparamb and Kokkranikal, 2012). Responsible tourism emphasises the role of businesses in achieving sustainability and can be seen as yet another concept within the sustainable tourism genre, which comprises many forms of tourism such as ecotourism, ethical tourism, alternative tourism, green tourism, soft tourism, etc. Responsible tourism as a motto has now been officially adopted by many important tourism destinations. Though perhaps not yet a ‘movement’, the concept is increasingly being pushed by states and city governments on normative grounds. The international appeal of the concept could also be partly explained by the centrality given to the involvement and engagement of the private sector in managing impacts of tourism. Thus, besides offering a normative appeal, ‘responsible tourism’ also offers a pragmatic appeal i...
Tourism and Hospitality …, 2002
... This paper provides a conceptual framework and descriptive case study within which to analyse... more ... This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. ...
Journal of Heritage Tourism, 2012
... 2.2 Kerala Tourism; Figure 2.3 Assam Tourism; Figure 3.1 Reality Tours and Travel; Figure 3.2... more ... 2.2 Kerala Tourism; Figure 2.3 Assam Tourism; Figure 3.1 Reality Tours and Travel; Figure 3.2 ... in this context with a multitude of competing destinations (Goa, Rajasthan, Kerala, Assam, Kashmir ... Many international tourists in India revel both in the exotic and in the everyday and ...
DOAJ: Directory of Open Access Journals - DOAJ, 2021
Preparations for the Sabarimala pilgrimage involves devotees observing a 41 day period of austeri... more Preparations for the Sabarimala pilgrimage involves devotees observing a 41 day period of austerity (vrata) during which they practice an ascetic life. Women between the age of 10 and 50 do not visit the shrine at Sabarimala due to long-established customs. However, women do play an important role during the 41-day austerity observed by family members preparing for the pilgrimage, which could be described as a non-participant involvement in the pilgrimage. While there have been many studies on the spiritual and secular experiences of pilgrims, research on this unique form of nonparticipant involvement in pilgrimages is not found especially in the Indian context. This study explores the religious experience of female family members, who do not join the pilgrimage but participate by assisting family members going on the Sabarimala pilgrimage. The study aims to identify their unique experience from multiple perspectives such as personal, interpersonal, and societal through a constructivist approach. Adopting qualitative research methods, interviews were carried out among female members of Sabarimala pilgrims' families in the states of Kerala, Tamil Nadu and Andhra Pradesh to get insight into their experiences and their involvement in the pilgrimage process. The findings of the study propose Sabarimala pilgrimage as a very important social process which cements and strengthens family relationships and togetherness.
Work, Employment and Society, 2020
Women are historically under-represented in senior management positions in almost all industries.... more Women are historically under-represented in senior management positions in almost all industries. Despite the UK hospitality industry being a major employer of women, there is a clear lack of women in management positions. This research aims to gain insight into the factors enabling women to access senior positions in the UK hospitality industry. Using the gendered organizations perspective, the study analyses female managers’ perceptions about their career advancement within this sector. It identifies key enablers and strategies to facilitate women’s career advancement. The findings reveal that despite improvements in career opportunities for women within the UK hospitality organizations, there is still a long way to go in terms of employment policies and practices that enable women’s career progression, which includes family-friendly practices; proactive and transparent gender equality measures; support networks and mentors; and personal development plan.
e-review of tourism research, 2018
Tourism policies and plans seek to resolve tourism development issues, safeguard the built and na... more Tourism policies and plans seek to resolve tourism development issues, safeguard the built and natural heritage, and achieve sustainable socioeconomic development in relation to the aspirations of current and future generations (Edgell & Swanson, 2013). However, performance of the tourism sector depend on various factors such as the policy formulation capacities of a country with the active involvements of key stakeholders. This conceptual research critically outlines dynamics of national tourism policy formulation with special reference to Bangladesh. Bangladesh has unique tourism resources and has the potential to develop tourism as an important means for its social and economic development. Sound and evidence-led tourism policies and political support along with participation of the private and voluntary sector are essential for Bangladesh become a successful and sustainable tourism destination. However, there is a felt need for further research on tourism policy, planning and ma...
Strategic management in tourism, 2018
This chapter analyses the strategic role of employee empowerment in enhancing quality and competi... more This chapter analyses the strategic role of employee empowerment in enhancing quality and competitiveness within the tourism industry. Starting with a discussion that reviews some current definitions of empowerment, it intends to arrive at a practical understanding of what empowerment means within the service industry and what this entails. The chapter also explores supporting disciplines, in the interests of looking towards the future of empowerment and its potential to become a core strategic driving force.
Tourism Recreation Research, 2021
Gastronomy tourism is a niche area of heritage tourism and attending cooking classes to learn abo... more Gastronomy tourism is a niche area of heritage tourism and attending cooking classes to learn about and engage in food preparation is a popular form of gastronomy tourism. Many cooking schools have come up in tourist destinations all over the world in many forms such as part of homestay accommodation, home-based cooking classes, professional culinary schools and small restaurants offering cooking lessons along with dining. This study aims to explore tourists' experiences related to cooking classes in Cinque Terre using the experiential framework proposed by Kim, Ritchie and McCormick in their article "Development of a scale to measure memorable tourism experiences" published in Journal of Travel Research 51(1). A content analysis of the online reviews of the Cinque Terre Cooking Schools on TripAdvisor was carried out using the aforementioned experiential framework. Findings indicate that four of the dimensions of the tourist experience framework were considered significant by the participants of the cooking classes, namely involvement, hedonism, local culture and knowledge and that often these dimensions overlap creating inextricable and complex bonds between them. The study contributes to the literature on third-generation gastronomy tourism experiences, focusing on tourists' participation in interactive foodscapes in cooking classes in Cinque Terre.
Tourism Recreation Research, 2021
Sailing tourism is deemed to be a significant tourism activity and economic contributor. Without ... more Sailing tourism is deemed to be a significant tourism activity and economic contributor. Without an adequate assessment of the impact of marina attributes on tourist satisfaction, sailing destinations may not be able to map out successful marketing strategies and effectively increase destination attractiveness. Therefore, this research examined the marina attributes that impact the satisfaction of British and Danish sailing tourists, by adopting independent-samples t-tests, Kano's Evaluation Matrix (KEM) analysis, and the calculation of customer satisfaction coefficients. This research found differences between the British and Danish sailing tourists' perceptions of marina attributes. The British sailing tourists place greater importance to safe sailing experience, while the Danish appeared to place more emphasis on the service amenities and recreational opportunities. The findings of this research are of benefit to the sailing industry and destination communities as it gives an insight into the factors that are necessary to provide higher levels of tourist satisfaction and consequent improvements to socioeconomic benefits from sailing tourism.
Journal of Outdoor Recreation and Tourism, 2020
One way to spread awareness about the importance of nature in cities, is to attract more outdoor ... more One way to spread awareness about the importance of nature in cities, is to attract more outdoor recreationists to observe and learn about nature in green areas. In order to do so, urban planners need to understand what leads to higher satisfaction with urban nature observation. In this study, we analyse the perceived importance of and satisfaction with nature observation activities and their influencing factors. The data is compiled from an on-site questionnaire survey with 802 people in four green areas of Tallinn and Helsinki. Age, gender and nationality influenced how important visitors considered nature observation. Two factors had an effect on the satisfaction with all nature observation activities (watching, listening and learning): age group and the site's natural appearance. Visitors who had read the information boards were more satisfied with learning about the site's nature. Visiting nature trails or boardwalks and visiting the birdwatching tower did not influence visitor satisfaction with nature observation. Management implications If more people are to be attracted to observe urban nature in green areas, then targeted strategies especially for younger visitors could be considered. Nature trails and birdwatching towers are likely to increase satisfaction only when combined with some way for a visitor to learn, such as information boards. It can be assumed that if people are satisfied with the green area's natural appearance, size, safety and proximity, they are more likely to return to observe nature in the green area.
Menadzment u hotelijerstvu i turizmu, 2019
The significance of quality measurement and the value of components of a hotel service offer can ... more The significance of quality measurement and the value of components of a hotel service offer can be observed in the connection with the clients' satisfaction. The goal of this paper is to measure the level of satisfaction with the quality of hotel service, i.e. to identify the possibilities for establishing and development of long-term relations with the hotel's clients. Happy guests show a larger degree of satisfaction and loyalty and they visit the hotel again, recommend it to their friends, which affects the hotel's profits, and the development of tourism as a whole. The research was conducted in eight hotels in Serbia. Primary data were obtained by using survey method and 87 respondents, all of which were the guests of the hotels. The respondents expressed their claims on 7 points of Likert scale. The data analysis was conducted by applying the statistical program IBM SPSS (Statistical Package for the Social Sciences SPSS 20).
International Journal of Tourism Cities, 2019
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Papers by Dr. Jithendran Kokkranikal