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Annabel Karmel: Repositioning a family favourite

The rebrand creates an emotional connection with mums across every touchpoint: the website, the App, her new book and the products on the supermarket shelf. Packaging for the food ranges was redesigned; bright, bold illustrations celebrate the key ingredients in toddler meals, and a new range for growing children uses a character to prompt the exploration of a wide world of flavours.
14 Pins
·
8y
By
ico Design Partners
a drawing of a cow with a red nose
GIF
Wide World
Emotional Connection
Toddler Meals
Family Favorites
A Character
A Family
Branding
Packaging
Illustrations
Annabel Karmel
Annabel Karmel - ico design
a cartoon character is holding a drink in his hand and looking at the sky with clouds
GIF
Supermarket Shelves
New Books
Annabel Karmel
Annabel Karmel - ico design
three smartphones displaying different food items on the same screen, one with an app for ordering
Kitchen Recipes
Key
Annabel Karmel
Annabel Karmel - ico design
a magazine with an advertisement for little eaters on the front and back cover, sitting on top of a table
Annabel Karmel
Annabel Karmel - ico design
the simpsons characters are depicted on these coasters for each individual's birthday party
Tasty Meatballs
Chicken Korma
Childrens Meals
Food Shopping
Illustrations Design
Fitness Ideas
Packaged Food
Living Healthy
Annabel Karmel
Annabel Karmel - ico design
three different colored boxes with cartoon characters on them
Pork Meatballs
Annabel Karmel
Annabel Karmel - ico design
six boxes of yogurt are lined up against a gray background with the letters ok on them
Food Typography
Hidden Veggies
Food Branding
Annabel Karmel
Annabel Karmel - ico design
Annabel Karmel - ico design Fish Pie, Food Packaging, Baby Food
Fish Pie
Food Packaging
Baby Food
Annabel Karmel
Annabel Karmel - ico design
twelve boxes of different types of pasta sitting on a table
Baked Cod
Cod Fish
Annabel Karmel
Annabel Karmel - ico design
the ingredients are laid out on the table to be used in this recipe, including eggs, cheese, tomatoes and other foodstuffs
Bolognese Pasta Bake
Veggie Pasta Bake
Beef Lasagne
Self Identity
Tetra Pak
Poster Design Ideas
Veggie Pasta
Products Packaging
Annabel Karmel
Annabel Karmel - ico design
Related searches
Food branding
New books
Tasty meatballs
Chicken korma
Childrens meals
the ingredients are laid out on the table
Logo Name
Packing Design
Annabel Karmel
Annabel Karmel - ico design
an ipad with the ok app on it surrounded by other foods and ingredients including lemons
1 Year Baby Food
Turkey Broccoli
Toddler Recipe
Baby Meal Plan
Recipes For Children
Recipes For Baby
Balanced Recipes
Simple Delicious Recipes
Honest Baby Products
Annabel Karmel
Annabel Karmel - ico design
an advertisement for some kind of food that is on the table with other items around it
Nuts Packaging
Poster Architecture
Children Food
Design Café
Food Pack
Childs Play
Annabel Karmel
Annabel Karmel - ico design
an apple logo with the words ok and an apple on it's left side
Annabel Karmel Recipes
Baby Weaning Recipes
Pureed Recipes
Sweet Potato Muffin
Easy Nutritious Meals
Banana And Peanut Butter
Butter Muffins
Baby Nutrition
Annabel Karmel
Annabel Karmel - ico design