Hulu’s Max Selector takes the Ad Selector unit, Hulu’s original choice-based ad unit, and layers on enhanced video selections and interactive capabilities to provide viewers with a more engaging and immersive experience.
Max Selector lets advertisers tell their brand story in their unique voice through various creative, customizable, interactive options. The viewer has the option to select their video experience and level of interactivity.
5 weeks from the receipt of the final assets and copy.
File Formats: MP3, AAC WAV
BrightLine creates the VAST tag and delivers to the media partner(s). If desired, the agency team may send a third-party impression tracker directly to the media partner(s) as they will append it on their end. Media partner(s) to advise on format, capabilities, timing, etc. Engagement metrics cannot be third-party tracked; BrightLine tracks these metrics and will provide regular reporting.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.