Seize The Awkward

We partnered with the Ad Council and the Jed Foundation to create a campaign focused on starting conversations around mental health, even when it can feel a little awkward. #SeizeTheAwkward and enjoy some of the official artwork and videos!
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5y
No Changes
Many people can hesitate about opening up because they fear judgement, pity, or changed relationships. Let them know this won't happen with you.
It Isn't Personal
Sometimes your friend won't be ready to talk. Don't take it personally, and let them know you're ready to listen whenever they're comfortable.
Try, Try Again
Not every conversation will go well. Don't take it personally, and keep trying if you think you need to.
No Judgement
It's important to let your friends know that they can talk to you- free of judgement.
Coffee & Talk
There are a lot of places to have a conversation and let your friend know you're there for them. Try to Seize the Awkward next time you meet up for coffee.
Chill & Talk
There are a lot of ways to have a conversation and let your friend know you're there for them. Try to Seize the Awkward while you're hanging out.
Video Chat
There are a lot of ways to have a conversation and let your friend know you're there for them, even if you can't physically be there. Try to Seize the Awkward during a video chat.
Movie Coupon
There are a lot of places to have a conversation and let your friend know you're there for them. Try to Seize the Awkward at movie night.
Starting the Conversation
It doesn't matter how you ask, it only matters that you do. Learn how to start a conversation when you're worried about a friend's mental health with some suggestions from the Seize the Awkward campaign.
Following Up
You've checked in on your friends. Now what? Learn what to do after the conversation with this video from the Seize the Awkward campaign.
Signs Video
You know your friends best. Check in on them using the information from the Seize the Awkward campaign.
Seize the Awkward- Nancy Liang
Art by Nancy Liang for the Seize the Awkward campaign.
Seize the Awkward- James Gulliver Hancock
Art by James Gulliver Hancock for the Seize the Awkward campaign.
Seize the Awkward- Meghan Way
Art by Meghan Way for the Seize the Awkward campaign.
Seize the Awkward- Jeremy Ville
Art by Jeremy Ville for the Seize the Awkward campaign.