B2B Marketing

We love B2B marketing - follow this board for great resources and actionable advice for the B2B marketer.
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The 2 Most Important Stats from Our 2018 B2B Content Marketing Research Report, in 1 Glorious Chart
The 2 Most Important Stats from Our 2018 Content Marketing Research Report, in 1 Glorious Chart
How to Improve Your LinkedIn Profile and Presence [Infographic]
Make sure your LinkedIn profile shines above the rest by following the tips in this infographic.
17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]
Don't let abandoned cart woes get you down. Take a look at these 17 ways to boost conversion rates!
The State of B2B Product Marketing [Infographic]
The current state of B2B marketing in one infographic. Some very interesting stats from @kapostful
Eight Powerful SlideShare Features You May Not Be Using [Infographic]
Are you getting the most out of your Slideshare decks? The tool is great for B2B marketers, but there are some great features you may not be using. This infographic lays out some of the features you should be paying attention to!
Webinar Benchmarks for Marketers
Webinar benchmarks for marketers. What can you expect from yours?
Articles Resources for Marketing Professionals
Who are today's brightest marketers? Which brands—and agencies—stand out among the rest? Look no further than MarketingProfs' 2014 Bright Bulb B2B Award winners, who were announced by MarketingProfs chief content officer and best-selling author Ann Handley and comedy writer and emcee Tim Washer at the B2B Marketing Forum in October. Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing-examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners#ixzz3InxQxSOi
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America
The fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends report is now available! See what kind of things you can expect in content for 2015, as told by you.
What's Next in B2B Marketing?
What's next for B2B marketing, anyway? How can we prepare ourselves and our organizations? What kind of skills do I need? How can I best equip my team? And when we get there... will there be snacks?
2014 B2B Content Marketing Benchmarks
63% of B2B marketers plan to increase budget this year for content marketing. How do you rate up to these 2014 benchmarks?
Breaking Out of Boring: Tell Unexpected Stories
What does a brand known as buttoned up and boring do to broaden its appeal? It tells unexpected stories.
What Does the Fox Say? B2B Companies Need Visual Style
As storytelling becomes more and more part of marketing, another trend has come into focus: Brands are becoming more visual. In the business-to-business space, this means companies are loosening up a bit, producing content with a greater emphasis on style and design and with a more compelling visual style and storyline. More: http://www.annhandley.com/2014/01/21/b2b-companies-need-visual-style/