Guerilla marketing

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McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru Mc Donalds Burger, Guerilla Marketing Examples, Ambush Marketing, Guerrilla Advertising, Big Ads, Publication Facebook, Clever Advertising, 광고 디자인, Billboard Design

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.

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Guerrilla Advertising, Clever Advertising, 광고 디자인, Publicidad Creativa, Funny Ads, Street Marketing, Great Ads, Guerilla Marketing, Best Ads

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

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