Papers by Ravi Shankar Bhakat
Acharya Management Business and Entrepreneurship Review, 2021
Considering the recovery of tourism industry, confidence building among travelers is of crucial i... more Considering the recovery of tourism industry, confidence building among travelers is of crucial importance. In this regard, destination image poses a serious challenges and complications for all the stakeholders of the tourism industry. Indian are potential target audience considering the wide range of experiences provided by the various countries of African continent. Africa's dependence on foreign travelers. For countries in Eastern and Southern Africa this effect is more visible where a large chunk of tourists are foreigners. Significant leisure and safari oriented facilities strongly appeal to European, American, Asian visitors. Therefore, tourism management agencies must have appropriate policy and plans.
JIJMR, 2021
Political marketing is the process by which political candidates and their ideas are directed at ... more Political marketing is the process by which political candidates and their ideas are directed at voters in order to satisfy their potential needs and thus gain their support for the candidate and ideas in question. Political marketing agencies focus on 360-degree communication for candidates and included three verticals: Content Development, Medium and Event. This paper deals with the start-ups engagement in political marketing and ethical concerns and how social media can be used for political marketing.
JIJMR, 2020
The transition in demographics and popularity of branded pet food products provide a great scope ... more The transition in demographics and popularity of branded pet food products provide a great scope to leverage upon. These trends can be significant for pet food firms, future entrants and researchers. The presence of pet food product viz. cat food, dog food etc. can be easily seen in both 'click companies' and 'brick and mortar outlets'. Despite relatively small size, pet food market is growing steadily. Lately, the dominance by established firms selling premium products is becoming more conspicuous. India is witnessing a surge in the population of pet owners and associated product's sales especially the popularity of multifarious packaged pet foods. Two main classifications of pet foods are currently more common: dry food and wet food. Traditionally, the first is more suitable for dogs, whereas the later is liked by cats. Pet food market analysis and reports show that, biscuit or
PJMTR, 2021
Outcome-based learning is an important aspect of Bloom's taxonomy. It comprises hierarchical mode... more Outcome-based learning is an important aspect of Bloom's taxonomy. It comprises hierarchical models that can categorize the objectives teaching-learning process in order of difficulty. The paper focuses upon the scope and potential in the educational innovation process for achieving a higher level of outcome-based educational objectives. Based on the insights, AR applications in achieving educational objectives can prove disruptive for the education sector. Augmented reality(AR) is affecting traditional education framework and training activities by its interactive nature. Being an interactive technology, it can enhance the teaching process and outcomebased learning.
Springer, 2021
Coronavirus pandemic or COVID-19 outbreak has created huge disruptions in the supply chains of go... more Coronavirus pandemic or COVID-19 outbreak has created huge disruptions in the supply chains of goods and commodities. Continuous reconfiguration of supply chain is the new theme in the post-COVID world for all the FMCG retailers. A series of lockdown have caused much more serious implications for the businesses and firms. Today, FMCG producers and retailers need more flexibility than ever in their global and local supply chain process to be successful. A resilient supply chain for FMCG goods is the need of the hour which requires understanding of any contingencies. In addition, after the crisis traditional modern retailers inside shopping malls are affected, and there is a pressing need to re-emphasize on digital platforms and partners. Due to behavioral changes, proper planning and assessment of consumer demand, logistics infrastructure, warehousing capabilities etc. are quintessential for managing the stockpile of critical FMCG items.
EURASIA BUSINESS AND ECONOMICS SOCIETY 2013, 2013
Indian economy is transforming into a consumption based economy from the early state of survival ... more Indian economy is transforming into a consumption based economy from the early state of survival economy. Sustained increase in the prices of essential commodities over time has lead to a fall in the purchasing power of consumers and changes their consumption pattern. Even though the Planning Commission report projects that the, Indian economy would grow at the rate of 9-9.5 percent during the 12th Five year plan period (2012-2017), consumers in India are feeling the inflationary heat and are worried about their spending. Due to inflation, consumers are paying more for essential commodities and their savings are disappearing slowly. Inflation affects the consumer spending, business investment and over all mode of the economy. Keeping inflation low and stable has been one of the major challenges for the Indian government and the central bank. In the current macroeconomic scenario, inflationary condition creates uncertainty for the consumer about their purchase decision which will affect the whole business cycle. This paper focuses on how inflation affects the Indian consumer's spending and its effect on purchase intention. Research findings and discussion will be useful to marketers, retailers and policy makers.
The Indian retail industry has more than 10 percent of the country's total domestic product (GDP)... more The Indian retail industry has more than 10 percent of the country's total domestic product (GDP) and about 8 percent of employment and 5th largest worldwide destination in retail space. A catchment area is the area and population from which a city or individual service attracts visitors or customers. So by doing catchment analysis FBB will come to know its potential customer population area. Suitable and better marketing strategies can be made for retention of the customer. This is important for the withstanding of the business in the market at long run. Modern supermarket and hypermarket retail outlets offer different planning and promotion techniques. So a study has been made to find out effective marketing strategies that attract potential customers for the catchment area. The study shows that consumers see many aspects to visit any retail stores, broadly customer service, offer / discounts, and last but not least products for the brand, to see the price of the products.
UNIVERSAL REVIEW, 2019
Social media is a web platform wherever folks will gather and share data, photos, videos and alte... more Social media is a web platform wherever folks will gather and share data, photos, videos and alternative kinds of media with one another. The retailers will use social media in merchandising business for client relationship management. It is used as a tool to analyze customers. This may increase client loyalty. These days social media is used as a really useful tool in dynamical a person's life, however at identical time it cause conflicts which may negatively impact an individual. paper analyses role of social media on retail business. A study to reveal the extent, frequency and importance of Social Media especially those who use WhatsApp in retail business and how it will be helpful to retailers and customers who are E-literate. Traders can add new customers and more products through this platform in profitable and free of risk. For customers, popularity of this mode of retailing enhances their shopping experience.
International Journal of Marketing Studies, 2013
Researchers and Practitioners have been interested in the field of impulse buying for the past si... more Researchers and Practitioners have been interested in the field of impulse buying for the past sixty years Chang et.al, 2011). The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Retailing and Consumer Behavior. It gives a broad overview of the impulse buying construct and the various behavior related aspects. A wide range of journal databases and books were referred to review the works of various researchers. The content analysis of the various research works led to the classification of literature into different factors influencing impulse buying and further development of research framework. The multiple aspects of the subject are categorized for future research works in the area of impulse buying with the suggestions. The paper will be useful for marketing practitioners and researchers towards comprehensive understanding of the consumer's impulsiveness.
Online shopping is gradually becoming popular in the developing countries like India. The online ... more Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.
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Papers by Ravi Shankar Bhakat