Pepper Content

Introducing the AI-powered Content Marketing Platform ✨ Ideate, create, manage, distribute and measure your content marketing, under one roof. Accelerate your revenue with content marketing. Head to http://bit.ly/3LRJiBE to book a demo!

As we celebrate the festival of lights, let’s also ignite the power of ideas, words, and creativity! Just as Diwali unites us in celebration, Pepper Content is on a mission to connect businesses with creators who bring brands to life and spark meaningful connections. This festive season, may your stories shine even brighter, your creativity reach new heights, and your aspirations come ever closer. From all of us at Pepper Content, wishing you a Diwali filled with light, joy, and boundless inspiration!

On October 17, we hosted yet another roundtable dinner in New York with an incredible group of marketing leaders and CMOs. The evening was filled with lively discussions about the impact of AI on content marketing. We explored the challenges and opportunities, sharing our insights on combining traditional marketing practices with AI tools to remain relevant in a rapidly evolving landscape. A heartfelt thank you to everyone who joined us for their valuable insights and contributing to a wonderful experience! Gallant Chen, Pete Santaniello, Gaurav Bhuwan, Lisa Choi Owens, Julie Triolo, Joe Lazer (Lazauskas), Marcio A., Tucker Wieland, Emma Miller, Vikrant Gaikwad, Alison Ehrmann, Emily Anne Epstein, Prathima Pinnamaneni, Catrinel Bartolomeu, Esther Shemeth, Rushika Panpaliya We would also like to extend a special thank you to the amazing team who worked tirelessly behind the scenes to bring this event to life. Shabin George, Muhammad Ahmed Chhabdia, Deepika Muchhala, Archan Basu, Trishita Jain

We had the chance to host Alison Jarris, AI Demand Content Marketing Lead at Google Cloud, on our Global Marketing Leaders Podcast 2023! She shared her journey in content marketing and some powerful insights. Alison believes that “marketing and sales can become an echo chamber,” so marketers need to ask, "What problem are we solving? Who are we really talking to?" She also emphasized the power of a well-built content stack that tracks the funnel journey, focusing on data-driven goals. Her take on innovation? "Marketers should be scrappy, try new things, but keep clear metrics each step of the way." Tune in to hear more of Alison's wisdom and elevate your content game! https://lnkd.in/d9UA_aEs

Content strategy that truly stands out! In our Global Marketing Leaders podcast series, Joe Lazer (Lazauskas), former Chief Marketing Officer at Contently shared some powerful insights on creating a content strategy that doesn’t just blend in—it makes waves. His key takeaway? Build authentic connections with your audience. As Joe put it, "The most scalable way to create a winning content strategy isn’t to copy what others are doing—it’s to develop a unique voice and share ideas that resonate with your specific audience." Forget about quick fixes—it’s all about understanding your audience on a deeper level and delivering content that genuinely adds value. Hear the entire podcast for more insights that still feel just as relevant today, especially for marketers looking to make a real impact with their content. https://lnkd.in/dFn9H2JZ

On October 3, we had the pleasure of hosting a roundtable dinner in the New York with esteemed marketing leaders and CMOs. The evening involved an insightful discussion around the increasing role of AI in content marketing. The conversation highlighted how AI is driving innovation in content marketing, from automating content creation to enhancing personalization. A sincere thank you to all the attendees for their valuable insights making the evening memorable. Joe McCambley, Joe Lazer (Lazauskas), Victoria Bishara de Leon, Suzanne Rabicoff, Apoorva Shah, Samantha Azzarello, Catie Grasso, Morgan McLean, Courtney Colwell, W. Christine Choi, Gary Bongiorni, Akua Ardayfio, Ece "AJ" Kucukcetin, Melissa H., Joseph Fiorie,

We had the pleasure of chatting with Katie Ryan O'Connor, former Vice President of Content at Okta who took us through her unique journey from journalism to content marketing, revealing how she’s mastered the art of using storytelling to solve real business problems. Katie’s perspective was refreshing: "Great content doesn’t just tell a story; it shapes strategy." She emphasized the importance of using content to drive engagement, demand generation, and boost earned media—all while staying aligned with overall business objectives. One of her biggest focuses is team-building, where she shared, "Finding people who can adapt and think on their feet is key to success." And when it comes to content marketing, Katie’s view is simple yet powerful: "It’s not a side task; it’s the heart of business growth." Don’t miss out on Katie’s incredible insights! https://lnkd.in/dqFBTTKV

Last Thursday we hosted Marketing Leaders and CMOs in the Bay Area for an Exclusive Roundtable Dinner! An insightful discussion on the topic Zero to AI: Transformation of Content Marketing with GenAI. Thank you Damra M., Karl Van den Bergh, Carolyn Bao, Terrence Sweeney, Paula Vivas, Sanjai Parthasarathi, Dawn C., Cindy-Anne Lewis, Taissia B., Tina Wung, Meagen E., Kendra De Berti, Dr. Karina Alexanyan, Rosaline Raj, Eli Schwartz, Peter Mullen, Jayme Jenkins (She/Her), Johnathan Flowers, Yevgeniya (Jane) Perederey, Anne-Flore Goldsberry for gracing the event with your presence. Kudos to the team Anirudh, Kishan, Shabin, Muhammad Ahmed, Deepika, Archan and Trishita for making this happen.

24 hours to go for the CMO Alliance - CMO Summit San Francisco event! We’ll be around all day - just come say hi. 👋

Nobody will remember: ▶ How many words you wrote ▶How many posts you published ▶Your engagement rates They will remember: ▶“Please Please Please” by Sabrina Carpenter ▶The word “demure” ▶Dead-pool vs Wolverine opening scene