Papers by GAYATHRI BALAGOPAL
Journal of General Management, 2021
Strategic agility (SA) has become an established construct in strategic management literature. SA... more Strategic agility (SA) has become an established construct in strategic management literature. SA has been an existential element in firms for superior firm responsiveness towards market requirements. The presence of SA in organizations resulted in achieving competitive superiority. However, there has been dearth of literature regarding the enablers of SA in organizations. The authors explored this based upon an exploratory study by anchoring the study in the banking industry, which was witnessing dynamic shifts in both the operating environment and the industry landscape. The research purpose was to build a process level understanding of SA through microfoundation approach. Data were collected from 34 expert bankers. Using content analysis technique, the researchers found 11 microfoundations. The two meta-capabilities of SA were strategic sensitivity and resource fluidity. Identification of these microfoundations would help managers to promote organizational SA and undertake effect...
International Journal of Ethics and Systems, 2020
Purpose Multisided platforms (MSPs) have become omnipresent. Millennial consumers have taken well... more Purpose Multisided platforms (MSPs) have become omnipresent. Millennial consumers have taken well to MSPs. It has become imperative to explicate the process of adoption of MSPs by millennials. The purpose of this study is to comprehend the factors that lead to the adoption of MSPs by millennials beyond the factors identified in the technology acceptance model (TAM). Design/methodology/approach Data was collected from 252 respondents through a structured survey questionnaire to comprehend MSP adoption. Partial least squares structured equation modelling was applied for analysis. Findings The theoretical lens of TAM was applied for the study. Results indicated that over and above TAM, millennials’ intention to use of MSPs was moderated by ethical expectations, as well as ethnocentric thinking. The study, thus, extended TAM theoretical conversation by including factors of consumer ethnocentric behaviour and customer ethical considerations. Research limitations/implications This study m...
International Journal of Business Excellence, 2017
This paper reviews the concept of strategic agility and relates it to the context of building com... more This paper reviews the concept of strategic agility and relates it to the context of building competitive advantage. The view of agility as an essential element of a firm's long-term success and survival has been discussed extensively in the literature. Strategic agility is an emerging area of research in the agility domain. It is a multidimensional concept, which includes both the ability to detect, anticipate, and sense market opportunities, evolving conditions, and other environmental changes and the ability to seize the opportunity with speed and implement new solutions. The paper discusses the concept of strategic agility and its impact on competitive advantage. The discussions are illustrated based on research carried out on Indian retail banks clarifying both the constituents of strategic agility as well as its contribution towards building a sustainable competitive advantage.
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Papers by GAYATHRI BALAGOPAL