People born roughly between 1980 and 2000 are commonly known as Millennial generation or Generati... more People born roughly between 1980 and 2000 are commonly known as Millennial generation or Generation Y, who in the modern day they are entering adulthood. Millennial young adults are becoming of sharper social, academic and marketing focus due to the vastness of the generation, its growing impact on the society and increasing buying power. Identifying general definitive features of the chosen generation was made one of the thesis objectives.
People born roughly between 1980 and 2000 are commonly known as Millennial generation or Generati... more People born roughly between 1980 and 2000 are commonly known as Millennial generation or Generation Y, who in the modern day they are entering adulthood. Millennial young adults are becoming of sharper social, academic and marketing focus due to the vastness of the generation, its growing impact on the society and increasing buying power. Identifying general definitive features of the chosen generation was made one of the thesis objectives.
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