Papers by Rezi Erdiansyah
Kiwari, Mar 18, 2024
The fashion business must keep up with people's lifestyles. One of them is through social media t... more The fashion business must keep up with people's lifestyles. One of them is through social media to approach the community and consumers. This study wants to find out how the influence of brand image and celebrity endorsement on Kiyorawears consumer purchasing decisions. Researchers used two independent variables, namely X1 brand image and X2 celebrity endorsement and the dependent variable Y purchasing decisions. Research shows that a good brand image in front of consumers can help increase purchasing decisions for Kiyorawears products. While celebrity endorsement can help Kiyorawears to be better known and trusted by consumers and the public and ultimately can increase the number of purchasing decisions by consumers.
Kiwari
The beauty industry is one industry that is quite concerned with online customer reviews. Beauty ... more The beauty industry is one industry that is quite concerned with online customer reviews. Beauty products are product categories that are assessed through personal information experiences. Evaluation of the experience of using the product becomes important for consumers of beauty products. The purpose of this study was to determine the extent of the impact and influence of online consumer reviews on purchasing decisions for SomeThinc Skincare products. The theory that the author uses is Social Judgment Theory, this theory describes how a person makes judgments based on the relevance of the information received and related. Explanative quantitative research using questionnaire data collection method which was distributed to 105 respondents who read SomeThinc product reviews on the Female Daily Network application through Purposive Sampling. Then the data obtained will be analyzed using the Simple Linear Regression Test. The results of this study indicate that the Online Consumer Revi...
Prologia
Technological developments affect the lifestyle of people who are becoming consumptive, and the c... more Technological developments affect the lifestyle of people who are becoming consumptive, and the change in people's lifestyles that is very pronounced is in the growing level of users of online shopping platforms. Marketing communications have a very big role in this development. Marketing Communication is persuasive two-way communication and can make the marketing process more efficient. In this study there are three theories, namely brand image, service quality and consumer loyalty. Brand image is a combination of beliefs, ideas, and an impression that consumers have towards a brand or brands. Then, brand image also determines consumer attitudes and actions. Service quality is what an industry can provide or try to consumers to satisfy consumers, regardless of the product or service being sold. Consumer Loyalty is a commitment that becomes a reference or guide for consumers to buy and subscribe to a company. This cannot be changed, even though there are other influences. This r...
Prologia
This study aims to determine the effect of Shopee's social media advertising on purchasing de... more This study aims to determine the effect of Shopee's social media advertising on purchasing decisions. The theory used to conduct this research is marketing communication, advertising, social media, and purchasing decisions. This research uses a quantitative method. The technique used in data collection is a questionnaire / questionnaire. The population of this study were Shopee's Instagram followers and the samples were taken randomly or randomly. The result of this research is that the independent variable has a significant relationship to the dependent variable Penelitian ini bertujuan untuk mengetahui pengaruh iklan sosial media Shopee terhadap keputusan pembelian. Teori yang digunakan dalam penelitian ini adalah komunikasi pemasaran, periklanan, sosial media , dan keputusan pembelian. Penenlitian ini menggunakan metode kuantitaif. Tenik yang digunakan dalam pengambilan data yaitu dengan kuesioner/angket. Populasi dari penelitian ini adalah follower Instagram Shopee dan s...
Prologia
The beauty-focused industry is increasing year by year so companies continue to compete to develo... more The beauty-focused industry is increasing year by year so companies continue to compete to develop their brand image. A positive brand image that is built in the minds of consumers can make the company's products superior and valuable from competitors. In addition to brand image, product quality is also an important factor for companies, because quality products are the main requirement for consumers to buy company products. With a positive built brand image and superior product quality, consumers will feel satisfied and lead to loyalty to buy the product. The purpose of this study was to analyze the effect of brand image and product quality on consumer satisfaction with Scarlett Whitening products. This study used a purposive sampling research technique by distributing questionnaires to 85 respondents. Analysis of the data used by researchers using validity test, reliability test, F test, hypothesis testing, coefficient of determination, multiple regression analysis, and correl...
Jurnal Manajemen Bisnis dan Kewirausahaan
This study aims to examine the effect of product quality, brand image, and customer satisfaction ... more This study aims to examine the effect of product quality, brand image, and customer satisfaction on online purchase intention. The number of respondents involved in this study was 110 respondents, all respondents were customers of Abuba Steak’s customers. This research is a research with a quantitative approach. Research data was obtained from the result of filling out the questionnaire. The research data were then analyzed using multiple linear regression analysis techniques with the help of the SPSS version 25 program. Based on the results of the analysis in this study, the results showed that: (1) Product quality had a positive and significant effect on online purchase intention, the better the quality of the Abuba Steak’s product, the higher the customer interest in buying Abuba Steak’s products; (2) Brand image has a positive and significant effect on online purchase intention, the better the brand image of Abuba Steak’s products, the higher customer interest in buying Abuba St...
Jurnal Manajemen Bisnis dan Kewirausahaan
The purpose of this study was to examine the influence of the three variables of brand prestige, ... more The purpose of this study was to examine the influence of the three variables of brand prestige, brand credibility, and brand knowledge on the purchase intention of inline skate Flying Eagle in Jakarta. The rationale of this study was because studies research focusing on inline skates isn’t yet available. The statistical method used was Regression analysis and SPSS as tools were used to process the data and descriptive statistics were obtained using IBM SPSS. The questionnaire was distributed online and used 125 respondents as a test tool and the type of sampling used was purposive sampling. The results obtained from the study and all independent variables have a significant effect on the brand credibility and brand knowledge variable. While brand prestige doesn’t have a significant effect on purchase intention. The ultimate goal of this research is that the company can find out the factors that must be improved. Tujuan penelitian ini adalah untuk menguji hubungan ketiga variabel br...
Jurnal Manajemen Bisnis dan Kewirausahaan, 2021
In the era of globalization that is continuously developing, organizations are required to be abl... more In the era of globalization that is continuously developing, organizations are required to be able to adapt themselves more quickly to changes and challenges that occur. These changes can be in various ways that directly or indirectly affect the survival and performance of the organization in general. To be able to compete globally, organizations need to be supported by superior human resources in terms of job satisfaction, psychological capital, work engagement, as well as performance. One of the companies in the food and beverage sector that have been established since 1960, namely PT BG is a family company that initially only had one store in the West Jakarta area and to date has 60 stores spread across Jabodetabek, Karawang, Cikarang, Surabaya, and Bali. To improve the quality of these products and services, it is necessary to be supported by a professional, competent workforce who also has good performance to support the achievement of the company's business. Data obtained ...
Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019), 2020
This study aims to determine the effetc of work conflict, job satisfaction and work stress on the... more This study aims to determine the effetc of work conflict, job satisfaction and work stress on the performance of medical personnel. The population in this study were medical personnel oncluding doctors, nurses, midwives, nutritionists, labolatory analysts, radiographers, and pharmacists. This research was limited to respondents of medical personnel who worked in Health Care Facilities in the West Jakarta Region. The Sampling method uses purposive sampling with a non-random sampling technique, as many as 205 respondents. The method of data collection is done by distibuting quesionnaries online. Data processing uses software Lisrel 22 for structural equation model (SEM). The results of the research hypothesis show there are significant effects of conflict, job satisfaction and work stress on the performance of medical personnel. Of the three variables, which most influence the performance of medical personnel is the variable job satisfaction.
Jurnal Manajemen Bisnis dan Kewirausahaan, 2021
This research is proposed to find out whether there is relationship between brand awareness, perc... more This research is proposed to find out whether there is relationship between brand awareness, perceived quality, and consumer attitude, with purchase intention in Nivea Men Crème Product with 4 hypotheses that will be tested using the Structural Equation Model. The sample in this study consisted of 162 respondents who were men in Indonesia who had used, seen, and knew the Nivea brand. The result of the analysis that using AMOS ver.25 proven that brand awareness, perceived quality and consumer attitude simultaneously have an influence on Nivea Men Crème purchase intentions in Indonesian’s men market. Penelitian ini bertujuan untuk mengetahui apakah terdapat minat beli pria Indonesia terhadap produk Nivea Men Crème yang dipengaruhi oleh brand awareness, perceived quality dan consumer attitude. Model teoritis dalam penelitian ini disajikan dengan 4 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 162 responden laki-laki di Indonesia...
Jurnal Manajemen Bisnis dan Kewirausahaan, 2021
This research is proposed to find out whether there is relationship between brand awareness, perc... more This research is proposed to find out whether there is relationship between brand awareness, perceived quality, and consumer attitude, with purchase intention in Nivea Men Crème Product with 4 hypotheses that will be tested using the Structural Equation Model. The sample in this study consisted of 162 respondents who were men in Indonesia who had used, seen, and knew the Nivea brand. The result of the analysis that using AMOS ver.25 proven that brand awareness, perceived quality and consumer attitude simultaneously have an influence on Nivea Men Crème purchase intentions in Indonesian’s men market. Penelitian ini bertujuan untuk mengetahui apakah terdapat minat beli pria Indonesia terhadap produk Nivea Men Crème yang dipengaruhi oleh brand awareness, perceived quality dan consumer attitude. Model teoritis dalam penelitian ini disajikan dengan 4 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 162 responden laki-laki di Indonesia...
Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020), 2020
Prologia, 2022
The objectives of this study are: 1) To find out how much influence the level of advertising attr... more The objectives of this study are: 1) To find out how much influence the level of advertising attractiveness has on the purchasing decisions of UNIQLO consumers on Instagram. 2) To find out how much influence the quality of advertising messages has on purchasing decisions of UNIQLO consumers on Instagram. 3) To find out how significant the influence of celebrity endorser use is on UNIQLO consumer purchasing decisions on Instagram. This research uses a quantitative approach, and the analysis used is multiple linear regression. The research sample used was 100 people who actively use Instagram. There are three variables in this study, namely: the attractiveness of the ad, the quality of the advertising message, and the celebrity endorser. The results of this study indicate that the variables of advertising attractiveness and celebrity endorsers have a positive effect on purchasing decisions. Meanwhile, the variable quality of advertising messages has no effect on purchasing decisions o...
Koneksi, 2022
Instagram account @bogoeatery is an account based on information content about culinary tourism i... more Instagram account @bogoeatery is an account based on information content about culinary tourism in Bogor. The account makes it easier for Instagram social media users to find culinary tourism information through various content provided to other users. This study aims to determine the effect of using social media and the effectiveness of the @bogoreeatery Instagram account on meeting the information needs of culinary tourism consumers in Bogor. The author uses the theory of the use of social media, the theory of effectiveness and the fulfillment of information needs as research concepts. The research method used is an explanatory survey of 100 respondents as a sample with a questionnaire as the author's instrument. The data obtained were analyzed using validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination, f test and t test. From this research, the results of the multiple linear regression equation are Y= (-0.089) + 0....
Prologia, 2022
Rapidly developing technology creates innovation in the business field. The only tool that can co... more Rapidly developing technology creates innovation in the business field. The only tool that can connect a company with its customers is communication, both verbally and nonverbally. Marketing communication is a marketing activity that seeks to spread information, influence or persuade, and remind the target market for its products to be willing to accept, buy and be loyal to their products. There are many forms of marketing communication that companies use, one form of marketing communication that we often see is word of mouth and Sales Promotion. According to WOMMA (Word Of Mouth Marketing Association). Word of Mouth is an activity where a consumer provides information about a brand or product to others. Apart from word of mouth, purchasing decisions are also influenced by marketing strategies. Sales promotion is a tool that companies use to increase the level of sales of a product and create repeat purchases or create loyalty. Both of these are one of the influences for consumers t...
Kiwari, 2022
The development of technology and a wide variety of innovations which he carried , it can also in... more The development of technology and a wide variety of innovations which he carried , it can also increase the competition in the market. Lifestyle change is utilized by PT. Seeds Grow Together to raise awareness for the younger generation to start investing shaped mutual Funds.This study discusses the result from brand awareness, brand trust and brand image on brand loyalty for investment application of Bibit.id mutual funds among generation z. The research method used is a quantitative method using questionnaires as a data collection technique. The sampling method that the researcher is using are purposive sampling technique. The researcher determined 100 people / respondents as samples. The proving for the data validity was tested using reliability and also validity tests, and as data analysis using dual linear regression test, f test, t test, correlation test and determination with IBM SPSS v25 application. The final results of the study proves that Ha are accepted which means that...
Prologia, 2021
Speaking of Ads, of course, the power of measuring the effectiveness of these ads varies - and to... more Speaking of Ads, of course, the power of measuring the effectiveness of these ads varies - and to achieve the effectiveness of advertising in order to succeed in attracting people to use the advertised goods / services. In achieving the effectiveness of advertising itself there are many ways to use such as Celebrity Endorser to attract attention of the audience so the ad will be noticed. There are also those who use advertising messages to be able to listen to the audience to hear interesting advertising messages and advertising creativity is also one way to make these advertisements displayed and become the talk of many people.This research itself aims to find out from the 3 ways above, can an effective advert be available? Or just the opposite. This research itself uses quantitative techniques with survey methods and uses a Gojek advertisement titled Gojek Cerdikiawan as a unit of observation. Primary data is collected through questionnaires distributed to 100 more respondents w...
Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020), 2020
Turkiye Klinikleri Journal of Dermatology, 2021
Inflammasome is a cytoplasmic multiprotein complex that facilitates the clearance of exogenous mi... more Inflammasome is a cytoplasmic multiprotein complex that facilitates the clearance of exogenous microorganisms or the recognition of endogenous danger signals, which is critically involved in innate inflammatory response. Excessive or abnormal activation of inflammasomes has been shown to contribute to the development of various diseases including autoimmune diseases, neurodegenerative changes, and cancers. Rheumatoid arthritis (RA) is a chronic and complex autoimmune disease, in which inflammasome activation plays a pivotal role in immune dysregulation and joint inflammation. This review summarizes recent findings on inflammasome activation and its effector mechanisms in the pathogenesis of RA and potential development of therapeutic targeting of inflammasome for the immunotherapy of RA.
Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Iklan Mobile Legends terhadap Keput... more Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Iklan Mobile Legends terhadap Keputusan Pembelian karakter game Mobile Legends . Jumlah populasi penelitian ini adalah tak terhingga dengan jumlah sampel sebanyak 100 orang. Penelitian ini membahas tentang pengaruh daya tarik iklan (variabel X) terhadap keputusan pembelian (variabel Y). Dimensi pada variabel Daya Tarik Iklan meliputi Bermakna, Dipercaya, Ciri Khas dan Berbeda, selanjutnya pada variabel Keputusan Pembelian dengan dimensi Kebutuhan, Pencarian Informasi, Evaluasi Alternatif, Keputusan Pembeli dan Evaluasi Pasca Pembelian. Dari penelitian ini diperoleh hasil persamaan regresi linear Y = 2,025 + 0,457 X, serta signifikansi sebesar 0,000<0,05. Dengan demikian disimpulkan daya tarik iklan Mobile Legends di Youtube berpengaruh terhadap keputusan pembelian karakter game Mobile Legends .
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Papers by Rezi Erdiansyah