Drafts by Jennifer Malson
Mobile phones are the primary access point to the internet for many today, placing increased impo... more Mobile phones are the primary access point to the internet for many today, placing increased importance on how news organizations interact with the public on these devices. Images and text appear differently than they do on the desktop platform, and users’ processing of, perceptions of, and intention to engage with content may also vary as a consequence. To address these differences, this study delivered news images of various emotional valence via social media posts to users on a desktop or mobile devices, and used eye-tracking data and questionnaire measures to analyze how participants viewed and responded to the images. Results show that users pay significantly less attention to social media posts on mobile devices than on desktop, that posts that contain images were perceived as more arousing than posts with no image and that negative images were the most arousing. Implications for research and practitioners are discussed.
Uploads
Drafts by Jennifer Malson