Papers by RITA KOMALADEWI
Journal of Law and Sustainable Development
Objective: This study aimed to examine and explain the effect of storytelling and product innovat... more Objective: This study aimed to examine and explain the effect of storytelling and product innovation on the purchase intention of cosmetics made from natural ingredients through value co-creation and moderated by farmer empowerment. Method: The method used is a quantitative approach using Structural Equation Model Partial Least Square (SEM-PLS) models technique on SmartPLS 3.0. The sampling technique used is a non-probability sampling technique, and the respondent was natural cosmetic users in Indonesia. Results: The results show that storytelling is related to purchase intention and is also related to value co-creation which in the end value co-creation can increase purchase intention. In addition, product innovation can also increase purchase intention and value co-creation, which can escalate purchase intention. Empowerment does not significantly affect purchase intention directly, but the empowerment that moderates storytelling proves to exert a significant influence on purc...
Journal of Management and Bussines (JOMB)
This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influ... more This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influence, and consumer hostility towards purchasing foreign products in Indonesia in the context of Indonesian franchised products. This research method is quantitative. Questionnaires are used to collect sample data. 350 questionnaires were distributed by direct delivery survey to targeted respondents, and 208 were returned for processing. The data analysis used is PLS 3.3.0. The results showed, a) consumer ethnocentrism towards consumer hostility has a value of t count > t table, namely 2.193 > 1.96; b) susceptibility to normative influences on consumer hostility has a value of t count > t table, namely 2.144 > 1.96; c) consumer ethnocentrism towards purchasing foreign products has a value of t count > t table, namely 6.858 > 1.96; d) susceptibility to normative influence on the purchase of foreign products has a value of t count < t table, namely 0.827 < 1.96; e) c...
International Journal of Data and Network Science
The rapid increase in social media users in Indonesia has caused organic black rice (OBR) to be t... more The rapid increase in social media users in Indonesia has caused organic black rice (OBR) to be traded online via social commerce (s-commerce). OBR is an environmentally friendly functional food that meets the requirements for sustainable agricultural products. Unfortunately, in Indonesia the demand is still low, so some producers are reluctant to continue the OBR business. Therefore, it is important to study consumer satisfaction. Previous studies have primarily focused on satisfaction with choices and results of the decision process, not satisfaction with the decision process. Satisfaction in the perspective of the decision process has not been widely studied. This paper aims to identify the dominant factors that influence satisfaction with the online OBR purchase decision process via s-commerce. The research design is quantitative with a survey technique of 200 online consumers drawn by stratified random and convenience sampling. Data analysis using Exploratory Factor Analysis an...
Sustainability
Young people make up the majority of online shoppers in Indonesia. The objectives of this study a... more Young people make up the majority of online shoppers in Indonesia. The objectives of this study are to characterize the consumer decision-making styles of young internet users and to create a profile of their online shopping styles. A quantitative research approach was used to accomplish the research objectives. The primary data for the study were gathered by sending questionnaires via social media to consumers from Generation Z and millennials who buy goods through e-commerce in Indonesia; 400 people responded. The survey questions were based on the consumer style inventory (CSI). Seven characteristics of Indonesian young consumers’ online shopping styles are identified through factor analysis. According to the findings of this study, young consumers have a hedonic online shopping style in which they prefer high-quality products, seek entertainment when shopping, and are impulsive. Young consumers are obsessed with novelty and branded goods. They frequently have difficulty selectin...
Journal of International Conference Proceedings
Today, private polytechnics are required to innovate towards competitive advantage and superior p... more Today, private polytechnics are required to innovate towards competitive advantage and superior performance in the higher education sector. However, in reality the accreditation is low, there is a lack of intellectual property rights and patents, many students drop out and have a long working period for graduates. Using a survey of all private polytechnics in West Java and Banten Province in Indonesia 30 institutions with 876 respondents from faculty members and students assigned randomly. The results of the study show that educational service innovation has an effect on competitive advantage and marketing performance. Competitive advantage also affects marketing performance.
Journal of Business Studies and Mangement Review
Regarding to health case in Indonesia, there is a shifting in people’s behaviour. They become mor... more Regarding to health case in Indonesia, there is a shifting in people’s behaviour. They become more aware of their physical health, which is related to facial beauty and physical neatness, because physical neatness strongly reflects someone’s condition. People make habit visiting beauty clinics regularly to purchase various beauty services to stay beautiful. This beauty industry is commonly identical with women, but men slowly making the same habits as well, they begin to visit those beauty clinics almost everymonth. Usually they visit the clinics together with their wives or friends. These beauty customers mostly come from teenagers in schools or known as generation Z, to productive age people who works in various companies. As generation who live in digital era, generation Z have unique ways of thinking in comparison to the earlier generations, including in the world of beauty. In their annual report, ZAP Beauty Index shows that generation Z spends most of their money on beauty tre...
Journal of Business Studies and Mangement Review
This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in... more This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relat...
International Journal of Research in Business and Social Science (2147- 4478), 2022
Business competition in the era of globalization is increasingly dynamic and complex, especially ... more Business competition in the era of globalization is increasingly dynamic and complex, especially in the video-on-demand entertainment industry. The increasing number of competitors nowadays makes the company look for strategies to capture and maintain market share. Likewise, it is also easy to find information with increasingly sophisticated internet technology. VOD companies are very active in marketing their products through social media. With so many VOD brands, the researcher wanted to see brand image, e-WOM, and the intention of registration for potential consumers. The first is to find out how the effect of the brand image on the intention of registration. Second, to find out how e-WOM influences register intent. Third, to determine the impact of brand image and e-WOM on the intention of registration —the model tests in major cities in Indonesia with online questionnaire survey techniques. Then use PLS analysis with quantitative methods. The result shows that brand image affec...
Advances in Social Sciences Research Journal, 2022
This paper attempts to evaluate the quality of website of the Faculty of Economics and Business o... more This paper attempts to evaluate the quality of website of the Faculty of Economics and Business of University X in Indonesia, using the WebQual model and map it using Importance Performance Analysis. The study uses a quantitative method of Importance Performance Analysis (IPA), by using an online survey with a WebQual questionnaire. Samples were collected through an accidental sampling, involved 70 samples, collected from the stakeholder of the faculty, representing students, lecturers, partners as well as general public. The result of the study reveals that Information Quality poses the most performed of the Website Quality while Usability was the least ones. The result recommends any higher education institution to evaluate information provided in their website to its stakeholder, should consider its usability as it is the most important factor which is needed by website visitors.
Academy of Strategic Management Journal, 2018
The purpose of this paper is to explain the past and present of value concept (Consumer, Customer... more The purpose of this paper is to explain the past and present of value concept (Consumer, Customer and Perceived Value). The discussion is carried out by studying the development of the concept published in journals indexed in Scopus since 2009-2018. The approach used is a literature review. Many authors use various terms but refer to one thing: “value”. From the various definitions and opinions of the researchers, it is possible to note some similarities in general, that value is the consumers' perceptions of what they receive with what they provide. What they receive can be a benefit, or utility, whereas what they provide is a cost or sacrifice. Researches and definitions from authors that were written in three and two decade ago still relevant and become stream in recent year researches.
Absolute demand to the companies or organizations in offering products or services is how to unde... more Absolute demand to the companies or organizations in offering products or services is how to understand and focus to the customers and competitors. Besides that, something that also important is interfunctional coordination. Those three dimensions known as market orientation. This research intended to know the effect of market orientation dimensions to the educational value and innovation from private polytechnics. By using survey method to 375 respondents, it was proven that interfunctional coordination has quite large effect to the educational value. While, competitor orientation has larger effect than other market orientation dimensions to the innovation.
Academy of Strategic Management Journal, 2018
Although Rural Bank has a major role to boost the regional economy, but its contribution is still... more Although Rural Bank has a major role to boost the regional economy, but its contribution is still relatively small. Rural Bank has not been widely known by the public and has not been used by the government to support economic development in order to improve the welfare of the people, especially in rural areas. Although the development of the assets, the amount of savings, deposits and loans from the Rural Bank belonging to the Provincial Government of West Java and Banten is likely to increase, but not matched by a stable growth in operating income, which tend to fluctuate, thus shows the un-optimal performance. Similarly, the performances of private Rural Banks are generally not optimal. The condition is presumably caused by the problems in implementing competitive strategy. The implementation of competitive strategy also presumably affected by the development of company reputation and the adaptation of business environment. So that this study aims to examine the influence of busi...
One of the banks’ strategies in maintaining and enhancing customers is by creating the value that... more One of the banks’ strategies in maintaining and enhancing customers is by creating the value that can be perceived by the customer. Service innovation is implemented as the effort to create this value. The aim of this study it to find out whether the high expectation of customers to this high value could be obtained by the advanced of service innovation. This is a verification study that utilizes analysis technic method of Structural Equation Modeling (SEM) on the basis of variance structure, known as Partial Least Square Path Modeling (PLS-PM). The object of this study is business customers of banks in West Java, Indonesia. The result of this study shows that service innovation does not provide a big impact to customer perceived value. The possibility is that it is caused by the low interaction of business customers with bank employees because they use e-banking more often. The low interaction between bank employees and customers is suspected to be the cause the undelivered value f...
Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi... more Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi Jawa Barat sangatlah besar walaupun terdapat dugaan potensi tersebut perlu digali secara optimal. Adapun tujuan dari penelitian ini yaitu, penilaian karakteristik wisatawan dengan memahami dan memasuki pasar wisatawan global, dan memperluas sumber pasar wisatawan Jawa Barat (ekspansi pasar wisatawan), serta mengungkap potensi pasar dengan memetakan perubahan eksternal, mengetahui peluang dan tantangan, serta mengantisipasi pesaing pariwisata Jawa Barat, sebagai dasar dalam pengambilan strategi promosi pariwisata Jawa Barat. Kajian literatur menggunakan teori pemasaran wisata dan perilaku konsumen dalam pengambilan keputusan. Metode penelitian ini menggunakan metode deskriptif dengan menggunakan metode penarikan sampel yaitu dengan metode cluster dengan perolehan data kualitatif. Dan didapat hasil bahwa penentuan target cenderung target utama dengan segmen wisatawan backpacker dan leisur...
Fertilizer Industry in Indonesia is important as it serves Agriculture sectors of the country. Wh... more Fertilizer Industry in Indonesia is important as it serves Agriculture sectors of the country. While some major government-owned companies had been taken market advantages for some decades through natural monopoly, the recent regulation on the fertilizer market allows other sellers enter into the industry. Therefore, the state-owned companies should re-identify their strengths as well as weaknesses to ensure their ability to stay in the market. This paper attempts to identify some determinant factors of competitive advantage strategy of the fertilizer industry, by using the case of a state-owned company which distributes most of the fertilizer product in Java, Indonesia. Using a Partial Least Square of the Structural Equation Modelling and 115 samples collected from Fertilizer Distributors in Java Indonesia, this paper identify the determinant factors of market attractiveness, customer’s business requirements and company reputation towards competitive advantage strategy of the indus...
Academy of Marketing Studies Journal, 2019
The problem facing by IndiHome since this product launched in West Java, is from January 2015 unt... more The problem facing by IndiHome since this product launched in West Java, is from January 2015 until December 2016 cannot reach sales target. There is a decrease in the number of subscribers from 2015 to 2016. Such conditions indicate a decrease in the level of customer trust towards IndiHome products that are allegedly relate to customer value. So this study aims to examine the influence of customer value on IndiHome customer trust in West Java. The research is conducted by using quantitative method. The population is all IndiHome customers in West Java. This research is dominated by Quantitative Research, namely a research design that approaches empirical studies to collect, analyse and display data in numerical form and tries to accurately measure something. The unit of analysis and observation in this research is IndiHome customer in Bandung City. The observation is conducted in a cross section/one shoot time horizon, meaning that information or data collected directly empiricall...
Academy of Strategic Management Journal, 2019
Tourism is Indonesian’s mainstay factor in improving the country’s economy, since it is quite lar... more Tourism is Indonesian’s mainstay factor in improving the country’s economy, since it is quite large in bringing in foreign exchange and regional income due to its unique culture and natural beauty. Optimizing tourism sector is quite effective to attract tourists to visit Indonesia. One of potential and favored tourism sectors is culinary. If this potential is developed, it will impact on the increasing entrepreneurships around, including small and medium enterprises. This is supported by other researches that a region that is able to serve and offer culinary sector can increase tourist attraction. However, with diversity of local traditional food, the role of culinary industry in general still receives less attention, and supports such as regulations are required to regulate and support the development local food. Therefore, a model integrated with government support, culinary industry, community and media is required. This research was conducted with survey method towards consumers...
One of the serious problems in Indonesia is unemployment. It is a stimulus in a lack of welfare i... more One of the serious problems in Indonesia is unemployment. It is a stimulus in a lack of welfare in Indonesia. Unemployment happens due to the number of the population increasing vastly, yet not followed by an equal number of job opportunities. One of the causes of the high level of unemployment in Indonesia is the inequality number between the graduates and the job vacancies. There happens inequality of demand and supply, the quality of human resources is still low as well (Central Bureau of Statistics, 2013). The unemployment rate by gender shows that female unemployment is higher than the male one, but women actually have potential when empowered. This problem indirectly affects the role of women in supporting the family economy. Several problems are: the position of women is still marginalized, women still have limited education, skill and knowledge. The Indonesian government has done several efforts but not yet comprehensively successful. The objective of this research is to exa...
The purpose of this study is to examine the relationship between market orientation, value creati... more The purpose of this study is to examine the relationship between market orientation, value creation, and competitiveness of SMEs in enhancing business sustainability. The research was conducted based on the phenomenon of problems related to business sustainability from SMEs in Jakarta, Indonesia. The resilience of SMEs in doing business has always been an important thing to study; it seems that the government's support to continue to stimulate the growth of SMEs in Indonesia. The study is to explains a business model that can support sustainable business. The research conducted using a survey method for SME entrepreneurs in Jakarta. As respondents are selected, entrepreneurs have been around for at least five years and obtained as many as 207 SMEs. The research results show that SMEs' competitiveness is determined by the support from market orientation and value creation. Besides, it said that SMEs could use competitiveness to achieve business sustainability. However, market...
Competition in the banking world today is getting stronger and sharper. Banks are always required... more Competition in the banking world today is getting stronger and sharper. Banks are always required for always creative and innovative in response to demands from customers which are getting smarter to choose their needs. PT. Bank Central Asia, Tbk Branch Asia - Africa Bandung, (further in this research will be called "BCA"), within the last 3 years has always had debtors who ran to other banks, however after followed with a personal approach some debtors who ran can be won back again. This study aims to determine whether the customer perceived value and customer relationship management which are conducted by BCA can affect customer loyalty. Then based on the objectives of the study, this study uses verification approach. The research conducted by distributing questionnaires to the respondents, where the unit of analysis of this research is credit customers of BCA. Population in this study is the customer loan portfolio of BCA in Bandung city, with the sum of 1100 customers....
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Papers by RITA KOMALADEWI